The Friday Mash (Neptune Edition)

One hundred and seventy years ago today, astronomers Urbain Jean Joseph Le Verrier, John Couch Adams and Johann Gottfried Galle collaborated on the discovery of Neptune. Now that Pluto has been demoted, Neptune is the most distant planet in our solar system.

And now…The Mash!

We begin in Jacksonville, Florida, where an over-eager liquor control officer charged a 17-year-old girl with the crime of underage possession of alcohol. Her offense? Moving a cup of beer on a beer pong table at a Jaguars tailgate party.

Terrorist attacks in Europe have forced Oktoberfest organizers to beef up security this year, and many would-be attendees are avoiding the celebration out of fear of an attack in Munich.

Rutgers University ended its school-sponsored football tailgate parties after athletics director Pat Hobbs was seen chugging a beer onstage. Drinking on the job is a no-no at RU.

The new season of Shark Tank begins tonight. Leading off are the inventors of Fizzics, an in-home tap that re-creates the mouthfeel and aroma of freshly-poured draft beer.

Long Island’s Blue Point Brewery is serving up history in the form of Colonial Ale. It was made using a recipe written by George Washington in a military journal in 1757.

Are you seeing less pumpkin beer on the shelves this fall? It’s because breweries overproduced it last year and demand for the style fell off. Unseasonably warm weather also hurt sales.

Finally, scientists have figured out why the foam on top keeps your beer from sloshing. The answer is “capillary action”, the same phenomenon that enables paper towel to soak up spilled milk and plants to suck up water from their roots.

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The Friday Mash (Piggly Wiggly Edition)

One hundred years ago today, the first Piggly Wiggly grocery store opened in Memphis. It was the first true self-service grocery store, and the originator of such supermarket features as checkout stands, individual item price marking, and shopping carts.

And now…The Mash!

We begin at sea, where part of the sixth annual Brews by the Bay will be held tomorrow. Festival venues are Cape May, New Jersey; Lewes, Delaware; and the ferry connecting those two towns. It’s the only multi-state beer festival we’re aware of.

Edinburgh’s Innis & Gunn latest release is “Smoke & Mirrors”, whose ingredients are said to make the drinker more likely to tell the truth. The brewery has sent a bottle to both Hillary Clinton and Donald Trump.

Liquor laws left over from the repeal of Prohibition are a case study in how government regulations can stifle entrepreneurship, then leave entire regions playing catch-up when they’re finally relaxed.

What makes breweries’ flagship beers disappear? The reasons include waning brand loyalty, competition from newcomers, and consumers’ changing tastes.

Researchers at Indiana University found that that if you really want a beer and want it right now, the source of your craving may be a pea-sized structure deep inside the right side of your brain.

English illustrator Tom Ward has created a series of beer mats depicting fictional bars from the movies. The collection includes the Hog’s Head Pub from Harry Potter and The Prancing Pony from Lord of the Rings.

Finally, Suzanne Schalow and Kate Baker have found success with Craft Beer Cellar: small, selective stores with hundreds of beers and knowledgeable staff. Schalow and Baker have learned that “craft” and “local” don’t equal quality.

The Significance of Snoop Dogg v. Pabst

The legal battle between rapper Snoop Dogg and Pabst Brewing Company might sound like tabloid material, but the case is putting the spotlight on financing deals that have become increasingly common in the craft beer industry.

Snoop Dogg contends that his agreement to promote Colt .45 contained a “phantom equity” clause: if Colt .45 were sold, he’d become a 10-percent owner of the brand. Pabst, which owns Colt .45 and numerous other brands, was sold last year. Pabst’s new owners told the judge that the sale changed “control” of Colt .45, but not its ownership—which was, and still is, Pabst. The case will be tried before a jury this fall.

Marketwatch.com’s Jason Notte urges would-be buyers of craft breweries to do their homework or else face the possibility of a similar lawsuit. He points out that a number of craft breweries, some of them worth hundreds of millions of dollars, have legal obligations to meet in the event of a sale. For example, employees own a substantial number of shares of New Belgium Brewing Company, whose estimated valuation well over $1 billion. If New Belgium is ever sold, its employees are in line for a big payday.

At least New Belgium’s ownership structure is straightforward. That isn’t the case of some other craft breweries, which are part of larger holding companies, controlled by private equity funds, or both. If those breweries have outstanding agreements like the Snoop Dogg contract, there are tricky questions as to what transactions would trigger the obligation to pay—and who actually has to write the check—after a sale occurs.

Which brings us back to Snoop Dogg. Notte observes, “Snoop’s case against Pabst could set a precedent for how breweries in those umbrella portfolios are treated, and how they can treat their employees, investors and contractors, in the future.”

The Friday Mash (World Elephant Day Edition)

Today is the sixth annual World Elephant Day, an observance created by Canadian filmmakers Patricia Sims and Michael Clark. Its purpose is to increase awareness of these animals’ urgent plight.

And now…The Mash!

