Beer…By the Numbers

  • Average cost of an 11.2-ounce beer (standard European size) in Geneva: $6.32.
  • Average cost of a standard European-size beer in London: $4.52.
  • Average cost of a standard European-size beer in Berlin: $2.58.
  • Cost of a one-liter mug of beer at this year’s Oktoberfest: 10 euros ($12).
  • Increase over last year: 3 percent.
  • Germany’s annual inflation rate: 0.5 percent.
  • California brewery count, as of March 2015: 554.
  • California’s breweries’ annual production: 3.4 million barrels.
  • U.S. imported beer sales in 2015’s first quarter: 7.46 million barrels.
  • Increase over 2014’s first quarter: 13 percent.
  • Corona beer’s rank in U.S. sales: 5th.
  • Corona’s average rating on BeerAdvocate.com: 2.33 out of 5 (39th worst).
  • Corona’s 2015 sales increase over 2014: 16 percent.
  • Percent of adults aged 21-35 who consider local origin an important factor in buying beer: 53.
  • Percent of adults of all ages who consider local origin an important factor: 45.
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    The Friday Mash (Orient Express Edition)

    On this day in 1883, the first regularly-scheduled Orient Express, a long-distance luxury train, left Paris for Vienna. The Orient Express’s route and rolling stock changed many times over its lifetime, but the train has become synonymous with luxury, intrigue, and a famous fictional murder.

    And now…The Mash!

    We begin in Pennsylvania, where Jonathan Cooper has developed “Thinking & Drinking,” a card game that encourages players to explore local breweries through conversation-starting questions.

    Inventor Staton Lorenz has developed the “Growler Collar,” a plastic device that screws onto the top of growlers and lifts them off the counter to allow for proper air circulation and drying.

    In the May 28 New York Times, Dr. Daniela Lamas describes how she and a medical student offered comfort to a terminally-ill cancer patient in the form of a cold bottle of Guinness.

    The fantasy-league craze has extended to craft beer. Tyler Moss of Paste magazine describes his league, in which team owners submit beers from their roster for a competitive tasting.

    In California, Lagunitas Brewing Company’s popularity has municipal officials struggling to handle traffic. Lagunitas will spend $30 million to up production and make its headquarters easier to visit.

    Entourage star Adrian Grenier has launched his own brand of beer, the Churchkey Can Company. Why “Churchkey?” Customers have to use a traditional can opener to open the retro-design cans.

    Finally, Soweto, in South Africa, is best known for apartheid and poverty. It’s also the home of uBuntu Kraal (”Togetherness Ranch”), South Africa’s only majority black-owned brewery, whose Soweto Gold is aimed at the emerging black middle class.

    Beer…By the Numbers

  • American movie theaters that serve beer: 200 to 400.
  • Percentage of American movie theaters that serve beer: 3.5 to 7.
  • China’s Snow beer’s share of the world-wide beer market: 5.4 percent.
  • Snow’s world-wide rank in market share: 1st.
  • Number of Chinese breweries in the world-wide Top 10: 4.
  • China’s beer production in 2014: 41.6 million barrels.
  • Decline in production from 2013 to 2014: 2.8 percent.
  • Africa’s beer industry’s compound average growth rate since 2008: 6.6 percent.
  • Asia’s beer industry’s compound average growth rate since 2008: 5.9 percent.
  • Tennessee’s highest-in-the-nation beer tax: $1.29 per gallon ($40 per barrel).
  • Other states with a beer tax higher than $1 per gallon: 3 (Alabama, Alaska, Georgia).
  • Brewery openings in 2014: 615.
  • Brewery closings in 2014: 46.
  • Events at this year’s Albuquerque Beer Week: 170, over an 11-day period.
  • Venues participating in Albuquerque Beer Week: 55.
  • Beer…By the Numbers

  • Days until American Craft Beer Week opens: 11.
  • Facebook “likes” for American Craft Beer Week: more than 65,000.
  • Attendees at this year’s Craft Brewers Conference in Portland, Oregon: 11,500.
  • Exhibitors at this year’s CBC: 600.
  • Craft beer’s market share in Oregon retail stores: 36.7 percent.
  • Oregon-made craft beer’s share of the state’s beer market: 20 percent.
  • New York State’s brewery count in January 2015: 207.
  • Its brewery count in 2012: 95.
  • Craft brewing’s estimated economic impact on New York State: $3.5 billion.
  • Recommended maximum number of drinks per week for men in the U.S.: 21.
  • Recommended maximum for men in Australia: 35.
  • Beer Store outlets in Ontario: 466.
  • Ontario grocery stores that will be permitted to sell six-packs of beer: around 500.
  • Total production of Bell’s Pumpkin Peach Ale: 48 bomber bottles.
  • Cost of a bottle of Pumpkin Peach Ale: $20.
  • Beer…By the Numbers

  • Texas’ craft brewery count in 2014: 119.
  • Its craft brewery count in 2013: 93.
  • India’s craft brewery count: 45.
  • Craft breweries in Bangalore: 18 (more than any other city in India).
  • Craft beer’s share of the U.S. marketplace, by volume, in 2014: 11 percent.
  • Craft beer production in 2014: 22.2 million barrels (18 percent increase, by volume, over 2013).
  • U.S. brewery count at the end of 2014: 3,464.
  • Brewery openings during 2014: 615.
  • Brewery closings during 2014: 46.
  • Retail locations an Arizona brewery may own, under newly-signed legislation: 7.
  • Maximum amount of a beer an Arizona brewery may produce and still sell food: 200,000 barrels.
  • Cost of a 16-ounce beer at an Arizona Diamondbacks game: $4 (cheapest in Major League Baseball).
  • Average cost of a 16-ounce beer at a major-league ballpark: $5.98.
  • Establishments taking part in this year’s Madison Beer Week: 80.
  • Events scheduled for this year’s Madison Beer Week: 350.
  • Time Out for Trivia

