beer girls

The Friday Mash (New Albion Edition)

On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.

And now…The Mash!

We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.

A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.

With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.

Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.

Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.

During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”

Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.

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