The Heyday of Genny Cream Ale

Fifty years ago, there were Americans who drank ale, and there were breweries that catered to their thirst for that style. For a while, the top-selling ale in the U.S. was Genesee Cream Ale. Rochester New York-based Genessee Brewery introduced it in 1960 as a middle ground between two other “Genny” products: Dickens Dry Ale, which proved too dry for most beer drinkers; and the more-robust 12 Horse Ale.

At one point, Genny Cream Ale accounted for one-third of the brewery’s production, about 1 million barrels in all–quite an accomplishment for a brand distributed almost exclusively in the Northeast. Before it faded, Genny Cream Ale set the standard for cream ale, which is one of the few beer styles that originated in the United States.

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