We begin in Beaver, Pennsylvania, where local officials want to stop a restaurant from selling beer-infused waffles. The restaurant has a license to sell beer, but some believe the waffles abuse the privilege.

Oh no! A shortage of pumpkin puree might endanger this year’s pumpkin beer releases. The culprits are unprecedented demand and drought conditions in pumpkin-growing regions.

Vice.com’s Ilkka Siren, who grew up in Finland, went home to get better acquainted with sahti, a temperamental—and much-misunterstood style—that Finns have homebrewed for centuries.

History buffs in Golden, Colorado, want to convert the Astor House hotel into a beer museum with brewing classes, tastings, food and beer pairings, and a look at Colorado brewing history.

Defying the Standells’ song “Dirty Water”, six Massachusetts and brewing beer from the banks of the River Charles. The water is treated, of course.

Craft beer is getting more expensive, for a variety of reasons: costlier raw materials, such as hops and water; higher wages; and bigger utility bills.

Finally, Alabama’s craft brewers are crying foul over a proposed regulation that would require brewers to collect the name, address, age, and phone number from anyone who buys carry-out beer. The rule is aimed at enforcing the state’s limit on purchases.

The Friday Mash (“Be Prepared” Edition)

On this date in 1907, Sir Robert Baden-Powell set up the Brownsea Island Scout camp on the south coast of England. That nine-day event—we assume that no beer was served to campers—was the foundation of the Scouting movement.

And now…The Mash!

We begin in Scotland, where the Innis & Gunn brewery has released a “Vintage” beer that is meant to be aged. One bottle has been put inside a time capsule, which is not to be opened until 2116.

Old Style beer will return to its La Crosse, Wisconsin, birthplace. The brewery will make an Oktoberfest-style version of the 114-year-old brand for the city’s annual Oktoberfest U.S.A.

After winning his third Tour de France, Britain’s Chris Froome celebrated in style. In the Tour’s final stage, he handed out bottles of beer to his teammates.

According to the libertarian magazine Reason, state beer laws continued “a slow creep in the right direction.” However, many bad laws remain on the books.

The Smithsonian has posted a want ad for a beer historian/scholar. This three-year position, funded by the Brewers Association, will pay $64,650 plus benefits.

Some breweries try too hard to be original, and wind up giving their beers awful names. Thrillist.com calls out some of the worst offenders.

Finally, Jim Vorel of Atlanta magazine criticizes Terrapin Brewing Company for selling a majority interest to MillerCoors—and then keeping mum about the transaction on social media.

Big Wins for Small Brewers

As expected, the U.S. Justice Department has approved the merger between Anheuser-Busch InBev and SAB Miller. However, MarketWatch.com’s Jason Notte reports that the Brewers Association, which represents craft brewers, won major concessions from the government:

  • A-B, which sells 10 percent of beer through company-owned distributors, can’t acquire any more distributors.
  • A-B  can’t require independent distributors to drop competing brands, and can’t offer incentives that would reward distributors for giving A-B brands preferential.
  • Any future craft brewery acquisitions by A-B must first receive Justice Department approval.

Notte attributes the craft brewers’ win to the Brewers Association’s paying more attention to government relations. The BA has hired a full-time lobbyist in Washington; and, earlier this year, it flew craft brewery executives to the capital to ask members of Congress for tax relief.

According to Notte, state capitals will become the next battleground, now that states–even thouse as small as North Dakota–have enough craft brewers to form a trade association. Some of the issues these associations will raise include bars selling tap handles to the highest bidders, supermarkets putting distributors in charge of choosing their inventory, and limits on the number of liquor licenses.

The Friday Mash (Spanish Inquisition Edition)

On this day in 1834, the Spanish parliament formally disbanded the Inquisition, which was created in 1480 by monarchs Ferdinand and Isabella. It was revived in 1970 by the Monty Python troupe—when no one was expecting it.

And now…The Mash!

We begin in Amsterdam, which is having a rainy summer. That’s good new for a group of entrepreneurs who are gathering rainwater and using to brew a pale ale called “Hemelswater: code blond”.

The newly-opened Tilted Mash Brewing got a big boost from judges at this year’s California State Fair. A third-place showing in the competitive Pale Ale category gave the brewery instant credibility.

Beer, then whiskey. Chicago’s Wander North Distillery is distilling beer mash from its next-door neighbor, Northgate Brewing. The first whiskey in the series is called Uncharted 1.

William Turton and Bryan Mengus of Gizmodo.com tried three popular brands of non-alcoholic beer. The best of the three “tasted like carbonated water with some beer flavoring thrown in”, the worst was “disgusting”.

Engineers at Heineken have discovered a way to dispense beer at high altitudes. Once the airline gets the necessary safety certificates, it will start serving in-flight draft beer.

How intense has beer trademark litigation gotten? Twelve lawyers filed challenges to Candace Moon’s application to trademark the phrase “Craft Beer Attorney”.

