On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.
And now…The Mash!
We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.
A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.
With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.
Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.
Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.
During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”
Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.
On this day in 1977, the Apple II, one of the first personal computers, went on sale. This PC, whose original list price was more than $5,000 in 2016 dollars, remained in production until 1981.
And now…The Mash!
Serious Eats magazine is hosting the Great American Beer Brawl. Visitors to the website are invited to vote for one of seven cites—or cast a write-in vote for a city not nominated by the magazine staff.
If you’re looking for a new summer beer, or an alternative to ubiquitous hoppy IPAs, give saison a try. The style pairs well with food; and it’s complimented by summer flavors like citrus, arugula, and fresh herbs.
Global Beverage has released three high-gravity beers in honor of the video game Mortal Kombat X: Sub-Zero Imperial IPA, Raiden Imperial Saison, and Scorpion Imperial Stout.
Wal-Mart has joined the craft beer party. A brewery in New York State is contract-brewing four private-label beers for the giant retailer. They’re available in nearly half of Wal-Mart’s stores.
Grow Pittsburgh is planting hop rhizomes in the city’s vacant lots. The hops will be harvested in the fall and used to make a local beer. Part of the proceeds from the beer will be donated to the community.
The Belgian Brewers’ Association has released a set of 60 beer emojis in order to “move the classic beer mug aside” for iOS and Android users. They’re downloadable on iTunes and Google Play.
Finally, Jack Horner, the paleontologist who inspired the Jurassic Park film series, credits the Rainier Brewing Company for advancing his work with dinosaurs. In 1979, the brewery donated 100 cases of Rainier beer to Horner and his research team.
On this day in 1968, the musical Hair opened on Broadway. Notable songs from the “American Tribal Love-Rock Musical” include “Aquarius”, “Easy to Be Hard”, and “Good Morning Starshine”.
And now…The Mash!
We begin in Chelyabinsk, Russia, where a mechanic named Andrey Eremeev persuaded the beer store in his apartment building to let him run a pipeline from a keg in the store’s refrigerator to one of the taps of his kitchen sink.
Theater Cedar Rapids has added beer to its improv comedy classes. According to its education director, beer helps relieve inhibitions that can kill a performer’s creativity.
In Hastings, Nebraska, temperance advocates picketed the Do the Brew beer festival. The protesters, dressed in period garb, were actors promoting the upcoming Nebraska Chautauqua fest.
Israel’s Herzl Brewery made a beer that people might have enjoyed when Jesus was alive. It tasted a bit like honey and berries, but it was flat and cloudier than what we drink today.
Six years ago, Greg Avola and Tim Mather launched Untappd. The app now has more than 3.2 million users, and is so successful that both men quit their jobs to manage Untapped full time.
Frances Stroh has written a book about the Detroit-based brewery’s rise to national prominence in the late 1800s and its downfall amid consolidation and the city’s economic demise.
Finally, Utah liquor regulators may revoke a Salt Lake City movie theater’s liquor license for showing the R-rated film Deadpool. State law forbids a licensed establishment to show nudity. Deadpool star Ryan Reynolds donated $5,000 to the theater’s legal defense fund.
On this day in 1974, Hank Aaron broke Babe Ruth’s record for most career home runs; and on this day in 1975, Frank Robinson became the first African-American manager in Major League Baseball history.
And now…Play Ball!
We begin in Russia, which is shedding its image as a country of hard drinkers. Younger Russians are developing a taste for craft beer, and an estimated 1,000 breweries have sprung up nationwide.
George Randall, the owner of several liquor stores in the St. Louis area, drives a real attention-getter: a car in the shape of a giant can of Old Milwaukee Light. He bought it for $2,000 on eBay.
Two Wichita men found a use for a gutted old food truck they bought. They installed ten beer taps, hooked them up to refrigerated kegs of local craft beer, and roam the city with a “drink truck”.
Anheuser-Busch InBev faces another consumer lawsuit. It alleges that A-B falsely claims Leffe beer is brewed in a Belgian monastery; it’s produced at the Stella Artois facility in Leuven.
The New Haven Symphony Orchestra is trying to broaden the audience for classical music by offering “Beers and Beethoven”. The price of admission includes samples of Connecticut-brewed beer.
Get ready for a superhero comic book about Three Floyds Brewing Company’s Alpha King Pale Ale. The hero brews a beer so good it attracts the attention of a monster-king and his minions.
