Christine Celis, the daughter of the late Pierre Celis, can finally brew beer under her family name. In 1992, Pierre opened a brewery in Austin, Texas, which produced his eponymous Belgian white ale. Three years later, he sold an ownership stake to the Miller Brewing Company. The rights to the Celis name and beer recipes changed hands several times over the years, and most recently were owned by South Carolina-based Total Beverage Solution and Craftbev International Amalgamated, Inc.
Earlier this month, Celis reached agreement with Total Beverage to buy back the Celis name. Now that all the pieces are in place, she plans to reopen the Austin brewery this spring. She plans to use the same recipes and proprietary yeast strains her father used, and is recruiting members of her father’s brewing team. Celis’ 22-year-old daughter, Daytona Camps coming on board as a brewer.
Celis expects to produce 10,000 barrels in the first year of production. For now, distribution will be limited to Austin, Dallas, and San Antonio.
On this day in 1872, the Metropolitan Museum of Art opened in Manhattan. With more than two million works in its permanent collection, “The Met”—not to be confused with baseball mascot “Mr. Met”—is one of the largest art museums in the world.
And now…The Mash!
We begin in Turkey, where security guards red-carded a fan for trying to smuggle beer into a soccer stadium. A whole case of bottles, in an outfit he’d designed for that purpose.
The latest trademark fight pits New Belgium Brewing Company and Oasis, Texas Brewing Company, both of which brew a beer called “Slow Ride”. New Belgium filed its mark ahead of Oasis, but Oasis’s beer hit the market first.
Vietnam’s robust drinking culture—there is no word for “hangover”—is raising concerns about health as citizens grow wealthier. A glass of beer costs just 30 U.S. cents.
Screenwriter and director Matthew Vaughn says that Guinness provided the inspiration for Kingsman: The Secret Service. Over pints, Vaughn and comic book maestro Mark Miller came up with the idea of an old-school spy movie.
The popularity of IPA and other craft beer has forced Iowa lawmakers to revisit the definition of “beer”. Beverages with 5 to 8 percent ABV currently exist in a legal twilight zone.
An Austin, Texas, company has developed a product called Kube, which combines a high-quality portable sound system and a beverage cooler. It’s designed to be used at parties and outdoor events.
Finally, Empire Brewing Company is collaborating with China’s Jingwei Fu Tea Company to brew Two Dragons beer. It starts out mellow and woody, and finishes with a sweet tea-like taste. Empire hopes to export it to China.
On this day in 1917, Father Edward Flanagan, a Catholic priest in Omaha, opened a home for wayward boys. That home is now a National Historic Landmark; and Boys Town’s slogan, “He ain’t heavy, mister–he’s my brother,” has become part of our popular culture.
And now….The Mash!
We begin in Austin, Texas, where Lance Armstrong quit after one lap during qualifying for the inaugural Beer Mile Championship. Armstrong said he’ll never again run a Beer Mile.
Dave Lieberman of OCWeekly.com got a sales pitch for the “Sonic Foamer,” which creates a 5-millimeter head on your pint of beer. He doesn’t seem the least bit impressed with the product.
Oktoberfest tops the list of Germany’s beer festivals, but it’s not the only one. EscapeHere.com runs down the country’s top ten, some of which are hundreds of years old.
A sealed bottle of Samuel Alsopp’s Arctic Ale sold for $503,300 on eBay. It’s considered the world’s rarest bottle of beer because the the original seller misspelled the name “Allsop’s”.
The Sriracha craze has spread to beer. This month, Rogue Ales will release a limited-edition Rogue Sriracha Hot Stout Beer. Suggested pairings include soup, pasta, pizza, and chow mein.
Last weekend, MillerCoors LLC teamed up with a start-up called Drizly, and offered free home delivery of Miller Lite to customers in four cities.
Finally, David Kluft of JDSupra Business Advisor reviews this year’s beer trademark disputes. Maybe these cases will inspire someone to host a Disputed Beer Festival next year.
On this day in 1962, President John F. Kennedy delivered a speech that led to passage of the Consumer Bill of Rights. The president declared that consumers were entitled to a choice of safe products, information about what they buy, and the right to be heard. So if someone serves you a pint of ailing ale today, don’t be afraid to send it back.
And now…The Mash!
Meet Arnie, the smart beer vending machine. He lives at Arnold Worldwide’s offices in Austin, Texas, and dispenses beer that was home-brewed by company employees.
In London, the brewers of Sol beer offer a new form of recycling. Feed the machine one of your unwanted ties, and it will issue you a coupon good for a free bottle of beer.
A new season of Game of Thrones debuts on HBO on March 31, and Brewery Ommegang has brewed a special ale in collaboration with the cable network. Paul Schrodt of Esquire reviews the beer.
It’s only eight years old, but Milwaukee’s Old German Beer Hall has gained national attention for its genuine Bavarian atmosphere. The beer, and the flour used to make pretzels, are imported from Munich.
Does your company’s perks include a free beer on company time? Advanced Medical in Port Orange, Florida, rolls out the beer cart on Friday afternoons.
Finally, Dr. Amanda Ellison of Durham University (UK) debunks “beer goggles”: People don’t look more attractive to you after a few too many; you’ve simply lowered your standards. Caveat emptor.
Unfortunately, beer festivals have a less than 100-percent success rate. It appears that one unsuccessful festival recently took place in Austin, Texas. Attendees panned the March 31 Austin Beer Fest for an out-of-the-way venue that charged $10 for parking, long lines to get in, a poor selection of beer, problems with distributing drink tickets, and a lack of live entertainment.
Festival organizers blamed the venue’s caterer, which has an exclusive contract to provide all concession food and beverages, including alcohol. They hope to hold another festival in Austin at a different venue, and they plan to be the ones who pull the permits and choose the beers.