The Friday Mash (Liechtenstein Edition)

On this day in 1719, the Principality of Liechtenstein was created within the Holy Roman Empire. A couple of fun facts about this tiny country: it is the world’s leading producer of false teeth; and its capital, Vaduz, is one of only two in the world that ends with the letter “z”.

And now….The Mash!

We begin in Pennsylvania, whose incoming governor turned down an offer of free Yuengling for his inauguration. A state senator says the governor snubbed the brewery because of its CEO’s political views.

MillerCoors plans to offer a gluten-free beer. The beer, Coors Peak Copper Lager, will be brewed with brown rice and protein from peas instead of barley.

A New Hampshire lawmaker wants to repeal a Liquor Commission rule banning pictures of children from beer labels. Founders Breakfast Stout’s label features a baby eating cereal.

The Pair O’ Dice Brewing Company in Clearwater, Florida, wanted a really distinctive tap for its Fowler’s Bluff IPA, so it hired Tangible Labs, a 3-D printing company, to fashion one.

A new South Carolina law that allows breweries to sell pints has given the state’s economy a $13.7 million boost. Twelve breweries have opened in the state since the law took effect.

Grease from that slice of pizza you just ate can kill the foam on your beer. It lowers the surface tension on the foam, which tears apart the structure of the bubbles and releases their gases.

Finally, an outcry from angry beer fans forced Lagunitas Brewing Company to drop its trademark suit against Stone Brewing Company. Lagunitas claimed that Stone’s logo for Hop Hunter IPA was too similar to the Lagunitas IPA logo.

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Beer…By the Numbers

  • Bangkok’s brewery count in 2014: 20.
  • Its brewery count in 2013: 4.
  • West Virginia’s craft brewery count: 7.
  • Craft brewing’s impact on West Virginia’s economy: $118 million (46th in the nation).
  • Arrests at Oktoberfest 2014: 720 (39 fewer than at Oktoberfest 2013).
  • Lost objects at Oktoberfest 2014: 3,346 (including 2 wedding rings, a mobile cat carrier, and a German Federal Cross of Merit 2nd-class medal).
  • Founders Brewing Company’s production in 2014: 190,000 barrels.
  • Founders’ projected capacity after expansion is completed: 900,000 barrels.
  • Alcoholic content of All Day IPA, Founders’ largest-selling beer: 4.7 percent by volume.
  • Lagunitas Brewing Company’s production in 2014: almost 600,000 barrels.
  • Increase in Lagunitas’ production over the year before: 60 percent (it opened a second brewery in Chicago).
  • Dos Equis’ sales in 2013: 1.57 million barrels.
  • Increase in Dos Equis’ sales between 2008 and 2013: 116.6 percent (number-one in the nation in sales growth).
  • Most expensive beer in the National Basketball Association: 60 cents an ounce (Quicken Loans Arena, Cleveland).
  • Cheapest beer in the NBA: 33 cents an ounce (Chesapeake Arena, Oklahoma City, and Phillips Arena, Atlanta).
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    The Friday Mash (Noble Experiment Edition)

    On this day in 1919, the 18th Amendment, which ushered in national Prohibition, became part of the U.S. Constitution. The 14-year-long ban on “intoxicating” beverages, which meant anything with more than 0.5 percent alcohol, had a profound effect on the United States—an effect that persists to this day.

    And now….The Mash!

    We begin in Rhode Island—one of two states that didn’t ratify the 18th Amendment—where Narragansett Beer has launched a four-beer series honoring H.P. Lovecraft, the master of horror fiction who lived in Providence.

    In the San Francisco Bay area, the latest trend is “activity bars”, which offer giant basketball Plinko games, oversize Jenga sets, and bowling alleys along with local craft beers.

    According to CBS MoneyWatch’s Kim Peterson, plunging gas prices is good news for breweries. The average motorist stands to save $700 this year, some of which might be spent on beer.

    Newcastle Brown Ale is back at it, sponsoring a Super Bowl “ambush ad” and inviting other non-“official” brands to join in. Last year’s ad featured an extended rant by actress Anna Kendrick.

    Caveat emptor. Fortune magazine’s Brad Tuttle names five “imported” beers that are brewed in the United States: Kirin, Beck’s, Foster’s, Killian’s, and—believe it or not—Red Stripe.

    Pennsylvania’s Snitz Creek Brewery is incorporating a local specialty—Lebanon bologna—into one of its beers. Snitz Creek has also brewed beers using local pretzels and opera fudge.

    Finally, Anheuser-Busch offers another reason not to over-indulge. In this year’s “Up for Whatever” Super Bowl ad, a Bud Light drinker gets pulled into a life-size Pac-Man game after a night out. Imagine running from Blinky, Pinky, Inky, and Clyde while fighting a hangover.

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    Wet Hop Beer Year-Round?

    Last fall, one of the local breweries released a fresh-hop ale. I had several growlers, and pronounced it the best beer the brewery has made in its ten-year history. Now I learned that fresh-hop ale might become available year-round.

    Ken Grossman, the founder of Sierra Nevada Brewing Company, has dealt directly with hops farmers in Washington State. One of the farmers also grows mint, and he built a device that extracts oil from the mint leaves. Grossman asked the farmer whether that device works for hops oil as will. It does.

    Grossman asked the farmer friend to build him a similar device, and now he has a supply of fresh hops oil. That’s the good news.

    The better news is Sierra Nevada has made a new beer, Hop Hunter IPA, with the fresh hops oil. Aaron Goldfarb of Esquire magazine, who got to review the beer, gave it a rave review: “Like most wet hop beers, Hop Hunter is extraordinarily floral and aromatic, like sticking your nose into a freshly-picked plant or flower bouquet. It’s not really bitter-tasting either, certainly not as bitter as your typical IPAs.”

    Hop Hunter will be released on February 1. Mark your calendar.

    The Friday Mash (Constitution State Edition)

    On this day in 1788, Connecticut became the fifth state to be admitted to the United States. The long list of famous residents of the “Constitution State” includes P.T. Barnum, Dr. Benjamin Spock, and Eli Whitney.

    And now….The Mash!

    We begin in Belgium, where traditional brewers are foaming mad about “beer architects” who create recipes, then contract with other brewers to make the final product.

    Mea culpa! The New England Brewing Company has apologized for putting Mahatma Gandhi on a beer label. Gandhi, “the father of India,” abstained from alcohol.

    Soweto, South Africa, is synonymous with poverty. However, a microbrewery there is turning out “Soweto Gold”. Ndumiso Madlala, the owner, is targeting his country’s growing black middle class.

    Heavy rains in the West resulted in a smaller-than-expected barley crop. But that won’t make your beer more expensive because today’s breweries anticipate shortages.

    How did BrewDog founders James Watt and Martin Dickie become so successful? One reason: when they needed funds, they “lied through their teeth” to the bank. And yes, they got the loan.

    Ttrademark battles rage on in craft brewing because “virtually every large city, notable landscape feature, creature and weather pattern of North America” has been trademarked by someone.

    Finally, Adam Hartung of Forbes magazine sorts out America’s beer market. He notes that Baby Boomers have forsaken Bud and Miller, and that Hispanics are a powerful but overlooked constituency.

    The Winter of Jim Koch’s Discontent

    A story by beer writer Andy Crouch in Boston magazine describes how Boston Beer Company CEO Jim Koch reacted to a beer bar that left his beers of the menu. That establishment, and some others, think his Sam Adams beers are passé.

    Koch can be called a victim of his own success. Some drinkers in their 20s, who don’t remember a world before Sam Adams, are looking for beer “that is organic, local, small-batch, authentic, cool, and new.” They’re really love hoppy beers, which isn’t what Sam Adams is known for.

    Once the undisputed king of the craft-beer industry, Koch finds himself in an unsteady market. After spending 30 years battling Budweiser, Miller, and Coors, he’s now portrayed as the bad guy by some craft brewers and beer drinkers.

    Crouch points out that Koch entered the beer market when it was at its nadir, that he cleverly chose Revolutionary War figure Sam Adams as his symbol and identified his product with the city of Boston. And despite his critics, Koch grew his business to a 2 million-barrel-per-year operation, which has made him a billionaire.

    Despite the criticism, Koch is philosophical. He told Crouch, “You know, to me, one of the fun things of being a craft brewer is that people are more colorful, and we don’t have to be corporate. I can be who I am. That’s Boston Beer.”

    The Friday Mash (Double Nickel Edition)

    On this day in 1974, President Richard Nixon signed a bill lowering the maximum speed limit to 55 miles per hour in order to conserve gasoline during the OPEC embargo. The unpopular “double nickel” stayed on the books for more than 20 years.

    And now….The Mash!

    We begin in Hawaii, where Kona Brewing is celebrating its 21st birthday by releasing a series of Hawaii-only beers. First in Kona’s Makana series is Aina Brown Ale, brewed with taro root.

    New York City’s two largest beer distributors plan to merge. The merger threatens the existence of the city’s 13,000 bodegas, which are small, mostly minority-owned convenience stores.

    Craft beer is gaining ground in South Korea thanks to new laws. For years, the country’s beer market has been dominated by two large brewing companies.

    A blog post by Bryan Roth delves into the economics of beer-buying decisions. Roth wonders whether price will become a bigger factor in what craft beer drinkers buy.

    Outside the United States, non-alcoholic beers are growing in popularity. Reasons include anti-alcohol laws in Muslim countries, fear of a DUI arrest, and better-tasting products.

