Television

The Friday Mash (Viking Cruises Edition)

On this day in 888 A.D., the Vikings began a siege of Paris after the city’s ruler, Count Odo, refused the invaders’ demand for tribute. The siege was the most important event in the reign of the then-French king who has an appropriate name for this day after Thanksgiving: Charles the Fat.

And now….The Mash!

We begin on YouTube, where a sunbathing woman texted a neighbor, asking him to send over a beverage. The neighbor obliged, delivering a can of beer to her by mini-drone.

Now that Oklahoma voted to allow full-strength beer sales in stores, a Tulsa newspaper called on state lawmakers to scrap other “puritanical anachronisms” that are still on the books.

Chicago welcomed its first contract brewery, Great Central Brewing Company. Next year, it will open a taproom offering a variety of Chicago-brewed beers.

An alliance called No Patents on Seeds has called on Carlsberg to give up its three patents on mutant strains of barley. The strains provide new enzymes to develop “more distinctive”, flavor-stable beers.

Lifelong friends Collin Poseley and Eggie Foust have created Craft Beer: The Board Game. It takes five minutes to learn, and it can be played while inebriated.

The rapper Ludacris, an Atlanta native, has opened his long-awaited Chicken & Beer restaurant at Hartsfield-Jackson Airport. Its menu is “Southern to the core”.

Finally, Ayla Bystrom-Williams, the owner of Honeymoon Brewery, beat out 13,000 competitors and won a $200,000 Miller Lite “Tap the Future” award. She’s one of the country’s few black female brewery owners.

No comments

The Friday Mash (Mickey Mouse Edition)

On this day in 1928, The Walt Disney Corporation released the animated short “Steamboat Willie”, the first fully synchronized sound cartoon. It was directed by Walt Disney and Ub Iwerks. Disney considers this release to be Mickey’s birthday.

And now…The Mash!

We begin in England, where pub companies warn that the price of a pint is about to jump. Factors include inflation, higher costs of doing business, and the introduction of the living wage.

Game of Thrones actor Jason Momoa showed off his axe-throwing skills in an Instagram video. What makes his performance even more impressive is that he drank a beer immediately before he hit the bulls-eye.

FIFA, the world-wide governing body of soccer, is negotiating with officials of host country Qatar over whether beer will be served there during matches at the 2022 World Cup.

Effective January 1, 2019, Labatt will discontinue the 50-year-old tradition of issuing free beer for life to company retirees. The Canadian brewery is now owned by Anheuser-Busch InBev.

Travel blogger Emmanuel Marshall used Innis & Gunn IPA as currency to pay for transportation and lodging on his 5,000-mile trip from Scotland, the home of Innis & Gunn, to India.

Scientists at Rockefeller University have found that beer pong players expose themselves to numerous icky bacteria. The good news is that college-aged players have strong enough immune systems to cope with them.

Finally, the San Diego Union-Tribune named the five beers that put the city on the craft beer map: AleSmith Speedway Stout, Ballast Point Sculpin IPA, Green Flash Le Freak, Karl Strauss Red Trolley, and Stone Arrogant Bastard Ale.

The Friday Mash (Road Atlas Edition)

Ninety years ago today, the first numbering system for U.S. highways was approved. The 21 numbered highways in the initial group included U.S. 60, which ran from Chicago to Los Angeles; it was later renumbered and became the famous “Mother Road”, U.S. Route 66.

And now…The Mash!

We begin at the Samuel Adams brewery in Boston, where hundreds of fans lined up to buy bottles of limited-edition “Big Hapi” beer, brewed to honor now-retired Red Sox slugger David “Big Papi” Ortiz.

Beer aficionados reacted furiously to TV food and travel personality Anthony Bourdain’s comments likening the clientele at a San Francisco beer bar to the “(expletive deleted) Invasion of the Body Snatchers”.

A court in Stuttgart, Germany, ruled that breweries can’t use the word “bekömmlich”—“wholesome” in English—in their advertising because European Union regulations prohibit health claims in alcohol ads.

Dogfish Head Craft Brewery will start canning its beers later this month. Brewery CEO Sam Calagione is now convinced that canning technology can deliver a consistent, high-quality product.

The YouTube channel Celebrities in Golf Carts is trying to bridge the generation gap between Baby Boomers and Millennials with a new sport called Beer Pong Golf.

Dissatisfied with local distributors, Massachusetts’ Night Shift Brewing created its own distributorship. It’s offering breweries friendlier contracts, more personal attention, and deliveries of fresher beer.

Finally, in 1987, a Heineken retailer spread the untrue rumor that Mexican brewery workers urinated in containers of Corona Extra beer. That resulted in a lawsuit, and a public statement denying the rumor. Ten years later, Corona surpassed Heineken as America’s number-one imported beer.

The Friday Mash (Neptune Edition)

One hundred and seventy years ago today, astronomers Urbain Jean Joseph Le Verrier, John Couch Adams and Johann Gottfried Galle collaborated on the discovery of Neptune. Now that Pluto has been demoted, Neptune is the most distant planet in our solar system.

