Energy Drink Maker Challenges Vermont Micro's Use of "Monster"

Rock Art Brewery, a micro located in Vermont’s Northeast Kingdom, is facing a trademark suit over its use of “Vermonster” for one of its beers. Hansen Beverage Company, the maker of Monster energy drinks, contends that “Vermonster” would dilute the “Monster” trademark and has demanded that Rock Art stop using the name.

Rock Art isn’t the first brewery to be on the receiving end of a cease-and-desist letter over the use of a beer name. Some years ago Bell’s Brewery, Inc., changed “Solsun” to “Oberon” after the Mexican brewer of “Sol” beer threatened to take Bell’s to court.

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