Finally, Tom Dalldorf, the editor of Celebrator Beer News, speculates that American beer may go the way of wine: demand for the mass-produced “jug wine” fell, as customers gravitated to higher-quality products from smaller producers. There are some 10,000 wineries in the U.S.
Emily Price, the assistant drinks editor at Paste magazine, shelled out $299 for a Bud-E-Fridge. The fridge is intended to store Bud Light, but Price discovered it also holds the many craft beers she buys (“an occupational hazard”, she calls it).
The Bud-E-Fridge holds 78 bottles or cans. It isn’t equipped to store bombers but other than that, its functionality is “insane”. The fridge’s outside displays the number of beers inside, and a smartphone app allows Price to access that information on the go. If she adds warm beers to the fridge, she gets a push notification on the phone when the beers are cold. It also has an alarm that goes off if someone removes a bottle with permission—and allows her to e-scold the culprit. (The app also notifies her when “the beer fairy” drops by and adds bottles to the fridge.) And if the fridge is low on beer, Price can order more with the Saucy app.
Price adds that the Bud-E-Fridge costs “roughly what you would for a standard fridge that won’t hold nearly as many beers.”
On this day in 1892, Lord Stanley, Canada’s former Governor-General, pledged to donate a silver challenge cup to the best hockey team in Canada. The Montreal Canadiens have won 24 Stanley Cups, nine more than the second-place Toronto Maple Leafs.
And now…The Mash!
We begin in Silver Bay, Minnesota, where the city council banned a local microbrewery’s products from the municipal liquor store after the brewery opposed against taconite mining in the area.
Hops have been used in folk medicine for centuries. Today’s scientists have been working on harnessing hops’ anti-inflammatory and anticancer properties.
Releases draw big crowds of beer geeks. Unfortunately, some of them behave badly, pushing and shoving, cutting in line, and abusing breweries on social media when the beer runs out.
The pace of mergers and acquisitions in the brewing industry is picking up, and now craft breweries are taking one another over. Recently, Oskar Blues Brewery has bought Cigar City Brewing.
Tom Osborne and Mike Robb appeared on the television show Shark Tank to pitch The Beer Blizzard, a freezable product that fits on the bottom of a beer can, keeping it colder longer.
A craft brewery in London is attacking the problem of food waste by salvaging heels from bread loaves. The heels—which normally go to waste—are made into a beer called Toast Ale.
Finally, Dogfish Head Craft Brewery’s Sam Calagione says he got his first taste of the beer business waiting tables at a Manhattan bar. That inspired Calagione to buy a homebrewing kit. On a whim, he added overly ripe cherries…and the rest is history.
One hundred and fifty-five years ago, Tsar Alexander II issued a proclamation that freed 23 million Russians from serfdom. The emancipated serfs gained the rights to marry without their owner’s consent, to own property, and to operate a business.
And now….The Mash!
We begin in Maple Grove, Minnesota, where the owner and manager of a tavern were charged with transporting alcohol into the state for resale. That’s a felony in Minnesota.
Here are the a new video game called “Drink Beer, Neglect Family.” Players assume control of a depressed father who performs various feats of drunkenness while trying to dodge pop-up photos of his relatives.
Adam Teeter of Vinepair.com lists the nine biggest mistakes people make when buying craft beer. They include drinking nothing but IPA, and thinking that only high-gravity beers are legitimate crafts.
CNBC is once again sponsoring a Battle of the Beer Labels. The network will select 64 labels those submitted by breweries, and invite viewers to vote in a “March Madness”-style tournament.
In Montana, tavern owners and craft breweries put aside their disagreements over alcohol regulation—at least for the time being—to push a state-wide “Buy Local Beer Here” campaign.
A Wisconsin jury didn’t buy the defense offered by John Przybyla in a DUI trial: the alcohol in his system came from the beer-battered fish he’d eaten for dinner. The DUI conviction was Przybyla’s tenth.
Finally, a British marketing company mined thousands of Twitter tweets and Facebook posts for “emotional keywords”, then fed those keywords into a supercomputer that created a beer recipe which best expressed the emotions. It’s a cream ale.
On this day in 1919, five individuals formed United Artists. They included four Hollywood notables—Mary Pickford, Charlie Chaplin, Douglas Fairbanks, and D.W. Griffith—along with attorney/statesman William Gibbs McAdoo, who later represented California in the U.S. Senate.
