The Friday Mash (Inauguration Day Edition)

Eighty years ago today, Franklin D. Roosevelt took the oath of office, beginning his second term as president. Roosevelt was first the president to be inaugurated on January 20 under the 20th Amendment. Previously, presidents were sworn in on March 4.

And now…The Mash!

We begin at the University of Leuven in Belgium, where scientists have found that brewers “tamed” beer yeasts by reusing them until they adapted to the brewery environment. In fact, brewery yeasts couldn’t survive if reintroduced into the wild.

At age 87, former Australian prime minister Bob Hawke drank a beer while watching the Aussie cricket team take on Pakistan. In college, Hawke set a world record by drinking a yard of ale—that’s three pints—in 11 seconds.

John Laffler, the co-founder of Off Color Brewing, has a confession to make. He’s a fan of Miller High Life, which he describes as light, crisp, technically perfect, and very consistent.

Singer Ed Sheeran dropped 50 pounds in 12 months after giving up beer. Beer is back in Sheeran’s diet, but perhaps he’s switched to these low-calorie offerings.

This year’s 10th annual Philadelphia Beer Week will be part of a year-round celebration called “Philly Loves Beer”. Organizers hope the new format gives local breweries greater exposure and draws more visitors.

Refocusing on daytime business, Starbucks has dropped evening beer and wine sales. However, alcohol may eventually return to the chain’s high-end “Roastery” locations.

Finally, bad craft beer is becoming more common. Reasons include lax brewing standards, under-trained brewers, and intense competition that tempts breweries to bring faulty beer to market rather than dump it.

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Pabst’s Unusual Business Model

Pabst Brewing Company has 2 percent of the American beer market, which puts it in a class with Boston Beer Company and D.G. Yuengling & Son. But under Eugene Kashper, Pabst’s busimess model is much different than that of Boston Beer and Yuengling.

Jason Notte of Forbes magazine, who recently interviewed Kashper, writes that Pabst’s CEO is “also digging into corners of the beer industry where the competition hadn’t tread and using its strengths in marketing, production and scale to take on the big brewers on a much smaller budget”.

Kashper told Notte that his portfolio was “kind of in a sweet spot between big beer and craft” because his legacy brands not only have a following, but also own a library of recipes for craft-like beers that he can sell for less than the going price of craft. Kashper’s success stories include Stroh’s Bohemian, Old Style Oktoberfest, and Rainier Mountain Ale, all of which have strong regional ties.

In addition, Pabst has entered into partnerships with craft and import brewers to enable it to penetrate those segments of the market. Those partnerships emphasize the strength of Pabst’s distribution and grassroots marketing, which Kashper hopes will give it a fighting chance against brewing giants Anheuser-Busch and MillerCoors.

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The Friday Mash (Epiphany Edition)

Today, Christians celebrate The Feast of the Epiphany. In Louisiana, this means Carnival season is underway. The local tradition is to bake King Cakes; and the person who finds the doll in his or her slice must bake the next cake.

And now…The Mash!

We begin in France, where the Benedictine monks at the 1,367-year-old Abbey of Saint-Wandrille are back in the business of brewing. They’re the country’s only producers of truly monastic beer.

In an interview with Paste magazine, 21st Amendment Brewery’s Nico Freccia talked about the fine art of naming beers, and how the brewery’s odd names has become mainstream.

When Tim Kliegl turned 65, he celebrated in unusual fashion—namely, by running a mile, and trying a new beer, every day for an entire year. And he’s got the notes to prove it.

Staffers at Amazon.com’s Christmas party in Dublin were treated to a special beer from local micro Metalman Brewing. Grainne Walsh, Metalman’s founder, once worked as an engineer at Amazon.

The National Transportation Safety Board has recommended lowering the DUI threshold to .05 percent, and a Utah lawmaker wants his state to be first. The current threshold in all states is .08.

Rick Astley, whose song “Never Gonna Give You Up” was part of a popular Internet prank, plans to “roll” out a beer. The lager, which will be brewed by Mikkeller, has yet to be named.

Finally, the The Jacob Leinenkugel Brewing Company will celebrate its 150th anniversary by joining forces with the famous Hofbräu München. The amber-colored, Marzen-style will be introduced in April.

The Friday Mash (Hat Trick Edition)

One hundred and twenty years ago today, Ernie McLea of the Montreal Victorias scored the first hat trick in Stanley Cup play. His third goal, which clinched the Cup, led Montreal to a 6-5 win over the Winnipeg Victorias.

