On this day in 1854, during the Battle of Balaclava in the Crimean War, a command blunder sent a British light cavalry force on a frontal assault into a Russian artillery battery. The attack, which resulted in heavy casualties for the British, was immortalized in Alfred, Lord Tennyson’s poem “The Charge of the Light Brigade.”
And now….The Mash!
We begin in Fort Worth, Texas, where the Shake n’ Bake Bacon Brew will make its debut next weekend at the AAA Texas 500 NASCAR race. It’s a bacon-infused beer milkshake.
Miami resident Francisco Rene Marty has filed a class-action lawsuit against AB InBev. Marty alleges that AB deceives customers by representing that Beck’s beer is still brewed in Germany.
The Beer Game is an orientation tradition at MIT’s Sloan School of Business. Players aren’t served beer, but the game teaches them about the non-linear complexities of supply chains.
SteadyServ Technologies has attracted $6.5 million in capital to develop the iKeg, a device that monitors how much beer is left in a keg and warns when it’s is about to run dry.
For the past three years, Arizona resident Evo Terra has celebrated Oktoberfest by going on a beer and sausages diet. Terra loses 14 pounds, and his cholesterol level drops by one-third.
Wynkoop Brewery’s brewers Bess Dougherty and Andy Brown explain how blue gummi bears became an ingredient and what a Rolling Stones song has to do with an English brown ale.
Finally, brewers in Antwerp have revived a beer style that disappeared during World War I. It’s Seef beer (pronounced like “safe”), “a white beer that foamed like Champagne, and went to the head like port.”
On this day in 1386, the University of Heidelberg opened in Germany. The school is best known as the setting of The Student Prince, but it has a centuries-long tradition of independent thinking, and today is one of the world’s leading research universities.
And now…the Mash!
We begin in Dallas, where Southern Methodist University is considering selling beer at sporting events. Ironically, the Methodist Church has been front and center in America’s temperance movement.
The first-ever craft beer logo appeared on a car in a NASCAR race. Dale’s Pale Ale was one of the sponsors of Landon Cassill’s car at last weekend’s Dollar General 300 in Charlotte.
After a 20-plus-year absence, Yuengling beer will return to Massachusetts next spring. The brewery pulled out of the Bay State in 1993 because production couldn’t meet demand.
Dogfish Head Craft Brewery has collaborated with the Grateful Dead to brew “American Beauty.” It’s a pale ale made with purely American ingredients, including a secret one….No, guess again. It’s granola.
Sixty percent of the beer poured in Portland, Oregon, is brewed in-state. Craft brews have become so popular in that city that even many “dive” bars boast a wide selection of local products.
Boak and Bailey take us to a French city that’s steeped in beer culture. Strasbourg, which is the home of the European Parliament, was part of Germany until 1918.
Finally, that beer you’re drinking might be brewed someplace else than where you think. For example, Red Stripe is brewed in Latrobe, Pennsylvania, the former home of Rolling Rock, which is now brewed in New Jersey.
On this day in 1830, the Kingdom of Belgium declared its independence from The Netherlands. Since then, Belgium has acquired quite a reputation for its beer.
And now…the Mash!
Raise the price of beer and people drink less of it, right? Not at Oktoberfest, where per capita consumption went up even though the price of beer rose much faster than the rate of inflation.
According to Zoosk.com, people who drink microbrews are more likely to have one-night stands. They’re also more likely to prefer outdoor adventures on a first date.
Beer and books? Yes, please. Atomic Books and Red Emma’s, two independent bookstores in Baltimore, plan to serve beer along with their hardcovers, paperbacks, and comic books.
The Esquire Network’s lineup of shows includes Brew Dogs, which stars James Watt and Martin Dickie of Scotland’s BrewDog brewery. Their first episode was filmed in San Diego.
Fast Company magazine has prepared an infographic contrasting the effects of beer and coffee on the human brain. Did you know that beer (in moderation) makes you more creative?
Finally, if you’re going to the Great American Beer Festival, take note: the Ritz-Carlton in Denver is offering 75-minute “ex-beer-iences”, either a massage or a pedicure with Great Divide beer.
