Two hundred and twenty years ago today, surveyors of the Connecticut Land Company named an area in Ohio “Cleveland” after General Moses Cleaveland, the superintendent of the surveying party. The city’s first “a” later vanished when a newspaper publisher couldn’t fit it on the masthead.
And now…The Mash!
We begin in space, the final frontier. Shmaltz Brewing is celebrating Star Trek’s 50th anniversary with two “collector’s edition” Golden Anniversary beers:”The Trouble With Tribbles” and “Voyage to the Northeast Quadrant”.
“Foraging”—combing local fields and forests for ingredients—is a foodie trend that breweries are just starting to join. VinePair’s Kathleen Wilcox profiles two of them and the people who own them.
Here’s one SEC title the Alabama Crimson Tide won’t be winning: best craft beer city in the conference. The honor belongs to Athens, Georgia, the home of the Bulldogs.
The Beer Institute, whose member companies control 80 percent of the American market, has agreed to put nutritional information—including calories, carbohydrates, protein, and fat—on beer labels.
It wasn’t exactly Smokey and the Bandit, but a beer distributor picked up his first allotment of Deschutes beer in Bend, Oregon, and drove it cross-country to Salem, Virginia.
Africa is a challenging market for breweries. They’ve responded by stepping up production of beer using local ingredients and rolling out low-cost alternatives to their flagship brands.
Finally, a London-based company is the first to brew beer using artificial intelligence. It uses an algorithm called Automated Brewing Intelligence to collect customer feedback via a Facebook Messenger bot, then uses the feedback to improve the recipes of its beer.
On this day in 1834, the Spanish parliament formally disbanded the Inquisition, which was created in 1480 by monarchs Ferdinand and Isabella. It was revived in 1970 by the Monty Python troupe—when no one was expecting it.
And now…The Mash!
We begin in Amsterdam, which is having a rainy summer. That’s good new for a group of entrepreneurs who are gathering rainwater and using to brew a pale ale called “Hemelswater: code blond”.
The newly-opened Tilted Mash Brewing got a big boost from judges at this year’s California State Fair. A third-place showing in the competitive Pale Ale category gave the brewery instant credibility.
Beer, then whiskey. Chicago’s Wander North Distillery is distilling beer mash from its next-door neighbor, Northgate Brewing. The first whiskey in the series is called Uncharted 1.
William Turton and Bryan Mengus of Gizmodo.com tried three popular brands of non-alcoholic beer. The best of the three “tasted like carbonated water with some beer flavoring thrown in”, the worst was “disgusting”.
Engineers at Heineken have discovered a way to dispense beer at high altitudes. Once the airline gets the necessary safety certificates, it will start serving in-flight draft beer.
How intense has beer trademark litigation gotten? Twelve lawyers filed challenges to Candace Moon’s application to trademark the phrase “Craft Beer Attorney”.
Finally, two IT consultants from Michigan have developed an app for beer festivals. It allows festival-goers to see what beers are available, develop a customized list, and rate the beers after tasting them.
Denmark’s TO ØL Brewery has released six beers whose names and labels touched off Da Vinci Code-level sleuthing on both sides of the Atlantic. The beers have names such as “Mr. Blue”, and strange alphanumeric symbols on the label: a letter, a colon, and digits.
It turns out that the alphanumeric characters represent Cyan-Magenta-Yellow-Key symbols used for four-color process printing. For example, Mr. Blue’s C:98, M:8, Y:6, K:0 is the printing “recipe” for the color blue. Other colors in the series include Blonde, Brown, Orange, Pink, White, and a forthcoming Brown.
The mystery doesn’t end there. The beers’ colorful names are tied to the 1992 film Reservoir Dogs in which the gem thieves adopted the names of colors as their aliases.
Finally, the brewery’s name is part of the story. In Danish, “ØL” is similar to the English word ale. It’s also an abbreviated adaption of the brothers’ first names. In other words the name signifies, in English, “Two Founders, Two Beers”.
On this day in 1889, the first edition of the Wall Street Journal was published. With a total of 2.4 million print and digital subscribers, the Journal is the largest newspaper in the United States by circulation.
And now…The Mash!
