Beer Mile

The Friday Mash (Vampire Weekend Edition)

One hundred and twenty years ago today, Bram Stoker’s novel Dracula was published. Stoker didn’t invent the vampire, but his version made it a staple of pop culture—as viewers of The Walking Dead will attest.

And now…The Mash!

We begin in Denver, where the opening of Coors Field in 1995 helped turn the city’s Lower Downtown neighborhood into a craft beer mecca. One LoDo establishment, Wynkoop Brewing Company, helped propel ex-owner John Hickenlooper into the governor’s mansion.

Country Boy Brewing celebrated Lexington Beer Week by hosting its fourth annual beer cheese competition. The product, made of beer, sharp Cheddar, salt, and garlic, is found throughout Kentucky.

Most tourists visit Florence, Italy, for its many museums and works of art. However, craft beer has joined the list of the city’s tourist attractions—if you know where to look.

The Brewers Association has released its 2017 Beer Style Guidelines. They’re presented in a concise new format that removes redundant language, is easier to read, and is more user-friendly.

Corey Bellemore told BleacherReport.com how he became the world-record holder for the Beer Mile. It helps that he can hold his liquor; his personal best is 18 beers at one session.

Just in time for summer: Cincinnati’s Rheingeist Brewing Company has team up with United Dairy Farmers to make a beer-flavored ice cream. The beer is Rheingeist Truth IPA.

Finally, Bob’s Place, South Carolina’s oldest continuously operating beer joint, has burned to the ground. Bob’s offered “live music, dancing in the streets, horseshoes, bonfires at night, and tasty food from the road kill grill.”

The Friday Mash (Hat Trick Edition)

One hundred and twenty years ago today, Ernie McLea of the Montreal Victorias scored the first hat trick in Stanley Cup play. His third goal, which clinched the Cup, led Montreal to a 6-5 win over the Winnipeg Victorias.

And now….The Mash!

We begin in Oregon, where beer writer Brian Yaeger has come to the defense of McMenamins brewpub chain. Its 17 establishments have gotten nasty reviews from some customers.

Spain’s recent boom in craft beer has been good news to the town of Villanueva del Carrizo, which grows 99 percent of the country’s homegrown hops.

A new device being pilot-tested in Britain allows pub customers to avoid lining up for beer. A credit card, a debit card, or Apple Pay will get it to auto-dispense a pint.

In California, the proliferation of businesses selling alcohol—supermarkets, bookstores, and even nail salons—has public health advocates concerned about the potential for abuse.

Bisphenol A (BPA), which is linked to health problems, has been banned from sippy-cups and baby bottles. But it’s still used in beer cans because the government thinks it won’t harm adults

In 2012, Walt Disney World’s Magic Kingdom ended a 41-year-long ban on alcohol. Last week, the park expanded beer and wine sales to four more of its sit-down restaurants.

Finally, Montreal-based Kris Mychasiw might be the world’s smartest sports agent. He’s turned beer-milers Lewis Kent and Corey Bellemore pro, even though the sport doesn’t yet have a governing body.

Beer…By the Numbers

  • U.S. brewery count halfway through 2016: 4,656.
  • Increase over last year: 917.
  • Approximate number of breweries in planning: 2,200.
  • Corey Bellemore’s record-breaking time in the Beer Mile, set July 29: 4 minutes, 34.4 seconds.
  • Bellemore’s previous world record, set the day before: 4 minutes, 4 minutes, 39.6 seconds.
  • MillerCoors’s water-used-to-beer-brewed ratio in 2015: 3.29 to 1.
  • MillerCoors’s water-used-to-beer-brewed goal for 2020: 3 to 1.
  • Calories in a 12-ounce bottle of Molson XXX: 212.
  • Calories in a 12-ounce bottle of Budweiser Select 55: 55, of course.
  • U.S. craft beer exports to Belgium in 2015: 1,560 barrels.
  • U.S. beer imports from Belgium in 2015: 1.61 million barrels.
  • Westvleteren 12’s average score on RateBeer.com: 4.43 (highest on the site).
  • Natural Light’s average score on RateBeer.com: 1.06 (lowest on the site).
  • Number of beers poured at this year’s International Berlin Beer Festival: 2,400.
  • Countries represented at this year’s International Berlin Beer Festival: 87.
  • The Friday Mash (Jam Session Edition)

    On this day in 1956, The Million Dollar Quartet—Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash—got together at Sun Studio in Memphis. Years later, tracks from of this impromptu jam session were released as albums in the UK and, later, in the U.S.

    And now…The Mash! 

    We begin in London, Ontario, where Lewis Kent has become the first Beer Miler competitor to turn pro. The 22-year-old University of Western Ontario student signed a deal with Brooks, a shoe company.

    Good news for Star Trek fans. Shmaltz Brewery is releasing the latest beer in the officially-licensed Vulcan Ale series. It’s a red session IPA called The Genesis Effect, and unlike Romulan Ale, it’s legal.

    Stung by feminists’ reaction to Bud Light’s #UpForWhatever ad campaign, Anheuser-Busch InBev plans to air woman-friendly spots for its beer during next year’s Super Bowl.

    George Washington loved his beer—porter, in particular, and occasionally brewed his own. A notebook Washington kept while he was a 25-year-old officer in the Virginia militia contains a recipe for “small beer”.

    Journalist Dina Mishev got over her aversion to beer, at least for the time being, after hitting the Bend Ale Trail. The Trail has 16 breweries, all within walking or biking distance from one another.

    In Milwaukee, Pabst Brewing Company’s 126-year-old bottling plant is being converted into apartments for college students. Unfortunately, the amenities won’t include free Blue Ribbon.

    Finally, Dogfish Head Brewery claims the distinction of having brewed the hoppiest beer on record. Hoo Lawd, an India pale ale, checks in at 658 International Bittering Units. Most IPAs fall in the 40-60 IBU range.

    Beer…By the Numbers

  • Budweiser’s advertising expenditures in 2012: $449 million.
  • Its rank among U.S. advertisers in 2012: 25th.
  • Decline in Budweiser sales from 1988 to today: 68 percent.
  • U.S. beer sales in 2013: 196.2 million barrels.
  • Change from the year before: Down 1.9 percent.
  • U.S. craft beer sales in 2013: 15.3 million barrels.
  • Change from the year before: Up 17.2 percent.
  • Craft beer’s share of the U.S. beer market in 2013: 7.8 percent.
  • IPA’s share, by volume, of the craft beer market, in 2014: 21 percent.
  • Increase in IPA sales, by volume, from 2013 to 2014: 47 percent.
  • Breweries per 100,000 people in the U.S. today: 1.
  • Breweries per 100,000 people in the U.S. in 1870: 9.
  • Winning men’s time at this year’s Flotrack Beer Mile championship: 5 minutes, 0.23 seconds (by Corey Gallagher).
  • Current men’s record for the Beer Mile: 4 minutes, 57 seconds (held by James Nielsen).
  • Current women’s record for the Beer Mile: 6 minutes, 17.76 seconds (held by Elizabeth Herndon).
  • The Beer Mile Comes of Age

    It began in Burlington, Ontario, on a hot August night in 1989. Conditions were perfect for a group of Canadian runners to devise a new workout: swill four beers and sprint four laps. The Beer Mile was born.

    Several members of the original crew went on to college in Kingston, and there they drew up the official Beer Mile rules: where beer should be consumed; the quantity and minimum alcohol content; proper disposal; restrictions against tampering or drinking aids; and, most importantly, the one-lap penalty for puking.

    Beer Mile organizers also asked competitors to send in the times from their runs—which, due to open-container bans and other laws, often took place in secret.

    As word got around, Beer Milers got serious about the event. And times for the event fell quickly. This April, James Neilsen became the first runner to break the five-minute barrier. (Neilsen believes he can get his time down to 4:25, or even 4:20.)

    The Beer Mile isn’t on the program for the Olympics, although ex-Olympians have taken up the challenge. However, the first-ever world competition is tentatively scheduled for San Francisco next spring.

    The Friday Mash (Good Housekeeping Edition)

    On this day in 1885, Clark W. Bryan founded Good Housekeeping magazine. Famous writers who have contributed to it include Somerset Maugham, Edna St. Vincent Millay, Frances Parkinson Keyes, A.J. Cronin, Virginia Woolf, and Evelyn Waugh.

    And now…The Mash!

    We begin in New Brunswick, Canada, where a Budweiser blimp went rogue. The blimp, which broke loose at a hockey promotion in St. John, wound up in a wooded area northeast of the city.

    Authorities in Siberia are investigating a brewery that put images of Soviet World War II heroes on beer cans. Some veterans think the brewery is exploiting the heroes for profit.

    Illegal 20 years ago, microbreweries are flourishing in Japan. Ingrid Williams of the New York Times visits several in Osaka, the nation’s unofficial culinary capital.

    Meet the Roger Bannister of beer running. James Neilsen ran the Beer Mile in 4:57. A Beer mile contestant must consume a 12-ounce portion of beer every 400-meter lap.

    Ty Burrell, who plays the bumbling dad on the TV sitcom “Modern Family,” has opened The Beer Bar, a restaurant and beer garden in Salt Lake City. Its signature dish will be the Reuben brat.

    Forget about using Bitcoins to buy beer in Ohio. The Department of Public Safety has concluded they’re too volatile. That, and they aren’t recognized as legal currency.

    Boston Beer Company CEO Jim Koch reveals his secret for not getting drunk. Before drinking, he downs one teaspoonful of Fleischmann’s yeast for every beer he intends to consume.

    The Friday Mash (Pliny the Elder Edition)

    On this day in 79 B.C., Mount Vesuvius erupted, wiping out the towns of Pompeii and Herculaneum and killing more than 15,000 people. Its most famous victim was Pliny the Elder, the naturalist whose writings about hops earned him recognition from the Russian River Brewing Company. The brewery’s renowned double IPA bears his name.

    And now…The Mash!

    We begin in Morgantown, the home of West Virginia University, which has reclaimed the number-one spot in the Princeton Review’s ranking of top party schools. WVU also ranks first in the “Lots of Beer” category.

    You can’t win ‘em all. Olympic athlete Nick Symmonds came up six seconds short of the world record for running the Beer Mile, in which contestants chug a beer before the race and at each quarter mile.

    Australian scientists have found that feeding brewer’s grain to cows can reduce their methane emissions by at least 15 percent. Methane is a potent greenhouse gas, and cows burp up a lot of it.

    With this beer I thee wed? Many couples are substituting craft beer for Champagne toasts at their wedding receptions. Their beer selections often honor the states the bride and groom come from.

    Visitors to Fort Collins, Colorado, can now spend the day beer touring on a bicycle. There are six breweries located along three miles of trails, along with a “bike library” that will rent you one.

    Boxed wine has been on store shelves for years, but will drinkers buy beer in square bottles? Heineken is experimenting with them.

    Finally, a 1940 ad for Schaefer Bock Beer, which looked like something out of a Dr. Seuss book, inspired the Village Voice’s Eric Sundermann to write a beery version of One Fish, Two Fish, Red Fish, Blue Fish.

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