Matt Lynch of Thrillist.com has compiled a taxonomy of the stereotypical people one meets at a beer festival. His list of the 19 usual suspects include these:
Even though they’re well regarded and have a following, some breweries passed on this year’s Great American Beer Festival. Their reasons include the high cost of travel, the limited impact of GABF on sales, and the difficulty of getting the word out at such a heavily-attended event.
Some breweries that skipped the GABF poured instead at fringe events during festival weekend. Those events attracted aficionados of certain styles, such as sour beers and beers made with wild yeasts or locally-found ingredients. The more intimate, laid-back atmosphere enabled brewery representatives to talk to attendees and further build their brand.
One hundred and seventy years ago today, astronomers Urbain Jean Joseph Le Verrier, John Couch Adams and Johann Gottfried Galle collaborated on the discovery of Neptune. Now that Pluto has been demoted, Neptune is the most distant planet in our solar system.
And now…The Mash!
We begin in Jacksonville, Florida, where an over-eager liquor control officer charged a 17-year-old girl with the crime of underage possession of alcohol. Her offense? Moving a cup of beer on a beer pong table at a Jaguars tailgate party.
Terrorist attacks in Europe have forced Oktoberfest organizers to beef up security this year, and many would-be attendees are avoiding the celebration out of fear of an attack in Munich.
Rutgers University ended its school-sponsored football tailgate parties after athletics director Pat Hobbs was seen chugging a beer onstage. Drinking on the job is a no-no at RU.
The new season of Shark Tank begins tonight. Leading off are the inventors of Fizzics, an in-home tap that re-creates the mouthfeel and aroma of freshly-poured draft beer.
Long Island’s Blue Point Brewery is serving up history in the form of Colonial Ale. It was made using a recipe written by George Washington in a military journal in 1757.
Are you seeing less pumpkin beer on the shelves this fall? It’s because breweries overproduced it last year and demand for the style fell off. Unseasonably warm weather also hurt sales.
Finally, scientists have figured out why the foam on top keeps your beer from sloshing. The answer is “capillary action”, the same phenomenon that enables paper towel to soak up spilled milk and plants to suck up water from their roots.
Fifty years ago today, the Metropolitan Opera House opened at Lincoln Square in Manhattan. The opening-night performance was the world premiere of Antony and Cleopatra by Samuel Barber.
And now…The Mash!
We begin on ESPN College GameDay, where Sam Crowder held up a sign last Saturday asking Vemmo users to send him beer money. Within hours, more than 2,000 people contributed.
BBC correspondent Stephen Evans hopped a flight to make a beer run…all the way to Beijing. His Chinese friends had made a trip to the border to acquire “forbidden” Taedonggang beer, which is brewed in North Korea.
Here’s a solution to a problem you didn’t know you had. It’s a beer mug that won’t block your view of the TV when you’re drinking.
Pork roll aka Taylor ham, a New Jersey breakfast favorite, is now a beer ingredient. Flying Fish Brewing Company has released Exit 7 Pork Roll Porter as part of its “Exit Series”.
Tampa’s Cigar City Brewing has rolled out a beer honoring the stereotypical “Florida Man”. The label for this beer, a double IPA, depicts a man wrestling an alligator—and winning.
Beer is more expensive than ever at NFL stadiums, but there’s one consolation: you can now buy craft beer from breweries that Anheuser-Busch InBev and MillerCoors recently acquired.
Finally, Nebraska liquor regulators have banned homebrewers from beer festivals. Because homebrewers aren’t licensed, there’s no assurance that they meet health and sanitation standards.
One hundred years ago today, the first Piggly Wiggly grocery store opened in Memphis. It was the first true self-service grocery store, and the originator of such supermarket features as checkout stands, individual item price marking, and shopping carts.
And now…The Mash!
