The Friday Mash (“Don’t Cry for Me” Edition)

On this day in 1946, Colonel Juan Peron, founder of the political movement known as Peronism, was elected to his first term as President of Argentina. He and his wife, Eva Duarte, would later become the subject of the Broadway musical Evita.

And now….The Mash!

We begin in Maryland, where craft brewers are concerned about Guinness’ plans to open a taproom at its new brewery. At the same time, retailers worry that raising the cap on how much breweries can sell on-premises will hurt their business.

This year’s beer trends include the “haze craze”: unfiltered and unpasteurized IPAs aka “New England IPAs”. These beers have a shorter shelf life, but are richer in both flavor and aroma.

Atlanta’s SweetWater Brewing Company is paying off a Super Bowl bet by releasing 100 cans of SB51 beer. It’s described as “a soul crushing pale ale that will leave you deflated”.

Tomorrow, Cleveland’s Slovenian community celebrates Kurentovanje, its version of Mardi Gras. Festival-goers will dress up as giant fuzzy animals to scare winter away, and drink beer at the newly-opened Goldhorn Brewery.

Three machinists and designers are about to launch the Kramstein beer stein. This metal stein, which comes in two sizes, is designed to keep the drink cool and the drinker’s hands dry.

Martin Roper, who’s been CEO of the Boston Beer Company for 16 years, plans to step down next year. TheMotleyFool.com speculates on whether Roper’s successor can arrest the company’s recent sales slump.

Finally, the BrewDog brewery offers an unusual perk: a week’s “paw-ternity” leave to employees who adopt a new dog. It also allows employees to bring their dogs to work. The company’s founders worked under the watchful eye of their “brew dog”, Bracken.

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How Many of These Beers Have You Enjoyed?

Last month, Food & Wine magazine asked 21 members of the craft beer community to rank the most important craft beers of all time. Josh Noel of the Chicago Tribune decided to follow up with his own top 25.

What makes a beer important? Noel elaborates:

To me, the definition is simple: It’s one that either changed consumer tastes or how breweries approach making beer. Some of the beers below have influenced both drinkers and brewers. Others hew more in one direction than the other. Others find their power in the brand or the package even more than the beer.

Noel agrees with much of the Food & Wine list, but also take several exceptions. You might, too.

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Zima is Making a Comeback

Zima, the butt of numerous jokes by beer aficionados, is coming back to the American market after a nine-plus-year absence. The clear malt beverage, launched by Coors Brewing in 1993, sold more than 1 million barrels its first year. However, the brand never caught on with its target audience—young males—and was discontinued in the U.S. in 2008.

MillerCoors decided to resurrect Zima after its line of Henry’s Hard Soda proved successful last year. Ironically, the biggest fans of Henry’s are the very generation to which Coors marketed Zima in the first place.

Zima’s top competitors include Bud Light Lime-a-Rita, Mike’s Hard Lemonade, Not Your Father’s Root Beer, and Seagrams’ line of hard sodas.

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The Friday Mash (Red Cross Edition)

On this day in 1863, a group of citizens of Geneva, Switzerland, founded an organization called the International Committee for Relief to the Wounded–now known as the International Committee of the Red Cross.

And now….The Mash!

We begin in England, where festival organizers in two of the country’s most famous beer cities, Norwich and Sheffield, are joining forces to promote their local products and attract beer tourists.

The Norwegian supermarket chain Rema 1000 is feeling the backlash after it took several local breweries’ products off the shelves. Some Rema customers switched to competitors’ stores.

Are you a DIYer who loves craft beer? You might like the Kinkajou Bottle Cutting and Candle Making Kit. You can give the candles to friends—and show off your collection to them.

“Pepper”, a robot from Japan’s SoftBank, has his first job: greeter at the Pyramid Taproom in Oakland International Airport. When not posing for selfies, he’s working on his speech-recognition skills.

