Beer…By the Numbers

  • Budweiser’s advertising expenditures in 2012: $449 million.
  • Its rank among U.S. advertisers in 2012: 25th.
  • Decline in Budweiser sales from 1988 to today: 68 percent.
  • U.S. beer sales in 2013: 196.2 million barrels.
  • Change from the year before: Down 1.9 percent.
  • U.S. craft beer sales in 2013: 15.3 million barrels.
  • Change from the year before: Up 17.2 percent.
  • Craft beer’s share of the U.S. beer market in 2013: 7.8 percent.
  • IPA’s share, by volume, of the craft beer market, in 2014: 21 percent.
  • Increase in IPA sales, by volume, from 2013 to 2014: 47 percent.
  • Breweries per 100,000 people in the U.S. today: 1.
  • Breweries per 100,000 people in the U.S. in 1870: 9.
  • Winning men’s time at this year’s Flotrack Beer Mile championship: 5 minutes, 0.23 seconds (by Corey Gallagher).
  • Current men’s record for the Beer Mile: 4 minutes, 57 seconds (held by James Nielsen).
  • Current women’s record for the Beer Mile: 6 minutes, 17.76 seconds (held by Elizabeth Herndon).
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    Beer and Trivia

    Bar trivia, the American version of the British pub quiz, has enjoyed a surge of popularity in recent years. One of the more successful trivia quizmasters is Geeks Who Drink, a Denver-born group that was founded in 2006 and now operates in 31 states.

    Daliah Singer of 5280, The Denver Magazine, caught up with GWD’s head, John Dicker, to find out how what made the games so popular and what he drinks to jog his trivia brain. It certainly helps that GWD has a full-time editor who’s a six-time Jeopardy champion.

    Beer…By the Numbers

  • Alcoholic content of Guinness’ new Signature Series luxury beer: 9 percent ABV.
  • Cost of a 750-ml bottle of Signature Series: $34.99.
  • Anheuser-Busch InBev’s share of the world beer market: 29.6 percent.
  • Second-place Heineken’s share: 17.7 percent.
  • Average cost of a bottle of Bud in a bar: $3.75.
  • Average amount the bar pays for a bottle of Bud: 85 cents.
  • Vietnam’s annual beer consumption: 3 billion liters.
  • Its annual beer consumption per capita: 33.3 liters.
  • China’s current annual per capita beer consumption: 40 liters.
  • Its annual per capita beer consumption in 2001: 18 liters.
  • Average cost of a small draft beer at a National Hockey League arena this season: $7.45.
  • Cheapest beer in the NHL: 33 cents per ounce, Verizon Center, Washington.
  • Most expensive beer in the NHL: 61 cents (U.S.) per ounce, MTS Centre, Winnipeg.
  • Number of Liquor Control Board of Ontario stores: 639.
  • LCBO’s annual sales: C$5 billion (U.S. $4.5 billion).
  • Beer…By the Numbers

  • Top ten breweries’ share of the world beer market in 2004: 48 percent.
  • Top ten breweries’ share of the market in 2013: 65 percent.
  • Barrels of Castle, SABMiller’s biggest-selling beer, sold in 2013: 17.68 million.
  • Barrels of Carling Black Label, SABMiller’s second biggest-selling beer, sold in 2013: 17.59 million.
  • Average cost of a beer at a National Football League stadium: $7.53.
  • Increase over last year’s average cost: 23 cents.
  • Survival rate for microbreweries that opened in 1980 or later: 76 percent.
  • Survival rate for brewpubs that opened in 1980 or later: 51.5 percent.
  • Share of the sale price of a craft beer that goes to the retailer: 31 percent.
  • Share that goes to the distributor: 21 percent:
  • Share that goes to industry workers: 1 percent.
  • Beer’s share of alcoholic beverage consumption in 2001: 59.6 percent.
  • Beer’s projected share of alcoholic beverage consumption in 2015: 50.1 percent.
  • Size of a “crowler,” a metal beer container pioneered by Oskar Blues Brewery: 32 ounces.
  • Cost of a “crowler starter package”: $3,000 (machine, cans, and lids).
  • Beer…By the Numbers

  • Cost of a one-year, all-the-Asahi-you-can-drink, passport at Brasserie Beer Boulevard in Tokyo: 29,800 yen ($282).
  • Average cost of a draft Asahi in downtown Tokyo: 500 yen ($4.74).
  • Wages and benefits paid annually by the U.S. brewing industry: $79 billion.
  • Total taxes paid annually by the U.S. brewing industry: $49 billion.
  • Americans whose ZIP code includes a brewery: 52.9 million.
  • Percentage of Americans whose ZIP code includes a brewery: 17.1.
  • New Glarus Brewing Company’s production in 2013: 146,000 barrels.
  • States in which New Glarus beer is sold: 1 (its home state of Wisconsin).
  • Vermont’s current brewery count: 56.
  • Its brewery count two years ago: 31.
  • Vermont’s annual sales of craft beer: $100 million.
  • Record for most one-liter beer mugs carried by one person: 27 (by Oliver Struempfel of Abensburg, Germany).
  • Total weight of 27 full one-liter mugs: 135 pounds.
  • Breweries represented at this year’s Michigan Brewers Guild U.P. (Upper Peninsula) Beer Festival: 61.
  • Beers poured at the U.P. Beer Festival: more than 400.
  • Beer…By the Numbers

