The Friday Mash (Tiffany’s Edition)

On this day in 1837, the retailer now known as Tiffany’s was founded by Charles Lewis Tiffany and Teddy Young in New York City. The founders called their store a “stationery and fancy goods emporium.” However, Tiffany’s didn’t serve breakfast, let alone Founder’s Breakfast Stout.

And now….The Mash! 

We begin in Sacramento, where the inaugural California Craft Beer Summit took place. This two-day festival attracted the biggest names in craft brewing, who talked about the state of the industry.

Listen up, class. Sylvester Schneider, the owner of Zum Schneider in New York City, has prepared a video to show you how to pour wheat, pilsner, and lager beer like a German.

A boarding school in Zimbabwe has slapped a ban on breakfast cereal. Students mixed it with brown sugar, water, and yeast, then left it in the sun to ferment into beer.

The recipes for New Belgium Brewing Company’s dubbel and trippel Belgian-style ales are getting a makeover. The changes, which include a different yeast strain, will make the beers more authentically Belgian tasting.

A video of six Scottish men, drinking beer at the bottom of a swimming pool while on vacation in Florida, was viewed more than 1.8 million times on YouTube in the week after it was posted.

Greg Koch, the founder of Stone Brewing Company, is stepping down as CEO. He’ll stay on as executive chairman, and he promises not to sell out to one of the big breweries.

Finally, even though China is a huge beer market, intense competition has made it tough for breweries to make much of a profit. That problem could get worse as the country’s economy slows.

Beer….By the Numbers

  • U.S. brewery count as of June 30, 2015: 3,739.
  • Increase over the year before: 699.
  • Full- and part-time workers employed by U.S. breweries: 115,469.
  • Premium beer’s share of A-B InBev’s U.S. sales: 63 percent.
  • Craft beer’s share of Anheuser-Busch InBev’s U.S. sales: 2 percent.
  • Shock Top’s share of A-B InBev’s U.S. craft beer sales: 50 percent.
  • A-B InBev’s share of the U.S. beer market: 45 percent.
  • MillerCoors’s share of the U.S. beer market: 26 percent.
  • Craft beer’s share of the U.S. beer market: 11 percent.
  • Beer drinkers arrested for DUI in Napa County, California, in 2014: 361.
  • Wine drinkers arrested for DUI in Napa County in 2014: 114.
  • Tap handles at the Raleigh (North Carolina) Beer Garden: 366 (believed to be the world’s most).
  • Locally-brewed beers on tap at the Raleigh Beer Garden: 144.
  • Percent of the price of beer attributable to taxes in Mississippi: 60 (highest in the nation).
  • Percent attributable to taxes in Montana and Oregon: 32 (lowest in the nation).
  • Beer…By the Numbers

  • Pabst Blue Ribbon’s sales increase from 2008 to 2009: 20.3 percent.
  • PBR’s sales increase from 2013 to 2014: 3.8 percent.
  • Percent of craft beers released in 2013 that were “high ABV” (above 6.5): 25.
  • Percent of craft beers released in 2001 that were high ABV: 7.
  • Square feet added to the Colorado Convention Center for this year’s Great American Beer Festival: 90,000.
  • Expected attendance at this year’s GABF: 60,000.
  • Breweries expected to pour at this year’s GABF: More than 800.
  • Breweries taking part in this weekend’s Michigan Brewers Guild Summer Beer Festival: 103.
  • Beers these brewers will pour: 923.
  • Total production of Statewide Pale Ale, a beer benefitting the New York State Brewers Association: 100 barrels.
  • Breweries collaborating in making Statewide Pale Ale: 10.
  • Breweries currently operating in Los Angeles: More than 50.
  • Breweries operating in Los Angeles in 2011: 15.
  • Size of Mexico’s beer market, in U.S. dollars: 20 billion.
  • Craft beer’s share of that market: 1 percent.
  • Bugs As a Beer Ingredient?

    Melanie Pierce, the founder of San Diego’s The Brewbies Fest, collaborates with local breweries to brew pink beers for her festival, which raises money for breast cancer awareness. The problem with pink beers is that pink doesn’t fit into established color spectrums. Pierce has come up with an unconventional alternative: ground-up insects.