A faith ministry in Nebraska has started a fund-raising campaign to buy out four stores that sell millions of cans of beer in a tiny village next to the alcoholism-plagued Pine Ridge Indian Reservation.

Heroica, a brewery in Brazil, is flavoring its Kuromatsu Kamikaze IPA with branches of bonsai trees, brought over by a Japanese family more than a century ago. Some bonsai trees are worth $20,000.

Finally, Bart Watson, the Brewers Association’s chief economist, told a gathering of brewing professionals that it’s still possible for a microbrewery to grow to regional status, but very few will succeed in doing so.

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The Friday Mash (Gold Record Edition)

Seventy-five years ago, the first-ever gold record was presented to Glenn Miller for “Chattanooga Choo Choo”. The song was originally featured in the film Sun Valley Serenade (1941).

And now….The Mash!

We begin in Cincinnati, where Urban Artifact is brewing a beer made with yeasts from the historic Union Terminal, which is now a museum complex. The brewery added sour cherries to add tart fruitiness to the beer, a 7% ABV bock.

If you’re a Game of Thrones fan, Brewery Ommegang has you covered. It will release three beers whose labels bear the sigils of the Houses of Lannister, Stark, and Targaryen.

Alex P. Davis, who runs the Library Alehouse in Santa Monica, doesn’t think beer lovers should stand in line to taste rare beers such as Pliny the Elder IPA because so many world-class beers are available without the wait.

Despite being the capital of one of Mexico’s poorest states, Oaxaca City has become destination of hipster tourists—many of from other Mexican states. And it’s developed a lively craft beer culture.

TheMotleyFool.com explains how Anheuser-Busch InBev and MillerCoors are exploiting the three-tier system to keep craft products out of bars and stores. Rather than fight A-B, Craft Brew Alliance entered into in a production and distribution deal with the brewing giant.

Rochester, New York, is the nation’s unofficial Tater Tots capital. Local journalist Will Cleveland has a few pointers on pairing beer with the tots—and yes, any beer from the Genesee family is a good choice.

Finally, The Smithsonian’s National Museum of American History has appointed Theresa McCulla as historian to oversee its American Brewing History Initiative. McCulla, who will receive a Ph.D in American Studies from Harvard, also holds a culinary arts diploma.

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Win an Exclusive Tour of Founders’ Caves

It’s Founders Brewing Company’s version of the Golden Ticket. The brewery is offering tasting tours of its underground barrel-aging caves to ten lucky people. The caves, located in former gypsum mines 85 feet below the surface, are where Kentucky Breakfast Stout and other strong beers are aged. They’re normally closed to the public.

To win a tour, which also includes two nights’ lodging in Grand Rapids, a meet-and-greet dinner with the Founders team, and guaranteed entry to the brewery’s annual Black Party, one first has to join Founders’ “Cadre” enthusiast team. Then the entrant must describe his or her “dream” barrel-aged beer, including ingredients, a name, and label artwork. And did I mention that the package includes a chance to taste KBS?

Entries are due February 24.

Beer…By the Numbers

  • Asia’s per capita beer consumption in 2016: 57 liters.
  • India’s per capita beer consumption in 2016: 4.7 liters.
  • India’s microbrewery count in 2016: 80.
  • Its microbrewery count in 2008: 2.
  • Boston Beer Company’s net revenue in 2016: $687 million (down 8 percent from 2015).
  • Boston Beer Company’s share price on January 27, 2017: $153.85.
  • Its share price two years ago: $320.83.
  • Lagunitas Brewing Company’s current annual production at its Chicago brewery: 405,000 barrels.
  • Its projected annual production after planned expansion: 1.2 million barrels.
  • Goose Island Beer Company’s annual production (estimated): 480,000 barrels.
  • Chicago breweries’ combined annual production (estimated): 1.115 million barrels.
  • MillerCoors’s sales in Wisconsin, 2012-16: 38.2 million barrels (biggest seller in Wisconsin).
  • Mark Anthony Brewing Company’s (Mike’s Hard Lemonade) sales in Wisconsin, 2012-16: 3.3 million barrels (second-biggest seller in Wisconsin).
  • Alcoholic strength of Founders Centennial IPA: 7.2 percent ABV.
  • Alcoholic strength of Founders All Day IPA: 4.7 percent ABV.
  • The Friday Mash (Income Tax Edition)

    On this day in 1913, the Sixteenth Amendment, which authorized a federal income tax, was ratified by the states. That’s the bad news. The good news is that you’ll have an extra three days to file your federal return this year.

