Anheuser-Busch, whose products have steadily lost market share in recent years, aired a Super Bowl ad titled “Brewed the Hard Way, which made fun of craft beer and the people who enjoy it. The craft beer community wasted no time firing back.
One of the best critiques came from Jim Vorel, Paste magazine’s news editor. He led off by telling his readers that he’d been to the Budweiser Research Pilot Brewery and met the people who work there.
Vorel then opened fire on “Brewed the Hard Way”. A few of his comments:
- “So, what if right after we say it’s not to be fussed over, we IMMEDIATELY trumpet the fact that it’s beechwood aged, something that roughly 1% of our target demographic understands?”
- “Please, if at all possible, try not to taste our beer. If you’re able to disable your gag reflex and just pour it straight down your gullet and into your stomach in one fell swoop while bypassing the taste buds altogether, that would be ideal.”
- “Anheuser is literally mocking the consumers of the COMPANIES THEY NOW OWN. Honestly, how devastating is that for the Elysian brewing team? Your owners think your customers are pretentious hipsters. These are the people who own your business.”
Finally, Vorel notes that the “pumpkin peach beer” A-B made fun of in the ad, and which a company executive called “a fabricated, ludicrous flavor combination,” is being brewed by a company that A-B is in the process of buying. About that he says, “We’re at Irony Defcon 1, people.”
On this day in 1917, Father Edward Flanagan, a Catholic priest in Omaha, opened a home for wayward boys. That home is now a National Historic Landmark; and Boys Town’s slogan, “He ain’t heavy, mister–he’s my brother,” has become part of our popular culture.
And now….The Mash!
We begin in Austin, Texas, where Lance Armstrong quit after one lap during qualifying for the inaugural Beer Mile Championship. Armstrong said he’ll never again run a Beer Mile.
Dave Lieberman of OCWeekly.com got a sales pitch for the “Sonic Foamer,” which creates a 5-millimeter head on your pint of beer. He doesn’t seem the least bit impressed with the product.
Oktoberfest tops the list of Germany’s beer festivals, but it’s not the only one. EscapeHere.com runs down the country’s top ten, some of which are hundreds of years old.
A sealed bottle of Samuel Alsopp’s Arctic Ale sold for $503,300 on eBay. It’s considered the world’s rarest bottle of beer because the the original seller misspelled the name “Allsop’s”.
The Sriracha craze has spread to beer. This month, Rogue Ales will release a limited-edition Rogue Sriracha Hot Stout Beer. Suggested pairings include soup, pasta, pizza, and chow mein.
Last weekend, MillerCoors LLC teamed up with a start-up called Drizly, and offered free home delivery of Miller Lite to customers in four cities.
Finally, David Kluft of JDSupra Business Advisor reviews this year’s beer trademark disputes. Maybe these cases will inspire someone to host a Disputed Beer Festival next year.
On this day in 1918, Czechoslovakia came into existence. Since 1993, after the “Velvet Divorce” from Slovakia, the country is known as the Czech Republic. Different name, but the same great beer.
And now….The Mash!
We begin in New Jersey, the only state that bars amusement games in bars. Lawmakers are considering the “Dave & Busters Bill,” which would repeal the 55-year-old law.
Bad news for microbreweries: beer drinkers in their 20s are gravitating toward craft beer. The number one reason is that this age group is bored with the taste of mass-market brews.
They’ve risen from the dead. Schlitz, Narragansett, and four other “zombie” beers are back from “Pabst purgatory”. Interestingly, three of the six are from Greater Cincinnati.
Not everybody loves session beer. Esquire magazine’s Aaron Goldfarb thinks the idea is dumb. He insists there’s a reason why you don’t see session bourbon or session wine in stores.
Skol’s new Beats Senses beer comes in a deep-blue-colored bottle, and a Brazilian agency decided the best way to advertise it was to film a commercial underwater–which wasn’t easy.
Royal Caribbean’s Quantum of the Seas features the first-ever sea-going gastropub. It will serve a variety of American craft beers, which are still hard to find aboard cruise ships.
Finally, Joe Maddon impressed sportswriters at his first press conference as the Chicago Cubs’ new manager. He held it the The CubbyBear, a ballpark bar, and treated the writers to a shot and a beer.
On this day in 1931, the George Washington Bridge opened to traffic. This double-decker span over the Hudson River connects Manhattan with Fort Lee, New Jersey–a town now famous thanks to “Bridgegate.”
And now….The Mash!
