During Super Bowl 50, Anheuser-Busch Inbev ran an ad called “Not Backing Down”, in which it asserted that making Budweiser is “NOT A HOBBY.”
Gary Glass, the director of the American Homebrewers Association, wasted no time firing back at A-B. His post on the AHA’s blog, contained this rebuttal:
The hobby of making beer is usually done in small batches at home by passionate beer lovers. Budweiser is made in massive automated factories (not what I would consider “brewed the hard way,” as suggested by a Budweiser ad aired during last year’s Super Bowl)—it’s actually about as far from a hobby as you can get. As homebrewers, we brew beer because we love beer with full flavor and by brewing beer ourselves we can hone in on the flavors we like most. And beyond that we can experiment and create new beer flavors that no one has tried before. Budweiser is the antithesis of homebrew: beer that’s made to be as light in flavor as possible and to never change.
It’s Thanksgiving weekend, which means that Ludwig, our beer-drinking lion, is spending quality time with his pride. His first stop is, of course, the Detroit Lions game at Ford Field. Then, after he and the other lions feast (on zebra and all the trimmings, of course), he’s going to take a long nap. He’ll be back next Friday with the regular edition of…
We begin in Chelsea, Massachusetts, where The Field hosted its annual Pub Debate over whether marijuana should be legalized. The debate was conducted under British parliamentary rules, and both drinking and heckling were encouraged.
Chris Bosh of the NBA’s Miami Heat hosted a block party for his neighborhood. Bosh, an avid homebrewer, included a growler of his beer with each invitation.
Sierra Nevada Brewing Company has launched the Alpha Hops Society. For a $250 annual fee, members will receive a quarterly release of small-batch experimental brews.
Last month’s mega-merger between Anheuser-Busch InBev and SABMiller has put midsize brands such as Carlsberg and Heineken in a squeeze between a goliath with one-third of the industry’s market share and a growing craft sector.
The “Flux Capacitor” is back from the future. Treadwell Park, a beer hall in Manhattan has installed the device, which lets bartenders control the carbonation and temperature of each beer.
Here’s evidence that beer pong can be educational. Alex, from QuickSolar.com, hosts a two-minute video in which he uses the game to explain the solar photovoltaic effect.
Finally, beer, then whiskey. Rhonda Kallman, co-founder of the Boston Beer Company and a craft beer legend, has started a new venture, the Boston Harbor Distillery. It makes whiskey out of—you guessed it—Sam Adams beer.
On this day in 1869, host Rutgers College defeated the College of New Jersey (now known as Princeton University), 6-4, in the first-ever intercollegiate football game. How much beer was consumed before and after the game is lost to history.
And now….The Mash!
We begin in Richmond, Virginia, which is floating $23 million in bonds to finance the construction of a second plant for Stone Brewing Company.
Pro wrestler “Stone Cold” Steve Austin, who chugs cans of beer in the ring, has teamed up with El Segundo Brewing Company. The new beer is called Broken Skull IPA.
A start-up company in Belfast has invented a a beer-making machine called the BrewBot, which takes care of temperature and liquid pumping on its own.
Statistician Dr. Nathan Yau, using the website Flowing Data, figured out the most efficient route for taking a beer-tasting road trip around the continental U.S. The itinerary is 12,299 miles long.
Cara, a Canadian beer bar chain, has rescinded a dress code that forced Bier Markt’s female servers to wear revealing dresses. Some believe Cara was violating Ontario’s civil-rights laws.
South Korea’s exports in general have fallen but its beer exports are strong, partly because Iraqi Kurds and young Chinese drinkers prefer a beverage with a lower alcoholic content.
Finally, struggling presidential candidate Lindsey Graham flubbed his stint tending bar before taking part in a debate in Colorado. Graham, whose father tended bar, served up a pint with 15 ounces of foam.
On this day in 1609, explorer Henry Hudson became the first European to discover Delaware Bay. If you live near Cape May, New Jersey, or Lewes, Delaware, you can celebrate on Saturday at a beer festival held in two different states, but on the same bay.
And now….The Mash!
We begin in North Carolina, where festivals have been the target of a summer crackdown on liquor code violations. Organizers contend that the rules are obsolete and confusing.
Mitsubishi Plastic has overcome a major obstacle to putting beer in plastic bottles. The company added a thin carbon film, which greatly reduces the loss of oxygen, to the inside of the bottles.
