If you’re a fan of India pale ale, you can thank your medieval ancestors for introducing hops to brewing. The Greeks dismissed hops as a wild plant, and the Romans used them as an herb and a form of natural medicine. Both ancient cultures also regarded beer as the beverage of choice of barbarians.
It wasn’t until the eighth century that hops were used in brewing. During the reign of Pepin the Short, Charlemagne’s father, the king gave humlonariae—hop gardens, probably—to the abbey of St. Denis. The monks likely used the hops to flavor their beer, and in the process discovered that they were a preservative as well.
Still, it took centuries more for hops to become a standard ingredient in beer. The abbess Saint Hildegard of Bingen mentioned their use in beer and for medicinal purposes in the 12th century, indicating that their benefits were quite known by the High Middle Ages. In 1380, the archbishop of Cologne outlawed hopped beers from Westphalia in an effort to promote the use of his own gruit in brews. A century and a half later, King Henry VIII also tried to ban hops in order to maintain the standard of “Good old English ale.”
Today, almost all beer is hopped, but the debate is hardly over. Some members of the craft beer community have begun to rebel against highly-hopped ales.
On this day in 1314, Scottish forces led by Robert the Bruce scored a decisive victory over the English at the Battle of Bannockburn. However, England wouldn’t recognize Scottish independence for another 14 years.
And now…The Mash!
We begin in New Jersey, where the Forgotten Boardwalk Brewing Company has rolled out an ale that commemorates the 100th anniversary of the Matawan Creek shark attacks. A brewery co-owner describes 1916 Shore Shiver as—you knew this was coming—“a beer with bite”.
According to a recent Harris poll, craft beer drinkers consume less alcohol than non-craft-beer drinkers. They also exercise more often and pay greater attention to nutrition labels on food.
Scientists in Belgium have found that the music you listen affects your perception of the beer you drink. For instance, a “Disney-style track” caused people to rate beers as tasting sweeter, while deep, rumbling bass made beer taste more bitter.
ESPN has a video featuring “Fancy Clancy”, who has worked as a beer vendor at Baltimore Orioles games for more than 40 years. Clancy has sold more than 1 million beers, and considers Opening Day his Christmas.
The Lumbee Tribe, the largest Native American tribe east of the Mississippi, has sued Anheuser-Busch and a local Budweiser distributor. The suit alleges that the distributor used the tribe’s logo and slogan without permission.
If you’re visiting Milwaukee this summer, you can sign up for a Beer Titans History bus tour or a Beer Capital of the World history and beer tour. Or both, if have the time.
Finally, Australian researchers have isolated the yeast from a bottle of beer that survived a 1797 shipwreck, and re-created beers using recipes from two-plus centuries ago. The yeast is the only known strain to pre-date the Industrial Revolution.
According to legend, George Hodgson’s Bow Brewery created India pale ale in response to requests by British troops in India who had become tired of warm, heavy English beers. Turns out there’s more to the story.
IPA was made possible in the early 18th century by the invention of pale malt. Kilned with coke as fuel, pale malt yielded a beer with a lighter color and a less-smoky flavor. October Beer, one of the beers said to be the precursor of IPA, used 100 percent pale malt in its recipe. The resulting beverage was so strong that it was expected to age for two to three years before serving.
Here’s where George Hodgson comes in. His business ties with the British East India Company that gave him a near-monopoly in India’s beer market. He shipped his October beer, which was of higher quality than older British brands, to India. There his beer won a following—with the British gentry.
On Memorial Day weekend, Greenfield Village in Dearborn, Michigan, hosts a Civil War re-enactment. It’s an annual ritual Maryanne and Paul, who enjoy history almost as much as beer. One of the things they learned at the Village was that Civil War medicine wasn’t practiced by saw-wielding hacks.
Speaking of which, Flying Dog Ales and the National Museum of Civil War Medicine, both located in Frederick, Maryland, collaborated on a beer called Saw Bones Ginger Table Beer, which was released today. “Saw bones” was the derisive term soldiers used to describe army doctors. Table beers, with a light body and low-alcohol concentration, were popular during the Civil War. So was ginger which, according to the museum’s executive director David Price, was used to fight gangrene, dysentery, and other ailments that killed far more soldiers than enemy bullets.
Price also disputes army doctors’ “saw bones” reputation as butchers. He went on to say that those doctors and other medical personnel set the foundation for America’s modern healthcare system.
On this day in 1968, the musical Hair opened on Broadway. Notable songs from the “American Tribal Love-Rock Musical” include “Aquarius”, “Easy to Be Hard”, and “Good Morning Starshine”.
And now…The Mash!
We begin in Chelyabinsk, Russia, where a mechanic named Andrey Eremeev persuaded the beer store in his apartment building to let him run a pipeline from a keg in the store’s refrigerator to one of the taps of his kitchen sink.
Theater Cedar Rapids has added beer to its improv comedy classes. According to its education director, beer helps relieve inhibitions that can kill a performer’s creativity.
In Hastings, Nebraska, temperance advocates picketed the Do the Brew beer festival. The protesters, dressed in period garb, were actors promoting the upcoming Nebraska Chautauqua fest.
Israel’s Herzl Brewery made a beer that people might have enjoyed when Jesus was alive. It tasted a bit like honey and berries, but it was flat and cloudier than what we drink today.
Six years ago, Greg Avola and Tim Mather launched Untappd. The app now has more than 3.2 million users, and is so successful that both men quit their jobs to manage Untapped full time.
Frances Stroh has written a book about the Detroit-based brewery’s rise to national prominence in the late 1800s and its downfall amid consolidation and the city’s economic demise.
