On this day in 1925, “Grand Ole Opry” radio show aired for the first time on WSM, a Nashville radio station. The Opry’s home, Ryman Auditorium, attracts hundreds of thousands of visitors from around the world.
And now….The Mash!
We begin in Kalamazoo, where Bell’s Brewery is selling glassware designed for Oberon. It’s called the American Wheat-Witbier Glass, and is made by Austrian glassware maker Spiegelau.
Mike Nichols is best remembered as a film director, but more than half a century ago, he and Elaine May created and voiced animated commercials for now-defunct Jax beer.
The Brewers Association has put together an infographic with statistics on the size of each state’s craft beer industry: number of breweries, production, and economic impact.
As it turned out, Pabst Blue Ribbon wasn’t sold to the Russians after all. The group that acquired it didn’t involve Oasis Beverages, itself the biggest independent brewer in Russia and Ukraine.
British lawmakers took the first step toward scrapping a centuries-old rule that requires “tenanted” pubs to buy their beer from the brewery that owns them.
An app called Next Glass has been called ”the Pandora for beer”. Using a mass spectrometer, the Next Glass lab staff use a mass spectrometer to analyze beers sent to the lab by Beer Census.
Finally, Jay Brooks’s blog linked a 1929 Mickey Mouse cartoon, ”The Galloping Gaucho,” in which Mickey enjoys a beer. Presumably he was outside the U.S., where Prohibition reigned. However, temperance groups couldn’t have been thrilled about a cartoon character drinking alcohol.
On this day in 1918, Czechoslovakia came into existence. Since 1993, after the “Velvet Divorce” from Slovakia, the country is known as the Czech Republic. Different name, but the same great beer.
And now….The Mash!
We begin in New Jersey, the only state that bars amusement games in bars. Lawmakers are considering the “Dave & Busters Bill,” which would repeal the 55-year-old law.
Bad news for microbreweries: beer drinkers in their 20s are gravitating toward craft beer. The number one reason is that this age group is bored with the taste of mass-market brews.
They’ve risen from the dead. Schlitz, Narragansett, and four other “zombie” beers are back from “Pabst purgatory”. Interestingly, three of the six are from Greater Cincinnati.
Not everybody loves session beer. Esquire magazine’s Aaron Goldfarb thinks the idea is dumb. He insists there’s a reason why you don’t see session bourbon or session wine in stores.
Skol’s new Beats Senses beer comes in a deep-blue-colored bottle, and a Brazilian agency decided the best way to advertise it was to film a commercial underwater–which wasn’t easy.
Royal Caribbean’s Quantum of the Seas features the first-ever sea-going gastropub. It will serve a variety of American craft beers, which are still hard to find aboard cruise ships.
Finally, Joe Maddon impressed sportswriters at his first press conference as the Chicago Cubs’ new manager. He held it the The CubbyBear, a ballpark bar, and treated the writers to a shot and a beer.
Can you believe that Miller Lite turns 40 next year? The beer’s big birthday prompted author Tom Acitelli to tell the story of its origin. One stop on the journey was Munich, where George Weissman, the chairman of Philip Morris–which had recently bought the Miller Brewing Company—asked his waiter to recommend a non-filling beer. The waiter suggested a Diat pilsner.
If you know about German beer, Diat isn’t a low-calorie beer, it’s a low-sugar lager brewed for people with diabetes. Weissman liked the beer, and so did his dinner guest, Miller Brewing’s new president, John Murphy. They decided that America was ready for a light beer.
As it turned out, Miller’s assets included the recipe for a light beer, which originated at the Rheingold Brewery in New York. It was marketed as Gablinger’s Diet Beer, which flopped badly. Meister Brau, which acquired the recipe from Rheingold, marketed it as Meister Brau Lite. That, too, was a failure.
Murphy got the message: “diet beer” doesn’t sell. Instead, he advertised it as “Everything You Wanted in a Beer. And Less.” And, of course, “Great Taste. Less Filling.” He also recruited retired athletes to endorse the beer. Miller Lite became one of the biggest successes in brewing history, and every major brewery responded by rolling out its own light beer.
The “light” movement spread far beyond beer. The makers of everything from soft drinks to barbecue sauce offered lower-calorie versions of their products. Some, such as Coca-Cola, even used the word “diet” in the new products’ names.
As for Miller Lite, one of its recent commercials claims that the beer “changed everything” by making beer drinkers more svelte and thus more attractive. Maybe diet beer sells after all, at least if the dreaded D-word doesn’t appear in the ads.
Fifty-five years ago today, the first episode of the television show Bonanza premiered on NBC. The show, which starred Lorne Greene and Michael Landon, ran for 14 seasons and 430 episodes, second only to Gunsmoke as the longest-running western of all time.
And now….The Mash!
