On this day in 1955, the first McDonald’s restaurant franchised by Ray Kroc, opened in Des Plaines, Illinois. This event is considered the official founding of McDonald’s Corporation, which now has some 68,000 locations in 119 countries worldwide.
And now…The Mash!
We begin in Cincinnati, where Queen City Exchanges learned they can’t offer NYSE-like “dynamic pricing” of its beers. Ohio law forbids a retailer to change the price of beer more than once a month.
Federal regulators ruled that the Indeed Brewing Company’s “Lavender Sunflower Date aka LSD Honey Ale”, wasn’t an acceptable name–even though the beer contains no hallucinogens.
Colorado has seen a long-running battle over selling full-strength beer in grocery stores. If the stores win, 3.2 beer will likely disappear from the state.
Author Franz Kafka had a terrible relationship with his bullying father, and the two had almost nothing common–except an appreciation of beer: Czech beer, of course.
More than 30 North Carolina craft breweries are joining forces to brew a special beer to fight House Bill 2, a new state law that rolls back municipal protections of LGBT people.
Sterling, a 150-plus-year-old Louisville-brewed beer, is making a comeback. The brand is known for a 1960-70s series of beers named after Kentucky Derby winners.
Finally, one consequence of the U.S. easing travel restrictions to Cuba has been a run on local beer. Cerveceria Bucanero can’t make enough Cristal beer to keep up with tourist-fueled demand.
On this day in 1820, in the South Pacific, an 80-ton whale attacked the Essex, a whaling ship from Nantucket. Herman Melville’s Moby-Dick–admit it, you read the Cliff’s Notes for that title-is in part inspired by this story.
And now….The Mash!
We begin in Leeds, where two men refused to let a rainstorm, or the flooding from that storm, stop them from enjoying a pint in a pub’s beer garden. Their Sunday roast, however, was rained out.
Dogfish Head Craft Brewery’s Sam Calagione has been named executive editor of Pallet, a quarterly magazine aimed at people who “like to think and drink.” Pallet’s subtitle is “Only interested in everything.”
Historians have concluded that the Pilgrims didn’t have beer at the original Thanksgiving feast. That, however, shouldn’t stop you from serving beer with your Turkey Day dinner.
Louisville plans to revive a tradition from more than a century ago: a party to celebrate the release of bock beer. The NuLu Bock Beer Festival will take place next spring.
A beer garden made from shipping containers? It’s coming to the port city of Long Beach, California. Called SteelCraft, it will feature beer from Smog City and other local micros, along with gourmet food.
Samuel Adams Utopias, an ultra-high-gravity (28 percent ABV), and ultra-expensive (suggested retail price: $199) beer is back. The current batch, the ninth brewed since 2002, contains previous vintages going back to 1992.
Finally, Sadie Snyder, a Massachusetts woman who celebrated her 106th birthday, credits beer for her longevity. She had her first beer at age six thanks to her father, who worked in the beer industry.
The Lockhart, located at the intersection of Dufferin and Dundas Streets in Toronto, might be the world’s first Harry Potter-inspired bar. The bar is named after an infamous professor of Defence Against the Dark Arts and uses a stag, Potter’s Patronus charm, as its insignia.
The bar has gone viral since its opening, and has attracted visitors from across Canada—some of whom dress as characters from the series. The most memorable so far came dressed as Bellatrix Lestrange, Narcissa Malfoy, and Ron Weasley—dressed in a Quidditch uniform.
Co-owner and mixologist Paris Xerx has created a beverage menu filled with allusions to the Harry Potter books, including “The Shacklebolt,” made with house-made ginger beer and infused spiced rum. No word on whether there’s butterbeer on draft.
Sixty years ago today, the American Civil Liberties Union announced that it would defend Allen Ginsberg’s famous poem, Howl, against obscenity charges. Two years later, a California Superior Court judge ruled that the poem was of “redeeming social importance” and thus not obscene.
And now.…The Mash!
We begin in Rhode Island, where Intuit, the tax software company, teamed up with a local brewery to brew a beer for accountants only. It’s called CPA IPA, and it’s just in time for tax season.
Thomas Hardy’s Ale, lovingly described by the author in The Trumpet Major, is set to return after a 16-year absence. Interbrew, an Italian company, is looking for a suitable contract brewer, and has sent a preview edition to beer writers.