And now….The Mash!

We begin in Oregon, where beer writer Brian Yaeger has come to the defense of McMenamins brewpub chain. Its 17 establishments have gotten nasty reviews from some customers.

Spain’s recent boom in craft beer has been good news to the town of Villanueva del Carrizo, which grows 99 percent of the country’s homegrown hops.

A new device being pilot-tested in Britain allows pub customers to avoid lining up for beer. A credit card, a debit card, or Apple Pay will get it to auto-dispense a pint.

In California, the proliferation of businesses selling alcohol—supermarkets, bookstores, and even nail salons—has public health advocates concerned about the potential for abuse.

Bisphenol A (BPA), which is linked to health problems, has been banned from sippy-cups and baby bottles. But it’s still used in beer cans because the government thinks it won’t harm adults

In 2012, Walt Disney World’s Magic Kingdom ended a 41-year-long ban on alcohol. Last week, the park expanded beer and wine sales to four more of its sit-down restaurants.

Finally, Montreal-based Kris Mychasiw might be the world’s smartest sports agent. He’s turned beer-milers Lewis Kent and Corey Bellemore pro, even though the sport doesn’t yet have a governing body.

A Woman on a Quest

Emily Bennett, the “Mitten Beer Girl”, has made one hell of a New Year’s resolution: “In the year 2017, I’m going to visit every place in the state of Michigan which is a) utilizing a license to brew beer and is b) open to the public.”

She’s got her work cut out for her. According to our latest count, there are 266 breweries in operation in the state, with another 58 in the planning stages. Those numbers are conservative because some brewery openings aren’t picked up by the local news media.

You can follow Emily’s beer pilgrimage through her website, Mitten Beer Quest 2017; on Facebook; on Twitter (hashtags #MBQ2017 and #MittenBeerGirl); and on Instagram.

All of us at Ludwig Roars wish her good luck, and safe travels.

The Friday Mash (Heisman Trophy Edition)

On this day in 1935, the Downtown Athletic Club Trophy, later renamed the Heisman Trophy, was awarded for the first time. The winner was halfback Jay Berwanger of the University of Chicago who, despite being a number-one draft pick, never played pro football.

And now….The Mash!

We begin in Wisconsin, where you’ll get a beer chaser with your Bloody Mary. The state’s taverns have a long-standing tradition of serving chasers with cocktails.

The Jewish Museum of Montreal has joined forces with a nearby craft brewery to re-create a beer brewed by brothers Ezekiel, Moses, and Benjamin Hart in 1796.

Is there a beer aficionado on your Christmas list? Forbes magazine writer Tara Nurin can help you. She’s written mini-reviews of 18 worthy beer books.

The latest gizmo for beer snobs is That Ultrabeer Thing, a vibrator that emits ultrasonic waves that break up carbon dioxide bubbles, creating a creamy foamy head.

San Francisco’s ReGrained is collecting spent grain from three local breweries and turning them into susatinable granola bars. The company’s slogan is “Eat Beer”.

A market analysis firm has found that beer sales are “underperforming” in Colorado, Oregon, and Washington. Recreational marijuana is legal in all of those states.

Finally, the stereotypical craft beer drinker is a bearded white male. However, craft customers are becoming more diverse, and the industry is making efforts to get customers of color to drink their product.

The Friday Mash (“John Brown’s Body” Edition)

On this day in 1859, militant abolitionist leader John Brown, who had led an unsuccessful raid on Harpers Ferry, Virginia, was hanged in Charles Town. Brown is the only person in American history who was executed for committing treason against a state.

And now…The Mash!

We begin in Riverside, California, where a liquor store owner set fire to a competitor’s store because the competitor was costing him business by selling cheaper beer. He faces arson and conspiracy charges.

A Wendy’s restaurant in Houston is offering beer-infused hamburgers. The burger alone costs $5.29; a combo with fries and a drink is available for $7.19.

Belgium is asking the UN’s Educational, Scientific and Cultural Organization’s to recognize its brewing and beer drinking culture as an “intangible heritage” deserving of official recognition.

Anheuser-Busch has randomly seeded 37,000 golden cans of Bud Light in multi-can packs. People who find the cans will be be entered in a drawing, with the top prize being Super Bowl tickets for life.

