Winter is here! The southern solstice occurred at 11:12 am Greenwich Mean Time. Both ancient and modern cultures have marked the first day of winter, and the lengthening days that follow it, with rituals and celebrations–and the liberal consumption of beer.
And now….The Mash!
We begin in Nashville, where country singer Thomas Rhett has stirred up a hornets’ nest with his new single, “Beer With Jesus.” It stands at number 21 on the country charts.
The British Columbia Human Rights Tribunal will hear a complaint against Earls Restaurants, which serve Albino Rhino beer. Earls says the name is derived from an animal, not people suffering from albinism.
Why did St. Sixtus monastery allow Westvleteren 12 to be sold in the United States? The monastery needed a new roof, and the monks knew American beer geeks would pay big bucks for their ale.
One of the beer world’s trends of 2012 is nanobreweries. These pint-sized breweries (pun intended) require less than $100,000 to start, and their product serves as “a liquid business card.”
From the Odd Couple Department: in La Crosse, Wisconsin, City Brewery is turning biogas into electric power, then sending some of it to Gundersen Lutheran Health System, which is aiming to achieve energy independence.
Ever have problems transporting multiple growlers? Now there’s a solution: Growler on Board, which not only holds three growlers, but also keeps them from bumping into one another.
Finally, the Brewers Association’s definition of “craft brewery” didn’t sit well with the August Schell Brewing Company. The 152-year-old brewery blasted the BA for excluding it because its grain bill includes a small amount of corn.
This just in: Ludwig wants you to know that he’s going on vacation for the Christmas holidays. The lion limo will arrive Sunday, and he doesn’t expect to get back until after New Year’s. In the meantime, keep quaffing those holiday ales.
Just over three years ago, our beer-drinking lion launched Ludwig Roars, a light-hearted look at the world of beer. This weekend, while he was relaxing at the spa, Maryanne and Paul counted his blog posts, and discovered that this one will be his 1,000th.
This is a milestone that calls for a celebration. And Kyle Maxwell delivers with this video of a man drinking Das Boot, a glass filled with six regular-sized beers, in 15 seconds:
The lion limo just pulled out of the driveway and before I unpack, I’d like to tell all my blog readers that I’m back. I’ll post something later this evening, but first I need a cold beer. A Mac & Jack’s African Amber sounds about right. They have one of the best logos in the craft-brewing industry.
Our beer-drinking lion has been working hard, looking for festivals to post on the calendar and sifting through beer news to find the most blog-worthy stories. In fact, he’s been working so hard that Maryanne and Paul have decided to send over the lion limo and whisk him off for a well-deserved vacation.
Fear not. Ludwig will return, tanned and rested, on Monday, July 9.
Dear readers, it’s time for Ludwig to take his annual Christmas vacation, where he’ll get to spend some quality time with his pride.
Before stepping into the lion limo, Ludwig left us a present: a video of the construction of a Christmas tree made with more than 1,000 beer bottles. Enjoy!
Bon voyage, Ludwig; we’ll see you after the holidays!
This year’s festival season is starting to wind down, but Ludwig and his staff are hard at work on the 2012 calendar. They’ve put together listings for more than 100 events, including several Beer Weeks, with confirmed dates. Once they resolve a few technical questions, the 2012 preview will go live. We’ll let you know when on “Ludwig Roars” and on Twitter.
The January 1, 2010, Friday Mash contained the following item:
Finally, crowdsourcing meets high finance: the Buy a Beer Company, formed by two advertising executives, is trying to raise $300 million in pledges to buy the Pabst Brewing Company. Just wondering: have they run this idea past the Securities and Exchange Commission? (emphasis added)
As it turns out, they hadn’t. In April 2010, the SEC ordered the Buy a Beer promoters to stop selling shares in the company. According to the promoters’ lawyer, “it never dawned on them” that they needed to register the offering before any shares were actually sold. Had they been “Ludwig Roars” readers, it might have.
In recent years, aficionados in a growing number of cities across North America have organized Beer Weeks, city-, region-, and even state-wide celebrations of craft beer. A typical Beer Week opens with a kickoff event modeled after the Oktoberfest keg-tapping ceremony, and has a signature event such as a festival. Other events include beer dinners, releases and special tastings, meet-the-brewer events, pub crawls, and culinary and educational programs–along with offbeat gatherings like “beer proms.”
This past weekend, we opened a special Beer Week section in the Beer Festival Calendar. As of today, the list includes 26 Beer Weeks. That number will surely grow as more cities get on the bandwagon.
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Another crisis solved. (Paws crossed.) Let’s have a beer.