It’s been called “the women’s libation movement.” Women around the world are challenging beer-related stereotypes, especially sexist brand names and ads that feature young, half-naked women.
British researchers have found that while most people’s alcohol consumption peaks during young adulthood, frequent drinking becomes more common in middle and old age, especially among men.
Five thousand years ago, Tel Aviv was a party town for expats. At a downtown construction site, archaeologists found fragments of large ceramic basins used by Egyptians to brew beer.
Griffin Claw Brewing Company will release a batch of Beechwood Aged Pumpkin Peach Ale. It’s a pointed retort to Budweiser’s “Brewed the Hard Way” Super Bowl ad poking fun at craft beer.
Finally, The “Bottle Boys,” who play music with beer bottles, have joined forces with the Budapest Art Orchestra to play a medley of epic movie themes including those from Harry Potter, Star Wars, and Game of Thrones.
On this day in 1899, Bayer AG trademarked the name “Aspirin” for its synthetic version of salicylic acid. Aspirin, an anti-inflammatory drug, is one of the world’s most widely-used medications: 40,000 metric tons are used each year.
And now…The Mash!
We begin in Kentucky, which is best known for
snow bourbon. However, a lively craft beer scene has emerged. Fourteen breweries have opened in the Bluegrass State since 2011.
CNBC is bringing back its Most Loved Beer Label contest. For the next week, citizens can nominate labels. The network will reveal the finalists on March 23, and voting will wind up two weeks later.
In Malaysia, non-alcoholic beer for Muslims is unacceptable to the chief halal certifier because he objects to the word “beer” to describe the drink.
Jay Brooks has published an ale-themed parody of Dr. Seuss’s Green Eggs and Ham. The closing lines are, “I do so love craft beer at home! Thank you! Thank you, Sam-Cala-Gione!”
CoolMaterial.com created a flowchart to guide people who can’t decide what their next beer should be. The first question is, “Are you looking to get drunk and don’t care about taste?”
Beer festivals attract people dressed as court jesters, ballerinas, superheroes, and even giant chickens. MLive.com’s John Serba offers five ridiculous, but practical costume suggestions.
Finally, Eleanor Robertson stirred up a hornets’ nest with an op-ed condemning craft beer. Robertson hates its taste, can’t stand beer snobs, and would rather talk to her friends than her beer.
On this day in 1919, the 18th Amendment, which ushered in national Prohibition, became part of the U.S. Constitution. The 14-year-long ban on “intoxicating” beverages, which meant anything with more than 0.5 percent alcohol, had a profound effect on the United States—an effect that persists to this day.
And now….The Mash!
We begin in Rhode Island—one of two states that didn’t ratify the 18th Amendment—where Narragansett Beer has launched a four-beer series honoring H.P. Lovecraft, the master of horror fiction who lived in Providence.
In the San Francisco Bay area, the latest trend is “activity bars”, which offer giant basketball Plinko games, oversize Jenga sets, and bowling alleys along with local craft beers.
According to CBS MoneyWatch’s Kim Peterson, plunging gas prices is good news for breweries. The average motorist stands to save $700 this year, some of which might be spent on beer.
Newcastle Brown Ale is back at it, sponsoring a Super Bowl “ambush ad” and inviting other non-“official” brands to join in. Last year’s ad featured an extended rant by actress Anna Kendrick.
Caveat emptor. Fortune magazine’s Brad Tuttle names five “imported” beers that are brewed in the United States: Kirin, Beck’s, Foster’s, Killian’s, and—believe it or not—Red Stripe.
Pennsylvania’s Snitz Creek Brewery is incorporating a local specialty—Lebanon bologna—into one of its beers. Snitz Creek has also brewed beers using local pretzels and opera fudge.
Finally, Anheuser-Busch offers another reason not to over-indulge. In this year’s “Up for Whatever” Super Bowl ad, a Bud Light drinker gets pulled into a life-size Pac-Man game after a night out. Imagine running from Blinky, Pinky, Inky, and Clyde while fighting a hangover.
Makes sense when you think about it: when Jane Austen wasn’t writing novels that generations of raiders would cherish, she brewed beer. According to BBC magazine (hat tip: Jay Brooks), Austen learned the art of brewing as a young woman, helping her mother in the Hampshire vicarage where she grew up.
Brewing was high on the list of domestic chores in 18th-century England, and even the women of genteel families like the Austens would know how to make beer. She most likely drank it, too. Small beer was served at the Austen dining table as a safe source of drinking water for all members of the family, even the kids.
