On this day in 1984, the Motion Picture Association of America added “PG-13” to its film rating system. The new rating was created after parents and advocacy groups complained about the amount of violence in some PG-rated films.
And now…The Mash!
We begin in South Carolina, where a 20-year-old law forbids breweries to donate beer to non-profit organizations. This law—which state liquor agents are aggressively enforcing—effectively prevents small breweries from taking part in festivals.
In Las Vegas, Pub 365 plans to offer a rotating selection of 365 craft beers, including beer cocktails and a rare beer menu called the Unicorn List. Seasonals will make up one-fifth of the selection.
Market Watch’s Jason Notte writes that craft breweries are resorting to a tactic they once despised: establishing sub-brands for beers that may not fit the character of the brewery’s core business.
Starting next year, beer bikes will be banned from Amsterdam’s city center. Locals complained that the bikes, packed with bachelor partiers, have turned downtown into a drunken theme park.
The Washington Post’s Fritz Hahn has noticed a trend: the 16-ounce shaker pint is giving way to smaller glassware. It’s makes craft beer appear cheape, and it’s a more responsible way to serve high-gravity styles.
Thieves made off with two refrigerated trailers packed with 78,500 bottles of SweetWater Brewing Company’s beer. Police recovered some of the beer in a nearby warehouse—which, ironically, was a shooting location for the 1977 bootleg beer classic, Smokey and the Bandit.
Finally, Untappd, Inc., now offers “Untapped For Business”, which allows retailers to publish beer lists, share their menus with consumers, and notify customers that rare or sought-after beers are going to appear on store shelves.
On this day in 1873, dry goods merchant Levi Strauss and his partner Jacob Davis were awarded a patent for copper rivets to reinforce their blue jeans. Their heavy-duty jeans, which were originally designed for soldiers and workingmen, became popular among teenagers during the 1950s and are now a world-wide symbol of American culture.
And now…The Mash!
We begin in Germany, where beer bikes are on the loose. Lance Armstrong wouldn’t recognize these contraptions, which are the size of minibuses and seat up to 16 merrymakers who pedal while a bartender serves them beer from a huge keg.
Celebrity chef Bryan Voltaggio has teamed up with Flying Dog Ales to create a beer that pairs with smoked food. It’s called Backyard Ale, and debuted at Volt, Voltaggio’s restaurant in Frederick, Maryland.
Admit it. You’ve seen the “Beer. Helping White Guys Dance Since 1842″ poster. And you chuckled. That slogan will get put to the test later when The Great American Techno Festival debuts in Denver the same week as the Great American Beer Festival.
Pabst Blue Ribbon’s owners are moving the brand’s headquarters to Los Angeles. Is that a good move? Not according to marketing professor Kelly O’Keefe, who thinks Pabst will lose its Midwestern identity.
If the San Jose Sharks win the Stanley Cup, beware of defenseman Douglas Murray. He might try to re-design the famous trophy. At Cornell University, Murray and his classmates invented a hands-free, three-spout beer keg tap, which he markets when he’s off the ice.
Lebanese entrepreneur Mazen Hajjar has founded a microbrewery that exports to 16 countries. It’s called 961, after Lebanon’s international dialing code, and brews a lager, a red ale, a witbier and a porter.
Finally, Advertising Age magazine looked at recent innovations in beer packaging. The gimmicks are cheesy, but according to Harry Schumacher of Beer Business Daily, they “break through the clutter” and get customers to pay attention.
On this day in 1878, the Edison Electric Light Company was established. In 1892 it merged with the Thomson-Houston Company to become the General Electric Company which, according to Forbes, is now the world’s second-largest corporation. Ludwig says that if you drink a toast to GE, you need not do it with a light beer.
And now…the Mash!
We start with a promotion that might boost America’s puny savings rate. A small bank in Can Tho, Vietnam, is giving a free can of Bitburger to customers who put the equivalent of $385 in a savings account.
Our ancestors drank beer because it was less likely to kill them than water. According to a Toronto Sun medical reporter, that’s still true today.
“Beer bikes,” rolling bars powered by pedaling customers, are now verboten in Duesseldorf after a court there declared them dangerous and a nuisance to other traffic.
All Aboard the Fatty Wagon! It’s an eco-friendly shuttle from Great Lakes Brewing Company to Cleveland Cavaliers games. And you will need a pint or two before watching the Cavs play this season.
Is the Lone Star State the craft beer world’s sleeping giant? Ronnie Crocker of the Houston Chronicle reports on the Texas craft brewing boom.
Finally, some sad news from California. The Hopland Brewery Ale House, Mendocino Brewing Company’s original home, has closed.