And now…The Mash!

We begin in Jacksonville, Florida, where an over-eager liquor control officer charged a 17-year-old girl with the crime of underage possession of alcohol. Her offense? Moving a cup of beer on a beer pong table at a Jaguars tailgate party.

Terrorist attacks in Europe have forced Oktoberfest organizers to beef up security this year, and many would-be attendees are avoiding the celebration out of fear of an attack in Munich.

Rutgers University ended its school-sponsored football tailgate parties after athletics director Pat Hobbs was seen chugging a beer onstage. Drinking on the job is a no-no at RU.

The new season of Shark Tank begins tonight. Leading off are the inventors of Fizzics, an in-home tap that re-creates the mouthfeel and aroma of freshly-poured draft beer.

Long Island’s Blue Point Brewery is serving up history in the form of Colonial Ale. It was made using a recipe written by George Washington in a military journal in 1757.

Are you seeing less pumpkin beer on the shelves this fall? It’s because breweries overproduced it last year and demand for the style fell off. Unseasonably warm weather also hurt sales.

Finally, scientists have figured out why the foam on top keeps your beer from sloshing. The answer is “capillary action”, the same phenomenon that enables paper towel to soak up spilled milk and plants to suck up water from their roots.

The Friday Mash (Votes for Women Edition)

On this day in 1920, the 19th Amendment to the U.S. Constitution took effect. It was ratified 42 years after Aaron Sargent, a Republican from California, first introduced a women’s suffrage resolution in the Senate.

And now…The Mash!

We begin in Rio de Janiero, where souvenir cups of Ambev’s beer Skol were wildly popular at the 2016 Summer Olympics. Some fans spent hundreds of dollars to get Skol’s complete 42-cup collection.

With The Beer Tie, you can make a fashion statement and enjoy your beer at the same time. The tie is made of the same insulating, waterproof neoprene material as a standard drink koozie.

How much beer must “Bender”, the robot from Futurama, drink in order to keep his battery powered? According to Megan Logan of Inverse magazine, it’s 2.7 million liters. Per day.

The museum store at the Arizona Capitol could start selling local beer this fall. Alcohol isn’t exactly banned at the Capitol. Lawmakers are known to cary red Solo cups during late-night sessions.

The Innis & Gunn brewery offers a virtual-reality trip to Scotland to be enjoyed with a pint. The scientist who helped create the VR says that it connects the brain with the beer’s oak-aged tones.

Twenty-one years ago, Norwegian police ended an airplane hijacking by persuading the hijacker—who had been drinking heavily—to swap his loaded gun for a fresh supply of beer.

Finally, Suicide Squad actress Margot Robbie is a big fan of shower beers. She said that after a tough day of shooting, an ice-cold beer in a boiling-hot shower helps her fall asleep.

The Friday Mash (Cleveland Rocks Edition)

Two hundred and twenty years ago today, surveyors of the Connecticut Land Company named an area in Ohio “Cleveland” after General Moses Cleaveland, the superintendent of the surveying party. The city’s first “a” later vanished when a newspaper publisher couldn’t fit it on the masthead.

And now…The Mash!

We begin in space, the final frontier. Shmaltz Brewing is celebrating Star Trek’s 50th anniversary with two “collector’s edition” Golden Anniversary beers:”The Trouble With Tribbles” and “Voyage to the Northeast Quadrant”.

“Foraging”—combing local fields and forests for ingredients—is a foodie trend that breweries are just starting to join. VinePair’s Kathleen Wilcox profiles two of them and the people who own them.

Here’s one SEC title the Alabama Crimson Tide won’t be winning: best craft beer city in the conference. The honor belongs to Athens, Georgia, the home of the Bulldogs.

The Beer Institute, whose member companies control 80 percent of the American market, has agreed to put nutritional information—including calories, carbohydrates, protein, and fat—on beer labels.

It wasn’t exactly Smokey and the Bandit, but a beer distributor picked up his first allotment of Deschutes beer in Bend, Oregon, and drove it cross-country to Salem, Virginia.

Africa is a challenging market for breweries. They’ve responded by stepping up production of beer using local ingredients and rolling out low-cost alternatives to their flagship brands.

Finally, a London-based company is the first to brew beer using artificial intelligence. It uses an algorithm called Automated Brewing Intelligence to collect customer feedback via a Facebook Messenger bot, then uses the feedback to improve the recipes of its beer.

The Friday Mash (Casey at the Bat Edition)

On this day in 1888, the poem “Casey at the Bat” was first published in the San Francisco Examiner. You probaby remember that the mighty but overconfident Casey let two pitches go by for strikes before swinging at—and missing—the third strike, which led to “no joy in Mudville”.

And now…Play Ball!

We begin in Cleveland, where the Indians recently staged a “$2 Beer Night”. One creative group of fans built a 112-can, 11-level-high “beer-a-mid”. Major League Baseball offered a one-word comment: “Wow”.

