On this day in 1919, five individuals formed United Artists. They included four Hollywood notables—Mary Pickford, Charlie Chaplin, Douglas Fairbanks, and D.W. Griffith—along with attorney/statesman William Gibbs McAdoo, who later represented California in the U.S. Senate.
And now….The Mash!
We begin in Norcia, Italy, the birthplace of St. Benedict. The town’s ancient monastery is selling its beer to American consumer, who can also download the monks’ Gregorian chants to accompany the beer.
Attendees at this year’s Belgium Comes to Cooperstown festival, held at Ommegang Brewing, will be able to immerse themselves in Bill Murray’s best-known movies and characters.
The historic Grain Belt Beer sign in Minneapolis is getting a new lease on life. August Schell Brewing Company, which owns the Grain Belt brand, has bought the sign and hopes to re-light it next year.
Meet the “Nitrogenator”. It’s the carbon dioxide-dispensing “widget” that Boston Beer Company uses for its new nitro-conditioned beer series. The Nitrogenator is manufactured by Ball Corporation.
One of Budweiser’s ads for Super Bowl 50 features Dame Helen Mirren who, before eating a hamburger and fries washed down by a Bud, gives would-be drunk drivers a proper British scolding.
The wave of craft brewery takeovers has prompted a movement to scrap the phrase “craft beer” and use a new term, “indie beer”, to describe small breweries that are truly independent.
Finally, Thrillist’s Ezra Johnson-Greenough shows how to spot a fake “beer bar”. Warning signs include serving all imports in small glasses, carrying an all-nanobrewery selection, and serving all wheat beers with a slice of lemon.
Thirty-two years ago today, Apple Corporation introduced the Macintosh, which popularized the mouse and the graphical user interface. The introduction came in the form of the famous “1984” television commercial during Super Bowl XVIII.
And now….The Mash!
We begin in Michigan, where Founders Brewing Company, having filed the necessary paperwork, can once again sell Breakfast Stout with a baby on the label.
In the UK, health officials now recommend that men drink no more than six pints of beer per week. They also warn that drinking any amount of alcohol can cause health problems.
Paste magazine introduces you to seven “ridiculous, but kind of awesome” beer gadgets. They include a CO-2 injection system for growlers and a bottle that imparts an oak taste.
New laws in a number of states have encouraged “farm-to-keg” breweries, which make and serve beer using ingredients grown on site. These breweries operate much like wineries.
Did you get a drone for Christmas? AC Shilton of Outside magazine explains how can you train your new toy to fetch and deliver your beer.
In Australia, Quentin Tarantino was presented with a six-pack of Victoria Bitter in cans specially designed to honor him. He was joined onstage by actors Kurt Russell and Samuel L. Jackson.
Finally, the Craft Brewers Alliance plans to distribute Kona beer in Brazil. It cited “the great synergies between Hawaiian and Brazilian culture, with their amazing beaches and strong water lifestyles.”
On this day in 1956, The Million Dollar Quartet—Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash—got together at Sun Studio in Memphis. Years later, tracks from of this impromptu jam session were released as albums in the UK and, later, in the U.S.
And now…The Mash!
We begin in London, Ontario, where Lewis Kent has become the first Beer Miler competitor to turn pro. The 22-year-old University of Western Ontario student signed a deal with Brooks, a shoe company.
Good news for Star Trek fans. Shmaltz Brewery is releasing the latest beer in the officially-licensed Vulcan Ale series. It’s a red session IPA called The Genesis Effect, and unlike Romulan Ale, it’s legal.
Stung by feminists’ reaction to Bud Light’s #UpForWhatever ad campaign, Anheuser-Busch InBev plans to air woman-friendly spots for its beer during next year’s Super Bowl.
George Washington loved his beer—porter, in particular, and occasionally brewed his own. A notebook Washington kept while he was a 25-year-old officer in the Virginia militia contains a recipe for “small beer”.
Journalist Dina Mishev got over her aversion to beer, at least for the time being, after hitting the Bend Ale Trail. The Trail has 16 breweries, all within walking or biking distance from one another.
In Milwaukee, Pabst Brewing Company’s 126-year-old bottling plant is being converted into apartments for college students. Unfortunately, the amenities won’t include free Blue Ribbon.
Finally, Dogfish Head Brewery claims the distinction of having brewed the hoppiest beer on record. Hoo Lawd, an India pale ale, checks in at 658 International Bittering Units. Most IPAs fall in the 40-60 IBU range.
The generation that grew up reading Harry Potter books has come of age, so it comes as no surprise that someone has come up with Quidditch Beer Pong. According to Emma Lord of Bustle.com, there’s now a Quidditch pong league, “and they are the drinking Aurors” behind this game.
