On this day in 1885, Clark W. Bryan founded Good Housekeeping magazine. Famous writers who have contributed to it include Somerset Maugham, Edna St. Vincent Millay, Frances Parkinson Keyes, A.J. Cronin, Virginia Woolf, and Evelyn Waugh.
And now…The Mash!
We begin in New Brunswick, Canada, where a Budweiser blimp went rogue. The blimp, which broke loose at a hockey promotion in St. John, wound up in a wooded area northeast of the city.
Authorities in Siberia are investigating a brewery that put images of Soviet World War II heroes on beer cans. Some veterans think the brewery is exploiting the heroes for profit.
Illegal 20 years ago, microbreweries are flourishing in Japan. Ingrid Williams of the New York Times visits several in Osaka, the nation’s unofficial culinary capital.
Meet the Roger Bannister of beer running. James Neilsen ran the Beer Mile in 4:57. A Beer mile contestant must consume a 12-ounce portion of beer every 400-meter lap.
Ty Burrell, who plays the bumbling dad on the TV sitcom “Modern Family,” has opened The Beer Bar, a restaurant and beer garden in Salt Lake City. Its signature dish will be the Reuben brat.
Forget about using Bitcoins to buy beer in Ohio. The Department of Public Safety has concluded they’re too volatile. That, and they aren’t recognized as legal currency.
Boston Beer Company CEO Jim Koch reveals his secret for not getting drunk. Before drinking, he downs one teaspoonful of Fleischmann’s yeast for every beer he intends to consume.
Thirty-eight years ago today, Saturday Night Live debuted. The host was George Carlin, and the guests included Andy Kaufman, Janis Ian, and Billy Preston. The show has aired more than 700 episodes, and many of its alumni have gained fame in film, in television, and as writers.
And now…the Mash!
We begin in Hudson, Wisconsin, which has become a popular beer-run destination for Twin Cities residents. The attraction? Beers that aren’t distributed in Minnesota.
Entrepreneurs have raised $100,000 on Kickstarter to manufacture beer-brewing robots. The Brewbot, controlled from an iPhone and compatible with a kegerator, will cost around $3,200.
All aboard! The Sacramento River Train, which runs between West Sacramento and Woodland, California, offers three-hour-long beer tours with beer from local breweries.
A bill in the Michigan legislature would require bars that advertise “pints” to serve 16 ounces of beer. Some bar owners fear that they’ll have to buy new glassware to comply with the law.
In Portland, Oregon, 12 bottles of “Dave” sold for $2,000 each at the Hair of the Dog Brewery. These rare bottle, which date back to 1999, are the world’s most expensive and, according to brewer Alan Sprints, have aged well.
Michal Bodzianowski, a sixth-grader from Colorado, will be the first person to experiment with brewing in space. His class has designed a beer-in-microgravity experiment for the International Space Station.
Finally, if you’re in Denver for the Great American Beer Festival, look for The Beerliner. The 1974 refurbished bus, equipped with beer taps and a commercial kitchen, belongs to the North by Northwest brewpub in Austin, Texas.
The 27th Amendment bars Congress from giving itself a mid-term pay raise. It was added to the Constitution after Michigan became the 38th state to give it the thumbs-up on this day in 1992.
If today is your payday, we hope you’re celebrating it with friends…and a pint of good beer.
And now…the Mash!
Barm, who blogs at I Might Have a Beer, broadened his knowledge of Real Ale by volunteering at a CAMRA beer festival.
Bad enough that rainy weather brings out mosquitoes. Now we learn that the little pests are attracted to the skin of beer drinkers.
From the Department of Minimalist Art: The 100th entry in the Brookston Beer Bulletin’s beer advertisement series is Budweiser Budvar’s classic “barley, hops, water, yeast” ads. Worth a look.
In case you missed it, Tuesday was Star Wars Day. To celebrate, Stephen Rich at Definitive Ale matched Star Wars characters with beer. It goes without saying that Darth Vader’s beverage was Three Floyds Dark Lord Russian Imperial Stout.
The Stone Brewing Company took another step toward building a brewery in Europe. It issued what brewery officials calls the most arrogant RFP ever.
Crime might not pay, but sometimes it entertains. Noah Davis of Draft magazine has compiled a series of stories about beer criminals. Even for criminals, these guys are incredibly stupid.
Think your local beer laws are crazy? Try running a brewery in Pakistan. Rawalpindi’s Murree Brewery has managed to survive in this tough environment for 150 years.
Finally, tomorrow is National Homebrew Day. The American Homebrewers Association is celebrating with its annual Big Brew event.
Jay Brooks, who blogs at the Brookston Beer Bulletin, has run across some video from 1967 which features Fred Flintstone and Barney Rubble drinking Busch Bavarian Beer. You can watch them here and here.
We can’t say we’re surprised. We’re old enough to remember Fred and Barney smoking Winstons.
Just imagine the reaction if any of these commercials aired today.
Some years ago, we stopped at the Maumee Bay Brewing Company in Toledo and wandered through its extensive breweriana collection. In one corner of the bar area was a display of beer advertisements that appeared in magazines back in our fathers’ and grandfathers’ beer-drinking days. Some of those ads were classics of their genre, and Jay Brooks obviously agrees. Jay’s been running a series devoted to them on his blog, the Brookston Beer Bulletin.
The latest in his series–number 19, if you’re keeping score at home–is a Budweiser ad from 1937. It depicts an exotic-looking fortune teller, gazing into a crystal ball…maybe it’s better if you take a look for yourself. A picture is worth a thousand words. And while you’re there, take a look at earlier entries in Jay’s “Beer in Ads” series. It’ll be time well spent.
Paul just had to include this one: the Brookston Beer Bulletin has compiled a list of the Top Ten Beer Slogans. Topping the list: the Schaefer jingle. Back in the day, every sports fan within a 50-mile radius of Manhattan knew it by heart, and tuned in to “another major event in your Schaefer circle of sports.”
Today, Jay Brooks, the publisher of the Bulletin, provides us with a bonus post: a 1950s-vintage, 78-rpm medley of the Carling Black Label jingle with different arrangements of “Take Me Out to the Ball Game”–a song, by the way, that was written in 1908 by two men who had never seen a game in person.