New Belgium Brewing Company turns out 800,000 barrels a year at its Fort Collins, Colorado, location. It’s operating at max capacity there, and is building a second plant in North Carolina that will make it a true national brand.
What makes New Belgium’s story even more amazing is how and where it began. Hillary Jones of Bizjournals.com explains:
Jordan and then-husband Jeff Lebesch launched New Belgium in 1991 after taking out a $60,000 second mortgage on their home. They brewed the beer in the 12-by-22-foot basement while Jordan raised a baby and worked four days a week as a social worker.
On the fifth day of the week, Jordan would round up customers’ beer orders, pack up the family station wagon and drive around making deliveries. At night, she finished up the day by making posters to advertise New Belgium.
Jordan said she wasn’t afraid of taking risks, and if the brewing business didn’t work out, she’d go back to her day job. She never had to.
The Brewers Association is out with its 2014 Beer Style Guidelines. This year’s guidelines represent what the BA calls “the largest revision and reorganization to date.” Several new styles join the list, including Australian-Style Pale Ale, Belgian-Style Fruit Beer, Dutch-Style Kuit, Historical Beer, and Wild Beer. A number of other styles have been consolidated or revised.
When Prohibition ended in 1933, only a handful of breweries in the United States were still operating. Nick Green of MentalFloss.com explains how these breweries survived a 13-year period during which their main line of business was illegal.
To begin with, brewery owners knew well in advance that Prohibition was coming, and thus had time to think of alternatives. The most common was “near beer,” which the Volstead Act defined as having less than 0.5 percent alcohol. Brewers had experience with low-alcohol beer, thanks to a World War I emergency measure that outlawed beer with an alcohol content higher than 2.75 percent.
Breweries got into numerous other lines of business. Ice cream was one. Anheuser-Busch owned a fleet of refrigerated trucks, and put them to work carrying a different product. Adolph Coors mass-produced ceramic tubes and rods for the military, along with lines of dinnerware. Many of the big breweries sold malt extract “as a cooking product” which was in fact used for homebrewing, then prohibited by the Volstead Act. Other breweries converted their equipment to dye-making: the transition was easy, and a shortage of imports created a postwar “dye famine.”
In 2005, Miguel Delgado, a sergeant in the U.S. Marine Corps, was seriously wounded by a roadside bomb in while serving in Iraq. The injury forced him out of the Corps and into a situation many veterans face: medical problems and underemployment.
Fortunately, Delgado was hired by a new Chicago microbrewery, the Veteran Beer Company, as a brand ambassador. The brewery’s policy is to hire as many veterans as possible and provide them with both employment and camaraderie with others who had served.
The Veteran Beer Company was founded by Paul Jenkins, a retired Navy fighter pilot who also suffers from a disability. Disturbed by high rates of unemployment among veterans, he set out to do something about it–namely, start a brewery. Jenkins assembled a team starting with Eric Rine, a retired Marine Corps officer, as brewmaster.
The brewery’s Veteran Amber Lager and the Blonde Bomber American Blonde Ale are available in the Chicago area and Indiana. Rine has ambitious plans for the future: from his Chicagoland base, he plans to “advance and hold territory.” And hire more veterans as the brewery grows.
Today is Friday the 13th, which is bad news for the 20 million Americans who suffer from triskaidekaphobia. Some are so terrified of today that they won’t even get out of bed. But the truly intrepid will celebrate by attending Friday the Firkenteenth, a cask ale festival that takes place at Philadelphia’s Grey Lodge Pub every Friday the 13th.
And now…The Mash!
We begin in Toledo, where Tony Packo’s, the hot dog joint made famous by M*A*S*H’s Corporal Klinger, is celebrating its 80th anniversary with a special, locally-brewed ale.
Two economists theorize that beer was the key to The Netherlands’ independence. Seventeenth-century Dutchmen drank lots beer, and the government gradually hiked taxes on it to finance their decades-long revolt against Spanish rule.
Budweiser has run afoul of British regulators, who turned thumbs-down on an ad in which a football coach promised success with women to men who drank Bud.
Add Lagunitas Brewery to the list of western craft breweries planning to open a second plant. It will be located in Chicago, where founder and owner Tony Magee is from.
San Francisco’s iconic Hamms Brewery sign was demolished long ago, but local artist Dan McHale has brought it back to life with a series of paintings, “36 Views of the Hamm’s Brewery.”
Could beer be “brain food”? Scientists at the University of Illinois at Chicago found that after drinking two pints, men performed better on brain-teasers than those had nothing to drink.
Finally, Governor Phil Bryant has signed a bill raising Mississippi’s ABV cap to approximately 10.1% ABV. Mississippians can now enjoy 70 percent of the world’s top 100 beers.
Greetings everyone, from the world headquarters of the Beer Festival Calendar! We hope you had a merry Christmas and that your favorite football team won–or, at least, your despised arch-rival lost.
Early this morning, the lion limo brought Ludwig back home, where he immediately went found the warmest place in the house–underneath the Christmas tree, of course–and went to sleep. If you have cats, you can understand.
Before nodding off, Ludwig asked us to announce that the 2012 festival calendar has indeed gone live, and that he’s accepting
accolades festival submissions.
Happy New Year, everyone!
Find out for yourself with the Internet era’s answer to the Magic 8-Ball.
We’re all familiar with the story of pilsner, but Jay Brooks adds a detail you might not have known. The style might have been made possible by a yeast rustler.
The story begins in Plzen, where the townspeople hired an architect named Martin Stelzer to build a brewery. Stelzer offered the job of brewmaster to Josef Groll. Groll was aware that Bavarian scientists were experimenting with different strains of yeast. For obvious reasons, the Bavarians didn’t want to share their secret. Nevertheless, their yeast found its way to Groll’s brewery; and, according to legend, a Bavarian monk smuggled it out of the country and gave it to Groll.
The legend has never been confirmed, but the yeast was a vital ingredient in making the clear, bright gold-colored beverage that made its spectacular debut in Plzen’s St. Martin’s Market on October 5, 1842.
It’s Saturday, which is occasionally video night here at Ludwig Roars. Tonight, courtesy of Jay Brooks of the Brookston Beer Bulletin, we bring you a gem from the 1970s. It’s a check-ID training film for convenience store operators.
Those “of a certain age” will remember draft cards, the original VW Beetle, beehive hairdos, long sideburns, and 18 being the legal age for buying beer in many states. For extra entertainment, look for the clever product placement for Falstaff beer.