Ninety years ago today, the first numbering system for U.S. highways was approved. The 21 numbered highways in the initial group included U.S. 60, which ran from Chicago to Los Angeles; it was later renumbered and became the famous “Mother Road”, U.S. Route 66.
And now…The Mash!
We begin at the Samuel Adams brewery in Boston, where hundreds of fans lined up to buy bottles of limited-edition “Big Hapi” beer, brewed to honor now-retired Red Sox slugger David “Big Papi” Ortiz.
Beer aficionados reacted furiously to TV food and travel personality Anthony Bourdain’s comments likening the clientele at a San Francisco beer bar to the “(expletive deleted) Invasion of the Body Snatchers”.
A court in Stuttgart, Germany, ruled that breweries can’t use the word “bekömmlich”—“wholesome” in English—in their advertising because European Union regulations prohibit health claims in alcohol ads.
Dogfish Head Craft Brewery will start canning its beers later this month. Brewery CEO Sam Calagione is now convinced that canning technology can deliver a consistent, high-quality product.
The YouTube channel Celebrities in Golf Carts is trying to bridge the generation gap between Baby Boomers and Millennials with a new sport called Beer Pong Golf.
Dissatisfied with local distributors, Massachusetts’ Night Shift Brewing created its own distributorship. It’s offering breweries friendlier contracts, more personal attention, and deliveries of fresher beer.
Finally, in 1987, a Heineken retailer spread the untrue rumor that Mexican brewery workers urinated in containers of Corona Extra beer. That resulted in a lawsuit, and a public statement denying the rumor. Ten years later, Corona surpassed Heineken as America’s number-one imported beer.
Sixty-one years ago today, James Dean was killed in a traffic crash in California. He was 24 years old. Dean became the first actor to earn posthumous Academy Award nominations for Best Actor, for playing Cal Trask in East of Eden and Jett Rink in Giant.
And now…The Mash!
We begin in Denver, where Brent Doeden aka “Captain Earthman” suffers from inoperable brain cancer. Doeden, who’s been vending beer at Colorado Rockies baseball games since the franchise’s inception, is a cult figure at Coors Field.
Wil Fulton of Thrillist.com makes the case for why flip cup is a better drinking game than beer pong. One advantage: it’s easier to cheat, which—like in Monopoly—is an integral part of the game.
The Michelada is one of Mexico’s popular new drinks. It consists of beer, lime juice, spices, sauces, and other ingredients in a salt-lined glass. It has some similarity to a margarita.
To combat “flagship fatigue”, Sierra Nevada Brewing Company will release three new ales next year: Sidecar Orange Pale Ale, Tropical Torpedo, and Golden IPA.
Los Angeles has light rail transportation, and you can spend a day pub-crawling along the Red Line, which runs from Union Station to North Hollywood.
Candidates aren’t the only ones running negative ads this fall. Miller Lite responded to a Bud Light spot with this slogan: “Bud Light says raise one to right now so why not raise the right one?”
Finally, ultra-runner Karl Meltzer set a new record for running the length of the 2,190-mile Appalachian Trail: 44.9 days, 22 hours 38 minutes. His routine on the AT included ending the day with a couple of brews. Meltzer celebrated the end of his trek with a pepperoni pizza and—you guessed it—a beer.
Miller Lite is an American icon but George Weissman, the man behind its creation, was suspected by the government of being a Communist. For decades, the FBI maintained a file on Weissman. Gawker’s Matt Novak filed a Freedom of Information Act request to access the Weissman file—which had been transferred to the National Archives.
The 26 pages of documents detail Weissman’s alleged associations with the Communist Party in the 1940s, both before and after he served in the U.S. Navy during World War II. The FBI also followed up in the 1970s when it investigated Weissman’s involvement with an organization called Executives Move For Peace in Vietnam. Novak observes, “It appears that the FBI considered protesting the war in Vietnam to be more dangerous than selling a product that killed tens of thousands of Americans every year”. That product was cigarettes; Weissman also created another American icon: the Marlboro Man.
