The Friday Mash (New Albion Edition)

On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.

And now…The Mash!

We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.

A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.

With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.

Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.

Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.

During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”

Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.

Hey Beer Man!

Opening Day comes early this year: March 31. So it’s time to talk beer and baseball.

National Bohemian beer, which was locally-owned until 1979, will return to Baltimore Orioles games this season. It’s not as good as bringing back Mike Flanagan, Eddie Murray, and Ken Singleton from the 1979 team, but it’s a step in the right direction.

Even Baltimoreans would be hard-pressed to call “Natty Boh” a craft beer, but fine beer is available at major league parks. Rob Iracane of Yahoo! Sports picks the best ballpark beers. Ludwig was delighted to see Mac & Jack’s African Amber on the list. Not only is the beer highly quaffable, but the brewery logo is a majestic-looking African lion.

And here’s a brain teaser from “Dex,” a baseball blogger in San Diego. It’s a photo of a concession stand at Petco Park. Dex asks: How many different brands of beer can you find in the cooler?

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