We begin in Kansas City, where Boulevard Brewing Company will kick off its 25th anniversary celebration with the release of a special ale brewed in collaboration with Odell Brewing Company.
Chef David Chang made enemies thanks to a GQ magazine article declaring his hatred of “fancy beer”. Chang contends that craft beer has too intense a flavor to pair with his food.
Two hundred years ago, in London, eight women and children were killed by a flood of beer caused by an explosion at the Henry Meux & Company brewery. The disaster was ruled an “act of God.”
Why not turn your Halloween jack-o-lantern into a beer keg? All you need is a carving knife, a pumpkin carving kit, a Sharpie, a spigot, and beer—which need not be pumpkin beer.
William Bostwick, the Wall Street Journal’s beer critic, has written a book titled The Brewer’s Tale. In her review, Amy Stewart calls Bostwick “the very best sort of literary drinking buddy.”
In Papua New Guinea, which suffers 1.8 million cases of malaria every year, a brewery packs its beer in a box that contains eucalyptus, a natural mosquito repellent.
Finally, should the Great American Beer Festival give medals for best beer puns? CraftBeer.com’s Atalie Rhodes found these doozies on the list of medal winners. Our favorite is “Dubbel Entendre.”
Today is the 25th anniversary of the Loma Prieta earthquake, which killed more than 60 people in the San Francisco Bay Area. Because it occurred minutes before Game 3 of the World Series, it became the first major earthquake to be broadcast on national television.
And now….The Mash!
We begin in Melbourne Beach, Florida, where a house inspired by beer bottles is on the market for $2.95 million. And it’s built to withstand hurricanes.
Louiville mayor Greg Fischer wants beer to join bourbon as a tourist attraction. He’d also like a bourbon-barrel beer festival and the revival of Kentucky common beer.
Are you a beer aficionado? James Grebey of Buzzfeed.com has compiled a list of 21 warning signs. Warning sign #6: You have a very, very deeply held opinion about pumpkin beer.
Now that legal marijuana is gaining momentum, economists are looking at legalization’s effect on the beer industry. Some think higher spending on pot will mean less spending on beer.
The Pretty Things Beer & Ale Project is blowing the whistle on Boston-area bars that take bribes from breweries. The practice is illegal, but violators are rarely punished.
Jason Momoa, who played Khal Drogo in Game of Thrones, wants to brew beer in Detroit. He bought a 100-year-old former General Motors building, part of which will house his own brewery.
Finally, scientists have discovered that fruit flies love brewer’s yeast. A gene in the yeast releases a fruity smell that attracts the flies which, in turn, spread the yeasts to new habitats.
On this day in 1845, the Naval School–later renamed the United States Naval Academy—opened in Annapolis, Maryland, with a class of 50 midshipman students and seven professors. Since then, the entire campus has gained recognition as a National Historic Landmark.
And now….The Mash!
We begin in Australia, where a feral hog stole three six-packs of beer, got snorting drunk, and got into an altercation with a cow. The hog was seen the next morning sleeping off a nasty hangover.
It’s October, which means the pumpkin beers are flowing. If you like them, Playboy magazine has done you a favor. After tasting a slew of them, they’ve ranked America’s best pumpkin beers.
At last week’s Great American Beer Festival, the Brewers Association unveiled its beer and food pairing course. The five-unit course is free of charge, and you can download the course materials.
Watch out for yellow jackets. This is the time of the year when they feast on anything sweet—including your half-finished can of beer. Swallow one, and you’ll be in a world of hurt.
Sometimes distribution can the a bane of craft brewers. On its website, Clown Shoes Brewing tells a horror story about its relationship with its distributor in Georgia.
There’s a YouTube video of Alfred the cat, who appears to be polishing off a beer. Experts caution against serving beer to felines—unless, of course, they’re beer-drinking lions.
Finally, even though beer consumption at this year’s Oktoberfest was down 15 percent from last year’s, everyone had a good time in Munich. The Daily Mail has a photo essay of the festivities.
These rankings come courtesy of Ben Robinson, Andy Kryza, and Matt Lynch of Thrillist.com. Before calling the roll of the states, the authors explain their criteria: “Quantity and quality are both important, but quality’s a bit MORE important. If you’re a small state turning out a disproportionate amount of great beer, it did not go unrecognized. We also gave a boost to states who played a historical role in American beer as we know it today.”
Heading the list is Oregon (”Even the ‘crappy’ breweries by Portland standards would bury most of their peers”), followed by California (”San Diego…the most dominating beer city in world history”), Colorado (”Beer is everywhere. Everywhere is beer”), Michigan (which “some of the best damned breweries in the country”), and Washington (”home to more than 200 breweries, highlighted by greatness”).
