A group of New Zealand guys hooks up kegs to their friend’s indoor plumbing, so that every faucet–and even the shower–spews out beer instead of water. The guys then mount cameras around the house, sit back, and watch the prank unravel.
The video is seven minutes long, and worth watching in its entirety–preferably with a beer.
If you’re a regular visitor to this blog, there’s a good chance you’re frustrated because your friends haven’t developed the same appreciation for beer that you have. Aaron Goldfarb, writing for Esquire is here to help with tips on throwing a craft beer party.
Goldfarb starts with common-sense pointers, such as making beer non-intimidating to your friends, comparing what you drink to what they do, and teaching proper tasting lingo (because, after all, “being an accomplished beer geek is mostly about lexiconical one-upmanship”). Goldfarb throws in these final words of advice:
Quit trying to influence these normal people into adopting your Trekkian hobbies. Remember, most people go to parties to dance, chat up girls, and recklessly pour alcohol into their faces. Not to sit around with a bunch of bearded fat guys carefully checking in arcane beers on Untappd.
Oliver Gray of LiteratureAndLibation.com gives us, “distilled from the hot mash of beer culture,” the ten archetypal craft beer drinkers. Gray describes himself as a mix between “The Appraiser,” a person who loves pretty much everything he tastes, “even beers that could potentially be toxic or cause a severe allergic reaction,” and “The Comparer,” a person “who’s on a mission to compile a mental database of every beer ever,” an obsession that makes him tough to hang out with.
Gray’s funniest category is “The Critic,” and we’ve seen our share of them in online beer forums. The Critic is “a roiling mess of negativity, who despite having downed some of the best beer in existence, cannot seem to say anything good about any beers. His rampant criticism of anything and everything beer related makes the people around him wonder if he actually likes beer at all, or if he just really likes to talk about how much he doesn’t like beer.” The Critic has tried more beers than people who say the love craft beer, but “no one has ever seen him actually enjoying a beer. The day he does, the universe might implode.”
In this ad Carlsberg Group, the makers of Sommersby Cider, pokes fun at how Apple Corporation markets its products:
Today is the birthday of Scottish poet Robert Burns. It is the traditional day to honor him with a Burns supper, which typically includes haggis, Scotch whisky, and the recitation of Burns’ poetry, and closes with a chorus of Auld Lang Syne.
And now…The Mash!
We begin in Rosemont, Illinois, where America’s fourth Hofbrauhaus had a soft opening in the city’s new entertainment district. The other HB locations are Las Vegas, Pittsburgh, and Newport, Kentucky.
The Canadian humor magazine Bite has created a zodiac-like infographic, “What Your Beer Style Says About You.” (Hat tip: Jay Brooks.)
Two cheers for the three-tier system. According to the New America Foundation’s Barry Lynn, distributors are protecting craft beer from the dominance of the nation’s brewing duopoly–at least for now.
Why is beer more likely to go skunky in clear bottles? It’s because light reacts with hop alpha acids to produce a compound similar to one found in a skunk’s defense spray.
On Tuesday Harpoon Brewing, the nation’s eighth-largest craft brewer, will open a $3.5 million beer hall in Boston. It’s located just blocks from Boston Beer Company’s Jamaica Plain facility.
If you haven’t been able to get limited-release beers, Today.com’s Jim Galligan offers tips from the pros. For starters, you should cultivate a relationship with a good beer store in your area.
Finally, Matt Austin, a grad student at Cardiff University, found some interesting parallels between the way Vikings drank in mead halls and the way today’s British college athletes drink.
A Stan Hiernymous blog post contained one of the funniest beer descriptions we’ve seen. John Mallett, the production manager at Bell’s Beer, observed that craft beer drinkers’ tastes have evolved so much that aromas once considered offensive have become desirable. Case in point, Bell’s Hopslam:
“I’m going to have a beer that we make 4,000 barrels of, one time a year. It flies off the shelf at damn near $20 a six-pack, and you know what it smells like? It smells like your cat ate your weed and then pissed in the Christmas tree.”
Try to top that.
Benjamin Franklin, who was known to enjoy an adult beverage, compiled a list of some 200 synonyms for “drunk”. We’d readily recognize some of these words and phrases, such as “addled” and “pissed.” Others, however, have long since become passe. When was the last time you heard a hungover friend admit he “has taken Hippocrates’ grand elixir”?
Mayor George Heartwell of Grand Rapids, Michigan, explains what not to do during the ceremonial keg-tapping at Oktoberfest:
Stevens Point Brewery’s epic commercial mocking the supposed end of the world predicted by the Mayan calendar:
In Boxford, Massachusetts, a herd of cows crashed a backyard party and polished off the human guests’ beer. Feel free to supply your own puns: