On this day in 1789, crewmen led by Fletcher Christian seized control of the HMS Bounty from its captain, William Bligh; and set Bligh and 18 loyalists adrift. Bligh survived, and then began the process of bringing the mutineers to justice.
And now…The Mash!
We begin at the 2017 Craft Beer Conference, where Virginia governor Terry McAuliffe rolled out the red carpet for breweries. The governor said he personally recruited Stone, Deschutes, Ballast Point, and Green Flash to come to the state.
In Birmingham, England, Anheuser-Busch came under heavy criticism from city officials after the company’s guerrilla marketers were caught handing out free beers to homeless people.
Tony Gwynn, Jr., is working at AleSmith Brewing Company, which released a pale ale to salute his father’s .394 batting average in 1994. The younger Gwynn is concentrating on a session IPA.
Draft magazine correspondent Brian Yeagar visited a couple of the world’s most-remote breweries. One is in Ushuaia, Argentina; and the other is on Easter Island, some 2,300 miles west of South America.
Fair warning: If you use swear words inside a Samuel Smith pubs, the landlord has the power to cut you off—or even ban you—under the brewery’s zero-tolerance policy for cursing in its establishments.
In Myrtle Beach, South Carolina, golfer John Daly showed he hasn’t changed. Daly entertained fans by teeing off with a beer can instead of a golf ball, then finishing off the can’s contents afterward.
Finally, the Brewers Association is cracking down on sexist beer names. Under the BA’s terms of service, brewers of offending beers will no longer be allowed to advertise that those beers have won a medal at the World Beer Cup or the Great American Beer Festival.
Brad Tuttle of Time magazine has a warning for beer drinkers: What you see on the label might not be true.
One example is deception as to a beer’s provenance. Tuttle mentions beers that are advertised as “Vermont ales” when in fact they’re brewed elsewhere. One brewer of “Vermont ale” is located in Berkeley, California; another is based in upstate New York.
“American” is a time-honored way to make products more appealing, and Budweiser exploited this tactic to the hilt by renaming Budweiser “America” last year. Problem is, the brand is owned by Anheuser-Busch InBev, a conglomerate headquartered in Belgium.
Some beers try to pass themselves off as “imported”. Even though they bear foreign breweries’ names, they’re brewed in the U.S. A couple of years ago, Anheuser-Busch got slapped with a lawsuit over domestically-brewed Beck’s beer. A-B didn’t admit fault, but agreed to pay Beck’s drinkers up to $50 in the settlement; and the suit apparently made it more careful about advertising claims.
“Craft” is another possible source of deception. Here the legalities get trickier: the Brewers Association has laid down criteria for what breweries qualify as “craft”, but the BA’s definition isn’t universally accepted in the industry. That said, the mega-brewers behind Blue Moon (launched as an experiment by Coors Brewing) and Goose Island (acquired by A-B) haven’t gone out of their way to disclose those brands’ current ownership.
On this day in 1603, James VI of Scotland becomes James I of England and Ireland upon the death of Queen Elizabeth I. The kingdoms of Scotland and England remained sovereign states, with their own parliaments, but both were ruled by James in personal union.
And now….The Mash!
We begin in Vancouver where last week, the Railtown Pub advertised its St. Patrick’s Day celebration with a Guinness glass filled to the brim and literally losing its head. That caught the attention of the Irish Independent newspaper, which called the pour “sacrilegious”.
Now that the Chicago White Sox’s partnership with MillerCoors has expired, the ballclub has formed a new partnership with Constellation Brands, which will open “Casa Modelo” at the ballpark.
While on spring break in The Bahamas, a frat boy used the teeth of a beached shark to puncture a beer can so he could “shotgun” it. His video of the stunt prompted a swift—and angry—backlash on social media.
Portland, Oregon, is about to get a beer bar devoted to session beers. Its name, naturally enough, is Sessionable. The bar will pour 30 beers, all with ABVs ranging from 2.5 to 5 percent.
Neil Patrick Harris, who the spokesperson for Heineken beer, says that he has a Heineken Light tap in his bar at home. He adds that unlimited beer at home “is as awesome as it sounds”.
According to a recent survey, one out of four beer drinkers said they would switch to marijuana if it became legal in their state. If they do switch, brewers will suffer $2 billion per year in lost sales.