Finally, two IT consultants from Michigan have developed an app for beer festivals. It allows festival-goers to see what beers are available, develop a customized list, and rate the beers after tasting them.

The Friday Mash (Wall Street Journal Edition)

On this day in 1889, the first edition of the Wall Street Journal was published. With a total of 2.4 million print and digital subscribers, the Journal is the largest newspaper in the United States by circulation.

And now…The Mash!

We begin in the Bay Area, where David Kravets of Ars Technica magazine reviews Heineken’s new “Brewlock” technology. Brewlock consists of a rubbery bladder that holds the beer inside a plastic centrifuge. Compressed air pumped into the centrifuge forces out the beer before air can mix with it.

In Ephraim, Wisconsin, beer is legal for the first time since 1853, when it was founded by Norwegian Moravians. Efforts to overturn the beer ban failed in 1934 and 1992.

The mayor of Zaragoza, Mexico, says there’s no water for consumption by its residents. He blames Constellation Brands’ brewery, which uses the water to brew Corona and brands of beer.

A Microsoft recruiter messaged a “bae intern”, inviting him or her to an Internapalooza after-party with “noms”, “dranks”, and “Yammer beer pong tables”. A company spokesperson called the message “poorly worded”.

The “world’s oldest payslip,” which dates back 5,000 years, reveals that some laborers in ancient Mesopotamia opted to be paid in beer for their work.

After Wales made it to the semifinals of the Euro 2016 soccer tournament, Budweiser celebrated the team’s success by treating every Welsh adult to a beer.

Finally, Matt Cunningham is growing hops and barley on his farm, a big step toward a beer brewed with all Ohio ingredients. Sounds perfect for Ohio State football games, where beer will be sold stadium-wide this fall.

The Friday Mash (PG-13 Edition)

On this day in 1984, the Motion Picture Association of America added “PG-13” to its film rating system. The new rating was created after parents and advocacy groups complained about the amount of violence in some PG-rated films.

And now…The Mash!

We begin in South Carolina, where a 20-year-old law forbids breweries to donate beer to non-profit organizations. This law—which state liquor agents are aggressively enforcing—effectively prevents small breweries from taking part in festivals.

In Las Vegas, Pub 365 plans to offer a rotating selection of 365 craft beers, including beer cocktails and a rare beer menu called the Unicorn List. Seasonals will make up one-fifth of the selection.

Market Watch’s Jason Notte writes that craft breweries are resorting to a tactic they once despised: establishing sub-brands for beers that may not fit the character of the brewery’s core business.

Starting next year, beer bikes will be banned from Amsterdam’s city center. Locals complained that the bikes, packed with bachelor partiers, have turned downtown into a drunken theme park.

The Washington Post’s Fritz Hahn has noticed a trend: the 16-ounce shaker pint is giving way to smaller glassware. It’s makes craft beer appear cheape, and it’s a more responsible way to serve high-gravity styles.

Thieves made off with two refrigerated trailers packed with 78,500 bottles of SweetWater Brewing Company’s beer. Police recovered some of the beer in a nearby warehouse—which, ironically, was a shooting location for the 1977 bootleg beer classic, Smokey and the Bandit.

Finally, Untappd, Inc., now offers “Untapped For Business”, which allows retailers to publish beer lists, share their menus with consumers, and notify customers that rare or sought-after beers are going to appear on store shelves.

The Friday Mash (Scotland the Brave Edition)

On this day in 1314, Scottish forces led by Robert the Bruce scored a decisive victory over the English at the Battle of Bannockburn. However, England wouldn’t recognize Scottish independence for another 14 years.

And now…The Mash!

We begin in New Jersey, where the Forgotten Boardwalk Brewing Company has rolled out an ale that commemorates the 100th anniversary of the Matawan Creek shark attacks. A brewery co-owner describes 1916 Shore Shiver as—you knew this was coming—“a beer with bite”.

According to a recent Harris poll, craft beer drinkers consume less alcohol than non-craft-beer drinkers. They also exercise more often and pay greater attention to nutrition labels on food.

Scientists in Belgium have found that the music you listen affects your perception of the beer you drink. For instance, a “Disney-style track” caused people to rate beers as tasting sweeter, while deep, rumbling bass made beer taste more bitter.

ESPN has a video featuring “Fancy Clancy”, who has worked as a beer vendor at Baltimore Orioles games for more than 40 years. Clancy has sold more than 1 million beers, and considers Opening Day his Christmas.

The Lumbee Tribe, the largest Native American tribe east of the Mississippi, has sued Anheuser-Busch and a local Budweiser distributor. The suit alleges that the distributor used the tribe’s logo and slogan without permission.

If you’re visiting Milwaukee this summer, you can sign up for a Beer Titans History bus tour or a Beer Capital of the World history and beer tour. Or both, if have the time.

Finally, Australian researchers have isolated the yeast from a bottle of beer that survived a 1797 shipwreck, and re-created beers using recipes from two-plus centuries ago. The yeast is the only known strain to pre-date the Industrial Revolution.

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