Sixty-one years ago today, James Dean was killed in a traffic crash in California. He was 24 years old. Dean became the first actor to earn posthumous Academy Award nominations for Best Actor, for playing Cal Trask in East of Eden and Jett Rink in Giant.
And now…The Mash!
We begin in Denver, where Brent Doeden aka “Captain Earthman” suffers from inoperable brain cancer. Doeden, who’s been vending beer at Colorado Rockies baseball games since the franchise’s inception, is a cult figure at Coors Field.
Wil Fulton of Thrillist.com makes the case for why flip cup is a better drinking game than beer pong. One advantage: it’s easier to cheat, which—like in Monopoly—is an integral part of the game.
The Michelada is one of Mexico’s popular new drinks. It consists of beer, lime juice, spices, sauces, and other ingredients in a salt-lined glass. It has some similarity to a margarita.
To combat “flagship fatigue”, Sierra Nevada Brewing Company will release three new ales next year: Sidecar Orange Pale Ale, Tropical Torpedo, and Golden IPA.
Los Angeles has light rail transportation, and you can spend a day pub-crawling along the Red Line, which runs from Union Station to North Hollywood.
Candidates aren’t the only ones running negative ads this fall. Miller Lite responded to a Bud Light spot with this slogan: “Bud Light says raise one to right now so why not raise the right one?”
Finally, ultra-runner Karl Meltzer set a new record for running the length of the 2,190-mile Appalachian Trail: 44.9 days, 22 hours 38 minutes. His routine on the AT included ending the day with a couple of brews. Meltzer celebrated the end of his trek with a pepperoni pizza and—you guessed it—a beer.
On this day in 1812, American frigate USS Constitution defeated the British frigate HMS Guerriere off the coast of Nova Scotia. That victory earned her the nickname “Old Ironsides”; and an Oliver Wendell Holmes, Sr.’s 1830 poem of that name saved her from being decommissioned.
And now…The Mash!
We begin in Bosnia, where an online post about homebrewing has, in just five years, grown into a flourishing craft-brewing industry—in a country where fruit brandy, not beer, has been the national beverage.
Pyongyang, North Korea, is playing host to its first-ever beer festival. It was organized to promote Pyongyang-brewed Taedonggang beer, which is named after the Taedong River.
Twenty years after the last shakeout in the craft beer sector, writer Lew Bryson sees another one coming. The good news is that the industry will rebound, and emerge stronger than ever.
The Australian spreads Vegemite and Marmite are made from brewer’s yeast extract. Native Australians are using them to make homebrewed beer in towns where prohibition is in effect.
Stone Brewing Company plans to open a beer-centric hotel across the street from its brewery in southern California. It will offer rare beer tappings along with room-service growlers.
Bob Beamon, whose Olympic long-jump record set in Mexico City still stands, offered a free beer to any athlete who broke his record at the Rio Olympics. No one came close.
Finally, MLS Soccer magazine has the rundown on where beer is sold at pro soccer matches. Germany is one of the beer-friendliest countries; you can drink in the stands at a Bundesliga match.
On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.
And now…The Mash!
We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.
A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.
With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.
Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.
Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.
During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”
Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.
Forbes magazine correspondent Tara Nurin reports that the San Diego Brewers Guild is asking city planners to turn down 10 Barrel Brewing Company’s application to build a brewpub near Petco Park, the home of the San Diego Padres baseball team.
Guild members warn that letting 10 Barrel open a pub will drive independent, locally-owned breweries and brewpubs out of business. They point out that 10 Barrel is based nearly 1,000 miles away in Bend, Oregon. Worse yet, 10 Barrel is now owned by Anheuser-Busch In Bev, and is in the process of opening pubs in cities throughout the West.
However, not everyone in the city’s craft beer community is opposed to 10 Barrel. Andy “The Beerman” Coppock, who hosts of “The Business of Beer podcast,” says, “[S]ay what you will about [Anheuser-Busch InBev], their craft brands are very well-made beers. At the end of the day, I want to see people drinking better beer.”
Nurin, who as a television reporter covered planning board meetings, has seen similar protests against letting “big box” retailers such as Wal-Mart come to town. She notes that the big-box companies invariably got their way, and predicts that 10 Barrel will likewise get the go-ahead.
On this day in 1820, in the South Pacific, an 80-ton whale attacked the Essex, a whaling ship from Nantucket. Herman Melville’s Moby-Dick–admit it, you read the Cliff’s Notes for that title-is in part inspired by this story.
And now….The Mash!
We begin in Leeds, where two men refused to let a rainstorm, or the flooding from that storm, stop them from enjoying a pint in a pub’s beer garden. Their Sunday roast, however, was rained out.
Dogfish Head Craft Brewery’s Sam Calagione has been named executive editor of Pallet, a quarterly magazine aimed at people who “like to think and drink.” Pallet’s subtitle is “Only interested in everything.”
Historians have concluded that the Pilgrims didn’t have beer at the original Thanksgiving feast. That, however, shouldn’t stop you from serving beer with your Turkey Day dinner.
Louisville plans to revive a tradition from more than a century ago: a party to celebrate the release of bock beer. The NuLu Bock Beer Festival will take place next spring.
A beer garden made from shipping containers? It’s coming to the port city of Long Beach, California. Called SteelCraft, it will feature beer from Smog City and other local micros, along with gourmet food.
Samuel Adams Utopias, an ultra-high-gravity (28 percent ABV), and ultra-expensive (suggested retail price: $199) beer is back. The current batch, the ninth brewed since 2002, contains previous vintages going back to 1992.
Finally, Sadie Snyder, a Massachusetts woman who celebrated her 106th birthday, credits beer for her longevity. She had her first beer at age six thanks to her father, who worked in the beer industry.
On this day in 1837, the retailer now known as Tiffany’s was founded by Charles Lewis Tiffany and Teddy Young in New York City. The founders called their store a “stationery and fancy goods emporium.” However, Tiffany’s didn’t serve breakfast, let alone Founder’s Breakfast Stout.
And now….The Mash!
We begin in Sacramento, where the inaugural California Craft Beer Summit took place. This two-day festival attracted the biggest names in craft brewing, who talked about the state of the industry.
Listen up, class. Sylvester Schneider, the owner of Zum Schneider in New York City, has prepared a video to show you how to pour wheat, pilsner, and lager beer like a German.
A boarding school in Zimbabwe has slapped a ban on breakfast cereal. Students mixed it with brown sugar, water, and yeast, then left it in the sun to ferment into beer.
The recipes for New Belgium Brewing Company’s dubbel and trippel Belgian-style ales are getting a makeover. The changes, which include a different yeast strain, will make the beers more authentically Belgian tasting.
A video of six Scottish men, drinking beer at the bottom of a swimming pool while on vacation in Florida, was viewed more than 1.8 million times on YouTube in the week after it was posted.
Greg Koch, the founder of Stone Brewing Company, is stepping down as CEO. He’ll stay on as executive chairman, and he promises not to sell out to one of the big breweries.
Finally, even though China is a huge beer market, intense competition has made it tough for breweries to make much of a profit. That problem could get worse as the country’s economy slows.