You might have noticed the “Worts of Wisdom” on the front page of our calendar. Ludwig tries hard to avoid commonplace beer quotes, like the famous quote by Ben Franklin who, by the way, probably never uttered it.
Ludwig has found a kindred soul in Martyn Cornell, who blogs at The Zythophile. Cornell recently compiled a collection of 20 beer quotes that even Ludwig hasn’t run across.
For example, there’s a good chance that you’ve read 1984, but do you remember the scene in which a now-brainwashed Winston Smith goes to the pub?
“You must have seen great changes since you were a young man,” said Winston tentatively. The old man’s pale blue eyes moved from the darts board to the bar, and from the bar to the door of the Gents….“The beer was better,” he said finally. “And cheaper! When I was a young man, mild beer–wallop we used to call it–was fourpence a pint. That was before the war, of course.”
Cornell explains that “wallop” was a 1930s slang term for mild ale, a style that Orwell was fond of. There’s plenty more in his article–enough, in fact, to get you through a pint, even if it’s stronger than the mild that Winston Smith alluded to.
On this day in 1964, U.S. Surgeon General Luther Terry released the landmark report Smoking and Health, which linked tobacco use to lung cancer and other health problems. The report led to anti-smoking efforts around the world, which probably include a ban on lighting up at your friendly local.
And now…The Mash!
We begin in Bend, Oregon, where Daniel Keeton loves his dog Lola Jane so much that he brewed a beer for her. Dawg Grog is a nonalcoholic brew made with spent grains and vegetable broth.
If you haven’t disposed of your Christmas tree yet, you might want to use it to brew spruce beer. The beverage was enjoyed by the Vikings, and used by the Royal Navy to treat scurvy.
Remember that bottle of White House Honey Porter President Obama gave a coffee shop patron last fall? It fetched $1,200 at a charity auction. The winning bidders shared the brew on stage while the University of Minnesota band played “Hail to the Chief.”
It takes balls–literally–to make this beer. Denver’s Wynkoop Brewing Company has released Rocky Mountain Oyster Stout, which is brewed with bull testicles. Fittingly, it’s available in two-packs.
Archaeologists have discovered evidence of 11,000-year-old beer brewing troughs at a cultic feasting site in Turkey. Some believe that prehistoric beer busts brought groups of people together and fueled the rise of civilization.
In 1880, Mark Twain visited the University of Heidelberg. Twain witnessed no duels, but did observe the student princes’ competition for the title of Beer King. (Hat tip: bloggers Boak and Bailey).
Finally, Boston Beer Company has resurrected New Albion Ale. The beer, which was made by craft-brewing pioneer Jack McAuliffe from 1976 to 1983, will be distributed nationwide. Proceeds will go to the now-retired McAuliffe.
Thirty years ago today, Epic Records released Michael Jackson’s Thriller, the biggest-selling album in history. It was a pioneer in using music videos as a promotional tool, and seven singles from the album reached Billboard’s top ten. If you’re thinking, “hey, wrong Michael Jackson!”, you’re our kind of blog reader.
And now….The Mash!
We begin in Cincinnati’s Over-the-Rhine district, where Christian Moerlein beer will be brewed in a 19th-century brewery building. Before Prohibition, Christian Moerlein was Ohio’s largest-selling brand.
Ry Beville’s love of craft beer has developed into an occupation. Beville, a native of Virginia, publishes Japan’s only bilingual craft beer magazine, the Japan Beer Times.
John Hall is stepping down as CEO of Goose Island Beer Company, along with COO and founding member Tony Bowker. The Chicago-based brewery will continue to brew Goose Island’s “Vintage Series.”
Deb Carey, the president of New Glarus Brewing Company, was invited to the White House to discuss small business-related issues. She traded beer with the president: two bottles of her Serendipity ale for three bottles of White House Honey Ale.
Can you get a couple of sixers in Iraq? Yes, provided you find a shopkeeper who sells it “under the counter”…and leave the store before attracting attention.
Rogue Ales is rolling out a “novel” beer: White Whale Ale, made with a few pages from a copy of Moby Dick. The beer, an IPA, honors Portland, Oregon, bookseller Michael Powell.
Finally, tomorrow is Zwanze Day. Thirty-six select locations around the world–16 in the U.S.–will be pouring Cantillon Zwanze, a rhubarb lambic.