    Is your local beer bar serious about beer? Thrillist’s Dan Gentile tells you what to look for. For example, bubbles on the side of your glass means the glass is dirty.

    Finally, Argentina’s Andes Brewery offers a a “Message in a Bottle”. Andes bottles are imprinted with QR codes which, together with a mobile app, allow a person to record a video and assign it to a specific bottle. The recipient scans the QR code and plays the video back.

    Beer Finds Religion

    With a growing number of young adults rejecting organized religion, some clergy members have found a way to woo them back. They’re serving faith with a beer chaser. One of the largest “brew-ligious” movements is “Pub Theology” which, in a few short years, has grown to more than 140 groups in 41 states.

    Clerics have brought their message into pubs; and some, like Rabbi Eli Freedman and Episcopal priest Kirk Berlenbach, have even affiliated themselves with homebrew clubs.

    Berlenbach points out that only about one-third that of all the references in the New Testament to alcohol are negative; and the negativity is aimed at drunkenness, not drinking itself. The New Testament doesn’t mention beer, but the Jewish Talmud frequently refers to it. In fact, around 400 A.D., a rabbi warned his congregation to avoid beer brewed by non-Jews because it could lead to intermarriage.

    Freedman isn’t following the ancient rabbi’s advice. His homebrew club joined forces with Berlach’s to form Interfaith Brewing. Their collaboration beer, served at a Purim celebration, was given the wonderful name Ecclesiastes 3:1—To Everything There’s a Saison.

    The Friday Mash (Boxing Day Edition)

    Today is Boxing Day in Great Britain, Canada, much of the Commonwealth, and several countries in continental Europe. The origins of the name are unclear, but one thing is for certain: most people living in those countries get the day off from work. Cheers, everyone!

    And now….The Mash!

    Fittingly we begin in Canada, where Gerald Comeau is challenging the constitutionality of laws limiting how much alcohol one may bring across provincial lines. Comeau’s legal team thinks he has a good chance of winning.

    The Pennsylvania Liquor Control Board has approved home delivery of beer by food retailers. The maximum deliverable quantity is 192 ounces, and the beer must be paid for with a credit card while ordering.

    Russia’s economic woes could be bad news for beer drinkers. In an effort to keep bread affordable at home, President Vladimir Putin has slapped a tax on exports of barley and other grains.

    Jennifer Wiley, a University of Illinois scientist, has found that a person with a BAC near .08 reaches a creative peak because he or she is less able to over-think during a task. A new Danish beer aims to help drinkers reach that intellectual sweet spot.

    Dos Equis is America’s fastest-growing beer brand, thanks to ads featuring “the most interesting man in the world.” On the other hand, #2 brand Modelo Especial does very little advertising in English.

    Zane Lamprey, the host of National Geographic’s TV show “Chug”, has developed a “drinking jacket”. It has a “beer koozie” breast pocket, a zipper that doubles as a bottle opener, and slip-resistant drinking gloves. And it comes in four colors.

    Finally, Modern Farmer magazine answers your burning questions about beer-drinking donkeys. Heading the list: can donkeys get drunk? Answer: Yes*, but because they weigh more than 200 pounds, they require more than the average human.

    * Ludwig would like to state for the record that he drinks responsibly.

    The Friday Mash (Man on the Moon Edition)

    On this day in 1972, Apollo 17, crewed by Eugene Cernan, Ron Evans, and Harrison Schmitt, returned to Earth. The craft’s re-entry marked the end of America’s manned lunar program. Cernan currently holds the distinction of being the last man to walk on the Moon.

    And now….The Mash!

    We begin in England, where the publishers of Original Gravity, a beer-centric magazine, have put Issue #1 online, free of charge. Enjoy!

    The founders of Surly Brewing Company—Omar Ansari, a first-generation American; and Todd Haug, a death-metal guitarist—have done well, both for themselves and Minnesota’s beer drinkers.

    Belgian scientists have found a way to keep beer from over-foaming. They applied a magnetic field to a malt infused with hops extract to disperse its anti-foaming agent into tinier particles.

    Archaeologists have concluded that Iceland’s Vikings were more interested in drinking and feasting than in pillaging. Unfortunately for them, the Little Ice Age became the ultimate party-pooper.

    A pair of brothers have invented something that makes it easier to enjoy a beer while taking a shower. Their Sip Caddy is a portable cup holder that can be attached to the wall.

    Lance Curran, the co-founder of Chicago’s Arcade Brewery, loves comic books so much that he had comic strips drawn on the labels of its Festus Rotgut black wheat ale.

    Finally, a woman attending a Philadelphia 76ers game wound up with a lapful of beer after an errant pass knocked the cup out of her hand. The way the Sixers are playing this season, she–and every other fan–needs some beer to deaden the pain.

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