The Quidditch version requires three hoops in the middle of the table, a Snitch, and two bats (yes, you do play defense). In addition, teams are required to choose one of the four houses from Hogwarts Academy. Each house has certain advantages. For instance, Team Griffyndor is given a Resurrection Stone, which allows it one extra cup after its opponent shoots a ball into all ten of its cups.
There are two ways to win: make all ten cups or, as in real Quidditch, shoot a pong ball into the Snitch cup.
Let the games begin!
On this day in 1872, the Metropolitan Museum of Art opened in Manhattan. With more than two million works in its permanent collection, “The Met”—not to be confused with baseball mascot “Mr. Met”—is one of the largest art museums in the world.
And now…The Mash!
We begin in Turkey, where security guards red-carded a fan for trying to smuggle beer into a soccer stadium. A whole case of bottles, in an outfit he’d designed for that purpose.
The latest trademark fight pits New Belgium Brewing Company and Oasis, Texas Brewing Company, both of which brew a beer called “Slow Ride”. New Belgium filed its mark ahead of Oasis, but Oasis’s beer hit the market first.
Vietnam’s robust drinking culture—there is no word for “hangover”—is raising concerns about health as citizens grow wealthier. A glass of beer costs just 30 U.S. cents.
Screenwriter and director Matthew Vaughn says that Guinness provided the inspiration for Kingsman: The Secret Service. Over pints, Vaughn and comic book maestro Mark Miller came up with the idea of an old-school spy movie.
The popularity of IPA and other craft beer has forced Iowa lawmakers to revisit the definition of “beer”. Beverages with 5 to 8 percent ABV currently exist in a legal twilight zone.
An Austin, Texas, company has developed a product called Kube, which combines a high-quality portable sound system and a beverage cooler. It’s designed to be used at parties and outdoor events.
Finally, Empire Brewing Company is collaborating with China’s Jingwei Fu Tea Company to brew Two Dragons beer. It starts out mellow and woody, and finishes with a sweet tea-like taste. Empire hopes to export it to China.
On this day in 1914, the American Society of Composers, Authors and Publishers was formed. This performance-rights organization takes in close to $1 billion in licensing fees, most of which it distributes to artists as royalties.
And now (cue the music)…The Mash!
We begin in the Verizon Center in Washington, where the Brooklyn Nets’ Mason Plumlee committed the ultimate party foul. He crashed into a courtside vendor, sending $200 worth of beer flying.
Researchers have found that if you’re seen holding a glass of beer, you will be perceived as less intelligent. It’s called “the imbibing idiot bias”: we closely associate drinking and dumb behavior.
The Louisville Courier-Journal asked local brewers how they name their beers. Just as they brew their beers differently, they follow different processes for naming them.
One beer trend that’s taking off this year is grocery store growlers. For example, several Kroger locations in Virginia are offering 32- and 64-ouncers with a choice of eight different taps.
China’s anti-corruption campaign has been a drag on the brewing indsutry. Government officials are refusing invitations to go drinking out of fear of being accused of taking bribes.
Drinking beer out of cans might endanger your health. Cans are lined with epoxy that contains bisphenol-A, a chemical that’s been linked to a number of serious ailments.
Finally, Scottish brewery Innis & Gunn has released a Fifty Shades of Grey-inspired beer. It’s fortified with ginseng to boost the sex drive, ginkgo biloba to get the blood pumping, and a mild nerve stimulant called damiana.
Two hundred years ago today, the state of New Jersey awarded the first-ever railroad franchise to Colonel John Stevens III, the inventor who constructed America’s first steam locomotive.
And the bar car is open!
Fore! We begin at the 16th hole of the Phoenix Open, where rowdy spectators celebrated Francesco Molinari’s hole-in-one by showering him with beer and other flying objects.
A Minnesota brewery found out that it can’t sell “Rated R” beer. Not because of violence or sex, but because the Motion Picture Association of America trademarked the phrase. Molson’s XXX is, presumably, still in the clear.
MillerCoors has installed 10,000 solar panels at its Irwindale, California, brewery. The new system will generate enough electricity to brew seven million cases of beer each year.
Blank Slate Brewing Company joined forces with Oskar Blues Brewery to brew “Cincy 3-Way Porter.” The beer contains cumin, coriander, allspice and cinnamon, which are found in Cincinnati-style chili.
Researchers in China have discovered that xanthohumol, a substance found in hops, contains anti-oxidants that may delay or even prevent the onset of dementia and other forms of cognitive decline.
