On this day in 1784, delegates from eight counties in what was then western North Carolina voted to secede from the state and form the independent Republic of Franklin. The tiny republic, which was denied statehood by Congress, lasted only four years.
And now…The Mash!
We begin in St. Martin, Austria, where the Hofstetten brewery has resurrected a beer brewed in the town’s castle in 1720. The beer contains emmer as well as barley and wheat.
Big brewers are having second thoughts about Russia, whose beer market has gone flat thanks to high taxes, a ban on late-night and kiosk sales, and other restrictions.
If you couldn’t get a ticket to this year’s Great American Beer Festival–it sold out in just 20 minutes–the Denver Post has a calendar of other beer events in town around festival time.
Here’s a way to get your brand noticed. A brewery in Dayton, Ohio, calls itself the Toxic Brewing Company, and its logo is a skull and crossbones. Local bars are clamoring for the brew.
Good news for athletes: when electrolytes are added, beer can hydrate you faster. The bad news: the hydration comes at the expense of alcohol content.
The “beer wars” are on again. Anheuser-Busch has filed a complaint with the Council of Better Business Bureaus over Coors’s claim that it has “the world’s most refreshing can.”
Finally, TheBleacherReport.com reviews new products that allow football fans to sneak alcohol into the stadium. They include iPhone look-alikes, booze-filled “binoculars,” and fake beer bellies.
Last year, a New York City advertising agency called Droga5 won the Newcastle Brown Ale account. The result was what some call one of the best campaigns in beer advertising history. “Copyranter,” who blogs at BuzzFeed.com, explains:
The “No Bollocks” tagline is perfect: It gives you a taste of the beer’s blue collar British heritage without cramming it down your throat, and it serves as a challenger brand positioning against pretty much every other beer in the world. It’s especially brilliant when placed side-by-side with the bad, base beer advertising of America’s big spenders Budweiser, Coors, and Miller.
The story also provides a link to more than a dozen Newcastle Brown advertising spots. Perhaps you’ll agree that these are advertising genius.
Seventy-six years ago today, Congress passed the Marihuana Tax Act, which effectively made marijuana illegal. Marijuana remains illegal under federal law and in all but two states. Those of a certain age may remember a psychedelic-art poster that read, “Keep off the Grass, Drink Schlitz.”
And now…The Mash!
We begin in Indianapolis, where an ad calling marijuana “the new beer”, scheduled to run during a NASCAR Brickyard 400, was pulled after anti-drug forces complained.
F.X. Matt Brewing is celebrating its 125th anniversary by giving customers a free beer. The brewery is adding a can of its new Legacy IPA to variety 12-packs of its Saranac beers.
Houston, we have a tourist attraction: a house made of beer cans. Construction began in the 1970s, when owner John Milkovisch used old beer cans as makeshift aluminum siding.
Lovell, Maine, an hour’s drive west of Portland, has landed on the craft beer map thanks to Ebenezer’s, which has been named America’s best beer bar.
Move over, Goose Island. Lagunitas Brewing Company will soon become Chicago’s biggest brewery. Its new facility in the Douglas Park neighborhood will have a capacity of 250,000 barrels a year.
Levi’s Field, the future home of the San Francisco 49ers, is developing an app to address fans’ biggest complaints: lines at beer stands and the inevitable next problem, lines at restrooms.
Finally, New Jersey’s beer hasn’t earned many accolades, but Aaron Goldfarb of Esquire magazine says the local brew is improving. He recommends Carton Brewing Company and Kane Brewing Company.
On this day in 1856, Irish playwright George Bernard Shaw was born. Shaw was also a journalist, a co-founder of the London School of Economics, and the only person awarded both the Nobel Prize for Literature and an Academy Award, the latter for the film version of his play Pygmalion.
And now….The Mash!
We begin in Oxford, Mississippi, which may finally legalize the sale of cold beer. That could end a time-honored tradition: road trips to neighboring counties for a cold six-pack.
Speaking of cold beer, concession stands at Dodger Stadium are selling beer topped with ice-cold foam, which keeps the drink cold for half an hour.
North Korean leader Kim Jong-un is crying in his beer after his request for a Paulaner biergarten was turned down by the brewery.
The Monte Carlo, a casino on the Las Vegas Strip, sells $95 bottles of beer. The beer is La Trappe Isid’or, a pale ale created by Dutch monks in 2009 to celebrate their abbey’s 125th anniversary.
This year’s trend is session IPAs. Founders Brewing Company, best known for high-gravity stouts, announced that All Day IPA (4.5% ABV) has become its biggest seller.
Consumer alert: Big banks are jacking up the price of your six-pack by manipulating aluminum prices. How they do it is bizarre, and apparently legal.
Finally, Tim Marchman of Deadspin.com marks the passing of actor Dennis Farina by recalling a funny Old Style commercial in which Farina went to his local bar to drive off out-of-towners.
Twenty-two years ago today, Mount Pinatubo experienced the first of a series of eruptions. Those eruptions expelled so much particulate matter that temperatures fell by nearly 1 degree Fahrenheit world-wide, reducing the demand for beer.
And now….The Mash!
We begin in Spain, where a beer commercial has locals up in arms for an unusual reason: the actors committed the culinary offense of adding onions to paella.
