Beer…By the Numbers

  • Carlsberg’s revenue growth in the first quarter of 2017: 4 percent.
  • Anheuser-Busch InBev’s revenue growth in the first quarter of 2017: 3.7 percent.
  • Anheuser-Busch’s investment in U.S. brewing operations since 2011: $2.5 billion.
  • A-B’s expected U.S. investment in 2017-20: $2.5 billion.
  • This year’s expected U.S. hop acreage: 58,148.
  • Percent increase over last year’s acreage: 17.
  • Percent increase over 2012 acreage: 96.
  • Mexico’s share of worldwide beer production: 5.7 percent.
  • Germany’s share of worldwide beer production: 5.2 percent.
  • Approximate 2016 production of Shipyard Brewing Company (#1 in Maine): 118,000 barrels.
  • Approximate 2016 production of Allagash Brewing Company (#2 in Maine): 92,500 barrels.
  • California’s brewery count: 623 (ranks 1st among U.S. states).
  • Breweries per 100,000 adults in California: 2.2 (ranks 23rd; Vermont, with 10.8 per 100,000 adults, ranks first).
  • Mississippi’s brewery count: 9 (ranks 50th).
  • Breweries per 100,000 adults in Mississippi 0.4 (also ranks 50th).
  • Beer…By the Numbers

  • Participants in the 2016 American Homebrewers Association Big Brew event: more than 12,000.
  • Establishments that hosted Big Brew events in 2016: 483.
  • Cities on this year’s Sierra Nevada “Beer Camp on Tour”: 8.
  • Breweries collaborating with Sierra Nevada on this year’s event: 12.
  • Beer’s share of Boston Beer Company’s beverage production in 2010: 88.9 percent.
  • Its share of Boston Beer Company’s beverage production in 2016: 57.2 percent.
  • Twelve-ounce beers in a “keg” (half-barrel) of beer: 165.
  • Growlers in a keg: 31.
  • Beer stores in Whiteclay, Nebraska (population 9) last year: 4.
  • Beer stores in Whiteclay today: 0. Their licenses were revoked by the state.
  • Cans of beer sold in Whiteclay last year: 3.5 million. Most are bought by Native Americans living on the Pine Ridge Indian Reservation, which is dry.
  • Japan’s legal drinking age: 20.
  • Japanese brewing industry’s recommended minimum age for actors in beer commercials: 25.
  • Mexican beer’s share of the U.S. import beer market: 70 percent.
  • Mexican beers among the 7 top-selling brands in the U.S.: 2 (Corona Extra and Modelo Especial).
  • The Friday Mash (Mutiny on the Bounty Edition)

    On this day in 1789, crewmen led by Fletcher Christian seized control of the HMS Bounty from its captain, William Bligh; and set Bligh and 18 loyalists adrift. Bligh survived, and then began the process of bringing the mutineers to justice.

    And now…The Mash!

    We begin at the 2017 Craft Beer Conference, where Virginia governor Terry McAuliffe rolled out the red carpet for breweries. The governor said he personally recruited Stone, Deschutes, Ballast Point, and Green Flash to come to the state.

    In Birmingham, England, Anheuser-Busch came under heavy criticism from city officials after the company’s guerrilla marketers were caught handing out free beers to homeless people.

    Tony Gwynn, Jr., is working at AleSmith Brewing Company, which released a pale ale to salute his father’s .394 batting average in 1994. The younger Gwynn is concentrating on a session IPA.

    Draft magazine correspondent Brian Yeagar visited a couple of the world’s most-remote breweries. One is in Ushuaia, Argentina; and the other is on Easter Island, some 2,300 miles west of South America.

    Fair warning: If you use swear words inside a Samuel Smith pubs, the landlord has the power to cut you off—or even ban you—under the brewery’s zero-tolerance policy for cursing in its establishments.

    In Myrtle Beach, South Carolina, golfer John Daly showed he hasn’t changed. Daly entertained fans by teeing off with a beer can instead of a golf ball, then finishing off the can’s contents afterward.

    Finally, the Brewers Association is cracking down on sexist beer names. Under the BA’s terms of service, brewers of offending beers will no longer be allowed to advertise that those beers have won a medal at the World Beer Cup or the Great American Beer Festival.

    Beer…By the Numbers

  • Brewpubs’ share of American breweries in 2009: 61 percent.
  • Their share of American breweries in 2015: 41 percent.
  • Craft beer’s share of the U.S. beer market in 2016: 12.3 percent.
  • Its share of the U.S. beer market in five years earlier: 5.7 percent.
  • Mexican beer sales in the U.S. in 2016: 22 million barrels.
  • Mexican beer’s share of the U.S. imported beer market: 66 percent.
  • Beer industry’s total economic impact on the U.S. economy in 2014: $252 billion.
  • Total beer industry employment, direct and indirect, in 2014: More than 1.75 million people.
  • Total wages paid to beer industry employees in 2014: More than $78 billion.
  • BrewDog’s imputed valuation: $1 billion (based on what the $263 million TSG Consumer Partners paid for a 23-percent stake).
  • Return on investment for BrewDog’s original investors: 2,800 percent.
  • Annual per capita beer consumption in New York City: 4 gallons.
  • Annual per capita beer consumption in Kiev, Ukraine: 27 gallons.
  • Number of beers at Great American Ballpark in Cincinnati: 132.
  • Number of beers at the average major league ballpark: 50.
  • Beer…By the Numbers

  • Federal excise tax on a gallon of beer: 57 cents, or about 5 cents per 12-ounce bottle.
  • Wisconsin excise tax on a gallon of beer: 2 cents (lowest in the nation).
  • Tennessee excise tax on a gallon of beer: $1.29 (highest in the nation).
  • Value of UK beer exports in 2016: $712 million.
  • Increase over 2015: $102 million.
  • Natural Light’s average rating on BeerAdvocate.com (1-to-5 scale): 1.86 (worst of all beers).
  • Budweiser Select 55’s average rating on BeerAdvocate.com: 1.87 (second-worst).
  • Anheuser-Busch InBev’s per-share earnings in fiscal 2016: 72 cents.
  • Decline from fiscal 2015: 86 percent.
  • Canned beer’s share of the market in 2016: 56.2 percent.
  • Its market share in 2008: 50.3 percent.
  • Number of breweries taking part in this year’s edition of SAVOR in Washington, D.C.: 86.
  • States represented by breweries taking part in SAVOR: 31, plus the District of Columbia.
  • Increase in pilsner sales at supermarkets and convenience stores from 2015 to 2016: 56 percent.
  • Increase in craft pilsner sales at supermarkets and convenience stores from 2015 to 2016: 123 percent.
  • Beer…By the Numbers

  • U.S. brewery count at the end of 2016: 5,005.
  • Percent of U.S. breweries that produce less than 7,500 barrels per year: 92.
  • Percent of that produce less than 1,000 barrels per year: 75.
  • New York State’s brewery count: 326 (4th in the nation).
  • Its brewery count in 2003: 38.
  • Annual visitor count at American craft breweries: 10 million.
  • On-premises sales’ share of American craft beer production: 7 percent.
  • Number of session IPAs sold in American supermarkets in 2013: 21.
  • Number of session IPAs sold in American supermarkets in 2016: 106.
  • Craft beer segment’s growth rate in 2016: 8 percent.
  • Anheuser-Busch’s High End craft breweries’ growth rate in 2016: 32 percent.
  • Average wait by a brewery to obtain a federal brewer’s notice in September 2016: 166 days.
  • Average wait to obtain a brewer’s notice in September 2015: 129 days.
  • UK’s excise tax on a pint of beer: 52.2 pence (65 U.S. cents).
  • Germany’s excise tax on a pint of beer: 5 pence (6.4 U.S. cents).
  • Beer…By the Numbers

  • Asia’s per capita beer consumption in 2016: 57 liters.
  • India’s per capita beer consumption in 2016: 4.7 liters.
  • India’s microbrewery count in 2016: 80.
  • Its microbrewery count in 2008: 2.
  • Boston Beer Company’s net revenue in 2016: $687 million (down 8 percent from 2015).
  • Boston Beer Company’s share price on January 27, 2017: $153.85.
  • Its share price two years ago: $320.83.
  • Lagunitas Brewing Company’s current annual production at its Chicago brewery: 405,000 barrels.
  • Its projected annual production after planned expansion: 1.2 million barrels.
  • Goose Island Beer Company’s annual production (estimated): 480,000 barrels.
  • Chicago breweries’ combined annual production (estimated): 1.115 million barrels.
  • MillerCoors’s sales in Wisconsin, 2012-16: 38.2 million barrels (biggest seller in Wisconsin).
  • Mark Anthony Brewing Company’s (Mike’s Hard Lemonade) sales in Wisconsin, 2012-16: 3.3 million barrels (second-biggest seller in Wisconsin).
  • Alcoholic strength of Founders Centennial IPA: 7.2 percent ABV.
  • Alcoholic strength of Founders All Day IPA: 4.7 percent ABV.
  • Beer Comes up on Jeopardy!

    On Tuesday’s Jeopardy! game, one of the categories was “Scrambled Kegs”. Players had to figure out five anagrammed beer brands:

  • Not just for the stoutest: INN GUESS
  • Perfect for award season: PROBABLE BIB NUTS
  • Out with the old: CLEAN STEW
  • Tonight is kind of special: NEW LABOUR
  • Enjoyed by a “range” of people: AREA INVADERS
  • Beer…By the Numbers

  • Change in seasonal beer sales in the U.S. from 2013 to 2014: Up 13.1 percent.
  • Change from in seasonal beer sales 2015 to 2016: Down 5.4 percent.
  • UK pub closings in 2015-16: 480.
  • Change from the year before: Down 7 percent.
  • UK brewery openings in 2015: 134.
  • Change from the year before: Up 8 percent.
  • Annual growth rate in UK craft beer sales: 40 percent.
  • Oregon’s brewery count in 2016: 218.
  • Its brewery count ten years ago: 76.
  • Barrels of Modelo Especial shipped in the U.S. in 2015: 5.4 million.
  • Increase over 2010 shipments: 135.3 percent (the nation’s fastest growing brand).
  • Japanese tax on a 350-ml can of regular beer: 77 yen (81 U.S. cents).
  • Japanese tax on a 350-ml can of “happoshu” (a lower-malt content beer): 47 yen (40 U.S. cents)
  • Unique beers served by Founders Brewing Company last year: 95.
  • Live acts that performed on Founders’ stage last year: 250.
  • Beer…By the Numbers

  • Great Britain’s brewery count: 1,424 (up from 745 in 2009).
  • France’s brewery count: 663 (up from 332 in 2009).
  • The Netherlands’ brewery count: 401 (up from 117 in 2009).
  • Breweries participating in this year’s Grand Rapids “Beer Passport”: 32.
  • Passport holders who earned “Brewsader” status by visiting eight breweries: 4,200.
  • Percent of craft brewery CEOs who are female: 17.
  • Percent of craft brewery executives who are female: 21.
  • Change in Craft Brew Alliance’s share price since January 1: Up 86 percent.
  • Change in Anheuser-Busch InBev’s share price since January 1: Down 15 percent.
  • Height of the Genesee Beer Keg Tree: 26 feet.
  • Number of kegs on the Genesee Beer Keg Christmas Tree: 430.
  • Number of beers sold at Ohio State home football games this season: 122,000 (about 17,000 per game).
  • Ohio State’s revenue from this season’s beer sales: $1.1 million.
  • Attendees at this year’s Holiday Ale Festival in Portland, Oregon: 14,000.
  • Number of ales and ciders served at this year’s Holiday Ale Festival: 53.
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