A century ago today, George Herman “Babe” Ruth made his major-league debut. Starting on the mound for the Boston Red Sox, he defeated Cleveland, 4-3. By 1919, Ruth was moved to the outfield so he—and his potent bat—could be in the lineup every day. And the rest, as they say, is history.
And now….The Mash!
We begin in Lewes, Delaware, where Dogfish Head Artisan Ales has opened a beer-themed motel. The Dogfish Inn offers beer-infused soaps, logo glassware, and pickles for snacking.
Fans attending next Tuesday’s All-Star Game in Minneapolis can buy self-serve beer. New Draft-Serv machines will offer a choice not only of brands but also the number of ounces in a pour.
Moody Tongue Brewing, a brand-new micro in Chicago, offers a beer made with rare black truffles. A 22-ounce bottle of the 5-percent lager carries a hefty retail price of $120.
Fast Company magazine caught up with Jill Vaughn, head brewmaster at Anheuser-Busch’s Research Pilot Brewery. She’s experimented with offbeat ingredients ranging from pretzels to ghost peppers.
Entrepreneur Steve Young has developed beer’s answer to Keurig. His Synek draft system uses cartridges of concentrated beer which, when refrigerated, keep for 30 days.
Brewbound magazine caught up with Russian River Brewing Company’s owner Vinnie Cilurzo, who talked about Pliny the Elder, quality control, and possible future expansion of the brewery.
Finally, cue up the “final gravity” puns. Amateur rocketeers in Portland, Oregon, will launch a full keg of beer to an altitude of 20,000 feet. Their beer of choice? A pale ale from Portland’s Burnside Brewery.
The craft beer community is—excuse the pun—all atwitter—over a Bloomberg Businessweek article, “The Slow, Watery Death of Light Beer in America”. Devin Leonard, who wrote it, observed that with national-brand beers like Budweiser “in terminal decline” in America, light beers from the same brewers will inevitably follow them.
That’s not only happening, Leonard says, but it’s happening even faster than expected. Light-beer sales in the U.S. fell by 3.5 percent in 2013, and it’s expected that sales will fall to a ten-year low next year. The last year light-beer sales increased was 2009, thanks to the introduction of Bud Light Platinum—which itself suffered a steep drop in sales afterward.
An Anheuser-Busch InBev spokesman, quoted in Leonard’s article, believes his company will weather the storm by rolling out—and aggressively promoting—products such as Bud Light Lime Straw-Ber-Rita. Whether they can compete with craft beer, imports, and newcomers such as cider, remains to be seen.
Jeff Alworth, who blogs at Beervana, passed along what he called “an alarming report” from 47 Hops about the supply and cost of hops in the near future.
Given 10-20 percent annual growth in craft-beer production, 47 Hops estimates that the hops industry needs to invest between $500 million and $1 billion in new capacity over the next five years. However, the price of hops would have to double to give hop growers an incentive to add the needed capacity.
Alworth points out that 47 Hops is a hop dealer, and “they seem inevitably to come to a conclusion that supports their business model–get a contract now!” Nevertheless, he thinks its warning should be taken seriously.
On this day in 1802, the U.S. Military Academy opened at West Point, New York. Its alumni include two U.S. Presidents, U.S. Grant and Dwight D. Eisenhower; Confederate President Jefferson Davis, numerous famous generals, and 74 Medal of Honor recipients.
And now….The Mash!
We begin in South Africa, where Garagista Beer Company has declared war on hipsters, which it accuses of giving craft beer a bad image. The brewery’s slogan is “All Beer. No Bullshit.”
Narragansett Brewing Company is bringing back the can from the scene in Jaws where Captain Quint tried to intimidate Matt Hooper by crushing a can of ‘Gansett he’d just finished.
Brennan Gleason, a designer from British Columbia, put his resume on a 4-pack of his home-brewed blonde beer, which he called “Resum-Ale.” And yes, it got him hired.
Radler, the German word for bicyclist, is a popular summer drink in Germany. It’s a mixture of beer and lemonade, and it’s becoming more popular in America.
Don’t expect MolsonCoors to acquire any American craft breweries. Peter Swinburn, the company’s CEO, says they’re “massively overvalued” and predicts a shakeout in the sector.
Before you hit the road this summer, check out Thrillist’s America’s 33 best beer bars. To whet your appetite, there’s a photo and a description of each establishment.
Finally, historian William Hogeland explains “brewer-patriot” Samuel Adams’s role in making the Declaration of Independence a reality. Adams hasn’t gotten much credit because he burned his papers lest people find out what he’d been up to.
Your political beliefs probably influence your beer preferences. Researchers have found that residents of counties that vote heavily Republican and/or have a high percentage of church-goers tend to buy established brands rather than generics or new products. Conservatives are less comfortable with uncertainty, and one purpose of branding is to reduce uncertainty and simplify decision-making. Thus conservatives seem to like domestic beers more than imports such as Guinness or Heineken. They might also have mentioned Coors, for many years run by Joseph Coors, who gave generously to conservative causes.
