On this day in 1935, the Downtown Athletic Club Trophy, later renamed the Heisman Trophy, was awarded for the first time. The winner was halfback Jay Berwanger of the University of Chicago who, despite being a number-one draft pick, never played pro football.
And now….The Mash!
We begin in Wisconsin, where you’ll get a beer chaser with your Bloody Mary. The state’s taverns have a long-standing tradition of serving chasers with cocktails.
The Jewish Museum of Montreal has joined forces with a nearby craft brewery to re-create a beer brewed by brothers Ezekiel, Moses, and Benjamin Hart in 1796.
Is there a beer aficionado on your Christmas list? Forbes magazine writer Tara Nurin can help you. She’s written mini-reviews of 18 worthy beer books.
The latest gizmo for beer snobs is That Ultrabeer Thing, a vibrator that emits ultrasonic waves that break up carbon dioxide bubbles, creating a creamy foamy head.
San Francisco’s ReGrained is collecting spent grain from three local breweries and turning them into susatinable granola bars. The company’s slogan is “Eat Beer”.
A market analysis firm has found that beer sales are “underperforming” in Colorado, Oregon, and Washington. Recreational marijuana is legal in all of those states.
Finally, the stereotypical craft beer drinker is a bearded white male. However, craft customers are becoming more diverse, and the industry is making efforts to get customers of color to drink their product.
On this day in 1846, William T.G. Morton first demonstrated ether anesthesia at the Massachusetts General Hospital. Each year the medical community honors this breakthrough with World Anesthesia Day. If ether “isn’t right for you”, we suggest having a beer instead.
And now….The Mash!
We begin in Iowa City, where the informal University of Iowa “Beer Band” has suspended itself—at least for the time being—after townspeople complained abou X-rated song lyrics.
Beer author John Holl interviewed Dr. Chris White, the founder of yeast provider White Labs. Topics include sour beer, brewer education, and White’s new facility in North Carolina.
Chicago restaurateur Rick Bayless is introducing genuine Mexican-style beers. He’s opened a brewpub, and has also formed a brewing partnership with Constellation Brands .
Years ago, graphic designer Harvey Shepherd fell in love with beer packaging. He’s turned his avocation into the recently-published Oh Beautiful Beer: The Evolution of Craft Beer and Design.
Business consultant Chip Martella has good news and bad news for craft brewers. The dreaded industry shakeup has arrived, but a scrappy craft brewer can still succeed in this environment.
Carla Jean Whitley of AL.com details the revival of brewing in Alabama. Now that lawmakers have eased many Prohibition-era restrictions, the state’s brewery count has risen to 28.
Finally, declining sales of American light beer have forced breweries to rethink their advertising strategies. Their new ads will stress product quality, and will carry more woman-friendly messages.
We aren’t beginning the Mash with a historical reference because we’re too busy celebrating a milestone. Today’s Mash is the 1,500th post on “Ludwig Roars.” Now excuse us while we refill our pint glasses.
And now….The Mash!
We begin in the West Bank, where the Taybeh Brewery hosted its 11th annual Oktoberfest. The brewery poured a non-alcoholic beer for festival-goers from neighboring Muslim towns.
Anheuser-Busch InBev’s planned takeover of SAB Miller has advertising agencies worried. Less competition could mean less advertising. That, in turn, could affect the sports industry’s bottom lilne.
A 3,800-year-old poem honoring Ninkasi is also a recipe for Sumerian beer. Brewers have replicated the beer, which tastes like dry apple cider and has a modest 3.5 percent ABV.
Organizers of the Skanderborg Music Festival in Denmark have found an alternative to sleeping in hot tents: giant beer cans that offer a bed with pillows, shelving, a fan, and other amenities.
Jake Anderson, a goalie for the University of Virginia hockey team, was given five-minute major penalty and ejected from the game after chugging a can of Keystone Lite during the second intermission.
Québécois travel writer Caitlin Stall-Paquet takes us a beer-focused road trip through Gaspésie and the Bas-Saint-Laurent. The attractions also include museums, cathedrals, and rock formations.
Finally, Portland beer writer Jeff Alworth, who spent two years traveling and tasting beers, has written The Beer Bible. The 656-page book is accessible, but at the same time, an in-depth exploration of the heritage behind the beers we drink today.
Comic books have become mainstream, even for those over 21. That trend inspired three men—illustrator Aaron McConnell, writer Jonathan Hennessey, and professional brewer Mike Smith—to write The Comic Book Story of Beer.
This 173-page book covers 9,000 years from the beginnings of agriculture—necessitated by brewing, they maintain—and explains the economic, cultural, and scientific facets of beer. There are factoids you might not know, such as covered beer steins were invented during the Black Death, when piles of bodies on the streets attracted flies, or that the Vienna Lager style of beer was born out of a 19th-century act of industrial espionage.
Although the authors want to educate their readers, they also want the learning to be fun. They use little Lego men breaking things apart to explain how enzymes break up sugar molecules and little “yeast-bots” to depict fermentation, and their depiction of the malt-roasting process is based on a story by Dr. Seuss.
The Comic Book Story of Beer will be available next month.
On this day in 1844, the last two known great auks were killed. These large flightless penguin-like birds, which lived in the North Atlantic, were hunted to extinction because their down was in high demand in Europe.
And on that auk-ward note…The Mash!
We begin in China, where designer Li Rongjun has built an office out of 8,500 empty beer bottles. Rongjun has a degree in construction from the Inner Mongolia University of Science & Technology.
Lagunitas Brewing Company will build a third brewery in Asuza, California. The new plant, with a projected capacity of more than 400,000 barrels a year, is expected to open in early 2017.
Molson’s Beer Fridge will make an appearance at this month’s Pan-American Games in Toronto. The latest edition will dispense a free Molson to those who say “I Am Canadian” in any of 40 languages.
Anita Brown, an artist in Los Angeles, has designed beers for each of the books in the Harry Potter series. They include Pilsner of Azkaban, Amber of Secrets, and Deathly Hops (h/t Jay Brooks).
Queen is the latest rock group to release its own beer. It’s a pilsner that will be called—what else?—Bohemian Rhapsody. The bottle’s design features a crest designed by Freddie Mercury himself while he was in college.
5 Rabbit Cerveceria has pulled a custom-brewed batch of ale from Chicago’s Trump Tower in protest of Donald Trump’s comments about Mexico. 5 Rabbit’s founder, is a native of Costa Rica.
Finally, New Orleans is rarely associated with German culture, but Tchoupitoulas Beer Garden, a year-round, Oktoberfest-inspired beer hall, will open this summer in the city’s Warehouse District.
British beer writer Martyn Cornell has written a new book, A Craft Beer Road Trip Around Britain, with snapshots of 40 of Britain’s top small breweries. His interviews of the brewers at these establishments resulted in ssome interesting statistics. Cornell cautions that with a sample size this small, these should be taken with a grain of salt.
You’ve seen this quote from the log of the Mayflower. We’ve even featured it in our “Worts of Wisdom”: “For we could not now take time for further search our victuals being pretty much spent especially our beer.”
Bob Skilnik, a Chicago-based beer historian, found more to the story while researching his book: Beer & Food: An American History. The Mayflower log said that the next day, the Pilgrims went back ashore and decided what we now call Plymouth was a suitable place: it was on high ground, much of the land had been cleared, and fresh water was available.
Skilnik explains that in 1935, sales of re-legalized beer were flagging. The brewing industry reacted by putting their beer in take-home containers—and by appealing to patriotism and nostalgia. The strategy worked, even at the expense of history.
On this day in 1931, the George Washington Bridge opened to traffic. This double-decker span over the Hudson River connects Manhattan with Fort Lee, New Jersey–a town now famous thanks to “Bridgegate.”
And now….The Mash!
We begin in Kansas City, where Boulevard Brewing Company will kick off its 25th anniversary celebration with the release of a special ale brewed in collaboration with Odell Brewing Company.
Chef David Chang made enemies thanks to a GQ magazine article declaring his hatred of “fancy beer”. Chang contends that craft beer has too intense a flavor to pair with his food.
Two hundred years ago, in London, eight women and children were killed by a flood of beer caused by an explosion at the Henry Meux & Company brewery. The disaster was ruled an “act of God.”
Why not turn your Halloween jack-o-lantern into a beer keg? All you need is a carving knife, a pumpkin carving kit, a Sharpie, a spigot, and beer—which need not be pumpkin beer.
William Bostwick, the Wall Street Journal’s beer critic, has written a book titled The Brewer’s Tale. In her review, Amy Stewart calls Bostwick “the very best sort of literary drinking buddy.”
In Papua New Guinea, which suffers 1.8 million cases of malaria every year, a brewery packs its beer in a box that contains eucalyptus, a natural mosquito repellent.
Finally, should the Great American Beer Festival give medals for best beer puns? CraftBeer.com’s Atalie Rhodes found these doozies on the list of medal winners. Our favorite is “Dubbel Entendre.”
Daniel Hartis, who lives in Charlotte, is the author of Charlotte Beer: A History of Brewing In The Queen City and the recently-published Beer Lover’s The Carolinas. Last week, he talked beer with fellow blogger Jim Dedman. Hartis credits the grass-roots Pop the Cap movement in North Carolina, which successfully lobbied state lawmakers to lift the 6-percent ABV limit, for the growth of craft beer in that state. Later, South Carolina passed similar legislation, and amended its liquor code to allow breweries to serve pints.
The author admits that his first experience with craft beer didn’t go so well. When he moved to Asheville to go to college, he asked the server at a pizzeria to bring him a pint of the establishment’s most popular beer. It was, of course, an IPA. He said, “I’d like to tell you it opened up a whole new world for me, but I thought it was disgusting and abrasively bitter.”
Hartis also said that breweries and beer bars are opening so fast in the Carolinas that he’s already thinking of a second edition of the book. It might hit the shelves as early as a couple of years from now.
On this day in 1886, King Ludwig II of Bavaria passed away. Please join our beer-drinking lion in a moment of silence for the “Mad King” who, among other things, commissioned the fantastic Neuschwanstein Castle, one of the area’s leading tourist attractions.
And now….The Mash!
We begin in Petaluma, California, where Lagunitas Brewing Company held its annual Beer Circus. Some guests wore top hats and “ironic facial hair,” while others dressed as figures from popular culture.
Just in time for Father’s Day: Criquet, a clothing company, has designed a shirt with a reinforced lining that prevents you from destroying it while using the shirttail to twist a beer bottle open.
Twenty years ago, Lauren Clark quit her desk job to work for a brewery. She then gravitated to writing, and recently published Crafty Bastards, a history of beer in New England.
Gustav Holst’s The Planets inspired Bell’s Brewing to create a seven-ale series, each of which named for one of the planets in Holst’s suite. The first Planet beer will be released in August.
St. Louis, which is celebrating its 250th birthday, has 30 craft breweries–and yes, the Budweiser brewery, too. USA Today’s Wendy Pramick has a beer lover’s guide to the city.
Brock Bristow, a South Carolina attorney, might wind up in the Lobbyists’ Hall of Fame. He persuaded lawmakers to pass the brewery-friendly “Stone Bill”.
Finally, Jeopardy! for beer geeks. Three female beer bloggers host a monthly trivia night at a bar in Brooklyn. Games consist of four rounds: brewing, history, popular culture, and the “hipster trifecta.”