Today is Friday the 13th, a day dreaded by the superstitious. However, Ludwig and his staff at the Mash agree with baseball (and beer-drinking) legend Babe Ruth, who said, “I have only one superstition. I make sure to touch all the bases when I hit a home run.”
And now…the Mash!
We begin in Chicago, where Old Style beer will end its 63-year run at Wrigley Field at the end of this season. Next year, Anheuser-Busch will become the Cubs’ exclusive beer sponsor.
Shares of Boston Beer Company (ticker symbol: SAM) have appreciated by 1,000 percent in the past ten years, which means the company’s CEO, Jim Koch, is now a billionaire.
Since 1935, Wyoming’s beer tax has been two cents a gallon. State lawmakers are considering raising the tax to help fund substance-abuse programs. The nation’s median beer tax is 19 cents.
East Asian beer lovers can now buy Hello Kitty beer in six tropical fruit flavors. The brewer points out that the beer is aimed at adults who grew up with the cartoon cat, who turns 40 next year.
Good beer in Vegas? You bet! (Sorry, Ludwig couldn’t resist.) Renee LiButti of Blog.Vegas.com offers her list of the five best places in town to get a craft brew.
A feral pig in Australia had a fight with a cow after guzzling three six-packs of beer left out by campers. The pig was later found sleeping under a tree, presumably nursing a hangover.
Finally, three friends have invented the Case Coolie, a lightweight carrier that keeps a 30-pack of beer cold without ice. Just in time for football tailgating.
On this day in 1995, Cal Ripken, Jr., of the Baltimore Orioles played in his 2,131st consecutive game, breaking a 56-year-old record set by Lou Gehrig. Ripken’s streak ended at 2,632 games, a record that many fans think will stand for all time.
And now…the Mash!
We begin in Auburn, Alabama, where fans of the visiting Washington State Cougars drank Quixote’s Bar dry, forcing it to close four hours early. Unfortunately, WSU lost the game, 31-24.
San Diego’s Museum of Man has an exhibit titled “BEERology”, which runs until next summer. Erin Meanley of San Diego magazine reviews it.
People have gotten married at the Great American Beer Festival, but this year, St. Arnold Brewing Company will have a wedding chapel on the festival floor.
Italy’s latest culinary invention is a beer that can be spread like chocolate cream. There’s no American distributor–yet–but the UK’s Selfridges will ship it to you for $51.
For years, big breweries have argued that mergers lower prices. However, researchers have found that the 2008 merger creating MolsonCoors resulted in a short-term price spike.
Drinking Buddies, starring Olivia Wilde, is a romantic comedy about craft brewery workers. It was shot at Revolution Brewing, and other Chicago microbrews make cameo appearances.
On this day in 1784, delegates from eight counties in what was then western North Carolina voted to secede from the state and form the independent Republic of Franklin. The tiny republic, which was denied statehood by Congress, lasted only four years.
And now…The Mash!
We begin in St. Martin, Austria, where the Hofstetten brewery has resurrected a beer brewed in the town’s castle in 1720. The beer contains emmer as well as barley and wheat.
Big brewers are having second thoughts about Russia, whose beer market has gone flat thanks to high taxes, a ban on late-night and kiosk sales, and other restrictions.
If you couldn’t get a ticket to this year’s Great American Beer Festival–it sold out in just 20 minutes–the Denver Post has a calendar of other beer events in town around festival time.
Here’s a way to get your brand noticed. A brewery in Dayton, Ohio, calls itself the Toxic Brewing Company, and its logo is a skull and crossbones. Local bars are clamoring for the brew.
Good news for athletes: when electrolytes are added, beer can hydrate you faster. The bad news: the hydration comes at the expense of alcohol content.
The “beer wars” are on again. Anheuser-Busch has filed a complaint with the Council of Better Business Bureaus over Coors’s claim that it has “the world’s most refreshing can.”
Finally, TheBleacherReport.com reviews new products that allow football fans to sneak alcohol into the stadium. They include iPhone look-alikes, booze-filled “binoculars,” and fake beer bellies.
Seventy-six years ago today, Congress passed the Marihuana Tax Act, which effectively made marijuana illegal. Marijuana remains illegal under federal law and in all but two states. Those of a certain age may remember a psychedelic-art poster that read, “Keep off the Grass, Drink Schlitz.”