We’d be remiss if we didn’t mention the bottom five: Nevada, North Dakota, Rhode Island, West Virginia, and coming in dead last, Mississippi.
On this day in 1698, Tsar Peter I of Russia decided to Westernize his country by imposing a tax on beards for all men except the clergy and peasantry. That tax would have killed Russia’s craft brewing industry, had one existed at the time.
And now….The Mash!
We begin in Texas, whose residents insist that everything is bigger. The Austin Beer Works lived up to that reputation by selling 99-packs of its “Peacemaker Anytime Ale.”
The remains of what appears to be a nearly 300-year-old brewery have been discovered on the campus of William and Mary. It made small beer for the college’s colonial-era faculty and students.
Are beer enthusiasts getting too fixated on ratings? CraftBeer.com’s Chris McClellan, who watched a feeding frenzy ensue when a top-rated beer arrived at a store, thinks they have.
A deconsecrated church, an ex-funeral home, and a military base are among Esquire magazine’s 14 strangest brewery locations in America.
Gizmodo.com’s Karl Smallwood explains why beer is rarely sold in plastic bottles. They contain chemicals that ruin the beer’s taste; and they allow carbon dioxide to escape, making the beer flat.
Archaeologist Alyssa Looyra has re-created a beer from a bottle found near the site of the Atlantic Beer Garden, a 19th-century New York City hangout. It’s “a light summer drink.”
Finally, the Leinenkugel Brewing Company took the high road when it discovered that Kenosha’s Rustic Road Brewing was already using the name “Helles Yeah.” CEO Dick Leinenkugel showed up and bought the name for a few cases of beer, some pizza, and an undisclosed sum of money.
A copy of the 1964 book, The Drinking Man’s Diet, led New York Times food writer Mark Bittman to write a column titled The Drinker’s Manifesto. It’s a response to the inflated warnings about the effects of drinking on one’s health.
The Centers for Disease Control flatly says that drinking too much is “dangerous,” and can “lead to heart disease, breast cancer, sexually transmitted diseases, unintended pregnancy, fetal alcohol spectrum disorders, sudden infant death syndrome, motor-vehicle crashes, and violence.” Bittman responds: “Many of these dangerous effects are indirect and can be mitigated: If you don’t have sex or get into a car after drinking, you can’t possibly get pregnant or in a car accident. (One thing about drinking alcohol, though: It can cause bad judgment.) The more direct ones, like heart disease and breast cancer, have so many risk factors that drinking may perhaps be discounted, especially in moderation. And there’s evidence that drinking ‘the right amount’—which is less than “too much”—can be good for you.”
The CDC also says that excessive alcohol consumption causes 88,000 deaths a year and “costs the economy about $224 billion.” However, Bittman points out that obesity-related illnesses cause somewhere around 112,000 deaths, and cost maybe a trillion dollars—and you don’t see any health warnings on a bottle of Coke.
On this day in 1040, King Duncan I of Scotland was killed in battle against his first cousin and rival Macbeth. Seventeen years later, King Macbeth was killed at the Battle of Lumphanan. The Three Weird Sisters entered the picture 500 years later, courtesy of William Shakespeare.
“Double, double, time and trouble, fire burn”..and now The Mash!
We begin in Dodger Stadium, where Anheuser-Busch InBev will unveil a new beer aimed at Latino beer drinkers. Montejo, from A-B’s Mexican subsidiary, will be released throughout the Southwest.
Beer-fueled violence in college towns is nothing new. In 1884, a beer riot took place in Iowa City after local authorities put two men on trial for violating Iowa’s new prohibition law.
Pete Brown reports that underage drinking has fallen off sharply in Britain. His explanation: parents downing a few at home have made drinking less appealing to their children.
It’s Shark Week, a perfect time for a Narragansett, which has been called “the Forrest Gump of Beers” because of its association with celebrities, artists, sports teams, and politicians.
Blonde ales have acquired a “training-wheels beer” reputation, but Jay Brooks thinks they’re underappreciated. He calls them “light and refreshing” and perfect for a hot August day.
Dan Steinberg of the Washington Post ranked the beer selection at major-league ballparks. Seattle’s Safeco Field has the best selection, while Yankee Stadium has the worst.
Finally, brewpubs aren’t dead after all. An All About Beer story by Brandon Hernandez profiles restaurants that reinvented themselves as brewpubs and experienced an uptick in business afterward.