On this day in 1888, Antoinette Perry was born in Denver. She was a co-founder and head of the American Theatre Wing, which operated the Stage Door Canteens during World War II. The Tony Awards, which honor outstanding achievement in theater, are named for her.
And now….The Mash!
We begin in Bavaria, where several villages brew beer communally. The unfiltered lager, Zoigl, is served on a rotating schedule at local pubs; and it is also enjoyed communally.
Good news and bad news for British Columbia beer drinkers. Bars can now offer happy specials, but the province’s new minimum pricing requirement might make happy hour beer more expensive.
After golfer Michelle Wie won the U.S. Women’s Open, she celebrated in style, treating herself and her friends to beer out of the championship trophy—which, by the way, holds 21-1/2 brews.
Yuengling, August Schell, and Narragansett are “craft beers” thanks to the Brewers Association’s decision to allow adjuncts and to raise the production ceiling to 6 million barrels per year.
Indiana’s law barring the sale of cold beer at convenience stores was held constitutional by a federal judge, who concluded that the it was rationally related to the state’s liquor-control policy.
Molson’s Canadian Beer Fridge is back. This time, Canadians will have to demonstrate the ability to sing their country’s national anthem, “O Canada,” in order to get a free cold one.
Finally, beer blogger Danny Spears chugged a 25-year-old beer brewed to honor the Cincinnati Bengals’ appearance in Super Bowl XXIII. Spears’s verdict: “The beer was much worse than expected. Actually, it was terrible.”
There’s been a running debate as to whether Boston Beer Company, the makers of Samuel Adams, is too big to be considered a craft brewery. The debate usually centers around Boston Beer’s production, which recently topped 2 million.
Some, however, contend that Boston Beer has lost the pioneering spirit that characterizes craft beer. Eno Sarris, a baseball statistician, is one of them, and he claims to have the numbers to back up his contention.
Sarris’s exhibit A is Rebel IPA. According to Untappd, it’s gotten an average score of 3.0. In baseball stats lingo, Rebel IPA is below “replacement level,” which means that an Untapped user would be more satisfied with an IPA chosen at random. Sarris adds that mediocre ratings aren’t limited to Rebel IPA. In terms of Beers Above Replacment, Samuel Adams ranks 571st out of 2,673 breweries listed on Untappd.
Sarris’s conclusion about Samuel Adams? “It started a craft beer revolution, and then craft beer’s evolution passed it by.” And the debate continues.
Today is the 800th anniversary of the granting of a royal charter to the University of Oxford. Alumni include 26 British Prime Ministers, including current PM David Cameron; many foreign heads of state, including President Bill Clinton, a Rhodes Scholar; and 27 Nobel laureates.
And now….The Mash!
We begin in Kalamazoo where, for $19, you can take part in a craft beer walking tour. Participants will meet brewery staff; learn about the city’s brewing history; and, of course, sample some beer.
Anheuser-Busch and MillerCoors will post their beers’ ingredients online. This comes after a blogger called “the Food Babe” claimed that some beers contained high-fructose corn syrup and other additives.
Brian Dunn, the founder of Great Divide Brewing Company, sat down with Eater magazine and talked about his 20 years in Denver, what urban brewing is like, and the whereabouts of the Yeti.
Move over, bacon beer. The latest food-in-your-beer trend is peanut butter and jelly. Florida’s Funky Buddha Brewery offers a PB&J beer called “No Crusts.”
Purists think beer has no place in a yogic lifestyle, but yoga classes are popping up in breweries. Post-practice beer makes made yoga more social, and persuades men to take it up.
When you travel abroad, what do you get when you ask for “one beer, please”? Not only will the brand and style depend on the country you’re in, but so will the size of your serving.
Finally, any in the beer community maintain that brewing is an art form. Don Tse, writing in All About Beer magazine, agrees. His article explores the close relationship between fine beer and fine art.
Had The Beer Festival Calendar existed in 1982, the listing for the first Great American Beer Festival might have looked like this:
4: Great American Beer Festival, Boulder, CO
The American Homebrewers Association presents the inaugural Great American Beer Festival, which will take place at the Hilton Harvest House in Boulder. This afternoon/evening event will feature more than 45 beers from around two dozen American craft breweries.
Of course, there wouldn’t have been a Beer Festival Calendar or a GABF website back then, because the World Wide Web wouldn’t be invented for another decade. And the term “craft beer,” if it existed at all, wasn’t in general circulation.
For the record, the first GABF drew 850 attendees. One of them was Michael Jackson, The Beer Hunter. Legend has it that when AHA co-founder Charlie Papazian told him about his plan to stage a festival, Jackson famoulsy replied, “That’s a great idea, Charlie. Only what will you serve for beer?”