* No, it’s not what you think. Get your minds out of the gutter!
On this day in 1927 the Ford Motor Company ended production of the Model T automobile, which sold 16.5 million models beginning in 1909. Production of its successor, the Model A, began five months later.
And now…The Mash!
We begin in Philadelphia, whose city parks will become venues for “pop-up” beer festivals this summer. “Parks on Tap” will send beer and food trucks to the parks; there will also be live music and games.
Anheuser-Busch InBev is introducing a 100-plus-year-old Mexican beer, Estrella Jasilico, to the U.S. market to compete with Corona. Mexican beer imports to the U.S. rose by more than 14 percent.
Whale vomit is the latest icky ingredient in beer. Australia’s Robe Town Brewery used it to make Moby Dick Ambergris Ale. Medieval doctors used ambergris; today, it’s an ingredient in perfume.
Before the Cuban Revolution, La Tropical was the country’s oldest beer. Miami businessman Manny Portuondo plans to bring the brand back to life, this time on the other side of the Florida Straits.
Carnival Cruise Lines’ biggest ship, Carnival Vista, is the first cruise ship to have an on-board brewery. Brewmaster Colin Presby sat down with USA Today to talk about what he’s serving.
The Phillips Brewery in British Columbia has responded to drones by recruiting bald eagles to drop-deliver beer. Budweiser executives must be asking themselves, “Why didn’t we think of this?”
Finally, chemists at the Complutense University of Madrid have created an app that can tell you when a beer has too much of a “stale” flavor. The disk and app look for furfunal, a polymer that imparts a cardboard taste to over-aged beer.
Today is the feast day of St. John the Silent. So, in the words of Elmer Fudd, we’re going to be “vewy quiet”.
We begin in San Diego, where Stone Brewing Company co-founders Greg Koch and Steve Wagner have invested $100 million in True Craft, a private-equity firm that will take minority positions in craft breweries that need funding to expand.
Brewery Vivant and the Grand Rapids Symphony Orchestra have released a collaboration beer, Carmina Beerana. This single-malt, single-hop beer was inspired by Carl Orff’s classic work.
Hopyard, a newly-opened beer bar in Charlottetown, Prince Edward Island, offers two of the hottest things in pop culture: craft beer and vinyl music.
Jeff Vrabel of GQ magazine unleashed a righteous rant about alcoholic root beer. He believes that root beer belongs to childhood and ought to remain there.
Last Friday, the Bar D’Alsace-tian in London put a team of Alsatian dogs to work delivering cold bottles of beer to customers in custom harnesses in the shape of a barrel.
Starr Hill Brewery is celebrating the Dave Matthews Band’s 25th anniversary with a beer called Warehouse Pils. “Warehouse” is the name of the band’s official fan club.
Finally, Danish beermaker Mikkeller Brewing is bringing its acclaimed Copenhagen Beer Celebration to Boston. The two-day festival, to be held in September, will feature more than 100 craft beers from over 50 breweries from around the world.
Thrillist.com’s Meredith Heil describes herself as “a professional beer aficionado (aka massive nerd),” who’s seen her share of beer festivals. Some were downright amazing, but she’s been to a number of failed festivals: “Picture hordes of pretzel necklace-clad mouth breathers and tank-topped spring breakers pounding corner store-quality imperial IPAs like vodka shots. These guys are all about drinking hard and fast–which is fine, of course, but probably not worth that triple-digit ticket price.”
Heil names seven red flags that a festival is going to disappoint. Along the way, she quotes Ludwig Roars’s own Paul Ruschmann:
1. There aren’t many local breweries.
2. Snacks cost extra.
3. Bottles outnumber jockey boxes (or any other portable draft setup).
4. It’s only pouring beers you can find at the grocery store.
5. There’s no water in sight.
6. Bloggers aren’t repping it.
7. The tasting window is less than three hours.
On this day in 1989, the Cedar Point amusement park opened Magnum XL-200, the first 200-plus-foot-tall roller coaster. Tomorrow, the park will unveil its 17th coaster: Valravn, the tallest, longest, and fastest of its kind in the world.
And now…The Mash!
We begin in eastern Quebec, where convenience stores were mobbed by New Brunswick residents after a court struck down that province’s law against bringing liquor across the border. Beer is almost twice as expensive in N.B. than in Quebec.
In Wisconsin, three fishing buddies pulled up a six-pack of Budweiser cans that, according to Anheuser-Busch, are more than 60 years old. Unfortunately, the cans were empty.
First “beard beer”, now this. Australia’s 7 Cent Brewery is using yeast from brewers’ belly-button lint to brew a special beer for an upcoming festival.
British regulators take short pints seriously. So seriously that they brought a pub owner before the local magistrate for serving a pint that was six teaspoons less than a full pint.
Broadway actors Mark Aldrich and Jimmy Ludwig are launching a series of beers based on Broadway shows. Their first is “Rise Up Rye”, inspired by the hit musical Hamilton. Rye was the mainstay grain of colonial American brewers.
On June 2, the Asheville Tourists baseball team will take the field as the “Beer City Tourists”. It’s the team’s way of honoring the city’s brewing community—and taking part in Asheville Beer Week.
Finally, Taedonggang beer, from North Korea’s state-owned brewery, has turned up in stores in some Chinese cities. It’s high-quality beer, but its price—a 22-ouncer costs the equivalent of more than $3 U.S.—is too high for the average Chinese consumer.
On this day in 1968, the musical Hair opened on Broadway. Notable songs from the “American Tribal Love-Rock Musical” include “Aquarius”, “Easy to Be Hard”, and “Good Morning Starshine”.
And now…The Mash!
We begin in Chelyabinsk, Russia, where a mechanic named Andrey Eremeev persuaded the beer store in his apartment building to let him run a pipeline from a keg in the store’s refrigerator to one of the taps of his kitchen sink.
Theater Cedar Rapids has added beer to its improv comedy classes. According to its education director, beer helps relieve inhibitions that can kill a performer’s creativity.
In Hastings, Nebraska, temperance advocates picketed the Do the Brew beer festival. The protesters, dressed in period garb, were actors promoting the upcoming Nebraska Chautauqua fest.
Israel’s Herzl Brewery made a beer that people might have enjoyed when Jesus was alive. It tasted a bit like honey and berries, but it was flat and cloudier than what we drink today.
Six years ago, Greg Avola and Tim Mather launched Untappd. The app now has more than 3.2 million users, and is so successful that both men quit their jobs to manage Untapped full time.
Frances Stroh has written a book about the Detroit-based brewery’s rise to national prominence in the late 1800s and its downfall amid consolidation and the city’s economic demise.
Finally, Utah liquor regulators may revoke a Salt Lake City movie theater’s liquor license for showing the R-rated film Deadpool. State law forbids a licensed establishment to show nudity. Deadpool star Ryan Reynolds donated $5,000 to the theater’s legal defense fund.
Beer-Simple.com runs a series called “What Brewers Wish You Knew”. The latest installment is about beer festival etiquette. The site asked brewery owners, brewers, and staff what behavior annoys them the most at festivals. Their comments are directed at a small minority—Beer-Simple calls them “aleholes”—and they fall into three categories: “The Beer”, “The Attendee”, and “The Brewer”.
A sampling of comments:
One hundred and twenty-five years ago today, at high noon, thousands of people took part in the Oklahoma Land Rush. Within hours, Oklahoma City and Guthrie had instant populations of 10,000.
And now…The Mash!
We begin in Tumwater, Washington, once the home of Olympia Brewing Company. Today, it’s the home of a cluster of legal marijuana growers and processors—including one of the state’s largest.
Peru’s Cerveza San Juan beer brand has replaced the roaring jaguar with barnyard animals on its cans. The reason? The brewery is calling attention to the big cat’s endangered status.
Officials have reinstated beer at the University of Missouri’s “Tiger Prowl”, where graduating seniors eat barbecue, get free merchandise, and get ready to say goodbye to their classmates.
Anheuser-Busch InBev has acquired its eighth craft brewery, Devil’s Backbone of Roseland, Virginia. Established in 2008, Devil’s Backbone has won multiple Great American Beer Festival medals.
