The Friday Mash (National Geographic Edition)

On this day in 1888, the National Geographic Society was formed. The Society’s logo, a bright yellow box, appears on National Geographic magazine, which is published in 40 languages around the world.

And now…The Mash!

We begin in Pennsylvania, where the beer police caught up with Travis John Miller, who was selling the contents of his beer cellar on Craigslist. Miller faces a misdemeanor charge of selling alcohol without a license.

Swedish brewer Fredrik Tunedal, who often came home from work covered in malt dust, has released a Shower Beer. Its flavor profile includes a soapy taste, which Tunedal calls “on-point” for his product.

Keurig Green Mountain has partnered with Anheuser-Busch InBev to develop a line of instant beers—and other instant adult beverages—that Keurig owners can make at home.

The CEO of Constellation Brands, which imports Corona and Modelo beer, said that he doesn’t expect President-elect Donald Trump’s trade policy to raise the price of Mexican brands.

Despite a dismal 5-7 record, the University of Texas finished #1 in the country—in beer sales, that is. By season’s end, Longhorns fans spent $5.26 on alcohol for every fan in attendance.

Bart Watson, the Brewers Association’s chief economist, disputes studies showing that beer sales have fallen in states where recreational marijuana is legal. Watson argues that pot is just one of many variables affecting sales.

Finally, in Adelaide, Australia, the woman-owned Sparkke Change Beverage Company is putting feminist messages on cans of its beer. It’s an effort to start conversations in the country’s male-dominated beer culture.

At a Festival, Don’t Be An “Alehole”.

Beer-Simple.com runs a series called “What Brewers Wish You Knew”. The latest installment is about beer festival etiquette. The site asked brewery owners, brewers, and staff what behavior annoys them the most at festivals. Their comments are directed at a small minority—Beer-Simple calls them “aleholes”—and they fall into three categories: “The Beer”, “The Attendee”, and “The Brewer”.

A sampling of comments:

  • “No, I don’t have anything like f***ing Blue Moon…”
  • “Tell me outright if you don’t like my beer.” Smiling politely and saying “that’s great!” before going to dump what, to you, tastes like backwash sweetened with rotten peaches, isn’t helping them (or you).
  • “Don’t just walk up and ask for ‘whatever.’ If you don’t know what I’m giving you, you won’t remember my brewery.”
  • “I don’t need your credentials. Telling me you’re a homebrewer or a judge isn’t really telling me anything. Tell me what you like to drink and why, maybe—at least then I can evaluate your reaction.”
  • “No, I’m not drunk all the time.” Brewers have heard every joke there is about being surrounded by beer all day, but this go-to seems to be a very common one. If they drank all day, when would they brew?
  • “If you’ve just had a cigar, don’t bother me. You can’t taste anything right now.”
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