In Madison, Wisconsin, the Black Marigold wind ensemble commissioned composer Brian DuFord to write a suite of movements inspired by the area’s craft beers. One local craft will brew a special beer for Black Marigold.

SodaStream, which sells machines that carbonate water, now offers an instant-homebrew device called the Beer Bar. Adding a package of “Blondie” concentrate to sparkling water produces a three-liter batch of 4.5-percent ABV.

Talk about a hasty departure. A driver in China’s Henan Province was caught on video chugging a beer at the wheel—this, while dragging his IV drip outside the car with him.

Here’s a new way to evade open container laws. A new invention called the Lolo Lid snaps onto the top of your can of beer, which you can then insert into a medium or large-sized paper coffee cup.

A Boston Globe editorial called on state lawmakers to make it easier for small breweries to terminate their agreements with distributors. North Carolina passed similar legislation in 2012.

Finally, the High Heel Brewing Company has come under fire for naming one of its beers after a shoe style and using pink and purple in its packaging. CEO Kristi McGuire said in her brewery’s defense, “We didn’t want to make a gimmick…We didn’t make the beer pink.”

Beer Snobs Face a Backlash

Andy Crouch, who writes the “Unfiltered” column at BeerAdvocate.com, has a warning for craft beer snobs. The insults you hurl at big breweries, and those who drink their beers, are not only wearing thin but also brand you as an elitist.

Crouch accuses snobs of playing right into the hands of the big breweries. Anheuser-Busch’s “Brewed The Hard Way” and “Not Backing Down” ads tout Budweiser as “not small,” “not sipped” and “not a fruit cup”. And those ads are resonating with beer drinkers.

Worse yet, beer snobs have become a recurring punch line on prime-time TV. Crouch says, “Want to signal to the audience that a character is an unbearable jerk? Put a six-pack of fancy beer in his hand as he walks into the party. Worse yet, have him try and offer one of his high priced beauties to another character and then watch him get flatly rejected.”

The Friday Mash (Stanley Cup Edition)

On this day in 1892, Lord Stanley, Canada’s former Governor-General, pledged to donate a silver challenge cup to the best hockey team in Canada. The Montreal Canadiens have won 24 Stanley Cups, nine more than the second-place Toronto Maple Leafs.

And now…The Mash!

We begin in Silver Bay, Minnesota, where the city council banned a local microbrewery’s products from the municipal liquor store after the brewery opposed against taconite mining in the area.

Hops have been used in folk medicine for centuries. Today’s scientists have been working on harnessing hops’ anti-inflammatory and anticancer properties.

Releases draw big crowds of beer geeks. Unfortunately, some of them behave badly, pushing and shoving, cutting in line, and abusing breweries on social media when the beer runs out.

The pace of mergers and acquisitions in the brewing industry is picking up, and now craft breweries are taking one another over. Recently, Oskar Blues Brewery has bought Cigar City Brewing.

Tom Osborne and Mike Robb appeared on the television show Shark Tank to pitch The Beer Blizzard, a freezable product that fits on the bottom of a beer can, keeping it colder longer.

A craft brewery in London is attacking the problem of food waste by salvaging heels from bread loaves. The heels—which normally go to waste—are made into a beer called Toast Ale.

Finally, Dogfish Head Craft Brewery’s Sam Calagione says he got his first taste of the beer business waiting tables at a Manhattan bar. That inspired Calagione to buy a homebrewing kit. On a whim, he added overly ripe cherries…and the rest is history.

The Friday Mash (Glass Houses Edition)

Eighty years ago today, in Toledo, Ohio, the first building to be completely covered in glass was completed. It was built for the Owens-Illinois Glass Company. The “Glass City” is also known for Jamie Farr and his beloved Tony Packo’s Cafe and Toledo Mud Hens.

And now….The Mash!

We begin in Hollywood, where Golden Globe Awards host Ricky Gervais opened the show with a beer in his hand, and then proceeded to offend much of the audience with his jokes.

George Lenker, “The Beer Nut,” criticizes the Bavarian government for ordering a brewery to stop marketing its milk stout as beer because that beer didn’t comply with the Reinheitsgebot.

The Washington Post’s Ryan Ermey rated the top cheap beers, based on three criteria: alcoholic content, can design, and taste (“if you insist”). His top pick? Genesee Cream Ale.

Constellation Brands, which plunked down $1 billion to buy Ballast Point Brewing Company, will invest another $1.5 billion to build a brewery in Mexicali to meet growing demand for Mexican beer.

An iconic Pacific Northwest beer is coming back. The Red Hook Ale Brewery announced it will be making Rainier Pale Mountain Ale and other Rainier beers.

Nielsen NV and BARTRENDr have found out fans’ favorite brands of beer and liquor in every NFL city. Everclear didn’t make the list—even among fans of the awful Tennessee Titans.

Finally, brewer Chris Reynolds was given a chance to taste some of Alexander Keith’s IPA that was bottled in the 19th century and recently found underwater. Reynolds described the taste as “a little tree fruit note, a cherry note in there somehow—certainly a lot of sulphu,”.

Powered by WordPress