The Vietnamese love beer, and craft brewers have begun to enter the market. One new craft is the Pasteur Street Brewing Company, whose founders include Vick’s Florida native John Reid.
Forbes magazine’s Tara Nurin explores “pay-to-play” in beer distribution. Even after a high-profile crackdown in Massachusetts, she says it’s “a common yet whispered business practice”.
Finally, Don Russell aka Joe Sixpack takes us back to the bad old days of Prohibition’s “needle beer”: speakeasy owners injected alcohol into near beer—which was still legal in the 1920s. One customer, who sampled the stuff, compared it to 44-D cough syrup.
For years, Savor has been the gold standard of beer festivals in Washington, D.C., and one of the nation’s most important festivals. It attracts some of the biggest names in beer—both breweries and craft beer celebrities—and has consistently been one of the toughest festival tickets. However, tickets for this year’s edition of Savor are moving more slowly. As of last Saturday, general-admission tickets to the June 3-4 event are still available.
Fritz Hahn of the Washington Post offers an explanation: Competition from other festivals near the nation’s capital. They include last Saturday’s DC Beer Fest at Nationals Park; May’s Maryland Beer Festival in Frederick; and the Americana Beer Fest in Leesburg, Virginia, in June. Those events don’t boast the beer community’s A-listers, but the price of admission is much smaller.
What can Savor do to remain in the top tier? Currently, Savor uses a random lottery to choose the breweries that will pour. Hahn urges organizers to set aside more invitations to hand-picked breweries. He observes, “As much as a spot at Savor will raise the profile of a tiny brewery in the Great Lakes region, the people buying tickets for the tasting would be more interested in trying something from Minneapolis’s well-regarded Surly Brewing, which was one of the first breweries to run out of beer in 2015 but didn’t get in this year”.
It’s National Beer Day, which is a good time to look at the state of session beer. America’s biggest promoter of session beer is writer Lew Bryson, who has led the Session Beer Day initiative for the past five years.
Bryson says that session beer is making progress. Brewers are not only making more of them, but many of them are a financial success. He cites two examples in his home state of Pennsylvania: Yards Brewing Company, which offers a dry stout and a bitter at its taproom; and Yuengling Lager, which certainly qualifies as a session beer.
On the other hand, Bryson identifies two threats to session beer. One is “ABV creep”, a slow but persistent increase in the upper limit for what constitutes a session beer. The other threat is excessive hoppiness, the result of breweries jumping on the session IPA bandwagon.
Bryson hopes that brewmasters start looking beyond “5% IPA” and offer the kinds of lower-alcohol beers found in other beer-drinking countries.
On this day in 1892, Lord Stanley, Canada’s former Governor-General, pledged to donate a silver challenge cup to the best hockey team in Canada. The Montreal Canadiens have won 24 Stanley Cups, nine more than the second-place Toronto Maple Leafs.
And now…The Mash!
We begin in Silver Bay, Minnesota, where the city council banned a local microbrewery’s products from the municipal liquor store after the brewery opposed against taconite mining in the area.
Hops have been used in folk medicine for centuries. Today’s scientists have been working on harnessing hops’ anti-inflammatory and anticancer properties.
Releases draw big crowds of beer geeks. Unfortunately, some of them behave badly, pushing and shoving, cutting in line, and abusing breweries on social media when the beer runs out.
The pace of mergers and acquisitions in the brewing industry is picking up, and now craft breweries are taking one another over. Recently, Oskar Blues Brewery has bought Cigar City Brewing.
Tom Osborne and Mike Robb appeared on the television show Shark Tank to pitch The Beer Blizzard, a freezable product that fits on the bottom of a beer can, keeping it colder longer.
A craft brewery in London is attacking the problem of food waste by salvaging heels from bread loaves. The heels—which normally go to waste—are made into a beer called Toast Ale.
Finally, Dogfish Head Craft Brewery’s Sam Calagione says he got his first taste of the beer business waiting tables at a Manhattan bar. That inspired Calagione to buy a homebrewing kit. On a whim, he added overly ripe cherries…and the rest is history.