Thrillist.com is out with its list of the most iconic beers brewed in every state. According to the authors, the list includes both old standbys and “instant classics”.

Buffalo entrepreneur Ken Szal has run a successful pedal pub business. Once the Coast Guard signs off, he’ll offer pedal pontoon boot tours as well.

Finally, major brewers are reacting to tighter regulations and health consciousness by stepping up production of alcohol-free beer. They’re also working on improving the taste of those beers.

Tiny Spanish Town Gets Millions in Beer Money

As a young man, Antonio Fernandez fled the tiny Spanish town of Cerezales del Condado to escape that country’s civil war. He wound up in Mexico, and became the general manager of Grupo Modelo, Mexico’s largest brewery. Modelo is best known in the United States for its Corona brand, which Fernandez is credited for promoting.

In Mexico, Fernandez amassed a fortune. He died in August, leaving behind an estimated $200 million or more. Like a number of other Spanish emigrants who who got rich in Latin America, Fernandez carried out philanthropic work in their hometowns. Fernandez’s will left part of his millions to fund the restoration of Cerezales del Condado’s church and other improvements to the town.

Fernandez died childless, but had 13 siblings. Now, as the lawyers go through his will, they’re finding that he’s left something to all of his many nieces and nephews.

The Friday Mash (Viking Cruises Edition)

On this day in 888 A.D., the Vikings began a siege of Paris after the city’s ruler, Count Odo, refused the invaders’ demand for tribute. The siege was the most important event in the reign of the then-French king who has an appropriate name for this day after Thanksgiving: Charles the Fat.

And now….The Mash!

We begin on YouTube, where a sunbathing woman texted a neighbor, asking him to send over a beverage. The neighbor obliged, delivering a can of beer to her by mini-drone.

Now that Oklahoma voted to allow full-strength beer sales in stores, a Tulsa newspaper called on state lawmakers to scrap other “puritanical anachronisms” that are still on the books.

Chicago welcomed its first contract brewery, Great Central Brewing Company. Next year, it will open a taproom offering a variety of Chicago-brewed beers.

An alliance called No Patents on Seeds has called on Carlsberg to give up its three patents on mutant strains of barley. The strains provide new enzymes to develop “more distinctive”, flavor-stable beers.

Lifelong friends Collin Poseley and Eggie Foust have created Craft Beer: The Board Game. It takes five minutes to learn, and it can be played while inebriated.

The rapper Ludacris, an Atlanta native, has opened his long-awaited Chicken & Beer restaurant at Hartsfield-Jackson Airport. Its menu is “Southern to the core”.

Finally, Ayla Bystrom-Williams, the owner of Honeymoon Brewery, beat out 13,000 competitors and won a $200,000 Miller Lite “Tap the Future” award. She’s one of the country’s few black female brewery owners.

The Friday Mash (Mickey Mouse Edition)

On this day in 1928, The Walt Disney Corporation released the animated short “Steamboat Willie”, the first fully synchronized sound cartoon. It was directed by Walt Disney and Ub Iwerks. Disney considers this release to be Mickey’s birthday.

And now…The Mash!

We begin in England, where pub companies warn that the price of a pint is about to jump. Factors include inflation, higher costs of doing business, and the introduction of the living wage.

Game of Thrones actor Jason Momoa showed off his axe-throwing skills in an Instagram video. What makes his performance even more impressive is that he drank a beer immediately before he hit the bulls-eye.

FIFA, the world-wide governing body of soccer, is negotiating with officials of host country Qatar over whether beer will be served there during matches at the 2022 World Cup.

Effective January 1, 2019, Labatt will discontinue the 50-year-old tradition of issuing free beer for life to company retirees. The Canadian brewery is now owned by Anheuser-Busch InBev.

Travel blogger Emmanuel Marshall used Innis & Gunn IPA as currency to pay for transportation and lodging on his 5,000-mile trip from Scotland, the home of Innis & Gunn, to India.

Scientists at Rockefeller University have found that beer pong players expose themselves to numerous icky bacteria. The good news is that college-aged players have strong enough immune systems to cope with them.

Finally, the San Diego Union-Tribune named the five beers that put the city on the craft beer map: AleSmith Speedway Stout, Ballast Point Sculpin IPA, Green Flash Le Freak, Karl Strauss Red Trolley, and Stone Arrogant Bastard Ale.

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