We begin in the Bay Area, where David Kravets of Ars Technica magazine reviews Heineken’s new “Brewlock” technology. Brewlock consists of a rubbery bladder that holds the beer inside a plastic centrifuge. Compressed air pumped into the centrifuge forces out the beer before air can mix with it.
In Ephraim, Wisconsin, beer is legal for the first time since 1853, when it was founded by Norwegian Moravians. Efforts to overturn the beer ban failed in 1934 and 1992.
The mayor of Zaragoza, Mexico, says there’s no water for consumption by its residents. He blames Constellation Brands’ brewery, which uses the water to brew Corona and brands of beer.
A Microsoft recruiter messaged a “bae intern”, inviting him or her to an Internapalooza after-party with “noms”, “dranks”, and “Yammer beer pong tables”. A company spokesperson called the message “poorly worded”.
The “world’s oldest payslip,” which dates back 5,000 years, reveals that some laborers in ancient Mesopotamia opted to be paid in beer for their work.
After Wales made it to the semifinals of the Euro 2016 soccer tournament, Budweiser celebrated the team’s success by treating every Welsh adult to a beer.
Finally, Matt Cunningham is growing hops and barley on his farm, a big step toward a beer brewed with all Ohio ingredients. Sounds perfect for Ohio State football games, where beer will be sold stadium-wide this fall.
On this day in 1984, the Motion Picture Association of America added “PG-13” to its film rating system. The new rating was created after parents and advocacy groups complained about the amount of violence in some PG-rated films.
And now…The Mash!
We begin in South Carolina, where a 20-year-old law forbids breweries to donate beer to non-profit organizations. This law—which state liquor agents are aggressively enforcing—effectively prevents small breweries from taking part in festivals.
In Las Vegas, Pub 365 plans to offer a rotating selection of 365 craft beers, including beer cocktails and a rare beer menu called the Unicorn List. Seasonals will make up one-fifth of the selection.
Market Watch’s Jason Notte writes that craft breweries are resorting to a tactic they once despised: establishing sub-brands for beers that may not fit the character of the brewery’s core business.
Starting next year, beer bikes will be banned from Amsterdam’s city center. Locals complained that the bikes, packed with bachelor partiers, have turned downtown into a drunken theme park.
The Washington Post’s Fritz Hahn has noticed a trend: the 16-ounce shaker pint is giving way to smaller glassware. It’s makes craft beer appear cheape, and it’s a more responsible way to serve high-gravity styles.
Thieves made off with two refrigerated trailers packed with 78,500 bottles of SweetWater Brewing Company’s beer. Police recovered some of the beer in a nearby warehouse—which, ironically, was a shooting location for the 1977 bootleg beer classic, Smokey and the Bandit.
Finally, Untappd, Inc., now offers “Untapped For Business”, which allows retailers to publish beer lists, share their menus with consumers, and notify customers that rare or sought-after beers are going to appear on store shelves.
On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.
And now…The Mash!
We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.
A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.
With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.
Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.
Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.
During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”
Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.
On this day in 1977, the Apple II, one of the first personal computers, went on sale. This PC, whose original list price was more than $5,000 in 2016 dollars, remained in production until 1981.
And now…The Mash!
Serious Eats magazine is hosting the Great American Beer Brawl. Visitors to the website are invited to vote for one of seven cites—or cast a write-in vote for a city not nominated by the magazine staff.
If you’re looking for a new summer beer, or an alternative to ubiquitous hoppy IPAs, give saison a try. The style pairs well with food; and it’s complimented by summer flavors like citrus, arugula, and fresh herbs.
Global Beverage has released three high-gravity beers in honor of the video game Mortal Kombat X: Sub-Zero Imperial IPA, Raiden Imperial Saison, and Scorpion Imperial Stout.
Wal-Mart has joined the craft beer party. A brewery in New York State is contract-brewing four private-label beers for the giant retailer. They’re available in nearly half of Wal-Mart’s stores.
Grow Pittsburgh is planting hop rhizomes in the city’s vacant lots. The hops will be harvested in the fall and used to make a local beer. Part of the proceeds from the beer will be donated to the community.
The Belgian Brewers’ Association has released a set of 60 beer emojis in order to “move the classic beer mug aside” for iOS and Android users. They’re downloadable on iTunes and Google Play.