    And now….The Mash!

    We begin on the Moon, where beer might be brewed someday. Wort and beer yeast will be placed aboard a lunar lander to find out whether the yeasts stay viable under lunar conditions.

    The latest must-have accessory is the Drink Tanks growler. It looks like a piece of industrial camping equipment, and can keep up to two gallons of beer fresh for 24 hours.

    Now that on-demand streaming has replaced records, classic rock bands—along with a few newcomers—are turning to branded beer as a way of monetizing their intellectual property.

    Boulevard Brewing Company has added American Kolsch to its core lineup, which also includes Unfiltered Wheat, Pale Ale, and KC Pils. It debuted this week at Kansas City-area establishments.

    Scientists are exploring sensation transference, the phenomenon that explains why listening to a pleasant soundtrack causes you to perceive the beer you’re drinking as sweeter.

    Richmond, Virginia-based Veil Brewing Company has released Hornswoggler with Oreos, a chocolate milk stout conditioned with hundreds of pounds of the famous cookies.

    Finally, Guinness really might be good for you. Researchers have linked iron deficiency anemia and hearing loss, and Guinness is rich in iron. In addition, Guinness supposedly contains antioxidants and suppresses the accumulation of “bad” cholesterol.

    The Friday Mash (Georgia Bulldogs Edition)

    On this day in 1785, the University of Georgia opened its doors. UGA is the first state-chartered university in the United States, and is the birthplace of the American system of public higher education.

    And now…The Mash!

    We begin in Massachusetts, where the state’s top liquor regulator is “ready to put everything on the table” in an effort to modernize the liquor code. That includes lifting Draconian limits on the number of licenses a community can issue.

    Craft beer—sort of—is on the shelves at Wal-Mart. Its brand name is Trouble, it’s apparently contract-brewed by Genesee Brewing, and it got panned by a panel of Washington Post staffers.

    Jake Tuck of Eater magazine explains “beer poptimism”: a growing appreciation of beers that are “unassailably popular, widely accessible, and highly quaffable”. Yes, that means macro brews.

    In Bishkek, the capital of Krygystan, two women have opened a craft brewery called Save the Ales. Much of the beer sold in that country consists of bland imports and watery local products.

    A startup called Colorado Craft Distributors aims to serve “small but special” breweries looking to get their beer into liquor stores, bars, and restaurants along the state’s Front Range.

    Brooklyn Brewery has made a beer using Saccharomyces carlsbergensis, the lager yeast isolated in 1883 by Emil Christian Hansen, a researcher at the Carlsberg Laboratory in Copenhagen.

    Finally, actor Matt Damon, the co-founder of Water.org, has joined forces with the brewer of Stella Artois beer to bring clean water to people in developing countries. Every pint of Stella sold in Britain guarantees someone a month’s supply of water.

    Behold! The Periodic Table of Beer

    Bryan Vu, who handles community outreach at Sunglass Warehouse, sent us an interactive Periodic Table of Beer. With a little help, Vu scientifically mapped out the table using the most recent gold medal winners from the World Beer Cup, in which brewers compete in 96 style categories.

    The categories are divided among Hybrids in orange, Ales in green, and Lagers in blue. The different shades of each box represents the regional style varieties within each category. If you click on any of the boxes for a more in-depth look at the specific style, you’ll find the winning beer’s name, the brewery responsible for it, its location, and how much alcohol it contains. Vu has also created a downloadable poster to help your understanding of these award-winning beers.

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