The Rise of Dick Yuengling

In 1974, Dick Yuengling was fed up with his father’s refusal to modernize the floundering D.G. Yuengling & Son brewery. He walked away, spending 11 years in exile as a beer distributor. Finally, his ailing father agreed to sell him the business for $500,000.

Once in charge, he made the needed changes. Over the next three decades, production grew from 137,000 barrels to 2.8 million, putting his brewery in the nation’s top five. Yuengling himself is in the Forbes 400 of richest Americans, with a net worth of $1.9 billion.

To put it mildly, Yuengling is a hands-on CEO. A self-styled “production nut”, he sometimes runs machinery himself. It’s a running joke at the brewery that everyone on the organization chart reports directly to him.

Yuengling’s lone-wolf approach to business comes with a possible downside: he’s 73 years old, and the brewery is becoming too big for him to manage himself. There’s another problem. Like King Lear, he has daughters and will eventually have to hand over control to one of them. Succession has proved the ruin of many family businesses.

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The Friday Mash (Cubs Win! Edition)

On this date in 1908, the Chicago Cubs last won the World Series. Managed by Frank Chance of “Tinker to Evers to Chance” fame, they beat the Detroit Tigers, 4 games to 1. Cubs fans are hoping their team can end their 108-year drought in this year’s playoffs.

And now…The Mash!

We begin in Detroit, where Ludwig’s beloved Lions will sell $3.50 beers during Sunday’s game against the L.A. Rams. The way the Lions are playing, fans need a few to get them through the game.

D.G. Yuengling & Son is waging a last-ditch fight against the pending merger of Anheuser-Busch InBev and SABMiller. Yuengling argues that A-B is trying to keep it out of new markets.

German scientists have found that beer causes less liver damage than hard liquor. The reason? Hops may inhibit the formation of reactive oxygen species, which can damage cells in the liver.

Ken Pagan, the Toronto-area man accused of throwing a beer can at a player during a baseball game, better have his lawyer warming up. A Canadian attorney discusses Pagan’s legal problems.

Two Copenhagen men have taken the idea of freeze-dried coffee and applied it to four of their craft beers. They’ve created instant versions of a coffee beer, a fruity IPA, a wild-yeast IPA, and a pilsner.

After a church in Canyon, Texas, ran an anti-alcohol ad in the local paper, an establishment called the Imperial Taproom offered a discount to customers who brought in a copy of the ad.

Finally, Fat Head’s Brewery had a very short reign as “Mid-Sized Brewing Company of the Year” at the Great American Beer Festival. Officials revoked the award after concluding that Fat Head’s, which has three locations, had been misclassified.

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The Friday Mash (Blowout Edition)

One hundred years ago today, Georgia Tech defeated Cumberland University, 222-0, in the most lopsided college football game of all time. Tech coach John Heisman had an incentive to run up the score: back then, football rankings were based on margin of victory, not strength of schedule.

And now…The Mash!

We begin in Asheville, North Carolina, where Catawba Brewing has honored a native son, author Thomas Wolfe, with a beer called Wolfeman Kolsch. Its ingredients include hops grown in western North Carolina.

Even though the economy has improved since the Great Recession, beer sales at bars and restaurants have stayed flat. Factors include competition from brewery taprooms and growlers.

Two more non-beer companies are rolling out their own beers: Vice Media and the clothing company Patagonia, Inc.

In the UK, the brewery count has topped 1,700. An industry analyst says that some of the country’s craft breweries are attractive acquisition targets.

Some in the brewing industry oppose legal marijuana for fear of losing market share. However, that hasn’t happened in Colorado and Washington State, where recreational pot is legal.

Entrepreneur Josephine Uwineza plans to open a brewpub in Kigali, the capital of Rwanda. It will not only be Rwanda’s only women-owned brewery but also the country’s first-ever craft brewery.

Finally, People for the Ethical Treatment of Animals raised eyebrows by claiming that beer is healthier than milk. PETA contends that beer can strengthen bones and extend life, while milk is linked to obesity, diabetes, and cancer.

The Friday Mash (James Dean Edition)

Sixty-one years ago today, James Dean was killed in a traffic crash in California. He was 24 years old. Dean became the first actor to earn posthumous Academy Award nominations for Best Actor, for playing Cal Trask in East of Eden and Jett Rink in Giant.

And now…The Mash!

We begin in Denver, where Brent Doeden aka “Captain Earthman” suffers from inoperable brain cancer. Doeden, who’s been vending beer at Colorado Rockies baseball games since the franchise’s inception, is a cult figure at Coors Field.