We begin at sea, where part of the sixth annual Brews by the Bay will be held tomorrow. Festival venues are Cape May, New Jersey; Lewes, Delaware; and the ferry connecting those two towns. It’s the only multi-state beer festival we’re aware of.
Edinburgh’s Innis & Gunn latest release is “Smoke & Mirrors”, whose ingredients are said to make the drinker more likely to tell the truth. The brewery has sent a bottle to both Hillary Clinton and Donald Trump.
Liquor laws left over from the repeal of Prohibition are a case study in how government regulations can stifle entrepreneurship, then leave entire regions playing catch-up when they’re finally relaxed.
What makes breweries’ flagship beers disappear? The reasons include waning brand loyalty, competition from newcomers, and consumers’ changing tastes.
Researchers at Indiana University found that that if you really want a beer and want it right now, the source of your craving may be a pea-sized structure deep inside the right side of your brain.
English illustrator Tom Ward has created a series of beer mats depicting fictional bars from the movies. The collection includes the Hog’s Head Pub from Harry Potter and The Prancing Pony from Lord of the Rings.
Finally, Suzanne Schalow and Kate Baker have found success with Craft Beer Cellar: small, selective stores with hundreds of beers and knowledgeable staff. Schalow and Baker have learned that “craft” and “local” don’t equal quality.
On this day in 1812, American frigate USS Constitution defeated the British frigate HMS Guerriere off the coast of Nova Scotia. That victory earned her the nickname “Old Ironsides”; and an Oliver Wendell Holmes, Sr.’s 1830 poem of that name saved her from being decommissioned.
And now…The Mash!
We begin in Bosnia, where an online post about homebrewing has, in just five years, grown into a flourishing craft-brewing industry—in a country where fruit brandy, not beer, has been the national beverage.
Pyongyang, North Korea, is playing host to its first-ever beer festival. It was organized to promote Pyongyang-brewed Taedonggang beer, which is named after the Taedong River.
Twenty years after the last shakeout in the craft beer sector, writer Lew Bryson sees another one coming. The good news is that the industry will rebound, and emerge stronger than ever.
The Australian spreads Vegemite and Marmite are made from brewer’s yeast extract. Native Australians are using them to make homebrewed beer in towns where prohibition is in effect.
Stone Brewing Company plans to open a beer-centric hotel across the street from its brewery in southern California. It will offer rare beer tappings along with room-service growlers.
Bob Beamon, whose Olympic long-jump record set in Mexico City still stands, offered a free beer to any athlete who broke his record at the Rio Olympics. No one came close.
Finally, MLS Soccer magazine has the rundown on where beer is sold at pro soccer matches. Germany is one of the beer-friendliest countries; you can drink in the stands at a Bundesliga match.
On Saturday, the fifth annual Virginia Craft Brewer’s Festival will take place at Devil’s Backbone Brewing Company amid controversy.
Devil’s Backbone is being acquired by Anheuser-Busch InBev. This means it will no longer qualify as a “craft brewery” making it ineligible to compete in the Virginia Craft Beer Cup, even though its Schwarzbier is a three-time Best of Show winner. In fact, this year’s awards ceremony was pulled from the festival, and will take place at a different venue.
The A-B deal also means that Devil’s Backbone will no longer host the Virginia Craft Brewer’s Festival. The state’s Craft Brewers Guild has decided to stage the 2017 event at a location to be determined. Meanwhile, Devil’s Backbone will host a new event as part of next year’s calendar of festivals and parties. The brewery says that it won’t conflict with the Craft Brewer’s Festival.
On this date in 1907, Sir Robert Baden-Powell set up the Brownsea Island Scout camp on the south coast of England. That nine-day event—we assume that no beer was served to campers—was the foundation of the Scouting movement.
And now…The Mash!
We begin in Scotland, where the Innis & Gunn brewery has released a “Vintage” beer that is meant to be aged. One bottle has been put inside a time capsule, which is not to be opened until 2116.