Ontario’s government plans some changes to its relationship with The Beer Store, the province’s quasi-monopoly. However, those changes won’t bring beer into convenience stores.
Finally, Yeti Coolers has invented a super-luxury koozie. The Colster, which retails for $30, wraps a beer in a stainless steel, double-walled, vacuum-insulated enclosure; and its “No Sweat” design prevents condensation from forming.
On this day in 1925, “Grand Ole Opry” radio show aired for the first time on WSM, a Nashville radio station. The Opry’s home, Ryman Auditorium, attracts hundreds of thousands of visitors from around the world.
And now….The Mash!
We begin in Kalamazoo, where Bell’s Brewery is selling glassware designed for Oberon. It’s called the American Wheat-Witbier Glass, and is made by Austrian glassware maker Spiegelau.
Mike Nichols is best remembered as a film director, but more than half a century ago, he and Elaine May created and voiced animated commercials for now-defunct Jax beer.
The Brewers Association has put together an infographic with statistics on the size of each state’s craft beer industry: number of breweries, production, and economic impact.
As it turned out, Pabst Blue Ribbon wasn’t sold to the Russians after all. The group that acquired it didn’t involve Oasis Beverages, itself the biggest independent brewer in Russia and Ukraine.
British lawmakers took the first step toward scrapping a centuries-old rule that requires “tenanted” pubs to buy their beer from the brewery that owns them.
An app called Next Glass has been called ”the Pandora for beer”. Using a mass spectrometer, the Next Glass lab staff use a mass spectrometer to analyze beers sent to the lab by Beer Census.
Finally, Jay Brooks’s blog linked a 1929 Mickey Mouse cartoon, ”The Galloping Gaucho,” in which Mickey enjoys a beer. Presumably he was outside the U.S., where Prohibition reigned. However, temperance groups couldn’t have been thrilled about a cartoon character drinking alcohol.
Early this morning, Ludwig pulled out his lion phone and texted us. He said he’s on a plane home, and expects us to meet him at the airport. While waiting for his plane, we got caught up on news from the beer world.
And now….The Mash!
We begin in Detroit, where Shawn and Aaron Gross will open Windmill Pointe Brewery next year. They’ll rely on bicyclists to provide the power in exchange for beer.
Paperwork is a pain, so the Minneapolis-based Colle + McVoy ad agency gives employees an incentive to turn in their time sheets—in the form of a pint of August Schell beer.
Your friends probably believe at least one of the ten persistent beer myths (myth #1 involves IPA’s origins). Jim Vorel of Paste magazine is here to debunk them.
The Force had better be with New York State’s Empire Brewery. Lucasfilm filed a “Notice of Opposition” to the brewery’s application to trademark “Strikes Bock by Empire.”
British public-health experts want alcoholic beverage labels to disclose the drink’s caloric content. They contend that heavy drinking is a major cause of obesity.
Mystery shopper Kyle Taylor says he earned $4,000 a month as a “beer auditor.” His job was to make sure retailers follow ID-checking procedures. And yes, he was over 21.
Finally, Esquire magazine’s Aaron Goldfarb reflects on the “dad beer” phenomenon. Brands such as Schaefer and Genesee Cream Ale are enjoying a revival thanks to drinkers toasting their fathers and grandfathers.
Today is the 25th anniversary of the Loma Prieta earthquake, which killed more than 60 people in the San Francisco Bay Area. Because it occurred minutes before Game 3 of the World Series, it became the first major earthquake to be broadcast on national television.
And now….The Mash!
We begin in Melbourne Beach, Florida, where a house inspired by beer bottles is on the market for $2.95 million. And it’s built to withstand hurricanes.
Louiville mayor Greg Fischer wants beer to join bourbon as a tourist attraction. He’d also like a bourbon-barrel beer festival and the revival of Kentucky common beer.
Are you a beer aficionado? James Grebey of Buzzfeed.com has compiled a list of 21 warning signs. Warning sign #6: You have a very, very deeply held opinion about pumpkin beer.
Now that legal marijuana is gaining momentum, economists are looking at legalization’s effect on the beer industry. Some think higher spending on pot will mean less spending on beer.
The Pretty Things Beer & Ale Project is blowing the whistle on Boston-area bars that take bribes from breweries. The practice is illegal, but violators are rarely punished.
Jason Momoa, who played Khal Drogo in Game of Thrones, wants to brew beer in Detroit. He bought a 100-year-old former General Motors building, part of which will house his own brewery.
Finally, scientists have discovered that fruit flies love brewer’s yeast. A gene in the yeast releases a fruity smell that attracts the flies which, in turn, spread the yeasts to new habitats.