The last page in the Weissman file suggests that the White House asked about him in October 1973. It in’t entirely clear from the file why the Nixon administration was interested in Weissman, though it was later revealed that he appeared on one of Nixon’s many political enemies lists.
On this day in 1889, the first edition of the Wall Street Journal was published. With a total of 2.4 million print and digital subscribers, the Journal is the largest newspaper in the United States by circulation.
And now…The Mash!
We begin in the Bay Area, where David Kravets of Ars Technica magazine reviews Heineken’s new “Brewlock” technology. Brewlock consists of a rubbery bladder that holds the beer inside a plastic centrifuge. Compressed air pumped into the centrifuge forces out the beer before air can mix with it.
In Ephraim, Wisconsin, beer is legal for the first time since 1853, when it was founded by Norwegian Moravians. Efforts to overturn the beer ban failed in 1934 and 1992.
The mayor of Zaragoza, Mexico, says there’s no water for consumption by its residents. He blames Constellation Brands’ brewery, which uses the water to brew Corona and brands of beer.
A Microsoft recruiter messaged a “bae intern”, inviting him or her to an Internapalooza after-party with “noms”, “dranks”, and “Yammer beer pong tables”. A company spokesperson called the message “poorly worded”.
The “world’s oldest payslip,” which dates back 5,000 years, reveals that some laborers in ancient Mesopotamia opted to be paid in beer for their work.
After Wales made it to the semifinals of the Euro 2016 soccer tournament, Budweiser celebrated the team’s success by treating every Welsh adult to a beer.
Finally, Matt Cunningham is growing hops and barley on his farm, a big step toward a beer brewed with all Ohio ingredients. Sounds perfect for Ohio State football games, where beer will be sold stadium-wide this fall.
On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.
And now…The Mash!
We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.
A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.
With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.
Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.
Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.
During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”
Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.
Andy Crouch, who writes the “Unfiltered” column at BeerAdvocate.com, has a warning for craft beer snobs. The insults you hurl at big breweries, and those who drink their beers, are not only wearing thin but also brand you as an elitist.
Crouch accuses snobs of playing right into the hands of the big breweries. Anheuser-Busch’s “Brewed The Hard Way” and “Not Backing Down” ads tout Budweiser as “not small,” “not sipped” and “not a fruit cup”. And those ads are resonating with beer drinkers.
Worse yet, beer snobs have become a recurring punch line on prime-time TV. Crouch says, “Want to signal to the audience that a character is an unbearable jerk? Put a six-pack of fancy beer in his hand as he walks into the party. Worse yet, have him try and offer one of his high priced beauties to another character and then watch him get flatly rejected.”
On this day in 1974, Hank Aaron broke Babe Ruth’s record for most career home runs; and on this day in 1975, Frank Robinson became the first African-American manager in Major League Baseball history.
And now…Play Ball!
We begin in Russia, which is shedding its image as a country of hard drinkers. Younger Russians are developing a taste for craft beer, and an estimated 1,000 breweries have sprung up nationwide.
George Randall, the owner of several liquor stores in the St. Louis area, drives a real attention-getter: a car in the shape of a giant can of Old Milwaukee Light. He bought it for $2,000 on eBay.
Two Wichita men found a use for a gutted old food truck they bought. They installed ten beer taps, hooked them up to refrigerated kegs of local craft beer, and roam the city with a “drink truck”.
Anheuser-Busch InBev faces another consumer lawsuit. It alleges that A-B falsely claims Leffe beer is brewed in a Belgian monastery; it’s produced at the Stella Artois facility in Leuven.
The New Haven Symphony Orchestra is trying to broaden the audience for classical music by offering “Beers and Beethoven”. The price of admission includes samples of Connecticut-brewed beer.