Joe Stange of Draft magazine has a word of warning: American “session beers” are much stronger than their British counterparts, which means they’ll make you drunker than you think.
When California’s She Beverage Company applied for a trademark for the “Queen of Beers,” Anheuser-Busch InBev filed a notice of opposition. A-B claims She’s marketing is almost identical to its marketing of the “King of Beers.”
A Denver-area brewery will serve “marijuana beer” at next month’s Great American Beer Festival. It doesn’t contain THC, which is against federal law, but does include cannabis oil.
Venture capitalist Robert Finkel has made an unusual career move. His brewery, Forbidden Root, specializes in beer made with botanic ingredients, including lemon myrtle which costs $75 a kilo.
Finally, a Detroit Free Press correspondent went to a festival where the taps are open all night and attendees can walk to bed. It was the sixth annual Michigan Homebrew Festival, which continues the brewing competition once held at the Michigan State Fair.
Fifty years ago today, Ken Kesey and his Merry Pranksters invited the Hells Angels to Kesey’s California estate. The party introduced psychedelic drugs to biker gangs, and linked the hippie movement to the Hell’s Angels. The Pranksters could have avoided this had they served beer instead.
And now….The Mash!
We begin in Englewood, New Jersey, where Agnes Fenton became of the few people on Earth to celebrate a 110th birthday. Her secret? Three cans of Miller per day.
Miami Dolphins punter Brandon Fields is not only a Pro Bowler, but he’s also an all-Pro homebrewer. Fields, whose wife bought him a kit seven years ago, recently took up all-grain brewing.
Five weeks after a tornado devastated the town, the residents of Portland, Michigan, came together at a beer festival. The logo for one beer, Portland Strong Strawberry Stout, featured a red tornado.
Svalbard, an island in the Norwegian Arctic, is now home to the world’s northernmost brewery. Last year, the island lifted a decades-old ban on brewing.
The Fat Cat Pub in Norwich, England, has named a beer in honor of Cecil the lion, who was killed by an American dentist. Its name, “Cecil’s Revenge,” was chosen by the pub’s customers.
Last Sunday marked the 50th anniversary of Fritz Maytag’s acquiring majority ownership of the Anchor Brewing Company. Tom Rutonno of CNBC recaps this now-famous brewery’s history.
Finally, technology and the growing popularity of craft beer has created new legal issues. Kalamazoo Beer Exchange has filed a trademark infringement suit against the developer of an app for beer collectors. The parties use the same handle on social media.
One hundred and fifty years ago today, slaves in Galveston, Texas, were finally informed of their freedom–which actually had been granted more than two years earlier by the Emancipation Proclamation. The anniversary, known as “Juneteenth,” is officially celebrated in 42 states.
And now…The Mash!
We begin in Mystic, Connecticut, where members of the StoneRidge retirement community are brewing their own beer. Why not? It’s educational, it’s fun, and it’s beer!
Massachusetts has strange liquor laws, one of which bans breweries from donating beer to charity events. Oddly, the ban—enacted by the legislature in 1997—doesn’t apply to wine donations.
“Sweet Baby Jesus” is DuClaw Brewing Company’s flagship beer. However, an Ohio grocery chain has pulled the beer from its shelves after customers complained about the name.
The New York State Brewers Association has created Statewide Pale Ale. The beer, made entirely with in-state ingredients, is projected to raise $20,000 for the association.
What is the link between Magna Carta and the English pint? According to Britain’s Communities Minister, the “London quarter” mentioned in the 800-year-old document is equivalent to two imperial pints.
There are hard-to-find beers, and there are truly rare beers, which make “Pappy Van Winkle seem as easy to find as a can of Coke.” Esquire magazine’s Aaron Goldfarb acquaints you with ten of them.
Finally, DNA meets IPA. Gianpaolo Rando, a European chemist who loves beer, wants to sequence the DNA more than 100 different beers in the hopes of producing an app that will match beers to drinkers’ own hereditary makeup.
On this day in 1886, pharmacist John Pemberton first sold a carbonated beverage named “Coca-Cola” as a patent medicine. Pemberton, a wounded Confederate veteran who became addicted to morphine, developed the beverage as a non-opium alternative.
And now…The Mash!
We begin in Rochester, New York, where North American Breweries is putting Genesee beer, Genesee Cream Ale, and Genesee Ice in retro bottles. The packaging hearkens back to the 1960s, the heyday of the “Genny” brand.
