Here Comes Zero IBU IPA. Seriously.

It sounds like a contradiction in terms, but Richmond, Virginia-based The Veil Brewing Company has released a zero-IBU India pale ale. It’s called IdontwanttoBU, and it’s brewed with Citra and Mosaic hops.

International Bittering Units measures the concentration of isohumulones, a bittering compound, in beer. Because isohumulone is created when the alpha acids in hops break down during the boil, “zero IBU” IPAs are designed around the concept that hops added post-boil don’t count toward IBU measurement.

Several other breweries are releasing their own zero-IBU IPAs, and there is talk of the brewing community eventually recognizing them as a new beer style.

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