Finally, Jack Horner, the paleontologist who inspired the Jurassic Park film series, credits the Rainier Brewing Company for advancing his work with dinosaurs. In 1979, the brewery donated 100 cases of Rainier beer to Horner and his research team.
On this day in 1968, the musical Hair opened on Broadway. Notable songs from the “American Tribal Love-Rock Musical” include “Aquarius”, “Easy to Be Hard”, and “Good Morning Starshine”.
And now…The Mash!
We begin in Chelyabinsk, Russia, where a mechanic named Andrey Eremeev persuaded the beer store in his apartment building to let him run a pipeline from a keg in the store’s refrigerator to one of the taps of his kitchen sink.
Theater Cedar Rapids has added beer to its improv comedy classes. According to its education director, beer helps relieve inhibitions that can kill a performer’s creativity.
In Hastings, Nebraska, temperance advocates picketed the Do the Brew beer festival. The protesters, dressed in period garb, were actors promoting the upcoming Nebraska Chautauqua fest.
Israel’s Herzl Brewery made a beer that people might have enjoyed when Jesus was alive. It tasted a bit like honey and berries, but it was flat and cloudier than what we drink today.
Six years ago, Greg Avola and Tim Mather launched Untappd. The app now has more than 3.2 million users, and is so successful that both men quit their jobs to manage Untapped full time.
Frances Stroh has written a book about the Detroit-based brewery’s rise to national prominence in the late 1800s and its downfall amid consolidation and the city’s economic demise.
Finally, Utah liquor regulators may revoke a Salt Lake City movie theater’s liquor license for showing the R-rated film Deadpool. State law forbids a licensed establishment to show nudity. Deadpool star Ryan Reynolds donated $5,000 to the theater’s legal defense fund.
On this day in 1974, Hank Aaron broke Babe Ruth’s record for most career home runs; and on this day in 1975, Frank Robinson became the first African-American manager in Major League Baseball history.
And now…Play Ball!
We begin in Russia, which is shedding its image as a country of hard drinkers. Younger Russians are developing a taste for craft beer, and an estimated 1,000 breweries have sprung up nationwide.
George Randall, the owner of several liquor stores in the St. Louis area, drives a real attention-getter: a car in the shape of a giant can of Old Milwaukee Light. He bought it for $2,000 on eBay.
Two Wichita men found a use for a gutted old food truck they bought. They installed ten beer taps, hooked them up to refrigerated kegs of local craft beer, and roam the city with a “drink truck”.
Anheuser-Busch InBev faces another consumer lawsuit. It alleges that A-B falsely claims Leffe beer is brewed in a Belgian monastery; it’s produced at the Stella Artois facility in Leuven.
The New Haven Symphony Orchestra is trying to broaden the audience for classical music by offering “Beers and Beethoven”. The price of admission includes samples of Connecticut-brewed beer.
Get ready for a superhero comic book about Three Floyds Brewing Company’s Alpha King Pale Ale. The hero brews a beer so good it attracts the attention of a monster-king and his minions.
Finally, Tom Dalldorf, the editor of Celebrator Beer News, speculates that American beer may go the way of wine: demand for the mass-produced “jug wine” fell, as customers gravitated to higher-quality products from smaller producers. There are some 10,000 wineries in the U.S.
Emily Price, the assistant drinks editor at Paste magazine, shelled out $299 for a Bud-E-Fridge. The fridge is intended to store Bud Light, but Price discovered it also holds the many craft beers she buys (“an occupational hazard”, she calls it).
The Bud-E-Fridge holds 78 bottles or cans. It isn’t equipped to store bombers but other than that, its functionality is “insane”. The fridge’s outside displays the number of beers inside, and a smartphone app allows Price to access that information on the go. If she adds warm beers to the fridge, she gets a push notification on the phone when the beers are cold. It also has an alarm that goes off if someone removes a bottle with permission—and allows her to e-scold the culprit. (The app also notifies her when “the beer fairy” drops by and adds bottles to the fridge.) And if the fridge is low on beer, Price can order more with the Saucy app.
Price adds that the Bud-E-Fridge costs “roughly what you would for a standard fridge that won’t hold nearly as many beers.”