    She uses insects called cochineal, which are native to Latin America and have been used for centuries to create textile dyes. The creatures get their color by drinking the crimson juices of the prickly pear cactus. When they’re crushed, the resulting product is a pigment called carmine.

    If using insects as a beer ingredient sounds nasty, you might be surprised to learn that cochineal were used until recently to create the red color of the liqueur Campari.

    The Friday Mash (Very Endangered Species Edition)

    On this day in 1844, the last two known great auks were killed. These large flightless penguin-like birds, which lived in the North Atlantic, were hunted to extinction because their down was in high demand in Europe.

    And on that auk-ward note…The Mash!

    We begin in China, where designer Li Rongjun has built an office out of 8,500 empty beer bottles. Rongjun has a degree in construction from the Inner Mongolia University of Science & Technology.

    Lagunitas Brewing Company will build a third brewery in Asuza, California. The new plant, with a projected capacity of more than 400,000 barrels a year, is expected to open in early 2017.

    Molson’s Beer Fridge will make an appearance at this month’s Pan-American Games in Toronto. The latest edition will dispense a free Molson to those who say “I Am Canadian” in any of 40 languages.

    Anita Brown, an artist in Los Angeles, has designed beers for each of the books in the Harry Potter series. They include Pilsner of Azkaban, Amber of Secrets, and Deathly Hops (h/t Jay Brooks).

    Queen is the latest rock group to release its own beer. It’s a pilsner that will be called—what else?—Bohemian Rhapsody. The bottle’s design features a crest designed by Freddie Mercury himself while he was in college.

    5 Rabbit Cerveceria has pulled a custom-brewed batch of ale from Chicago’s Trump Tower in protest of Donald Trump’s comments about Mexico. 5 Rabbit’s founder, is a native of Costa Rica.

    Finally, New Orleans is rarely associated with German culture, but Tchoupitoulas Beer Garden, a year-round, Oktoberfest-inspired beer hall, will open this summer in the city’s Warehouse District.

    Beer…By the Numbers

  • Average cost of an 11.2-ounce beer (standard European size) in Geneva: $6.32.
  • Average cost of a standard European-size beer in London: $4.52.
  • Average cost of a standard European-size beer in Berlin: $2.58.
  • Cost of a one-liter mug of beer at this year’s Oktoberfest: 10 euros ($12).
  • Increase over last year: 3 percent.
  • Germany’s annual inflation rate: 0.5 percent.
  • California brewery count, as of March 2015: 554.
  • California’s breweries’ annual production: 3.4 million barrels.
  • U.S. imported beer sales in 2015’s first quarter: 7.46 million barrels.
  • Increase over 2014’s first quarter: 13 percent.
  • Corona beer’s rank in U.S. sales: 5th.
  • Corona’s average rating on 2.33 out of 5 (39th worst).
  • Corona’s 2015 sales increase over 2014: 16 percent.
  • Percent of adults aged 21-35 who consider local origin an important factor in buying beer: 53.
  • Percent of adults of all ages who consider local origin an important factor: 45.
  • The Friday Mash (Orient Express Edition)

    On this day in 1883, the first regularly-scheduled Orient Express, a long-distance luxury train, left Paris for Vienna. The Orient Express’s route and rolling stock changed many times over its lifetime, but the train has become synonymous with luxury, intrigue, and a famous fictional murder.

    And now…The Mash!

    We begin in Pennsylvania, where Jonathan Cooper has developed “Thinking & Drinking,” a card game that encourages players to explore local breweries through conversation-starting questions.

    Inventor Staton Lorenz has developed the “Growler Collar,” a plastic device that screws onto the top of growlers and lifts them off the counter to allow for proper air circulation and drying.

    In the May 28 New York Times, Dr. Daniela Lamas describes how she and a medical student offered comfort to a terminally-ill cancer patient in the form of a cold bottle of Guinness.

    The fantasy-league craze has extended to craft beer. Tyler Moss of Paste magazine describes his league, in which team owners submit beers from their roster for a competitive tasting.