Get ready for a superhero comic book about Three Floyds Brewing Company’s Alpha King Pale Ale. The hero brews a beer so good it attracts the attention of a monster-king and his minions.
Finally, Tom Dalldorf, the editor of Celebrator Beer News, speculates that American beer may go the way of wine: demand for the mass-produced “jug wine” fell, as customers gravitated to higher-quality products from smaller producers. There are some 10,000 wineries in the U.S.
On this day in 1655, scientist Christiaan Huygens discovered Saturn’s largest moon, Titan. Huygens didn’t stop with astronomy, either. He also invented the pendulum clock, and published a pioneering work on games of chance.
And now…The Mash!
We begin in Bavaria, where the Röhrl brewery has come under fire for allegedly placing pro-Nazi labels on one of its beers. The beer’s name in English is “Border Fence Half”, a reference to Europe’s refugee crisis.
Caught on video: A woman sitting behind the Chicago Bulls’ bench tried to find her seat. She took a tumble and hit the floor, but managed to save her beer.
The Scottish brewery BrewDog has released a beer called Clean Water Lager. All profits from that beer will go toward bring clean water to the 650 million people who currently have none.
Jay Brooks of the San Jose Mercury News has an update on Hawaii’s craft brewing industry. The Aloha State now has 15 breweries, with another eight expected to open their doors.
Indonesian entrepreneurs are capitalizing on a recent ban on convenience store beer sales by purchasing beer from distributors and delivering it to customers by motorcycle.
Global warming is affecting the brewing industry: last year’s drought took its toll on Northwest hops production. Drought also forces farmers to use groundwater, which affects the taste of beer.
Finally, according to YouGov’s BrandIndex, Samuel Adams has the highest “buzz score”. That’s not a measure of the beer’s potency; it’s the percentage of adults who’ve heard something about the brand
It’s March, which means it’s time for Madness. CNBC’s “Beer Label Madness”, of course. Last year’s competition was won by Newburgh Brewing Company of New York State, whose labels feature a purple cow.
Newburgh’s president, Paul Halayko, recently sat down with CNBC and offered some tips for small breweries hoping to break into beer’s big leagues:
- If you’re small, you have time to concentrate on marketing.
- Stay fresh on social media.
- Use your “network’s network”; in other words, persuade people in your social network to spread the word to their social networks.
- Cultivate your in-person following. Newburgh turned its taproom into a campaign headquarters for its label.
- Build on your relationships with local media.
- Rally your community behind your campaign.
On this day in 1791, Vermont was admitted to the Union as the 14th U.S. state. It is only one of three states that had previously been an independent republic; the others are California (very briefly, and unrecognized) and Texas (1836-45).
And now…The Mash!
We begin in Chicago, where the Field Museum has teamed up with Off-Color Brewing to re-create a purple-corn beer brewed by Peruvian women a thousand years ago during the Wari Empire.
In Europe, drought conditions resulted in last year’s hop harvest being one of the worst in decades. The resulting scarcity drove up prices, which hit small breweries especially hard.
Franchised beer bars may be coming to your town. Growler USA has two locations in Oregon and North Carolina each with more than 80 taps, and plans to open ten more this year.
“Endless Slogans”, an ad for Toronto-brewed Boneshaker Unfiltered IPA, pokes fun at beer ads by mocking every ad cliche from sexual innuendos to bad puns.
A German environmental group has alleged that the country’s most popular beers violate the Reinheitsgebot because they contain trace amounts of glyphosate, an ingredient used in herbicides.
Celeste Beatty is one of the few African-American women to own a brewery. Her Harlem Brewing Company’s beers will soon go on sale at 39 Wal-Mart stores in New York State.
Finally, Anheuser-Busch InBev finds itself in “investor purgatory” after reporting disappointing earnings last week. A-B InBev’s sales are–pardon the pun–flat, and currency volatility has upped the cost of sales.