The Friday Mash (Fantasia Edition)

Seventy-five years ago today marked the premiere of Walt Disney’s Fantasia. The animated film opened to mixed reviews, but it is now considered one of the classic animated films of all time.

And now….The Mash! 

We begin in Great Britain, where a 2002 law granting excise tax breaks caused a proliferation of breweries. The country has more than 1,300, and ranks first world-wide in breweries per capita.

Football fans will soon see something new in Bud Light commercials. The National Football League has changed its rules to allow the use of game footage involving active players.

In Oregon, the craft brewing and newly-legalized marijuana industries have something in common: a proliferation of start-up businesses.

Guinness will soon become an all-vegan beer. The brewery will stop using isinglass, a by-product of the fishing industry that’s used to clarify the beer and make yeast settle faster.

Boston-area entrepreneur Adam Oliveri has started a boutique beer distribution business. His Craft Collective has already signed distribution contracts with 16 craft breweries from the Northeast.

How dangerous is a “beer belly”? Depends on one’s fat distribution. Otherwise slim people with a beer belly run a much greater risk of serious health problems than obese people with one.

Finally, San Diego Beer Week isn’t just an opportunity to taste great beer. It also gives new breweries a chance to introduce themselves. More than half of San Diego County’s 115 breweries are less than three years old.

The Empire Strikes Back

The mega-merger between Anheuser-Busch InBev and SABMiller will give the combined business a 30-percent share of the world’s beer market and control of eight of America’s top ten brands. And, according to Time magazine correspondent Brad Tuttle, it will pose a serious threat to the growing craft beer sector. The big brewers’ campaign against craft is being waged on several fronts.

Big Beer’s first line of attack on craft brewers is “crafty” beers such as Blue Moon and Shock Top. Critics call these products “crafty” because many, if not most, consumers are unaware that they’re made by big breweries.

The big breweries are also buying craft breweries whose products have a following, such as Goose Island, Elysian, 10 Barrel, Golden Road, and Blue Point. Even though there are 4,000 breweries in the U.S., Tuttle points out that strategic acquisitions of key craft breweries make it much more difficult for other craft brewers to succeed.

Advertising is another weapon in the mega-brewers’ arsenal. The craft-bashing Budweiser commercial that ran during the last Super Bowl, poking fun at hipsters who fuss over pumpkin peach ale, is the most notorious.

The big brands still dominate distribution, and the three-tier system isn’t going away anytime soon. In some states, such as Colorado, A-B InBev has bought distributors outright—a practice that may lead to antitrust investigation by the Justice Department.

Finally, consolidation helps offset the big brands’ sagging sales growth by cutting costs. Advertising is one such cost. A-B InBev and SABMiller spend billions on sports sponsorships to promote their brands. Now that the two companies are no longer competing, they’ll have more negotiating power with the sports industry and will demand lower fees for their “official sponsorship” status.

The Friday Mash (World Anesthesia Day Edition)

On this day in 1846, William T.G. Morton first demonstrated ether anesthesia at the Massachusetts General Hospital. Each year the medical community honors this breakthrough with World Anesthesia Day. If ether “isn’t right for you”, we suggest having a beer instead.

And now….The Mash! 

We begin in Iowa City, where the informal University of Iowa “Beer Band” has suspended itself—at least for the time being—after townspeople complained abou X-rated song lyrics.

Beer author John Holl interviewed Dr. Chris White, the founder of yeast provider White Labs. Topics include sour beer, brewer education, and White’s new facility in North Carolina.

Chicago restaurateur Rick Bayless is introducing genuine Mexican-style beers. He’s opened a brewpub, and has also formed a brewing partnership with Constellation Brands .

Years ago, graphic designer Harvey Shepherd fell in love with beer packaging. He’s turned his avocation into the recently-published Oh Beautiful Beer: The Evolution of Craft Beer and Design.

Business consultant Chip Martella has good news and bad news for craft brewers. The dreaded industry shakeup has arrived, but a scrappy craft brewer can still succeed in this environment.

Carla Jean Whitley of details the revival of brewing in Alabama. Now that lawmakers have eased many Prohibition-era restrictions, the state’s brewery count has risen to 28.

Finally, declining sales of American light beer have forced breweries to rethink their advertising strategies. Their new ads will stress product quality, and will carry more woman-friendly messages.

The Friday Mash (1,500th Blog Post Edition)

We aren’t beginning the Mash with a historical reference because we’re too busy celebrating a milestone. Today’s Mash is the 1,500th post on “Ludwig Roars.” Now excuse us while we refill our pint glasses.

And now….The Mash! 

We begin in the West Bank, where the Taybeh Brewery hosted its 11th annual Oktoberfest. The brewery poured a non-alcoholic beer for festival-goers from neighboring Muslim towns.

Anheuser-Busch InBev’s planned takeover of SAB Miller has advertising agencies worried. Less competition could mean less advertising. That, in turn, could affect the sports industry’s bottom lilne.

A 3,800-year-old poem honoring Ninkasi is also a recipe for Sumerian beer. Brewers have replicated the beer, which tastes like dry apple cider and has a modest 3.5 percent ABV.

Organizers of the Skanderborg Music Festival in Denmark have found an alternative to sleeping in hot tents: giant beer cans that offer a bed with pillows, shelving, a fan, and other amenities.

Jake Anderson, a goalie for the University of Virginia hockey team, was given five-minute major penalty and ejected from the game after chugging a can of Keystone Lite during the second intermission.

Québécois travel writer Caitlin Stall-Paquet takes us a beer-focused road trip through Gaspésie and the Bas-Saint-Laurent. The attractions also include museums, cathedrals, and rock formations.

Finally, Portland beer writer Jeff Alworth, who spent two years traveling and tasting beers, has written The Beer Bible. The 656-page book is accessible, but at the same time, an in-depth exploration of the heritage behind the beers we drink today.

What’s With All The Sexist Beer Names?

From the earliest days of craft brewing, breweries have loved to incorporate puns into the names of their beers. Some of the names are clever; some are groan-inducing; and some give offense, especially to women.

Will Gordon, writing in Slate magazine, finds much craft beer marketing to be “astonishingly sexist.” Even though only the top-tier craft brewers can afford a traditional mass-media marketing campaign, many smaller brewers resort to the equivalent of filling the screen with images of attractive young women in bikinis. Which brings us back to beer names.

Choosing a product name is the first marketing decision a business has to make. In Gordon’s opinion, this is where too many craft brewers “embarrass themselves and alienate potential customers.” He’s especially critical of Flying Dog Ales, whose product line includes beers called “Raging Bitch” and “Pearl Necklace,” the latter being slang for a sexual act. Also on his dishonor roll: SweetWater Brewing Company, which earlier this year sent samples of “Happy Ending” ale—complete with mini bottles of skin cream.

The Friday Mash (Monkey Trial Edition)

Ninety years ago today, the “Monkey Trial” trial of science teacher John Scopes began. The trial, famously depicted in Inherit the Wind, made Dayton, Tennessee, the focus of world-wide attention. Beer was not served outside the courthouse because Prohibition was in effect.

And now….The Mash! 

We begin in San Diego, where Comic-Con is underway. If you’re taking part, Andre Dyer of City Beat magazine has some suggestions as to where you can taste the local craft beer.

Those hard-to-find beers are becoming more available–if you have money. Even though shipping alcoholic beverages is against the law, the chances of getting busted for it are negligible.

Hailstorm Brewing Company has released Captain Serious #19 Pale Ale in honor of Chicago Blackhawks captain Jonathan Toews. Chicago has won three of the last six Stanley Cups.

Heineken NV and Carlsberg A/S are building breweries in Myanmar. Eighty percent of Myanmar’s adults drink beer, and the country’s largest brewery is owned by current and former military personnel.

Beer shortages loom in Venezuela. Strikes at the Polar brewing company, which controls 80 percent of the market, have shut down half the brewery’s plants and forced others to run at reduced capacity.

Naragansett beer, once a New England favorite, has once again become popular—and not just in New England. What makes its revival even more amazing is that the brewery accomplished it on a shoestring media budget of $100,000.

Finally, a Danish music festival will collect attendees’ urine, which will be used to fertilize barley plants that will be used in a beer to be served at the 2017 festival. Organizers call this—admit it, you saw this coming—“Piss to Pilsner.”

The Friday Mash (Little Rhody Edition)

Two hundred and twenty-five years ago today, Rhode Island became the 13th and last of the original colonies to ratify the U.S. Constitution. Even though the state ranks last in area, it has the longest name of any U.S. state: “State of Rhode Island and Providence Plantations.”

And now…The Mash!

We begin in Hamburg, Germany, where the Astra brewery has installed a billboard that uses facial detection to detect one’s gender If a woman passes by, it plays her an Astra commercial.

Last November, Whole Foods Market added a Criveller brewing system to its store in Houston. A month later, it started brewing beer at its store in Emeryville, California.

Dock Beer, a golden saison by Dock Street Brewing, will be aged with an extra ingredient: nonstop music by Wu-Tang Clan, whose bass notes will move the yeast around.

A 2012 law raising the ABV cap on beer has kick-started craft brewing in Mississippi. Hank Sforzini of Paste magazine names five of his favorites.

A man who has been paralyzed for 13 years can once again enjoy a beer, thanks to a mind-controlled robot arm developed by Caltech and its partners.

Finally, Dick and Nancy Ponzi needed another business to generate income for their planned pinot noir winery. That business was the 31-year-old BridgePort Brewing Company, Oregon’s oldest craft brewery.

The Friday Mash (Pac-Man Edition)

Thirty-five years ago today, Namco released the classic arcade game Pac-Man, which became a staple of 1980s popular culture. Over the years, Pac-Man machines have gobbled up some 10 billion quarters, making it one of the highest-grossing video games of all time.

And now…The Mash!

We begin in the Atacama Desert in Chile, where the Atrapaneblina brewery relies on water collected from fog nets to make its Scottish ale. The brewery’s name is Spanish for “fog-catcher.”

Better late than never for this article. John Hendrickson of Esquire magazine had an interesting interview with Blue Moon brewmaster John Legnard at this years South by Southwest.

With summer just around the corner, Meghan Storey of has assembled a slideshow of the best seasonal beers in your part of the country.

Yet another reason to consider San Diego for a beer vacation: craft breweries are opening south of the border in Tijuana.

Kalamazoo has so many breweries that the city and a tour company have teamed up to offer downtown craft beer walking tours.

Mary Elizabeth Williams of says that beer ads are becoming less sexist. SABMiller and Heineken want to broaden their appeal beyond young men getting sloshed on Saturday night.

Finally, the shape of your glass can influence whether you wind up having too many. Straight glasses and those with the amounts marked are less conducive to over-indulging than curved and unmarked glasses.

The Friday Mash (Mickey D Edition)

Seventy-five years ago today, Richard and Maurice McDonald opened a fast-food restaurant in San Bernardino, California. Businessman Ray Kroc bought out the brothers’ equity, and turned it into a world-wide franchise operation.

And now…The Mash!

We begin in Greater Detroit, where Griffin Claw Brewing Company has brewed an amber ale for the Detroit Zoo. It hopes to distribute the ale statewide, with part of proceeds going back to the zoo.

Can Belgian beer help you lose weight? Professor Tim Spector of King’s College London contends that it contains bacteria that keeps people slim. Junk food, on the other hand, kills these bacteria.

Many craft beer lovers hold Blue Moon in low regard. However, investment firm executive Charles Sizemore believes the beer is a winner for MillerCoors: it appeals to high-income casual drinkers who want a beer or two after work.

Munich’s Hofbrauhaus is franchising another American location. The latest is a historic dining hall in downtown St. Petersburg, Florida, which will be given the HB look and feel.

In her ad for [redacted] Beer, comedian Amy Schumer unleashed a snark attack on beer commercials. Fair warning: the video in this link is not safe for work.

The next-to-last episode of Mad Men showed Don Draper in an Oklahoma watering hole, listening to veterans telling war stories while drinking Lone Star beer and other adult beverages.

Finally, YouTuber Dave Hax shows you how to turn a box of tall-boy beer bottles into a picnic cooler. Cut open the top of the box to make a lid, pull all of the beer out, line it with a plastic bag, and put the beer back in. Add plenty of ice…and voila!

The Friday Mash (Diet of Worms Edition)

No, this isn’t an episode of Bizarre Foods. The Diet of Worms was an assembly that, on this day in 1521, put Martin Luther on trial for heresy. After the trial, a supporter offered Luther a silver tankard of Eimbeck beer, which he gratefully drank.

And now….The Mash!

We begin in Durham, North Carolina, whose minor-league stadium, the Durham Bulls Athletic Park, will soon have a brewery. Fans will be able to buy beer and watch the brewing process.

Delaware’s liquor store owners are worried about losing business if Pennsylvania loosens its restrictions on beer sales. As it is, the Keystone State offers a wider selection of beer.

Carlsberg Breweries, which is known for offbeat advertising campaigns, put up a giant beer-dispensing billboard in London’s Brick Lane. Stay tuned: the brewery is planning more promotions.

Despite heavy taxation and domination of the market by the Singha-Chang duopoly, craft beer is making inroads in Thailand. However, home brewing is still against the law.

Sexist marketing isn’t just an American phenomenon. A Japanese brewery has it marketing a beer called Precious to women. It contains two grams of collagen, a protein that makes skin look younger.

If your beer is boring, a company called Hop Theory is here to help with flavor-enhancing teabags. Their first product, Relativity, contains orange peel, coriander, and Cascade hops.

Finally, Tricia Gilbride of picks the best beers to drink in the shower. She prefers IPAs because “it makes sense to select a hoppy beer when you hop in the shower.”

Powered by WordPress