Sad news from North Carolina. Dustin Canestorp, a 20-year veteran of the Marine Corps, has closed his Beer Army Combat Brewery. He blames state franchise laws that effectively tie a brewery to a distributor for life.
Executives of the nation’s big breweries are getting worried about the amount of discounting going on. The beers you’re most likely to find on sale include Bud Light, Budweiser, and Shock Top.
Craft beer has been susceptible to “the next big thing” mentality. According to Allen Park of Paste magazine, trends that “have more than overstayed their welcome” include waxing bottles, session IPAs, and adjuncts.
Craft brewers are scrambling to comply with a little-known provision of the Affordable Care Act, aka “Obamacare,” which requires breweries and restaurants to disclose nutritional information, including the caloric content of their beers.
City officials aim to make Toronto the world’s craft beer capital. Measures include creating a craft brewery culinary trail and lowering regulatory barriers to brewery start-ups.
Finally, a growing number of craft breweries are making their recipes available to the public. Some, such as Russian River Brewing Company and Rogue Ales, are working with supply shops to develop kits for homebrewed versions of their beers.
Ninety years ago today, F. Scott Fitzgerald’s magnum opus, The Great Gatsby, was first published by Charles Scribner’s Sons. The novel about the young and mysterious millionaire, Jay Gatsby, painted a picture of America’s “Jazz Age,” a phrase that Fitzgerald also made popular.
And now….The Mash!
We begin in Minneapolis, where Finnegans beer is celebrating 15 years of feeding the hungry. Profits from the sale of Finnegans—half a million dollars since 2000—have been used to buy fresh produce for those in need.
Four of the world’s biggest breweries announced they will disclose calorie counts of the beers they sell in Europe. Americans might soon see calories and other nutritional data on the beer they buy.
Baseball season began this week, and the New York Times’s Eric Asimov and friends marked the occasion by choosing their top ten American lagers from a field of 20.
Friday happy hour will be part of Anheuser-Busch’s interviewing process for its new marketing office in Manhattan. It’s part of an effort to find out how well candidates handle social situations.
Maine governor Paul LePage vetoed a bill that would require a pint of beer to contain 16 ounces. The governor says Maine’s deceptive-practices laws already protect customers from short pints.
Mark Hunter, the new CEO of MolsonCoors, told Wall Street analysts that his company will focus more on craft beer, and that it has a desire to acquire craft breweries.
Finally, Kit Lab hopes to provide homebrewers what Hello Fresh provides home cooks: exact portions of ingredients. The recipes for each kit are supplied by homebrewers, who’ll get a cut of the profits.
Thirty years ago today, Libby Riddles became the first woman to win the Iditarod Trail Sled Dog Race. “Mushers,” as competitors are called, must brave dangerous cold, blizzards, and whiteout conditions on the 1,135-mile course from Willow to Nome, Alaska.
And now…The Mash!
We begin in St. Paul, where a delegation of Minnesotans—including state lawmakers—made a symbolic beer run to Wisconsin to protest their state’s ban on Sunday alcohol sales.
A group of writers at Fortune magazine took a stab at deciding what your choice of beer brand says about you. For instance, Amstel Light says, “Thank God the beer is free at this office party.”
Rhys Morgan, a student at the University of Cardiff in Wales, figured out how to make a bottle opener out of a sheet of paper. His YouTube tutorial has more than 350,000 views.
Civil engineer Dave McWilliams won first prize in a home brewing contest. And what a prize it was: the opportunity to brew a batch of IPA at Anheuser-Busch’s pilot brewery in St. Louis.
Tap beer is served at 38 degrees. That’s fine for mass-market lagers, but it’s too cold for craft beers, which should be served at temperatures between the mid-40s and the upper 50s.
Beer is expensive in New York City, but an app called Price Per Pint can help find the cheapest drinks, as well as specific happy-hour times and daily specials at hundreds of establishments.
Finally, staffers at the Electronic Frontier Foundation brewed up a beer protest of the National Security Agency’s “three-hop” surveillance program. Their beer is called “Stormbrew” and yes, the recipe is available to the public under a Creative Commons license.
As you probably know, tickets to this year’s Great American Beer Festival sold out in minutes. However, the American Homebrewers Association is offering some lucky winner a trip for two to the festival. The prize includes tickets to all sessions, plus airfare and three nights’ hotel stay.
To enter the drawing, join the AHA or renew your membership this month and use coupon code “GABF14″ when checking out.