August Schell Brewing Company

The Friday Mash (United Artists Edition)

On this day in 1919, five individuals formed United Artists. They included four Hollywood notables—Mary Pickford, Charlie Chaplin, Douglas Fairbanks, and D.W. Griffith—along with attorney/statesman William Gibbs McAdoo, who later represented California in the U.S. Senate.

And now….The Mash!

We begin in Norcia, Italy, the birthplace of St. Benedict. The town’s ancient monastery is selling its beer to American consumer, who can also download the monks’ Gregorian chants to accompany the beer.

Attendees at this year’s Belgium Comes to Cooperstown festival, held at Ommegang Brewing, will be able to immerse themselves in Bill Murray’s best-known movies and characters.

The historic Grain Belt Beer sign in Minneapolis is getting a new lease on life. August Schell Brewing Company, which owns the Grain Belt brand, has bought the sign and hopes to re-light it next year.

Meet the “Nitrogenator”. It’s the carbon dioxide-dispensing “widget” that Boston Beer Company uses for its new nitro-conditioned beer series. The Nitrogenator is manufactured by Ball Corporation.

One of Budweiser’s ads for Super Bowl 50 features Dame Helen Mirren who, before eating a hamburger and fries washed down by a Bud, gives would-be drunk drivers a proper British scolding.

The wave of craft brewery takeovers has prompted a movement to scrap the phrase “craft beer” and use a new term, “indie beer”, to describe small breweries that are truly independent.

Finally, Thrillist’s Ezra Johnson-Greenough shows how to spot a fake “beer bar”. Warning signs include serving all imports in small glasses, carrying an all-nanobrewery selection, and serving all wheat beers with a slice of lemon.

How Craft Beer Became “Craft”

Q. Who invented the term “craft beer”?

A. According to beer writer Stan Hieronymus, Vince Cottone, a beer columnist for the Seattle Post-Intelligencer, first used the phrases “craft-brewing scene,” “craft brewery,” and “craft brewing” in the manner they’re thought of today. Cottone’s readers knew what he was talking about, but it took a while for the phrase “craft beer” to establish itself.

Charlie Papazian, the founder of the Association of Brewers, first defined “craft brewery” in New Brewer magazine in 1987. Since then, the craft-brewing industry has established three criteria: small (annual production of 6 million barrels or less; independent (less than 25 percent owned by a non-craft brewer; and traditional (flavored malt beverages aren’t “beers”).

That definition didn’t exactly settle the matter. Some in the industry point out that large companies employ craftspeople to brew their beer, and that well-known craft brands are becoming increasingly industrialized. Others find the term “craft beer” rather meaningless.

There’s the even bigger debate over what “craft beer” is. The industry doesn’t define it, but recently pointed the accusing finger at several beers—Blue Moon and Shock Top in particular—as craft beer impostors.

Some enthusiasts have even higher standards. Jace Marti, the brewmaster at August Schell Brewing Company, told Hieronymus that an attendee at last year’s World Beer Cup refused to taste his beers, which had won two medals. The attendee told him, “You shouldn’t be here. It’s adjunct beer”.

The Friday Mash (Winter’s Tale Edition)

Winter is here! The southern solstice occurred at 11:12 am Greenwich Mean Time. Both ancient and modern cultures have marked the first day of winter, and the lengthening days that follow it, with rituals and celebrations–and the liberal consumption of beer.

And now….The Mash!

We begin in Nashville, where country singer Thomas Rhett has stirred up a hornets’ nest with his new single, “Beer With Jesus.” It stands at number 21 on the country charts.

The British Columbia Human Rights Tribunal will hear a complaint against Earls Restaurants, which serve Albino Rhino beer. Earls says the name is derived from an animal, not people suffering from albinism.

Why did St. Sixtus monastery allow Westvleteren 12 to be sold in the United States? The monastery needed a new roof, and the monks knew American beer geeks would pay big bucks for their ale.

One of the beer world’s trends of 2012 is nanobreweries. These pint-sized breweries (pun intended) require less than $100,000 to start, and their product serves as “a liquid business card.”

From the Odd Couple Department: in La Crosse, Wisconsin, City Brewery is turning biogas into electric power, then sending some of it to Gundersen Lutheran Health System, which is aiming to achieve energy independence.

Ever have problems transporting multiple growlers? Now there’s a solution: Growler on Board, which not only holds three growlers, but also keeps them from bumping into one another.

Finally, the Brewers Association’s definition of “craft brewery” didn’t sit well with the August Schell Brewing Company. The 152-year-old brewery blasted the BA for excluding it because its grain bill includes a small amount of corn.

This just in: Ludwig wants you to know that he’s going on vacation for the Christmas holidays. The lion limo will arrive Sunday, and he doesn’t expect to get back until after New Year’s. In the meantime, keep quaffing those holiday ales.

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