Wil Fulton of makes the case for why flip cup is a better drinking game than beer pong. One advantage: it’s easier to cheat, which—like in Monopoly—is an integral part of the game.

The Michelada is one of Mexico’s popular new drinks. It consists of beer, lime juice, spices, sauces, and other ingredients in a salt-lined glass. It has some similarity to a margarita.

To combat “flagship fatigue”, Sierra Nevada Brewing Company will release three new ales next year: Sidecar Orange Pale Ale, Tropical Torpedo, and Golden IPA.

Los Angeles has light rail transportation, and you can spend a day pub-crawling along the Red Line, which runs from Union Station to North Hollywood.

Candidates aren’t the only ones running negative ads this fall. Miller Lite responded to a Bud Light spot with this slogan: “Bud Light says raise one to right now so why not raise the right one?”

Finally, ultra-runner Karl Meltzer set a new record for running the length of the 2,190-mile Appalachian Trail: 44.9 days, 22 hours 38 minutes. His routine on the AT included ending the day with a couple of brews. Meltzer celebrated the end of his trek with a pepperoni pizza and—you guessed it—a beer.

The Friday Mash (Night at the Opera Edition)

Fifty years ago today, the Metropolitan Opera House opened at Lincoln Square in Manhattan. The opening-night performance was the world premiere of Antony and Cleopatra by Samuel Barber.

And now…The Mash!

We begin on ESPN College GameDay, where Sam Crowder held up a sign last Saturday asking Vemmo users to send him beer money. Within hours, more than 2,000 people contributed.

BBC correspondent Stephen Evans hopped a flight to make a beer run…all the way to Beijing. His Chinese friends had made a trip to the border to acquire “forbidden” Taedonggang beer, which is brewed in North Korea.

Here’s a solution to a problem you didn’t know you had. It’s a beer mug that won’t block your view of the TV when you’re drinking.

Pork roll aka Taylor ham, a New Jersey breakfast favorite, is now a beer ingredient. Flying Fish Brewing Company has released Exit 7 Pork Roll Porter as part of its “Exit Series”.

Tampa’s Cigar City Brewing has rolled out a beer honoring the stereotypical “Florida Man”. The label for this beer, a double IPA, depicts a man wrestling an alligator—and winning.

Beer is more expensive than ever at NFL stadiums, but there’s one consolation: you can now buy craft beer from breweries that Anheuser-Busch InBev and MillerCoors recently acquired.

Finally, Nebraska liquor regulators have banned homebrewers from beer festivals. Because homebrewers aren’t licensed, there’s no assurance that they meet health and sanitation standards.

The Friday Mash (Piggly Wiggly Edition)

One hundred years ago today, the first Piggly Wiggly grocery store opened in Memphis. It was the first true self-service grocery store, and the originator of such supermarket features as checkout stands, individual item price marking, and shopping carts.

And now…The Mash!

We begin at sea, where part of the sixth annual Brews by the Bay will be held tomorrow. Festival venues are Cape May, New Jersey; Lewes, Delaware; and the ferry connecting those two towns. It’s the only multi-state beer festival we’re aware of.

Edinburgh’s Innis & Gunn latest release is “Smoke & Mirrors”, whose ingredients are said to make the drinker more likely to tell the truth. The brewery has sent a bottle to both Hillary Clinton and Donald Trump.

Liquor laws left over from the repeal of Prohibition are a case study in how government regulations can stifle entrepreneurship, then leave entire regions playing catch-up when they’re finally relaxed.

What makes breweries’ flagship beers disappear? The reasons include waning brand loyalty, competition from newcomers, and consumers’ changing tastes.

Researchers at Indiana University found that that if you really want a beer and want it right now, the source of your craving may be a pea-sized structure deep inside the right side of your brain.

English illustrator Tom Ward has created a series of beer mats depicting fictional bars from the movies. The collection includes the Hog’s Head Pub from Harry Potter and The Prancing Pony from Lord of the Rings.

Finally, Suzanne Schalow and Kate Baker have found success with Craft Beer Cellar: small, selective stores with hundreds of beers and knowledgeable staff. Schalow and Baker have learned that “craft” and “local” don’t equal quality.

The Friday Mash (Votes for Women Edition)

On this day in 1920, the 19th Amendment to the U.S. Constitution took effect. It was ratified 42 years after Aaron Sargent, a Republican from California, first introduced a women’s suffrage resolution in the Senate.

And now…The Mash!

