Twenty-five years ago today, South Africans voted overwhelmingly to end the practice of racial segregation called apartheid. The vote followed President F.W. de Klerk’s lifting of the ban on opposition parties and his release of Nelson Mandela after 27 years’ imprisonment.
And now….The Mash!
We begin near Dublin, where, if you have $29.5 million, you can be the new owner of the Guinness Beer Castle. The castle, aka Luggala, has 27 bedrooms and 18 full baths and sits on 5,000 acres of green rolling hills.
Two California drinkers have sued the maker of Kona Brewing Company’s beers. They allege that Kona falsely represented that the beers are brewed in Hawaii, when in fact they’re brewed on the mainland.
If you’re a golfer, this product is for you. “Big Beertha” looks like a driver, but functions as “the original golf beer bong”. It holds 12 ounces of liquid whose consumption can be viewed by onlookers through its clear acrylic shaft.
The Kansas City Royals have named Boulevard Brewing Company the first-ever craft beer partner of a major-league baseball team. Boulevard has been sold at Royals’ games for more than 20 years.
Last weekend at SXSW, Anheuser-Busch announced its “Bud on Mars” project. Challenges on the Red Planet include low gravity, lack of water, not enough sunlight to grow hops, and humans’ diminished sense of taste.
Shares in Japan’s big breweries could get a boost if the government follows through on revising the beer excise tax, which is based malt content. The result has been a flood of beers heavy with adjuncts like peas and soybeans.
Finally, Belgian scientists recently discovered the Trappist-1 system of possibly-habitable Earth-size planets some 40 light-years from Earth. They named the planets after monastic Trappist beers such as Rochefort, Orval, and Westvleteren.
On this day in 1886, pharmacist John Pemberton first sold a carbonated beverage named “Coca-Cola” as a patent medicine. Pemberton, a wounded Confederate veteran who became addicted to morphine, developed the beverage as a non-opium alternative.
And now…The Mash!
We begin in Rochester, New York, where North American Breweries is putting Genesee beer, Genesee Cream Ale, and Genesee Ice in retro bottles. The packaging hearkens back to the 1960s, the heyday of the “Genny” brand.
Sad news from North Carolina. Dustin Canestorp, a 20-year veteran of the Marine Corps, has closed his Beer Army Combat Brewery. He blames state franchise laws that effectively tie a brewery to a distributor for life.
Executives of the nation’s big breweries are getting worried about the amount of discounting going on. The beers you’re most likely to find on sale include Bud Light, Budweiser, and Shock Top.
Craft beer has been susceptible to “the next big thing” mentality. According to Allen Park of Paste magazine, trends that “have more than overstayed their welcome” include waxing bottles, session IPAs, and adjuncts.
Craft brewers are scrambling to comply with a little-known provision of the Affordable Care Act, aka “Obamacare,” which requires breweries and restaurants to disclose nutritional information, including the caloric content of their beers.
City officials aim to make Toronto the world’s craft beer capital. Measures include creating a craft brewery culinary trail and lowering regulatory barriers to brewery start-ups.
Finally, a growing number of craft breweries are making their recipes available to the public. Some, such as Russian River Brewing Company and Rogue Ales, are working with supply shops to develop kits for homebrewed versions of their beers.
Chris Lohring, the brewer at Notch Brewing in Massachusetts, would like a few words with purists who have made corn “the most vilified grain in all of American brewing.” In defending corn, Lohring takes aim at two myths about it.
The first myth is that corn–along with another hated adjunct, rice–was added to beer to make it bland. Actually, it was the other way around: big brewers made bland beer because they thought consumers wanted it; corn was “just along for the ride.” Lohring adds that 19th century German brewers used adjuncts out of necessity. North American six-row barley produced a hazier and more tannic beer than the two-row variety grown in Europe. Corn and rice allowed them to produce a smoother, brighter beer that also appealed to the American palate.
The other myth with corn is that brewers use it to cut costs. That wasn’t the case for German brewers who first used it, and isn’t the case for his brewery–especially because it entails additional steps during brew day that drives up the overall labor cost.
Lohring adds that many craft brewers use corn to “dry out” big, malty beers such as double IPAs and Belgian beers. Why, then, is corn unacceptable in brewing pale lagers? In his brewing career, he discovered that corn made “entry-level” lagers dryer and sweeter-tasting. Now he’s using high-quality corn to make The Mule, the latest in his brewery’s line of session-strength beers.