Brussels

The Friday Mash (Apple Edition)

Forty years ago today, Steve Jobs, Steve Wozniak, and Ronald Wayne founded what became Apple, Inc. Today, the Apple brand is considered the world’s most valuable, worth close to $120 billion.

And now…The Mash!

We begin in Fort Worth, where fans of Louis Torres’s “beer can house” have just days to get a last look at it. Torres sold the house, which is likely to be leveled by developers.

A federal appeals court in Cincinnati ruled that Anheuser-Busch InBev can sell beer with up to 0.03 percent less alcohol than advertised and still be in compliance with the law.

The World of Beer chain of beers is taking expansion to a new level. It has granted a franchise to Chinese investors, who plan to open three locations in Shanghai.

According to the UK’s Local Government Association, one way of curbing alcohol abuse is to make lower-alcohol beverages—i.e., beer—more widely available to drinkers.

Neal Ungerleider of Fast Company magazine reports on the status of Stone Brewing Company’s brewery in Berlin, and Stone’s effort to sell IPA to Germany’s conservative beer drinkers.

A couch potato’s dream happened in I-95 in Melbourne, Florida. A semi-trailer carrying Busch beer slammed into the back of another truck loaded with Frito-Lay products.

Finally, the owner of a Belgian beer bar in Philadelphia had these words for those who carried out the terror attacks in Brussels: “Heaven is an afterlife of Belgian beers, chocolates and frietjes that the terrorists shall never know.”

Climate Change Disrupts Cantillon

In late October, the Cantillon brewery in Brussels allows its spontaneously fermenting sour lambic beers to cool in the open. This year, however, unusually warm temperatures have forced the brewery to pour away three batches of beer and to temporarily halt production until cooler weather arrives.

Ideally, lambic should cool at between between 26 and 46 degrees Fahrenheit. However, nighttime temperatures in Brussels stayed in the 50s, was much too warm for the beer.

Jean Van Roy, who heads the century-plus-old family business, said that his grandfather used to brew from mid-October until May. In the last 20 years, however, Van Roy has seen the brewing season steadily shrink. Last year, his staff didn’t start brewing until November 10.

The Friday Mash (Intel Inside Edition)

On this day in 1968, Intel Corporation—Intel is short for “Integrated Electronics”—was founded in Mountain View, California. Today, it is one of the world’s largest and emiconductor chip manufacturers. Chances are, your personal computer has “Intel inside.”

And now….The Mash!

Appropriately, we begin in California’s Silicon Valley. Levi’s Stadium, the new home of the San Francisco 49ers, will offer fans a wide selection of local micros to choose from.

Cigar City Brewing Company has signed an agreement to pour its beers aboard Carnival Cruise Lines’ ships. Carnival also offers its own private label draft beer, ThirstyFrog Red.

This was bound to happen. Oregon’s Full Sail Brewery has sued Atlanta-based Sessions Law Firm, alleging that the law firm copied its trademark for Session Premium Lager.

Kirin, once the undisputed number-one brand in Japan, has dropped to second place behind Asahi. The chief reason for Kirin’s downfall was not entering the fast-growing premium beer market.

Grand Rapids’ Founders Brewing Company made BrandInnovators.com’s list of Top 10 American-Made Brands to Watch. Founders is joined on that list by Sonoma Cider Company.

Rumor has it that Anheuser-Busch InBev will merge with SABMiller. The combined company would own 80 percent of the world’s leading brands and control 30 percent of the world’s beer market.

Finally, Brasserie Cantillon is aging its beers inside a bomb shelter. No, the brewery isn’t expecting another invasion. It simply ran out of space; and fortunately, the city of Brussels found them a new subterranean location.

The Friday Mash (Oregon Trail Edition)

On this day in 1843, one thousand pioneers set out from Missouri on the first major wagon train on the Oregon Trail. It would be nearly 140 more years until microbrew pioneers established themselves in Oregon, but they’re certainly made up for lost time.

And now…The Mash!

We begin in Cleveland, where Johnny Manziel celebrated being drafted #1 draft by the Browns by treating bar patrons to a shot and a beer. The way the Browns have been playing, fans need a few to deaden the pain.

Do you know what LPT1 is? It stands for “lipid transfer protein.” Karl Siebert, a professor of food science in New York State, says it’s the secret to optimal foam in the head of a freshly-poured beer.

Another sign of American craft beer’s popularity overseas: San Diego’s Karl Strauss Brewing Company may invest £1.7 million to develop a brewpub in Belfast, Northern Ireland.

Utah is known for teetotaling residents and weird liquor laws, but the state is home to 20 breweries. Best-known is Uinta Brewing Company, which ranks in the country’s top 50.

Esquire magazine’s Aaron Goldfarb cites 13 reasons why bars in movies are totally unrealistic. Reason #12: a customer can ask for “a beer” without naming a brand.

Will Hawkes set out from London on a day trip to Brussels. Stops included Cantillon and several of the city’s famous beer bars, where his group reacquainted itself with the Belgian classics.

Finally, a restaurateur plans to build a Hofbrauhaus beer hall in downtown Buffalo. Meanwhile, another Hofbrauhaus is under construction in Columbus, Ohio.

Belgium: No Liquidity Crisis Here

Beer is one of Belgium’s top tourist draws, but the country has no large-scale beer museum like the Heineken Experience in Amsterdam or the National Brewery Centre in Burton-on-Trent. That is about to change. The city of Brussels plans to convert the city’s stock exchange building, which is located near the Grand’Place, into a beer museum in 2014. To introduce the public to the museum proposal, the Federation of Belgian Beer Brewers will hold part of its annual Beer Weekend early in September at the historic building.

Belgian Beer Weekend

It’s Labor Day weekend in North America, but in Brussels it’s time for the annual Belgian Beer Weekend, held in the Grand’Place. Here’s a video from the 2006 edition of the festival:

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