Finally, Utah liquor regulators may revoke a Salt Lake City movie theater’s liquor license for showing the R-rated film Deadpool. State law forbids a licensed establishment to show nudity. Deadpool star Ryan Reynolds donated $5,000 to the theater’s legal defense fund.
Five years ago, Goose Island Beer Company announced that it would be acquired by Anheuser-Busch InBev. John Hall, Goose Island’s founder, stayed on as an A-B InBev employee. He was put in charge of the company’s craft and import division. That division, now called High End, followed the Goose Island precedent and began buying craft breweries. There are now eight in High End’s portfolio.
There was another member of the Hall family to Goose Island: John Hall’s son, Greg. He left Goose Island after the sale and opened Virtue Cider on a farm in Michigan. Demand for the cider overwhelmed Virtue’s inefficient packaging equipment. Greg Hall wound up selling a controlling stake in Virtue to A-B InBev. The deal also allows Virtue to save on capital expenses; it uses Goose Island’s bottling and kegging operation in Chicago and thus doesn’t have to buy its own equipment.
Jason Notte of Marketwatch.com recently spoke with the Halls just a few weeks before the fifth anniversary of the Goose Island sale and discussed “life afterward, the changes that have occurred in both the craft beer and cider markets since and what the sale meant to Virtue Cider and other A-B InBev High End offerings”. The interview is on the lengthy side, but definitely worth reading
One hundred and twenty-five years ago today, at high noon, thousands of people took part in the Oklahoma Land Rush. Within hours, Oklahoma City and Guthrie had instant populations of 10,000.
And now…The Mash!
We begin in Tumwater, Washington, once the home of Olympia Brewing Company. Today, it’s the home of a cluster of legal marijuana growers and processors—including one of the state’s largest.
Peru’s Cerveza San Juan beer brand has replaced the roaring jaguar with barnyard animals on its cans. The reason? The brewery is calling attention to the big cat’s endangered status.
Officials have reinstated beer at the University of Missouri’s “Tiger Prowl”, where graduating seniors eat barbecue, get free merchandise, and get ready to say goodbye to their classmates.
Anheuser-Busch InBev has acquired its eighth craft brewery, Devil’s Backbone of Roseland, Virginia. Established in 2008, Devil’s Backbone has won multiple Great American Beer Festival medals.
The Vietnamese love beer, and craft brewers have begun to enter the market. One new craft is the Pasteur Street Brewing Company, whose founders include Vick’s Florida native John Reid.
Forbes magazine’s Tara Nurin explores “pay-to-play” in beer distribution. Even after a high-profile crackdown in Massachusetts, she says it’s “a common yet whispered business practice”.
Finally, Don Russell aka Joe Sixpack takes us back to the bad old days of Prohibition’s “needle beer”: speakeasy owners injected alcohol into near beer—which was still legal in the 1920s. One customer, who sampled the stuff, compared it to 44-D cough syrup.
There is currently a special exhibit, “Beer is the Wine of this Land: Jewish Brewery Tales” at the Jewish Museum in Munich. The story of Jewish beer culture begins in Egypt, where the enslaved Israelites discovered the beverage and later brewed it when they returned to Israel. For a time, beer was considered a universal remedy that could treat everything from snake bites to leprosy.
The Jews’ connection to Germany dates back to the Middle Ages, when they were expelled from most of Europe’s cities. Some German Jews cultivated hops, and most of the hop farms near Nuremburg were owned by Jews. During the Third Reich, the farms were acquired by German owners in what the museum’s director called a “friendly Aryanization”; they were given back to their owners after the war.
Other Jews in the industry weren’t as lucky as the hop growers. One notable exile was Hermann Schülein, who fled to the United States and became the manager of the Liebman Brewery. Its flagship product was a New York icon: Rheingold lager, which was famous for using celebrity endorsers and staging the annual Miss Rheingold beauty competition.
Rheingold production ended in 1976, but the tradition of Jewish brewing in New York is being carried on by the Shmaltz Brewing Company, whose products include eight beers brewed for Hanukkah.
Colonial Williamsburg will host a program, “Ales Through the Ages”, during the weekend of March 18-20:
Ales through the Ages offers a journey through the history of beer with some of the world’s top beer scholars. We will explore ancient ales and indigenous beers of the past, examine the origins and consequences of industrial brewing, discover the ingredients brewers have used through time, and share a toast to brewers past!
You can find the full program here.
On this day in 1791, Vermont was admitted to the Union as the 14th U.S. state. It is only one of three states that had previously been an independent republic; the others are California (very briefly, and unrecognized) and Texas (1836-45).
And now…The Mash!
We begin in Chicago, where the Field Museum has teamed up with Off-Color Brewing to re-create a purple-corn beer brewed by Peruvian women a thousand years ago during the Wari Empire.
In Europe, drought conditions resulted in last year’s hop harvest being one of the worst in decades. The resulting scarcity drove up prices, which hit small breweries especially hard.
Franchised beer bars may be coming to your town. Growler USA has two locations in Oregon and North Carolina each with more than 80 taps, and plans to open ten more this year.
“Endless Slogans”, an ad for Toronto-brewed Boneshaker Unfiltered IPA, pokes fun at beer ads by mocking every ad cliche from sexual innuendos to bad puns.
A German environmental group has alleged that the country’s most popular beers violate the Reinheitsgebot because they contain trace amounts of glyphosate, an ingredient used in herbicides.
Celeste Beatty is one of the few African-American women to own a brewery. Her Harlem Brewing Company’s beers will soon go on sale at 39 Wal-Mart stores in New York State.
Finally, Anheuser-Busch InBev finds itself in “investor purgatory” after reporting disappointing earnings last week. A-B InBev’s sales are–pardon the pun–flat, and currency volatility has upped the cost of sales.