AB-InBev

The Friday Mash (Valley of Death Edition)

On this day in 1854, during the Battle of Balaclava in the Crimean War, a command blunder sent a British light cavalry force on a frontal assault into a Russian artillery battery. The attack, which resulted in heavy casualties for the British, was immortalized in Alfred, Lord Tennyson’s poem “The Charge of the Light Brigade.”

And now….The Mash!

We begin in Fort Worth, Texas, where the Shake n’ Bake Bacon Brew will make its debut next weekend at the AAA Texas 500 NASCAR race. It’s a bacon-infused beer milkshake.

Miami resident Francisco Rene Marty has filed a class-action lawsuit against AB InBev. Marty alleges that AB deceives customers by representing that Beck’s beer is still brewed in Germany.

The Beer Game is an orientation tradition at MIT’s Sloan School of Business. Players aren’t served beer, but the game teaches them about the non-linear complexities of supply chains.

SteadyServ Technologies has attracted $6.5 million in capital to develop the iKeg, a device that monitors how much beer is left in a keg and warns when it’s is about to run dry.

For the past three years, Arizona resident Evo Terra has celebrated Oktoberfest by going on a beer and sausages diet. Terra loses 14 pounds, and his cholesterol level drops by one-third.

Wynkoop Brewery’s brewers Bess Dougherty and Andy Brown explain how blue gummi bears became an ingredient and what a Rolling Stones song has to do with an English brown ale.

Finally, brewers in Antwerp have revived a beer style that disappeared during World War I. It’s Seef beer (pronounced like “safe”), “a white beer that foamed like Champagne, and went to the head like port.”

Beer…By the Numbers

  • Days until Founders Brewing Company releases Kentucky Breakfast Stout at its tap room: 28.
  • What Founders charges for a 12-pack of KBS: $62 (includes the $5 charge for a release ticket).
  • Highest reported bid on eBay for a release ticket: over $500.
  • Beer brands owned by AB InBev and SABMiller: 210.
  • Countries in which those brands are headquartered: 42.
  • Number of monks at St. Sixtus Abbey in Vleteren, Belgium: 21.
  • St. Sixtus’s annual production of Westvleteren 12: about 4,200 barrels.
  • Price of a six-pack of Westvleteren at the abbey: $27 U.S.
  • Percent of Myanmar’s males who call themselves “drinkers”: 50.
  • Percent who say they have five or more drinks daily: 25.
  • Germany’s beer consumption last year: 82.3 million barrels.
  • Percent of that beer that was served with cola and juice: 4.5.
  • Estimated cost of the Michigan Brewers Guild’s Winter Beer Festival: $175,000.
  • Cost of the beer itself: $90,000.
  • The Guild’s profit margin on the festival: 30 percent.
  • Belgian Beer Cafes Invade the U.S.

    A Belgian company plans to open “Belgian Beer Cafes”, establishments with the look and feel of a 1920s Belgian beer cafe, in ten American cities. However, the idea has drawn criticism. That’s because the Belgian company is AB-InBev, the world’s largest brewer.

    Some Belgians are afraid that InBev is so big that it will harm the reputation of Belgian beer. Others, like microbrewery owner Yvan De Baets, see the cafes as the 21st-century version of faux-Irish pubs that have sprung up around the world. De Baets insists that a Belgian beer cafe can’t be built in five minutes, adding that “It’s generations of owners and customers that build the place, and then give a soul to it.”

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