Old Style beer will return to its La Crosse, Wisconsin, birthplace. The brewery will make an Oktoberfest-style version of the 114-year-old brand for the city’s annual Oktoberfest U.S.A.
After winning his third Tour de France, Britain’s Chris Froome celebrated in style. In the Tour’s final stage, he handed out bottles of beer to his teammates.
According to the libertarian magazine Reason, state beer laws continued “a slow creep in the right direction.” However, many bad laws remain on the books.
The Smithsonian has posted a want ad for a beer historian/scholar. This three-year position, funded by the Brewers Association, will pay $64,650 plus benefits.
Some breweries try too hard to be original, and wind up giving their beers awful names. Thrillist.com calls out some of the worst offenders.
Finally, Jim Vorel of Atlanta magazine criticizes Terrapin Brewing Company for selling a majority interest to MillerCoors—and then keeping mum about the transaction on social media.
On this day in 1834, the Spanish parliament formally disbanded the Inquisition, which was created in 1480 by monarchs Ferdinand and Isabella. It was revived in 1970 by the Monty Python troupe—when no one was expecting it.
And now…The Mash!
We begin in Amsterdam, which is having a rainy summer. That’s good new for a group of entrepreneurs who are gathering rainwater and using to brew a pale ale called “Hemelswater: code blond”.
The newly-opened Tilted Mash Brewing got a big boost from judges at this year’s California State Fair. A third-place showing in the competitive Pale Ale category gave the brewery instant credibility.
Beer, then whiskey. Chicago’s Wander North Distillery is distilling beer mash from its next-door neighbor, Northgate Brewing. The first whiskey in the series is called Uncharted 1.
William Turton and Bryan Mengus of Gizmodo.com tried three popular brands of non-alcoholic beer. The best of the three “tasted like carbonated water with some beer flavoring thrown in”, the worst was “disgusting”.
Engineers at Heineken have discovered a way to dispense beer at high altitudes. Once the airline gets the necessary safety certificates, it will start serving in-flight draft beer.
How intense has beer trademark litigation gotten? Twelve lawyers filed challenges to Candace Moon’s application to trademark the phrase “Craft Beer Attorney”.
Finally, two IT consultants from Michigan have developed an app for beer festivals. It allows festival-goers to see what beers are available, develop a customized list, and rate the beers after tasting them.
On this day in 1984, the Motion Picture Association of America added “PG-13” to its film rating system. The new rating was created after parents and advocacy groups complained about the amount of violence in some PG-rated films.
And now…The Mash!
We begin in South Carolina, where a 20-year-old law forbids breweries to donate beer to non-profit organizations. This law—which state liquor agents are aggressively enforcing—effectively prevents small breweries from taking part in festivals.
In Las Vegas, Pub 365 plans to offer a rotating selection of 365 craft beers, including beer cocktails and a rare beer menu called the Unicorn List. Seasonals will make up one-fifth of the selection.
Market Watch’s Jason Notte writes that craft breweries are resorting to a tactic they once despised: establishing sub-brands for beers that may not fit the character of the brewery’s core business.
Starting next year, beer bikes will be banned from Amsterdam’s city center. Locals complained that the bikes, packed with bachelor partiers, have turned downtown into a drunken theme park.
The Washington Post’s Fritz Hahn has noticed a trend: the 16-ounce shaker pint is giving way to smaller glassware. It’s makes craft beer appear cheape, and it’s a more responsible way to serve high-gravity styles.
Thieves made off with two refrigerated trailers packed with 78,500 bottles of SweetWater Brewing Company’s beer. Police recovered some of the beer in a nearby warehouse—which, ironically, was a shooting location for the 1977 bootleg beer classic, Smokey and the Bandit.
Finally, Untappd, Inc., now offers “Untapped For Business”, which allows retailers to publish beer lists, share their menus with consumers, and notify customers that rare or sought-after beers are going to appear on store shelves.