    The staff of Mental Floss magazine sifted through the Brewers Association’s sales figures for craft breweries, and identified the largest brewery in each state. Some of them are obvious—Boulevard is Missouri’s largest, for example—but others provide good material for bar trivia. Can you guess the largest brewery in these five states?
    (a) Arkansas.
    (b) Connecticut.
    (c) Iowa.
    (d) Nevada.
    (e) Rhode Island.

    Time’s up. The answers are (a) Core Brewing Company, (b) Two Roads, (c) Backpocket Brewing, (d) Ellis Island Casino & Brewery, and (e) Trinity Brewhouse.

    Beer…By the Numbers

  • U.S. alcoholic beverage sales in 2013: $174 billion.
  • Beer’s share of U.S. alcoholic beverage sales: 48 percent (craft beer accounts for 7 percent, non-craft for 41 percent).
  • Spirits’ share of U.S. alcoholic beverage sales: 34 percent.
  • Dollar value of Bud Light (America’s #1 seller) sold in 2014: $5.95 billion.
  • Dollar value of Coors Light (America’s #2 seller) sold in 2014: $2.36 billion.
  • Dollar value of India pale ale sold in 2014: $547 million.
  • Increase in IPA sales between 2013 and 2014: 50 percent.
  • Increase in craft beer sales between 2013 and 2014: 20 percent.
  • Sweden’s brewery count: 145.
  • Its brewery count in 1988: 7.
  • San Diego County’s brewery count in 2014: 97 (up from 37 in 2011).
  • Brewing industry’s impact on San Diego County’s economy: $599.4 million (up from $299.5 million in 2011).
  • Beers served at last weekend’s Michigan Brewers Guild Winter Beer Festival: 1,035.
  • Breweries represented at that festival: 103.
  • Breweries represented at the Guild’s first Winter Beer Festival in 2006: 21.
  • Beer…By the Numbers

  • Bangkok’s brewery count in 2014: 20.
  • Its brewery count in 2013: 4.
  • West Virginia’s craft brewery count: 7.
  • Craft brewing’s impact on West Virginia’s economy: $118 million (46th in the nation).
  • Arrests at Oktoberfest 2014: 720 (39 fewer than at Oktoberfest 2013).
  • Lost objects at Oktoberfest 2014: 3,346 (including 2 wedding rings, a mobile cat carrier, and a German Federal Cross of Merit 2nd-class medal).
  • Founders Brewing Company’s production in 2014: 190,000 barrels.
  • Founders’ projected capacity after expansion is completed: 900,000 barrels.
  • Alcoholic content of All Day IPA, Founders’ largest-selling beer: 4.7 percent by volume.
  • Lagunitas Brewing Company’s production in 2014: almost 600,000 barrels.
  • Increase in Lagunitas’ production over the year before: 60 percent (it opened a second brewery in Chicago).
  • Dos Equis’ sales in 2013: 1.57 million barrels.
  • Increase in Dos Equis’ sales between 2008 and 2013: 116.6 percent (number-one in the nation in sales growth).
  • Most expensive beer in the National Basketball Association: 60 cents an ounce (Quicken Loans Arena, Cleveland).
  • Cheapest beer in the NBA: 33 cents an ounce (Chesapeake Arena, Oklahoma City, and Phillips Arena, Atlanta).
  • Beer…By the Numbers

  • Budweiser’s advertising expenditures in 2012: $449 million.
  • Its rank among U.S. advertisers in 2012: 25th.
  • Decline in Budweiser sales from 1988 to today: 68 percent.
  • U.S. beer sales in 2013: 196.2 million barrels.
  • Change from the year before: Down 1.9 percent.
  • U.S. craft beer sales in 2013: 15.3 million barrels.
  • Change from the year before: Up 17.2 percent.
  • Craft beer’s share of the U.S. beer market in 2013: 7.8 percent.
  • IPA’s share, by volume, of the craft beer market, in 2014: 21 percent.
  • Increase in IPA sales, by volume, from 2013 to 2014: 47 percent.
  • Breweries per 100,000 people in the U.S. today: 1.
  • Breweries per 100,000 people in the U.S. in 1870: 9.
  • Winning men’s time at this year’s Flotrack Beer Mile championship: 5 minutes, 0.23 seconds (by Corey Gallagher).
  • Current men’s record for the Beer Mile: 4 minutes, 57 seconds (held by James Nielsen).
  • Current women’s record for the Beer Mile: 6 minutes, 17.76 seconds (held by Elizabeth Herndon).
  • Beer and Trivia

    Bar trivia, the American version of the British pub quiz, has enjoyed a surge of popularity in recent years. One of the more successful trivia quizmasters is Geeks Who Drink, a Denver-born group that was founded in 2006 and now operates in 31 states.

    Daliah Singer of 5280, The Denver Magazine, caught up with GWD’s head, John Dicker, to find out how what made the games so popular and what he drinks to jog his trivia brain. It certainly helps that GWD has a full-time editor who’s a six-time Jeopardy champion.

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