On this day in 1844, the last two known great auks were killed. These large flightless penguin-like birds, which lived in the North Atlantic, were hunted to extinction because their down was in high demand in Europe.
And on that auk-ward note…The Mash!
We begin in China, where designer Li Rongjun has built an office out of 8,500 empty beer bottles. Rongjun has a degree in construction from the Inner Mongolia University of Science & Technology.
Lagunitas Brewing Company will build a third brewery in Asuza, California. The new plant, with a projected capacity of more than 400,000 barrels a year, is expected to open in early 2017.
Molson’s Beer Fridge will make an appearance at this month’s Pan-American Games in Toronto. The latest edition will dispense a free Molson to those who say “I Am Canadian” in any of 40 languages.
Anita Brown, an artist in Los Angeles, has designed beers for each of the books in the Harry Potter series. They include Pilsner of Azkaban, Amber of Secrets, and Deathly Hops (h/t Jay Brooks).
Queen is the latest rock group to release its own beer. It’s a pilsner that will be called—what else?—Bohemian Rhapsody. The bottle’s design features a crest designed by Freddie Mercury himself while he was in college.
5 Rabbit Cerveceria has pulled a custom-brewed batch of ale from Chicago’s Trump Tower in protest of Donald Trump’s comments about Mexico. 5 Rabbit’s founder, is a native of Costa Rica.
Finally, New Orleans is rarely associated with German culture, but Tchoupitoulas Beer Garden, a year-round, Oktoberfest-inspired beer hall, will open this summer in the city’s Warehouse District.
Seventy years ago today, representatives of 50 countries meeting in San Francisco signed the Charter of the United Nations. The UN’s original five Security Council members were the U.S., Great Britain, France, the Soviet Union, and the Republic of China (Taiwan)–which shows up in this week’s Mash.
And now…The Mash!
We begin in Chicago, where Goose Island Brewing Company is launching a series of beers brewed by its alumni. First up is Greg Hall, who returned 27 years after his first day on the job.
Duquesne Brewing Company is rolling out a beer honoring Joe Paterno. Part of the proceeds from the Vienna-style lager will go to charities chosen by the late coach’s family.
Carlsberg Brewing, with 8 percent of the world beer market, is pitching a line of grooming products to the men who drink its beer. The product line includes shampoo, conditioner, and body lotion.
Beer has been linked to “man boobs”. But even though hops contain phytoestrogen, it’s found in many other foods. The real culprit is calories, not beer itself.
Chestnuts aren’t just for roasting on an open fire. Dennis Fulbright, professor emeritus at Michigan State University, says they make for sweeter, smoother beers—which are also gluten-free.
A Portland, Oregon, a beer hall that opens next month will pay its workers at least $15 an hour, and will enforce a no-tipping policy. Beers, sandwiches, and sausages will cost $6 apiece.
Finally, the Wunderman Taiwan brewery gave a new meaning to starting a “buzz.” It dressed up drones as bees to deliver its new Honey Beer to office workers.
Seventy-five years ago today, Richard and Maurice McDonald opened a fast-food restaurant in San Bernardino, California. Businessman Ray Kroc bought out the brothers’ equity, and turned it into a world-wide franchise operation.
And now…The Mash!
We begin in Greater Detroit, where Griffin Claw Brewing Company has brewed an amber ale for the Detroit Zoo. It hopes to distribute the ale statewide, with part of proceeds going back to the zoo.
Can Belgian beer help you lose weight? Professor Tim Spector of King’s College London contends that it contains bacteria that keeps people slim. Junk food, on the other hand, kills these bacteria.
Many craft beer lovers hold Blue Moon in low regard. However, investment firm executive Charles Sizemore believes the beer is a winner for MillerCoors: it appeals to high-income casual drinkers who want a beer or two after work.
Munich’s Hofbrauhaus is franchising another American location. The latest is a historic dining hall in downtown St. Petersburg, Florida, which will be given the HB look and feel.
In her ad for [redacted] Beer, comedian Amy Schumer unleashed a snark attack on beer commercials. Fair warning: the video in this link is not safe for work.
The next-to-last episode of Mad Men showed Don Draper in an Oklahoma watering hole, listening to veterans telling war stories while drinking Lone Star beer and other adult beverages.