Finally, MLive.com asked eight brewery owners in the Grand Rapids, Michigan, area whether the craft beer industry is in a bubble. They don’t think so, but some admit that the market is getting tougher for new entries.
Ninety years ago today, the first numbering system for U.S. highways was approved. The 21 numbered highways in the initial group included U.S. 60, which ran from Chicago to Los Angeles; it was later renumbered and became the famous “Mother Road”, U.S. Route 66.
And now…The Mash!
We begin at the Samuel Adams brewery in Boston, where hundreds of fans lined up to buy bottles of limited-edition “Big Hapi” beer, brewed to honor now-retired Red Sox slugger David “Big Papi” Ortiz.
Beer aficionados reacted furiously to TV food and travel personality Anthony Bourdain’s comments likening the clientele at a San Francisco beer bar to the “(expletive deleted) Invasion of the Body Snatchers”.
A court in Stuttgart, Germany, ruled that breweries can’t use the word “bekömmlich”—“wholesome” in English—in their advertising because European Union regulations prohibit health claims in alcohol ads.
Dogfish Head Craft Brewery will start canning its beers later this month. Brewery CEO Sam Calagione is now convinced that canning technology can deliver a consistent, high-quality product.
The YouTube channel Celebrities in Golf Carts is trying to bridge the generation gap between Baby Boomers and Millennials with a new sport called Beer Pong Golf.
Dissatisfied with local distributors, Massachusetts’ Night Shift Brewing created its own distributorship. It’s offering breweries friendlier contracts, more personal attention, and deliveries of fresher beer.
Finally, in 1987, a Heineken retailer spread the untrue rumor that Mexican brewery workers urinated in containers of Corona Extra beer. That resulted in a lawsuit, and a public statement denying the rumor. Ten years later, Corona surpassed Heineken as America’s number-one imported beer.
Sixty-one years ago today, James Dean was killed in a traffic crash in California. He was 24 years old. Dean became the first actor to earn posthumous Academy Award nominations for Best Actor, for playing Cal Trask in East of Eden and Jett Rink in Giant.
And now…The Mash!
We begin in Denver, where Brent Doeden aka “Captain Earthman” suffers from inoperable brain cancer. Doeden, who’s been vending beer at Colorado Rockies baseball games since the franchise’s inception, is a cult figure at Coors Field.
Wil Fulton of Thrillist.com makes the case for why flip cup is a better drinking game than beer pong. One advantage: it’s easier to cheat, which—like in Monopoly—is an integral part of the game.
The Michelada is one of Mexico’s popular new drinks. It consists of beer, lime juice, spices, sauces, and other ingredients in a salt-lined glass. It has some similarity to a margarita.
To combat “flagship fatigue”, Sierra Nevada Brewing Company will release three new ales next year: Sidecar Orange Pale Ale, Tropical Torpedo, and Golden IPA.
Los Angeles has light rail transportation, and you can spend a day pub-crawling along the Red Line, which runs from Union Station to North Hollywood.
Candidates aren’t the only ones running negative ads this fall. Miller Lite responded to a Bud Light spot with this slogan: “Bud Light says raise one to right now so why not raise the right one?”
Finally, ultra-runner Karl Meltzer set a new record for running the length of the 2,190-mile Appalachian Trail: 44.9 days, 22 hours 38 minutes. His routine on the AT included ending the day with a couple of brews. Meltzer celebrated the end of his trek with a pepperoni pizza and—you guessed it—a beer.
Miller Lite is an American icon but George Weissman, the man behind its creation, was suspected by the government of being a Communist. For decades, the FBI maintained a file on Weissman. Gawker’s Matt Novak filed a Freedom of Information Act request to access the Weissman file—which had been transferred to the National Archives.
The 26 pages of documents detail Weissman’s alleged associations with the Communist Party in the 1940s, both before and after he served in the U.S. Navy during World War II. The FBI also followed up in the 1970s when it investigated Weissman’s involvement with an organization called Executives Move For Peace in Vietnam. Novak observes, “It appears that the FBI considered protesting the war in Vietnam to be more dangerous than selling a product that killed tens of thousands of Americans every year”. That product was cigarettes; Weissman also created another American icon: the Marlboro Man.