We begin in Crested Butte, Colorado, where residents are hopping mad over a clandestine deal to let Anheuser-Busch turn their ski town into a living Bud Light commercial.
John Holl asked some of his fellow beer writers, “if beer were invented today, what would it look like?” The answers may surprise you.
Heavy late-summer rains in Montana and Idaho have ruined much of the barley crop. A disappointing barley harvest could translate into higher beer prices next year.
Are you ready for some football? The folks at Thrillist are, and they’ve picked a local beer for each of the National Football League’s 32 teams.
Add chili pepper-infused beers to the list of craft brewing trends. USA Today’s Mike Snider reviews some popular chili beers, including one made with extra-potent ghost peppers.
Raise a glass to Jake Leinenkugel, who is retiring as the brewery’s CEO. According to a hometown journalist, Leinenkugel has earned a place in craft brewing history.
Finally, Marc Confessore of Staten Island showed us how not to pair food and beer. He got caught trying to sneak four cases of Heineken and 48 packages of bacon out of a grocery store.
On this day in 1851, the first America’s Cup was won by—you guessed it—the yacht America. The “Auld Mug” is currently in the possession of Larry Ellison’s Team Oracle, which will defend it in 2017. That’s quite a ways off, so Ludwig suggests that you pass the time by filling your mug.
And now…The Mash!
We begin in Oslo where, according according to GoEuro’s researchers, a 12-ounce bottle of beer costs $4.50–more than four times what you’d pay in Dublin or Warsaw.
Craft beer is so popular in Michigan that the State Police created a fake brewery, with “microbrews” like “Responsible Red” and “Designated Driver Dark,” as part of their latest anti-drunk driving campaign.
The Golden State Warriors’ Stephen Curry is 26 years old and one of the NBA’s top players, but he still got carded at the local California Pizza Kitchen. Many of us share your pain, Steph.
You might prefer a beer brand because of marketing, not because it tastes better. Participants in a recent blind taste test were only slightly better than random at distinguishing among popular lagers.
Men’s Journal magazine has compiled the ten best beer commercials, starring, among others, The Most Interesting Man in the World, the Budweiser Clydsedales, and the Red Stripe Ambassador of Wisdom.
The polls are open at CraftBeer.com’s annual Great American Beer Bars competition. Voters are asked to choose one establishment from ten nominees in five regions of the country.
Finally, it’s a Great British Beer Festival tradition to show up in costume, like the gent with a Viking hat, those guys dressed up as priests, and a man who came as Prince Harry…Wait a minute, that was Prince Harry!
On this day in 1802, the U.S. Military Academy opened at West Point, New York. Its alumni include two U.S. Presidents, U.S. Grant and Dwight D. Eisenhower; Confederate President Jefferson Davis, numerous famous generals, and 74 Medal of Honor recipients.
And now….The Mash!
We begin in South Africa, where Garagista Beer Company has declared war on hipsters, which it accuses of giving craft beer a bad image. The brewery’s slogan is “All Beer. No Bullshit.”
Narragansett Brewing Company is bringing back the can from the scene in Jaws where Captain Quint tried to intimidate Matt Hooper by crushing a can of ‘Gansett he’d just finished.
Brennan Gleason, a designer from British Columbia, put his resume on a 4-pack of his home-brewed blonde beer, which he called “Resum-Ale.” And yes, it got him hired.
Radler, the German word for bicyclist, is a popular summer drink in Germany. It’s a mixture of beer and lemonade, and it’s becoming more popular in America.
Don’t expect MolsonCoors to acquire any American craft breweries. Peter Swinburn, the company’s CEO, says they’re “massively overvalued” and predicts a shakeout in the sector.
Before you hit the road this summer, check out Thrillist’s America’s 33 best beer bars. To whet your appetite, there’s a photo and a description of each establishment.
Finally, historian William Hogeland explains “brewer-patriot” Samuel Adams’s role in making the Declaration of Independence a reality. Adams hasn’t gotten much credit because he burned his papers lest people find out what he’d been up to.
On this day in 1788, South Carolina ratified the Constitution, becoming the eighth state to join the Union. The Palmetto State is home to first-rate barbecue and has miles of beautiful beaches, both of which will be fine accompaniments to a beer this holiday weekend.
And now….The Mash!
We begin in Tulsa, where the pop group Hanson staged a free concert at the Hop Jam Beer and Music Festival. The beer list included Hanson’s own Mmmhops pale ale.
Dartmouth University inspired Animal House and claims to be the birthplace of beer pong. But school president Phil Hanlon thinks the partying has gotten out of hand, and vows to curb dangerous drinking on campus.
The folks at Kona Brewing Company thinks mainlanders work too hard. The brewery’s “Dear Mainlander” ads propose a new schedule: one “sad hour,” and 23 happy hours.
