This day in 1936 was Champions Day in Detroit. It celebrated of “the most amazing sweep of sport achievements ever credited to any single city” including the rise of boxer Joe Louis, and the first-ever championships won by the Detroit Tigers, the Detroit Red Wings, and the Detroit Lions. Yes, the Detroit Lions, who have driven generations of fans to drink.
And now….The Mash!
We begin in Canada, where Miller Brewing Company and MolsonCoors appear headed to court over distribution rights for several Miller brands that Miller wants to reclaim.
Shandy has become one of the fastest-growing segments of the beer market. It’s popular among women, moderate drinkers, and those looking for refreshment and willing to try new tastes.
Don’t throw out that can of beer that sat in your fridge all winter. Mother Nature News has seven uses for it, including killing slugs and fruit flies, highlighting your hair, and polishing furniture.
Scientists at the University of Wisconsin have confirmed the ancestral homeland of the yeast used in lager beer. It’s Patagonia, of all places. The yeast found its way to Bavaria 500 years ago.
Is the craft beer industry growing too fast? Attendees at last week’s Craft Brewers Conference warned about quality problems with some new breweries’ beers.
Beer aficionados hate Corona, and it costs as much as some national microbrews, but sales keep booming. The secret is marketing, which associates the brand with sun, sand, and surf.
Finally, our sports desk has learned that Flying Dog Ales will host Sprint for the Spat in Baltimore’s Fell’s Point. One of the highlights will be–this is not a typo–a 0.10-K race. A spat, by the way, is a baby oyster.
The story reads like a screenplay rejected by the studios as far-fetched. Jonathan Buford, the owner of a window-cleaning business, watches Brew Masters on television. Inspired by Sam Calagione, the show’s star, he starts brewing. With the help of a beverage store employee who home-brews, Buford teaches himself how to make beer. Really good beer. Those who try it are so impressed that he decides to go commercial. His brewery runs into the inevitable delays in opening, and Buford faces foreclosure and bankruptcy.
Then comes the magic moment. To his surprise, Buford learns that RateBeer.com has named his brewery, Arizona Wilderness Brewing Company, the world’s best new brewery. The honor makes him an instant celebrity in the business.
Eric Benson of Esquire magazine interviewed Buford in Arizona, and discovered that his brewery’s unexpected fame was only part of the story. Buford loves the wilderness–hence the brewery’s name–and makes extensive use of local ingredients such as tangelos, caraway seeds, and the very rare white Sonoran berries.
News travels fast in the beer world. Arizona Wilderness has become so popular that people line up for hours to try one of Buford’s beers. And for now, that’s the only place you can find them.
On this day in 1976, the Apple I–the ancestor of the computer on which this blog is published–was created by Steve Wozniak and Steve Jobs. It went on sale three months later for $666.66 because Wozniak “liked repeating digits” and besides, it represented a one-third markup on the $500 wholesale price.
And now….The Mash!
We begin in North Carolina, where the Mellow Mushroom restaurant chain had to close down its Beer Club after liquor regulators ruled that the club illegally “incentivized guests to drink”
Certified Cicerone John Richards, who’s based in South Carolina, introduces us to ten of the best beers you probably never heard of. (Hat tip: Joanna Prisco, ABC News).
WIsconsin politicians are concerned that a trade agreement between the U.S. and the European Union might force American producers to find a new name for “Oktoberfest” beer.
Tailgate heaven! Texas Tech alumni Jane’t Howey and Sheryl Estes, have created “boxGATE”, a structure made from shipping containers and fitted out with everything fans need.
He hasn’t quit his day job as CEO of Bell’s Brewery, Inc., but Larry Bell plans to attend all 81 Chicago Cubs home games this season–which is the 100th season of baseball at Wrigley Field.
Joel Stice of Uproxx.com has compiled a slideshow of the 20 best fake brands of beer in popular culture. The brand seen most often is Heisler, which has appeared in numerous movies and TV shows.
Finally, San Jose’s Hermitage Brewing Company has become Silicon Valley’s craft beer incubator. It contract-brews for a number of local micros, some of which don’t yet have the capital for their own facility.
Last Sunday’s New York Times Magazine ran an article titled A Fight is Brewing, by Jonah Weiner. It is about Jeppe Jarnit-Bjergso and Mikkel Borg Bjergso, who are identical twins who both entered the brewing business–and who can’t stand each other’s company.
The name Mikkel might sound familiar. That is because he’s the founder of Mikkeller, the brewery named after him. It’s called a “phantom brewery” because it contracts out 100 percent of its production. The business model allows him to turn out a wide variety of beers–well over 100 last year–and to be creative in his selection of ingredients. Jeppe, too, owns a phantom brewery. It’s based in Brooklyn, and you might already have guessed its name: Evil Twin. One of Evil Twin’s beers is called Bozo, a not-too-subtle dig at super-high-gravity beers made by people like his brother.
But the brothers’ feud isn’t the main focus of the article. Weiner followed the brothers on their brewery travels in both the U.S. and the Continent. The highlight was Brouwerij Boon, where Weiner and Mikkel met owner Frank Boon, the man credited with saving the lambic style.
Fifty years ago today, The Beatles occupied the top five spots on the Billboard Hot 100 chart. The Fab Four still hold the record for most Billboard number-one hits with 20; and, with more than 600 million records sold world-wide, remain the biggest-selling band of all time.
And now….The Mash!
We begin in Houston, where Whole Foods’ Post Oak location will brew its own beer. Other grocery chains sell own-label beer, but they contract out the actual brewing.
A layover might be an opportunity to enjoy a pint at one of America’s best airport beer bars. All nine are outposts of local craft breweries such as Harpoon, Schlafly, and Rogue.
Kudzu beer? The invasive Southern plant is among the “foraged ingredients” that have found their way into new beers. Kudzu, by the way, is said to impart a fruity flavor.
Anheuser-Busch InBev is celebrating this summer’s World Cup in Brazil by introducing Brahma Selecao Especial. Its recipe includes barley grown on the Brazilian national team’s training field.
Old Style beer will be sold in Wrigley Field this season after all. The Cubs’ concessionaire plans to sell it, along with Goose Island, at the park’s concession stands.
Brooklyn Brewing Company founder Steve Hindy wrote a New York Times op-ed calling for reform of franchise laws that keep small breweries from getting their beer on the shelves.
Finally, scientists at Johns Hopkins University have created the first synthetic yeast chromosome. Since the yeast genome consists of 16 chromosomes, there’s still plenty of work to be done.
When the folks at HBO went looking for a craft beer partner for their popular fantasy series Game of Thrones, they made the right call. The call went to Brewery Ommegang and, as it turned out, several brewery employees–including the company’s director of marketing–were fans of George R.R. Martin’s Song of Ice and Fire novels, on which the TV series is based. So began Ommegang’s Game of Thrones series.
Ommegang agreed to produce two themed beers per year. The first two were Iron Throne, a golden ale, and a stout called Take the Black. On Monday, the brewery released Fire and Blood, the third in the series. Inspired by Daenerys Targaryen and her three dragons, it’s a a Belgian-style red ale–the blood–brewed with anchor chilies–the fire, of course.
The Brewers Association has released its annual list of the top 50 craft breweries. Boston Beer Company once again holds down the top spot, followed by Sierra Nevada Brewing Company and New Belgium Brewing Company.
Newcomers to the top ten include Duvel/Moortgat USA, the Belgian company that acquired Boulevard Brewing Company; and Brooklyn Brewing Company. They replace F.X. Matt Brewing Company and Harpoon Brewery, which rank 11th and 12th on the list.
The Four Lads once asked the musical question, “Why did Constantinople get the works?” Their answer: “It’s nobody’s business but the Turks’” Eighty-four years ago today, the Turks changed the city’s name to Istanbul. They also changed the name of their capital to Ankara.
And now….The Mash!
We begin in Cincinnati, where Listerman Brewing Company is hosting Starkbierfest, a family-friendly version of Munich’s Lenten tradition where potent doppelbock takes center stage.
Yards Brewing Company is brewing a special beer for the popular TV show “Walking Dead.” No humans have been eaten in the brewing process, which involves smoking goat brains.
Colorado governor John Hickenlooper has installed craft beer taps at his official residence. The first keg he tapped was Silverback Pale from Wynkoop Brewing Company, which he founded.
Imitation is the sincerest form of flattery. Fortune magazine writers tried MillerCoors’s new Fortune beer and gave it a thumbs-up–and not just for its name.
While visiting Belgium, Jay Brooks discovered a new organization, the Belgian Family Brewers. Its members have been brewing for at least 50 years, and have been family-owned all that time.
Purists are up in arms about it, but three Seattle-area homebrewers have developed the PicoBrew Zymatic, a “set-and-forget” system that can be controlled from one’s laptop.
Finally, Florida craft brewers learned that campaign cash trumps free enterprise. The State Senate president admitted that he’s against legalizing half-gallon growlers because a big beer distributor is a major contributor to his party.
Earlier this week, Michigan governor Rick Snyder signed bipartisan legislation aimed at boosting Michigan’s craft-brewing industry. With around 150 breweries and brewpubs–and many more in the planning stages–the state ranks fifth in the nation.
The newly-signed legislation doubles the amount of beer microbrewers may produce, from 30,000 barrels per year to 60,000. It allows brewpub owners to now have interest in five other pubs, up from the previous two, so long as combined production does not exceed 18,000 barrels per year. Additionally, small microbreweries produce less than 1,000 barrels of beer per year will be able to self-distribute directly to retailers under certain conditions.
Breweries across the country have informal agreements to send their spent grains to local farmers to feed to their livestock. It’s the proverbial win-win: the brewery gets rid of a by-product they can no longer use, and the farmer gets free food for the animals.
However, the U.S. Food and Drug Administration is considering new rules that would require breweries to take additional steps to ensure that spent grain is safe for animals to eat. Complying with those rules would make it too expensive and time-consuming for small and medium-sized breweries to continue giving the grain away.
The Brewers Association, Beer Institute, and other brewing organizations have come out against the proposed rules and asked that the brewing industry be exempted. The FDA has extended the public comment period to next Monday, and brewers and farmers are watching closely.