And now…The Mash!
We begin in Indianapolis, where an ad calling marijuana “the new beer”, scheduled to run during a NASCAR Brickyard 400, was pulled after anti-drug forces complained.
F.X. Matt Brewing is celebrating its 125th anniversary by giving customers a free beer. The brewery is adding a can of its new Legacy IPA to variety 12-packs of its Saranac beers.
Houston, we have a tourist attraction: a house made of beer cans. Construction began in the 1970s, when owner John Milkovisch used old beer cans as makeshift aluminum siding.
Lovell, Maine, an hour’s drive west of Portland, has landed on the craft beer map thanks to Ebenezer’s, which has been named America’s best beer bar.
Move over, Goose Island. Lagunitas Brewing Company will soon become Chicago’s biggest brewery. Its new facility in the Douglas Park neighborhood will have a capacity of 250,000 barrels a year.
Levi’s Field, the future home of the San Francisco 49ers, is developing an app to address fans’ biggest complaints: lines at beer stands and the inevitable next problem, lines at restrooms.
Finally, New Jersey’s beer hasn’t earned many accolades, but Aaron Goldfarb of Esquire magazine says the local brew is improving. He recommends Carton Brewing Company and Kane Brewing Company.
On this day in 1856, Irish playwright George Bernard Shaw was born. Shaw was also a journalist, a co-founder of the London School of Economics, and the only person awarded both the Nobel Prize for Literature and an Academy Award, the latter for the film version of his play Pygmalion.
And now….The Mash!
We begin in Oxford, Mississippi, which may finally legalize the sale of cold beer. That could end a time-honored tradition: road trips to neighboring counties for a cold six-pack.
Speaking of cold beer, concession stands at Dodger Stadium are selling beer topped with ice-cold foam, which keeps the drink cold for half an hour.
North Korean leader Kim Jong-un is crying in his beer after his request for a Paulaner biergarten was turned down by the brewery.
The Monte Carlo, a casino on the Las Vegas Strip, sells $95 bottles of beer. The beer is La Trappe Isid’or, a pale ale created by Dutch monks in 2009 to celebrate their abbey’s 125th anniversary.
This year’s trend is session IPAs. Founders Brewing Company, best known for high-gravity stouts, announced that All Day IPA (4.5% ABV) has become its biggest seller.
Consumer alert: Big banks are jacking up the price of your six-pack by manipulating aluminum prices. How they do it is bizarre, and apparently legal.
Finally, Tim Marchman of Deadspin.com marks the passing of actor Dennis Farina by recalling a funny Old Style commercial in which Farina went to his local bar to drive off out-of-towners.
On this day in 1834, French artist Edgar Degas was born. Degas was famous for his paintings, sculptures, prints, and drawings. He is especially identified with dancers, who accounted for more than half of his works.
And now (cue up the dance music)….The Mash!
We begin in Oak Park, Michigan, where City Council legalized beer and wine sales by the drink. The city voted itself dry in 1945.
No, it’s not your imagination. Mosquitoes love to attack beer drinkers Just one beer could make you more attractive to those pesky insects.
The way the Chicago Cubs are playing, their fans need a few cold ones. Fortunately, there’s an army of beer vendors to serve them. Wrigley Field ranks first in the major leagues for beer sales.
Now that Hogwarts graduates are old enough to drink something stronger than butterbeer, Foodbeast.com has come up with Harry Potter beers they wish were real.
According to the Washington Post, the nation’s capital is becoming a craft beer Mecca. One reason: D.C.’s liquor laws allow bars to buy directly from the brewery.
Comic-Con is underway in San Diego, and Stone Brewing Company has teamed up with actor, author and homebrewer Wil Wheaton to make a pecan-laced imperial stout for the event.
Finally, Redhook Ale Brewery and a Seattle-area micro are celebrating Washington State’s legalization of marijuana with Joint Effort Hemp Ale. Its tap handle looks like a giant yellow bong.
Major League Baseball’s All Star Game will be played Tuesday night. It’s a perfect time to show this video, which was put together by Dave Burkhart, Anchor Brewing Company‘s resdient historian, about the connection between beer and baseball in San Francisco.