Jeff Baker argues that Vermont has its own distinctive style of IPA. It’s bright golden and hazy in appearance, soft in mouthfeel, dense with hop flavor and aroma, but only moderately bitter.
In Olympia, Washington, a new partnership wants to bring back brewing at the historic Tumwater complex. The complex was part of the Olympia brewery, which closed in 2003 after nearly a century of making beer.
Two entrepreneurs have opened a “brewnuts” shop in downtown Tremont, Ohio. For the uninitiated, brewnuts are “craft beer inspired donuts” that are popular with the late-night crowd.
Finally, New York City’s Irish pubs are becoming an endangered species. Bar owners can’t afford skyrocketing rent, and younger drinkers are looking for something more adventurous than Guinness, Jameson, and pub grub.
Breweries are among the oldest businesses in the world, and their beer labels are full of symbols from their storied histories. In MentalFloss.com, Nick Green explains the symbolism behind 20 well-known beer labels.
One of the most common sources of symbols is the brewery’s own history. The eagle on the Yuengling label and the horn on Stella Artois’ harken back to the breweries’ original names. The hometown coat of arms is another source. That’s why there are lions on the Amstel and Modelo Especial labels, and a key on the Beck’s label. Dos Equis resurrected Aztec leader Moctezuma II for its label, and Guinness appropriated the Brian Boru harp.
Green’s article has some other fun facts. Bass’s red triangle was issued Trademark #1 by the British government; until 1908, the text of the Budweiser label was in German; and legend has it that Miller High Life was called “The Champagne of Beers” because it was released a few days before New Year’s Eve.
Finally, there’s Rolling Rock’s mysterious “33”. People have offered numerous explanations, but no one knows for sure how and why that number wound up on the label.
On this day in 1885, Clark W. Bryan founded Good Housekeeping magazine. Famous writers who have contributed to it include Somerset Maugham, Edna St. Vincent Millay, Frances Parkinson Keyes, A.J. Cronin, Virginia Woolf, and Evelyn Waugh.
And now…The Mash!
We begin in New Brunswick, Canada, where a Budweiser blimp went rogue. The blimp, which broke loose at a hockey promotion in St. John, wound up in a wooded area northeast of the city.
Authorities in Siberia are investigating a brewery that put images of Soviet World War II heroes on beer cans. Some veterans think the brewery is exploiting the heroes for profit.
Illegal 20 years ago, microbreweries are flourishing in Japan. Ingrid Williams of the New York Times visits several in Osaka, the nation’s unofficial culinary capital.
Meet the Roger Bannister of beer running. James Neilsen ran the Beer Mile in 4:57. A Beer mile contestant must consume a 12-ounce portion of beer every 400-meter lap.
Ty Burrell, who plays the bumbling dad on the TV sitcom “Modern Family,” has opened The Beer Bar, a restaurant and beer garden in Salt Lake City. Its signature dish will be the Reuben brat.
Forget about using Bitcoins to buy beer in Ohio. The Department of Public Safety has concluded they’re too volatile. That, and they aren’t recognized as legal currency.
Boston Beer Company CEO Jim Koch reveals his secret for not getting drunk. Before drinking, he downs one teaspoonful of Fleischmann’s yeast for every beer he intends to consume.
This day in 1936 was Champions Day in Detroit. It celebrated of “the most amazing sweep of sport achievements ever credited to any single city” including the rise of boxer Joe Louis, and the first-ever championships won by the Detroit Tigers, the Detroit Red Wings, and the Detroit Lions. Yes, the Detroit Lions, who have driven generations of fans to drink.
And now….The Mash!
We begin in Canada, where Miller Brewing Company and MolsonCoors appear headed to court over distribution rights for several Miller brands that Miller wants to reclaim.
Shandy has become one of the fastest-growing segments of the beer market. It’s popular among women, moderate drinkers, and those looking for refreshment and willing to try new tastes.
Don’t throw out that can of beer that sat in your fridge all winter. Mother Nature News has seven uses for it, including killing slugs and fruit flies, highlighting your hair, and polishing furniture.
Scientists at the University of Wisconsin have confirmed the ancestral homeland of the yeast used in lager beer. It’s Patagonia, of all places. The yeast found its way to Bavaria 500 years ago.
Is the craft beer industry growing too fast? Attendees at last week’s Craft Brewers Conference warned about quality problems with some new breweries’ beers.
Beer aficionados hate Corona, and it costs as much as some national microbrews, but sales keep booming. The secret is marketing, which associates the brand with sun, sand, and surf.
Finally, our sports desk has learned that Flying Dog Ales will host Sprint for the Spat in Baltimore’s Fell’s Point. One of the highlights will be–this is not a typo–a 0.10-K race. A spat, by the way, is a baby oyster.