  • Sales of China’s Snow beer in 2013: 87.8 million barrels.
  • Snow’s world-wide rank in sales: 1st (4 of the world’s top 5 brands are Chinese).
  • China’s beer market, compared to the U.S. beer market: 21 percent smaller.
  • Years until China’s beer market will become bigger than the U.S.: 3.
  • Percent of American drinkers who prefer beer: 41.
  • Percent who prefer wine: 31 (23 percent prefer hard liquor).
  • State with the highest per capita consumption of beer: North Dakota (0.96 pints a day).
  • State with the second-highst per capita consumption: Montana (0.9 pints a day).
  • Craft beer sales for the first half of 2013: 9 million barrels.
  • Craft beer sales for the first half of 2014: 10.6 million barrels (an 18-percent increase).
  • Percent of American drinkers who drink craft beer: 23.
  • Percent of Americans who avoid craft beer: 30.
  • Percent of craft beer consumed by men: 72.
  • Cost of a pound of hops in 2004: $3-5.
  • Cost of a pound of cheap hops in 2014: $8. (Hard-to-find Citra hops cost $20 a pound.)
  • Beer…By the Numbers

  • Breweries that will enter a beer in this year’s Great American Beer Festival competition: 1,360.
  • Increase over last year’s competition: 610 (81 percent).
  • Breweries that asked to pour beer at this year’s GABF: 822.
  • Number of breweries that can be accommodated at the GABF venue: 726 (including 96 tables for sponsors).
  • Craft beer’s share of the U.S. market in 1988: 2.6 percent.
  • Its share of the U.S. market in 2013: 8 percent.
  • Imported beer’s share of the U.S. market in 1988: 8.4 percent.
  • Its share of the U.S. market in 2013: 14 percent.
  • Corona Extra’s U.S. sales in 2013: 7.26 million barrels.
  • Modelo Especial’s U.S. sales in 2013: 3.6 million barrels.
  • U.S. annual per capita spending on beer: $356.20.
  • Canada’s annual per capita spending on beer: $351.89.
  • Australia’s annual per capita spending on beer: $747.90.
  • Percent of American men who say they can’t go an entire week without beer: 27.
  • Percent who say they can’t go an entire week without pizza: 31.
  • Beer…By the Numbers

  • Beers entered in this year’s National Homebrewers Competition: 8,172.
  • Increase over last year: 45 percent.
  • Craft breweries in Texas: 98.
  • Their production (including Spoetzl Brewing Company) in 2013: 833,191 barrels.
  • Increase over the year before: 17.3 percent.
  • Full Sail Brewing Company (Hood River, Oregon) production in 2013: 115,000 barrels.
  • States where Full Sail products are distributed: 31.
  • Alcoholic content of Dogfish Head 120 Minute IPA: 18 percent ABV.
  • Average retail price of a bottle of 120 Minute IPA: $8.
  • Strains stored in Britain’s National Collection of Yeast Cultures: more than 4,000.
  • Brewing yeast strains at the National Collection: 800.
  • Breweries represented at the first Colorado Brewers’ Festival in Fort Collins in 1990: 11.
  • Breweries represented at this year’s festival: more than 50.
  • Percent of underage drinkers who admit to binge-drinking: 44.
  • Percent of underage drinkers who binge-drink Bud Light: 13.5.
  • The Friday Mash (King Ludwig Edition)

    On this day in 1886, King Ludwig II of Bavaria passed away. Please join our beer-drinking lion in a moment of silence for the “Mad King” who, among other things, commissioned the fantastic Neuschwanstein Castle, one of the area’s leading tourist attractions.

    And now….The Mash!

    We begin in Petaluma, California, where Lagunitas Brewing Company held its annual Beer Circus. Some guests wore top hats and “ironic facial hair,” while others dressed as figures from popular culture.

    Just in time for Father’s Day: Criquet, a clothing company, has designed a shirt with a reinforced lining that prevents you from destroying it while using the shirttail to twist a beer bottle open.

    Twenty years ago, Lauren Clark quit her desk job to work for a brewery. She then gravitated to writing, and recently published Crafty Bastards, a history of beer in New England.

    Gustav Holst’s The Planets inspired Bell’s Brewing to create a seven-ale series, each of which named for one of the planets in Holst’s suite. The first Planet beer will be released in August.

    St. Louis, which is celebrating its 250th birthday, has 30 craft breweries–and yes, the Budweiser brewery, too. USA Today’s Wendy Pramick has a beer lover’s guide to the city.

    Brock Bristow, a South Carolina attorney, might wind up in the Lobbyists’ Hall of Fame. He persuaded lawmakers to pass the brewery-friendly “Stone Bill”.

    Finally, Jeopardy! for beer geeks. Three female beer bloggers host a monthly trivia night at a bar in Brooklyn. Games consist of four rounds: brewing, history, popular culture, and the “hipster trifecta.”

    Beer…By the Numbers

  • Years since Westvleteren’s Sint Sixtus abbey started brewing beer: 136.
  • Number of monks currently at the abbey: 21.
  • Tickets distributed for this year’s Vermont Brewers Festival: 8,400 (total for three sessions).
  • The time it took for those tickets to sell out: 11 minutes.
  • Number of breweries in Portland, Oregon: 53.
  • Cities in the world with more breweries than Portland: 0.
  • Annual economic impact of Vermont’s craft brewing industry: $196 million.
  • Vermont’s national rank in craft brewing’s per-capita economic impact: 3rd (behind Oregon and Colorado).
  • Off-premise retail chain sales of shandies in 2013: $67 million.
  • Increase over the year before: 227 percent.
  • Summer Shandy’s share of Leinenkugel’s total sales: 50 percent.
  • Stops on the Sierra Nevada’s “Beer Camp Across America” festival circuit: 7.
  • Cost of a general-admission ticket to Beer Camp Across America: $65.
  • Beers poured at this year’s Burning Can canned-beer fest in Colorado: more than 150.
  • “Can-centric” breweries taking part in the festival: 55.
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