The last page in the Weissman file suggests that the White House asked about him in October 1973. It in’t entirely clear from the file why the Nixon administration was interested in Weissman, though it was later revealed that he appeared on one of Nixon’s many political enemies lists.
On this day in 1889, the first edition of the Wall Street Journal was published. With a total of 2.4 million print and digital subscribers, the Journal is the largest newspaper in the United States by circulation.
And now…The Mash!
We begin in the Bay Area, where David Kravets of Ars Technica magazine reviews Heineken’s new “Brewlock” technology. Brewlock consists of a rubbery bladder that holds the beer inside a plastic centrifuge. Compressed air pumped into the centrifuge forces out the beer before air can mix with it.
In Ephraim, Wisconsin, beer is legal for the first time since 1853, when it was founded by Norwegian Moravians. Efforts to overturn the beer ban failed in 1934 and 1992.
The mayor of Zaragoza, Mexico, says there’s no water for consumption by its residents. He blames Constellation Brands’ brewery, which uses the water to brew Corona and brands of beer.
A Microsoft recruiter messaged a “bae intern”, inviting him or her to an Internapalooza after-party with “noms”, “dranks”, and “Yammer beer pong tables”. A company spokesperson called the message “poorly worded”.
The “world’s oldest payslip,” which dates back 5,000 years, reveals that some laborers in ancient Mesopotamia opted to be paid in beer for their work.
After Wales made it to the semifinals of the Euro 2016 soccer tournament, Budweiser celebrated the team’s success by treating every Welsh adult to a beer.
Finally, Matt Cunningham is growing hops and barley on his farm, a big step toward a beer brewed with all Ohio ingredients. Sounds perfect for Ohio State football games, where beer will be sold stadium-wide this fall.
On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.
And now…The Mash!
We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.
A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.
With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.
Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.
Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.
During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”
Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.
Andy Crouch, who writes the “Unfiltered” column at BeerAdvocate.com, has a warning for craft beer snobs. The insults you hurl at big breweries, and those who drink their beers, are not only wearing thin but also brand you as an elitist.
Crouch accuses snobs of playing right into the hands of the big breweries. Anheuser-Busch’s “Brewed The Hard Way” and “Not Backing Down” ads tout Budweiser as “not small,” “not sipped” and “not a fruit cup”. And those ads are resonating with beer drinkers.
Worse yet, beer snobs have become a recurring punch line on prime-time TV. Crouch says, “Want to signal to the audience that a character is an unbearable jerk? Put a six-pack of fancy beer in his hand as he walks into the party. Worse yet, have him try and offer one of his high priced beauties to another character and then watch him get flatly rejected.”
On this day in 1974, Hank Aaron broke Babe Ruth’s record for most career home runs; and on this day in 1975, Frank Robinson became the first African-American manager in Major League Baseball history.
And now…Play Ball!
We begin in Russia, which is shedding its image as a country of hard drinkers. Younger Russians are developing a taste for craft beer, and an estimated 1,000 breweries have sprung up nationwide.
George Randall, the owner of several liquor stores in the St. Louis area, drives a real attention-getter: a car in the shape of a giant can of Old Milwaukee Light. He bought it for $2,000 on eBay.
Two Wichita men found a use for a gutted old food truck they bought. They installed ten beer taps, hooked them up to refrigerated kegs of local craft beer, and roam the city with a “drink truck”.
Anheuser-Busch InBev faces another consumer lawsuit. It alleges that A-B falsely claims Leffe beer is brewed in a Belgian monastery; it’s produced at the Stella Artois facility in Leuven.
The New Haven Symphony Orchestra is trying to broaden the audience for classical music by offering “Beers and Beethoven”. The price of admission includes samples of Connecticut-brewed beer.
Get ready for a superhero comic book about Three Floyds Brewing Company’s Alpha King Pale Ale. The hero brews a beer so good it attracts the attention of a monster-king and his minions.
Finally, Tom Dalldorf, the editor of Celebrator Beer News, speculates that American beer may go the way of wine: demand for the mass-produced “jug wine” fell, as customers gravitated to higher-quality products from smaller producers. There are some 10,000 wineries in the U.S.