beer books

The Friday Mash (Heisman Trophy Edition)

On this day in 1935, the Downtown Athletic Club Trophy, later renamed the Heisman Trophy, was awarded for the first time. The winner was halfback Jay Berwanger of the University of Chicago who, despite being a number-one draft pick, never played pro football.

And now….The Mash!

We begin in Wisconsin, where you’ll get a beer chaser with your Bloody Mary. The state’s taverns have a long-standing tradition of serving chasers with cocktails.

The Jewish Museum of Montreal has joined forces with a nearby craft brewery to re-create a beer brewed by brothers Ezekiel, Moses, and Benjamin Hart in 1796.

Is there a beer aficionado on your Christmas list? Forbes magazine writer Tara Nurin can help you. She’s written mini-reviews of 18 worthy beer books.

The latest gizmo for beer snobs is That Ultrabeer Thing, a vibrator that emits ultrasonic waves that break up carbon dioxide bubbles, creating a creamy foamy head.

San Francisco’s ReGrained is collecting spent grain from three local breweries and turning them into susatinable granola bars. The company’s slogan is “Eat Beer”.

A market analysis firm has found that beer sales are “underperforming” in Colorado, Oregon, and Washington. Recreational marijuana is legal in all of those states.

Finally, the stereotypical craft beer drinker is a bearded white male. However, craft customers are becoming more diverse, and the industry is making efforts to get customers of color to drink their product.

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