We begin in Rio de Janiero, where souvenir cups of Ambev’s beer Skol were wildly popular at the 2016 Summer Olympics. Some fans spent hundreds of dollars to get Skol’s complete 42-cup collection.

With The Beer Tie, you can make a fashion statement and enjoy your beer at the same time. The tie is made of the same insulating, waterproof neoprene material as a standard drink koozie.

How much beer must “Bender”, the robot from Futurama, drink in order to keep his battery powered? According to Megan Logan of Inverse magazine, it’s 2.7 million liters. Per day.

The museum store at the Arizona Capitol could start selling local beer this fall. Alcohol isn’t exactly banned at the Capitol. Lawmakers are known to cary red Solo cups during late-night sessions.

The Innis & Gunn brewery offers a virtual-reality trip to Scotland to be enjoyed with a pint. The scientist who helped create the VR says that it connects the brain with the beer’s oak-aged tones.

Twenty-one years ago, Norwegian police ended an airplane hijacking by persuading the hijacker—who had been drinking heavily—to swap his loaded gun for a fresh supply of beer.

Finally, Suicide Squad actress Margot Robbie is a big fan of shower beers. She said that after a tough day of shooting, an ice-cold beer in a boiling-hot shower helps her fall asleep.

Beer Born From Disaster

Draft magazine saluted craft brewers’ ingenuity by listing ten instances where they turned calamity into opportunity. These brewers suffered mislabeled ingredients, severe weather, and malfunctioning equipment, among other disasters. Instead of throwing out the messy ingredients, they improvised; the result was a popular—and in at least two instances, award-winning–beer.

The most interesting story involves Innis & Gunn Original. It began when Dougal Sharp, then the head brewer at Caledonian Brewery in Edinburgh, brewed a Scottish ale for a distillery, which intended to use the ale to season its barrels. Distillery workers, however, loved the beer so much that they sneaked it home in bottles and empty buckets. Sharp, who knew he’d inadvertently brewed a winner, founded Innis & Gunn, which makes the original oak-aged ale to this day.

The Friday Mash (American Bandstand Edition)

On this day in 1957, the pop music show American Bandstand made its national debut. The show was hosted by Dick Clark throughout its run, which ended in 1989. Clark was also the show’s producer, and eventually became its owner.

And now…The Mash!

We begin in Florida, where businessman Sammy Ramos has launched the first craft beer to be marketed to Hispanics. Its brand name is “Boriuca”, which means a person of Puerto Rican heritage—of which there are more than 250,000 in Greater Orlando.

In Kent, England, a Shetland pony named Mocha walked into his owner’s pub and started drinking beer out of stray pint glasses. Feel free to make bad puns on “pony” or “horse”.

This fall, Oregon State University will open a beer garden at its football stadium. Last year the Beavers went 2-10 (0-9 in the PAC-12), so fans might need a few beers before watching them play.

Rupert Stadler, the head of Volkswagen’s Audi division, was forced to repay the company €12,000 ($13,950) for a beer-drinking contest for company managers that he put on his expense account.

The metal band Megadeth has tapped Quebec brewery Unibroue to make a beer called “A Tout le Monde”, named for a song from the group’s 1994 album Youthanasia. It’s a Belgian-style saison ale.

Greene King is brewing “Bobby” beer to honor Bobby Moore, the captain of England’s 1966 World Cup-winning team. Its alcohol content—4.2% ABV—was inspired by the score of the Cup final.

Finally, a group of Chicago businesses, including two well-known beer bars, are encouraging the public to patronize establishments on the #11 bus route, which they hope will earn back a permanent spot on the Chicago Transit Authority map.

The Hop Doctor is In

A casual acquaintance with “Dr. Paul Matthews IPA” led writer Russell Shorto to the doctor himself. The man whose brewery made that ale called Matthews “Lord of the Hops”. However, Matthew describes himself more modestly: “I’m a plant engineer and evolutionary biologist.”

Matthews is the senior research scientist at Hopsteiner, a major hops trader and processor in Washington State’s Yakima Valley. Hopsteiner is a beneficiary of America’s IPA boom. It has ratcheted up demand for hops but, on the other hand, has kept hops suppliers scrambling to meet changing tastes. And that has kept Matthews—pun intended—hopping around the world in search of new varieties.

Matthews has gone to out-of-the-way places such as Arizona’s Sky Islands, surrounded by miles of desert; and the former Soviet republic of Georgia, where for years people have used wild hops to cure their breads and as a folk medicine.

Even though the hop plant is closely related to the cannabis plant, Matthews isn’t interested in psychoactive beer. But, he says, others are looking into it.

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