    In California, Lagunitas Brewing Company’s popularity has municipal officials struggling to handle traffic. Lagunitas will spend $30 million to up production and make its headquarters easier to visit.

    Entourage star Adrian Grenier has launched his own brand of beer, the Churchkey Can Company. Why “Churchkey?” Customers have to use a traditional can opener to open the retro-design cans.

    Finally, Soweto, in South Africa, is best known for apartheid and poverty. It’s also the home of uBuntu Kraal (”Togetherness Ranch”), South Africa’s only majority black-owned brewery, whose Soweto Gold is aimed at the emerging black middle class.

    The Friday Mash (Pluto Edition)

    Eighty-five years ago today, Pluto was officially named. Upon its discovery, Pluto was recognized as the solar system’s ninth planet. However, in 2006 the International Astronomical Union’s formal definition of “planet,” resulted in Pluto’s demotion to dwarf-planet status.

    And now….The Mash!

    We begin in Wisconsin, where the fifth annual Madison Beer Week kicks off today. Co-founder Jeffrey Glazer talks about the growth of Beer Week and how beer culture has changed in Madison.

    If you’re on the Paleo Diet, grain-based beer is off the menu. Scientists say it shouldn’t be. Our ancestors were creative enough to turn both grain and fruit into alcoholic beverages.

    Nicolette Wenzell of the Palm Springs Historical Society takes us back to the 1950s, when the El Mirador Hotel hosted a weekly Bavarian Night. The event became so popular that local stores stocked lederhosen and felt hats.

    Anti-alcohol groups are criticizing Ben & Jerry’s for getting into the beer business. The ice-cream maker is collaborating with New Belgium Brewing Company to make Salted Caramel Brownie Brown Ale, to be released this fall.

    Paste magazine assembled a panel of experts to rank 39 American wheat beers. The overall winner was Allagash White.

    Notable NBA draft bust Darko Milicic has embarked on a new career in the world of kickboxing. He’s also perfected the art of chugging a beer with no hands.

    Finally, the owners of Scottish brewery Brewdog have big plans. They hope to expand their brewery, and add a distillery and a hotel to the operation. Also on the drawing board: opening 15 to 20 Brewdog bars across the U.K.’s World’s Top 100 Beers has ranked the world’s top 100 beers, based on users’ reviews and weighted by performance within and outside of style. Because the list is alphabetical, we don’t know which beer was number-one overall.

    American beers dominated the Top 100. California put more beers on the list—22—than any other state. It was followed by Vermont, with 11, and Michigan, with eight. Five there states—Florida, Indiana, Iowa, New York, and Wisconsin—placed four or more beers on the Top 100, which is further evidence that craft beer has become a nationwide phenomenon.

    The Friday Mash (Railroad Tycoon Edition)

    Two hundred years ago today, the state of New Jersey awarded the first-ever railroad franchise to Colonel John Stevens III, the inventor who constructed America’s first steam locomotive.

    And the bar car is open!

    Fore! We begin at the 16th hole of the Phoenix Open, where rowdy spectators celebrated Francesco Molinari’s hole-in-one by showering him with beer and other flying objects.

    A Minnesota brewery found out that it can’t sell “Rated R” beer. Not because of violence or sex, but because the Motion Picture Association of America trademarked the phrase. Molson’s XXX is, presumably, still in the clear.

    MillerCoors has installed 10,000 solar panels at its Irwindale, California, brewery. The new system will generate enough electricity to brew seven million cases of beer each year.

    Blank Slate Brewing Company joined forces with Oskar Blues Brewery to brew “Cincy 3-Way Porter.” The beer contains cumin, coriander, allspice and cinnamon, which are found in Cincinnati-style chili.

    Researchers in China have discovered that xanthohumol, a substance found in hops, contains anti-oxidants that may delay or even prevent the onset of dementia and other forms of cognitive decline.

    Ontario’s government plans some changes to its relationship with The Beer Store, the province’s quasi-monopoly. However, those changes won’t bring beer into convenience stores.

    Finally, Yeti Coolers has invented a super-luxury koozie. The Colster, which retails for $30, wraps a beer in a stainless steel, double-walled, vacuum-insulated enclosure; and its “No Sweat” design prevents condensation from forming.

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