And now….The Mash!
We begin in Norcia, Italy, the birthplace of St. Benedict. The town’s ancient monastery is selling its beer to American consumer, who can also download the monks’ Gregorian chants to accompany the beer.
Attendees at this year’s Belgium Comes to Cooperstown festival, held at Ommegang Brewing, will be able to immerse themselves in Bill Murray’s best-known movies and characters.
The historic Grain Belt Beer sign in Minneapolis is getting a new lease on life. August Schell Brewing Company, which owns the Grain Belt brand, has bought the sign and hopes to re-light it next year.
Meet the “Nitrogenator”. It’s the carbon dioxide-dispensing “widget” that Boston Beer Company uses for its new nitro-conditioned beer series. The Nitrogenator is manufactured by Ball Corporation.
One of Budweiser’s ads for Super Bowl 50 features Dame Helen Mirren who, before eating a hamburger and fries washed down by a Bud, gives would-be drunk drivers a proper British scolding.
The wave of craft brewery takeovers has prompted a movement to scrap the phrase “craft beer” and use a new term, “indie beer”, to describe small breweries that are truly independent.
Finally, Thrillist’s Ezra Johnson-Greenough shows how to spot a fake “beer bar”. Warning signs include serving all imports in small glasses, carrying an all-nanobrewery selection, and serving all wheat beers with a slice of lemon.
Thirty-two years ago today, Apple Corporation introduced the Macintosh, which popularized the mouse and the graphical user interface. The introduction came in the form of the famous “1984” television commercial during Super Bowl XVIII.
And now….The Mash!
We begin in Michigan, where Founders Brewing Company, having filed the necessary paperwork, can once again sell Breakfast Stout with a baby on the label.
In the UK, health officials now recommend that men drink no more than six pints of beer per week. They also warn that drinking any amount of alcohol can cause health problems.
Paste magazine introduces you to seven “ridiculous, but kind of awesome” beer gadgets. They include a CO-2 injection system for growlers and a bottle that imparts an oak taste.
New laws in a number of states have encouraged “farm-to-keg” breweries, which make and serve beer using ingredients grown on site. These breweries operate much like wineries.
Did you get a drone for Christmas? AC Shilton of Outside magazine explains how can you train your new toy to fetch and deliver your beer.
In Australia, Quentin Tarantino was presented with a six-pack of Victoria Bitter in cans specially designed to honor him. He was joined onstage by actors Kurt Russell and Samuel L. Jackson.
Finally, the Craft Brewers Alliance plans to distribute Kona beer in Brazil. It cited “the great synergies between Hawaiian and Brazilian culture, with their amazing beaches and strong water lifestyles.”
Eighty years ago today, in Toledo, Ohio, the first building to be completely covered in glass was completed. It was built for the Owens-Illinois Glass Company. The “Glass City” is also known for Jamie Farr and his beloved Tony Packo’s Cafe and Toledo Mud Hens.
And now….The Mash!
We begin in Hollywood, where Golden Globe Awards host Ricky Gervais opened the show with a beer in his hand, and then proceeded to offend much of the audience with his jokes.
George Lenker, “The Beer Nut,” criticizes the Bavarian government for ordering a brewery to stop marketing its milk stout as beer because that beer didn’t comply with the Reinheitsgebot.
The Washington Post’s Ryan Ermey rated the top cheap beers, based on three criteria: alcoholic content, can design, and taste (“if you insist”). His top pick? Genesee Cream Ale.
Constellation Brands, which plunked down $1 billion to buy Ballast Point Brewing Company, will invest another $1.5 billion to build a brewery in Mexicali to meet growing demand for Mexican beer.
An iconic Pacific Northwest beer is coming back. The Red Hook Ale Brewery announced it will be making Rainier Pale Mountain Ale and other Rainier beers.
Nielsen NV and BARTRENDr have found out fans’ favorite brands of beer and liquor in every NFL city. Everclear didn’t make the list—even among fans of the awful Tennessee Titans.
Finally, brewer Chris Reynolds was given a chance to taste some of Alexander Keith’s IPA that was bottled in the 19th century and recently found underwater. Reynolds described the taste as “a little tree fruit note, a cherry note in there somehow—certainly a lot of sulphu,”.