Finally, YouTuber Dave Hax shows you how to turn a box of tall-boy beer bottles into a picnic cooler. Cut open the top of the box to make a lid, pull all of the beer out, line it with a plastic bag, and put the beer back in. Add plenty of ice…and voila!
Eighty-five years ago today, Pluto was officially named. Upon its discovery, Pluto was recognized as the solar system’s ninth planet. However, in 2006 the International Astronomical Union’s formal definition of “planet,” resulted in Pluto’s demotion to dwarf-planet status.
And now….The Mash!
We begin in Wisconsin, where the fifth annual Madison Beer Week kicks off today. Co-founder Jeffrey Glazer talks about the growth of Beer Week and how beer culture has changed in Madison.
If you’re on the Paleo Diet, grain-based beer is off the menu. Scientists say it shouldn’t be. Our ancestors were creative enough to turn both grain and fruit into alcoholic beverages.
Nicolette Wenzell of the Palm Springs Historical Society takes us back to the 1950s, when the El Mirador Hotel hosted a weekly Bavarian Night. The event became so popular that local stores stocked lederhosen and felt hats.
Anti-alcohol groups are criticizing Ben & Jerry’s for getting into the beer business. The ice-cream maker is collaborating with New Belgium Brewing Company to make Salted Caramel Brownie Brown Ale, to be released this fall.
Paste magazine assembled a panel of experts to rank 39 American wheat beers. The overall winner was Allagash White.
Notable NBA draft bust Darko Milicic has embarked on a new career in the world of kickboxing. He’s also perfected the art of chugging a beer with no hands.
Finally, the owners of Scottish brewery Brewdog have big plans. They hope to expand their brewery, and add a distillery and a hotel to the operation. Also on the drawing board: opening 15 to 20 Brewdog bars across the U.K.
Have you ever seen a bearded guy dressed as monk at a beer festival? Chances are, his name is Woody Chandler, a noted beer and whisky writer.
The folks at All About Beer magazine persuaded Chandler to write the Ten Commandments for Drinking at a Bar. We suspect Chandler didn’t require much persuasion, as he loves to write (often in Biblical verse) and says he’s “routinely nonplussed by the lack of bar etiquette demonstrated by modern imbibers.”
The commandments include the obvious (don’t talk politics in a loud voice, and don’t get into fights); what should be obvious (don’t wave your hands to get the bartender’s attention); and what you might unwittingly violate after a few drinks (keep your hands on your side of the bar, don’t tear bar mats into confetti).
Chandler also advises you to learn bar lingo, including these three terms: flagged, which means you’ve been cut off and asked to finish up and leave; 86’d, which means you’ve been flagged and failed to leave soon enough; and blackballed, which means you’ve done something so egregious that you’re never allowed back under penalty of trespass. Needless to say, you should avoid these at all cost.
In the current All About Beer, historian Tom Aciatelli takes us back to 1986, when recently-laid-off geologist John Hickenlooper drove to Berkeley, California, to visit his brother. The two paid a visit to Triple Rock Brewery and Alehouse, and Hickenlooper realized what his next career would be.
Two years later, Hickenlooper and his partners opened Wynkoop Brewing Company in what was then a gritty section of Denver.
A quarter century ago, brewpubs outnumbered microbreweries by a substantial margin (the opposite is true today). Brewpub owners faced serious challenges, including finding the money to get started, overcoming Depression-era liquor laws, and persuading customers to pay more for a product they were not familiar with.
Hickenlooper was a notable success in his industry. He started or invested in 11 brewpubs. Later, he embarked on yet another career, that of a public official. He got elected mayor of Denver, and is now governor of Colorado. When he first took office in 2011, he made sure the craft beer flowed at his inaugural party.
Charlie Papazian, who writes about beer on Examiner.com, resurrected a 1982 article from Zymurgy magazine about early efforts to legalize brewpubs. It was written by Tom Burns, then at the Boulder Brewing Company. Burns moved to Michigan, where he fought to change that state’s restrictive laws. Unfortunately, Burns passed away before Michigan became the “The Great Beer State” with more than 150 microbreweries and brewpubs.
At the heart of Burns’ article is America’s three-tier distribution system. He conceded that legislators had reasons to ban “tied houses”—they didn’t want breweries to monopolize the retail market—but argued that the laws were so inflexible they made impossible for a small brewery to sell its beer at retail.
Burns, who was an attorney, urged the craft-brewing community to lobby state legislators. He argued for a narrow exception to the three-tier system—allowing breweries to sell their product, on premises, at retail–and offered some useful talking points. Brewpubs are local businesses, which hire local people. They counter the trend toward industry concentration. They help preserve traditional beer styles, and led to the creation of new ones. And they encourage the consumption of beer, a beverage of moderation.
The strategy worked. A generation later, brewpubs are legal in all 50 states.
On this day in 1919, the 18th Amendment, which ushered in national Prohibition, became part of the U.S. Constitution. The 14-year-long ban on “intoxicating” beverages, which meant anything with more than 0.5 percent alcohol, had a profound effect on the United States—an effect that persists to this day.
And now….The Mash!
We begin in Rhode Island—one of two states that didn’t ratify the 18th Amendment—where Narragansett Beer has launched a four-beer series honoring H.P. Lovecraft, the master of horror fiction who lived in Providence.
In the San Francisco Bay area, the latest trend is “activity bars”, which offer giant basketball Plinko games, oversize Jenga sets, and bowling alleys along with local craft beers.
According to CBS MoneyWatch’s Kim Peterson, plunging gas prices is good news for breweries. The average motorist stands to save $700 this year, some of which might be spent on beer.
Newcastle Brown Ale is back at it, sponsoring a Super Bowl “ambush ad” and inviting other non-“official” brands to join in. Last year’s ad featured an extended rant by actress Anna Kendrick.
Caveat emptor. Fortune magazine’s Brad Tuttle names five “imported” beers that are brewed in the United States: Kirin, Beck’s, Foster’s, Killian’s, and—believe it or not—Red Stripe.
Pennsylvania’s Snitz Creek Brewery is incorporating a local specialty—Lebanon bologna—into one of its beers. Snitz Creek has also brewed beers using local pretzels and opera fudge.
Finally, Anheuser-Busch offers another reason not to over-indulge. In this year’s “Up for Whatever” Super Bowl ad, a Bud Light drinker gets pulled into a life-size Pac-Man game after a night out. Imagine running from Blinky, Pinky, Inky, and Clyde while fighting a hangover.
On this day in 1974, President Richard Nixon signed a bill lowering the maximum speed limit to 55 miles per hour in order to conserve gasoline during the OPEC embargo. The unpopular “double nickel” stayed on the books for more than 20 years.
And now….The Mash!
We begin in Hawaii, where Kona Brewing is celebrating its 21st birthday by releasing a series of Hawaii-only beers. First in Kona’s Makana series is Aina Brown Ale, brewed with taro root.
New York City’s two largest beer distributors plan to merge. The merger threatens the existence of the city’s 13,000 bodegas, which are small, mostly minority-owned convenience stores.
Craft beer is gaining ground in South Korea thanks to new laws. For years, the country’s beer market has been dominated by two large brewing companies.
A blog post by Bryan Roth delves into the economics of beer-buying decisions. Roth wonders whether price will become a bigger factor in what craft beer drinkers buy.
Outside the United States, non-alcoholic beers are growing in popularity. Reasons include anti-alcohol laws in Muslim countries, fear of a DUI arrest, and better-tasting products.
Is your local beer bar serious about beer? Thrillist’s Dan Gentile tells you what to look for. For example, bubbles on the side of your glass means the glass is dirty.
Finally, Argentina’s Andes Brewery offers a a “Message in a Bottle”. Andes bottles are imprinted with QR codes which, together with a mobile app, allow a person to record a video and assign it to a specific bottle. The recipient scans the QR code and plays the video back.
During the late 1800s, German immigrants brought the tradition of beer gardens to America. The Germans viewed beer gardens as socially beneficial; they allowed all ages and classes to come together, and drunkenness and belligerence were verboten. However, mixing children and alcohol gave temperance advocates one more reason to lobby for Prohibition. When alcohol was re-legalized, male-dominated bars were far more common than beer gardens.
But family-friendly beer gardens are making a comeback. Many states allow chaperoned minors in bars, and some establishments are even offering play group and birthday party packages. Moms with children represent a business opportunity, because they come in during working hours when business is slow.
However, some adults resent the presence, and have complained—often vociferously. One beer garden proprietor, who sides with the parents, thinks the complainers suffer from the Kid Multiplier Effect: they perceive the presence of ten kids for every one actual kid they see.