Will the summer of 2013 be the summer of shandy? The beer and lemonade mix, first created for German bicyclists in 1922, has gained a following in North America.
First, Buffalo Wild Wings, now World of Beer. The fast-growing chain of beer bars is brewing its own-label beer. It’s a Belgian ale called C’est La Vie!
Jay Brooks posted an unusual infographic about the brewing process in his Brookston Beer Bulletin. It cites the various names given to beer in the process from grain to glass.
Now that craft brewers have revived oyster stout, what’s the next step? Lobster beer, of course. Redhook Brewing Company’s Black Lobstah Lager is made with New Hampshire lobsters.
Blair Robertson of the Sacramento Bee reports on his road trip to Chico, where he toured Sierra Nevada’s brewery and got to talk beer with famed brewmaster Steve Dresler.
Finally, former Philip Morris CEO Bill Howell passed away at the age of 85. Howell was the man who convinced millions of American men to drink a new beer called Miller Lite.
It’s sometimes easy to forget that craft brewing is a business, and that building a brand is just as important to your local micro as it is to the makers of Budweiser, Miller, and Coors.
Case in point: Crux Fermentation Project, a micro in Bend, Oregon. Larry Sidor, co-owner at this one-year-old operation, is considered one of the best brewers in the business. Paul Evers, one of Sidor’s partners, has a background in marketing and has created branding campaigns for several craft breweries. Evers contends that the idea that good beer speaks for itself is only half right. He says, “How is a beer supposed to speak for itself when it’s in a bottle on a shelf? You know you can do amazing things, but unless you’re building that bridge or connection to the consumer, they’re not going to find out about it.”
Evers goes on to say, “And it’s not just advertising. It’s not just packaging. It’s everything that that company does. It’s their employment policies, the trade policies that they adopt, what does the president say in a press release.”
West Sixth Brewing Brewing Company, a microbrewery in Lexington, Kentucky, finds itself embroiled in a trademark dispute with Magic Hat Brewing Company. The dispute began when Magic Hat received calls from people who noticed a similarity between West Sixth’s logo and the logo for Magic Hat’s #9 pale ale. For a while, it appeared that the two sides were on their way to a settlement. However, West Sixth claims that Magic Hat stopped responding to correspondence and recently slapped it with a trademark infringement suit. West Sixth retaliated by launching a social media campaign to get Magic Hat to drop the lawsuit. Magic Hat reacted by accusing West Sixth of carrying out an Internet “smear campaign.” Perhaps a beer summit is in order.
On this day in 1642, the French established a colony at Ville-Marie. It became modern-day Montreal, Canada’s second-largest city. Montreal has become the home of a thriving craft beer culture, and is the site of the 20th Mondial de la Biere, which gets underway May 29.
And now…The Mash!
We begin in Krakow, which has long been famous for its history and culture. It has recently become Poland’s craft beer capital with more than 50 bars specializing in regional microbrews and beers from foreign independents.
There’s at least one thing congressional Democrats and and Republicans can agree on–namely, the BEER Act, a bill that would cut the federal tax for small breweries.
The Odell Brewing Company has brewed a special beer for a butterfly that lives on Colorado’s Front Range and loves hops. Proceeds from the beer will go to scientists studying the rare creature.
Now that Western countries have lifted economic sanctions on Myanmar (a/k/a Burma), brewing giants are planning to enter the country, which has 60 million people and a per capita consumption less than one-tenth of China’s.
Dogfish Head Craft Brewery has yet another way to expose beer drinkers to the arts. It’s teamed up with a San Francisco a cappella group for an evening of classic drinking songs and Dogfish Head beers.
In Michigan, which dominated this year’s Beer City USA voting, the Economic Development Corporation is touting the state’s microbreweries in its “Pure Michigan” tourism commercials.
Finally, a Labrador retriever named Frank lives up to his breed’s reputation by fetching beer for his owner. Man’s best friend indeed.
One hundred and fifty-five years ago today, Washington Atlee Burpee was born. He founded the company known today as Burpee Seeds. Ludwig wants to set the record straight: the seed company is not related to burpless cucumbers.
And now….The Mash!
We begin in Amherst, Ohio, where workers building a storm sewer were surprised to discover what appears to be remnants of a brewery that closed for good in 1894.
The makers of Skol, Brazil’s most popular beer, have come under fire for bringing out a beer-flavored ice cream. Critics fear that the product will tempt children to try beer.
Baseball is back, and Marin Brewing Company is honoring the defending champion San Francisco Giants with a new brew, Orange and Black Congrats.
Ambacht Brewery, a two-room brewhouse in Portland, Oregon, is recycling leftover matzoh to brew Matzobrau, “a darkly-colored wheat ale with a crisp finish” and a 6.5% ABV.
Earlier this year, A-B rolled out Budweiser Black Crown Beer. Industry insiders wonder whether SAB Miller is going to retaliate with “Miller Fortune”.
Brandon Watson of TheDailyMeal.com lists ten beer products he wishes were a joke. They include the fake beer belly, Bongzilla, and beer-dispensing backpacks.
Finally, a word from our sponsor. Actually, sponsors. And not necessarily ours. Mashable.com has videos of the ten funniest beer commercials.
In this ad Carlsberg Group, the makers of Sommersby Cider, pokes fun at how Apple Corporation markets its products: