On this day in 888 A.D., the Vikings began a siege of Paris after the city’s ruler, Count Odo, refused the invaders’ demand for tribute. The siege was the most important event in the reign of the then-French king who has an appropriate name for this day after Thanksgiving: Charles the Fat.
And now….The Mash!
We begin on YouTube, where a sunbathing woman texted a neighbor, asking him to send over a beverage. The neighbor obliged, delivering a can of beer to her by mini-drone.
Now that Oklahoma voted to allow full-strength beer sales in stores, a Tulsa newspaper called on state lawmakers to scrap other “puritanical anachronisms” that are still on the books.
Chicago welcomed its first contract brewery, Great Central Brewing Company. Next year, it will open a taproom offering a variety of Chicago-brewed beers.
An alliance called No Patents on Seeds has called on Carlsberg to give up its three patents on mutant strains of barley. The strains provide new enzymes to develop “more distinctive”, flavor-stable beers.
Lifelong friends Collin Poseley and Eggie Foust have created Craft Beer: The Board Game. It takes five minutes to learn, and it can be played while inebriated.
The rapper Ludacris, an Atlanta native, has opened his long-awaited Chicken & Beer restaurant at Hartsfield-Jackson Airport. Its menu is “Southern to the core”.
Finally, Ayla Bystrom-Williams, the owner of Honeymoon Brewery, beat out 13,000 competitors and won a $200,000 Miller Lite “Tap the Future” award. She’s one of the country’s few black female brewery owners.
Josh Noel of the Chicago Tribune attended the Festival of Wood and Barrel-Aged Beer, which recently took place in Chicago. His takes on the 14th edition of this event:
- The beer is good, and getting better. He rates 20 percent of the beers “genius”, and another 60 percent “good to very good”. The “undrinkable” beers likely sat in the barrel too long.
- John Laffer, the co-founder of Off Color Brewing in Chicago, has emerged as a star. He’s an alumnus of Goose Island Brewing Company’s barrel-aging program.
- Festival-goers didn’t shun Goose Island on account of it having been taken over by Anheuser-Busch. If the beer is good, they want it.
- It’s possible to brew bad sour beer. The style “requires layers and nuance.”
- The best thing about the festival is discovering new beers. One, in particular, was Peach Climacteric from Colorado-based WeldWerks Brewing. Co-founder Neil Fisher was amazed that attendees knew so much about his new brewery. fisher said, “You guys have a very connected beer culture here.”
A group of aficionados in Pittsburgh are planning to open a beer and brewing museum, which they hope to be the beery equivalent of the Rock and Roll Hall of Fame. The first phase of Brew: Museum of Beer is to open late next year; and eventually, the complex will have a Beer Hall of Fame and a 300-seat brewpub.
In Chicago, some of the biggest names in that city’s beer scene are behind an effort to build a Brewseum. The attraction will start out as a mobile exhibit housed in an RV, and will be open next year. Ninety miles to the north, efforts are underway to build a Museum of Beer & Brewing.
There’s no assurance that any of these projects will come to fruition. However, a museum currently exists. It is the National Brewery Museum, a joint venture between the Potosi Foundation and the American Breweriana Association, in Potosi, Wisconsin.
On this day in 1957, the pop music show American Bandstand made its national debut. The show was hosted by Dick Clark throughout its run, which ended in 1989. Clark was also the show’s producer, and eventually became its owner.
And now…The Mash!
We begin in Florida, where businessman Sammy Ramos has launched the first craft beer to be marketed to Hispanics. Its brand name is “Boriuca”, which means a person of Puerto Rican heritage—of which there are more than 250,000 in Greater Orlando.
In Kent, England, a Shetland pony named Mocha walked into his owner’s pub and started drinking beer out of stray pint glasses. Feel free to make bad puns on “pony” or “horse”.
This fall, Oregon State University will open a beer garden at its football stadium. Last year the Beavers went 2-10 (0-9 in the PAC-12), so fans might need a few beers before watching them play.
Rupert Stadler, the head of Volkswagen’s Audi division, was forced to repay the company €12,000 ($13,950) for a beer-drinking contest for company managers that he put on his expense account.
The metal band Megadeth has tapped Quebec brewery Unibroue to make a beer called “A Tout le Monde”, named for a song from the group’s 1994 album Youthanasia. It’s a Belgian-style saison ale.
Greene King is brewing “Bobby” beer to honor Bobby Moore, the captain of England’s 1966 World Cup-winning team. Its alcohol content—4.2% ABV—was inspired by the score of the Cup final.
Finally, a group of Chicago businesses, including two well-known beer bars, are encouraging the public to patronize establishments on the #11 bus route, which they hope will earn back a permanent spot on the Chicago Transit Authority map.
At Chicago’s Empirical Brewing, rats were a problem. Not only did they eat up its expensive grain, but they also carried diseases such as antibiotic-resistant E. coli.
The brewery contacted Tree House Humane Society which, for the past five years, has maintained a “Cats at Work” program. The shelter neuters feral cats, then introduces them into neighborhoods, where they hunt down and kill the local rodents.
Empirical received four cats from Tree House, and named them after Ghostbusters characters. The felines quickly chased off the rats—including the gigantic “Jesus rat”—and the brewery no longer loses 200 pounds of grain per year.
On this day in 1834, the Spanish parliament formally disbanded the Inquisition, which was created in 1480 by monarchs Ferdinand and Isabella. It was revived in 1970 by the Monty Python troupe—when no one was expecting it.
And now…The Mash!
We begin in Amsterdam, which is having a rainy summer. That’s good new for a group of entrepreneurs who are gathering rainwater and using to brew a pale ale called “Hemelswater: code blond”.
The newly-opened Tilted Mash Brewing got a big boost from judges at this year’s California State Fair. A third-place showing in the competitive Pale Ale category gave the brewery instant credibility.
Beer, then whiskey. Chicago’s Wander North Distillery is distilling beer mash from its next-door neighbor, Northgate Brewing. The first whiskey in the series is called Uncharted 1.
William Turton and Bryan Mengus of Gizmodo.com tried three popular brands of non-alcoholic beer. The best of the three “tasted like carbonated water with some beer flavoring thrown in”, the worst was “disgusting”.
Engineers at Heineken have discovered a way to dispense beer at high altitudes. Once the airline gets the necessary safety certificates, it will start serving in-flight draft beer.
How intense has beer trademark litigation gotten? Twelve lawyers filed challenges to Candace Moon’s application to trademark the phrase “Craft Beer Attorney”.
Finally, two IT consultants from Michigan have developed an app for beer festivals. It allows festival-goers to see what beers are available, develop a customized list, and rate the beers after tasting them.
On this day in 1927, Charles Lindbergh took off from Roosevelt Field in New York, beginning the first-ever solo trans-Atlantic flight. Five years later, Amelia Earhart became the first female aviator to accomplish that feat.
And now…The Mash!
We begin in the halls of justice, where Flying Dog Ales will fund a “First Amendment Society” with the settlement money the state of Michigan paid it. The courts ruled that Michigan violated Flying Dog’s constitutional rights by denying it permission to market Raging Bitch Belgian-Style IPA.
The Brooklyn Brewery has signed a long-term lease under which it will build a beer garden, brewing facility, and restaurant on the site of the Brooklyn Navy Yard..
A Munich court ordered the Hofbraukeller beer hall to honor its contract to host an event hosted by a far-right political party. In 1919, Adolf Hitler delivered his first-ever political speech at the Hofbraukeller.
Mercedes-Benz Stadium, soon to be the new home of the Atlanta Falcons, will have the cheapest beer in the National Football League: $5. It will also offer $3 hot dogs and $2 Coca-Colas.
Some of the biggest names in Chicago’s beer community have joined an effort to raise funds to build the Chicago Brewseum. It will serve beer made on-premises by guest brewers.
Former major-leaguer Brandon Laird, now playing for Japan’s Hokkaido Nippon-Ham Fighters, won himself a year’s supply of beer after hitting a home run off the Kirin Brewery sign at the Tokyo Dome.
Finally, the Saugatuck Brewing Company wasted no time poking fun at Anheuser-Busch’s rebranding of Budweiser as “America”. Its parody beer, “‘Murica”, is brewed in a style America’s founders might describe as “Freedom,” and the process is naturally overseen by 1,776 bald eagles.
Five years ago, Goose Island Beer Company announced that it would be acquired by Anheuser-Busch InBev. John Hall, Goose Island’s founder, stayed on as an A-B InBev employee. He was put in charge of the company’s craft and import division. That division, now called High End, followed the Goose Island precedent and began buying craft breweries. There are now eight in High End’s portfolio.
There was another member of the Hall family to Goose Island: John Hall’s son, Greg. He left Goose Island after the sale and opened Virtue Cider on a farm in Michigan. Demand for the cider overwhelmed Virtue’s inefficient packaging equipment. Greg Hall wound up selling a controlling stake in Virtue to A-B InBev. The deal also allows Virtue to save on capital expenses; it uses Goose Island’s bottling and kegging operation in Chicago and thus doesn’t have to buy its own equipment.
Jason Notte of Marketwatch.com recently spoke with the Halls just a few weeks before the fifth anniversary of the Goose Island sale and discussed “life afterward, the changes that have occurred in both the craft beer and cider markets since and what the sale meant to Virtue Cider and other A-B InBev High End offerings”. The interview is on the lengthy side, but definitely worth reading
On this day in 1791, Vermont was admitted to the Union as the 14th U.S. state. It is only one of three states that had previously been an independent republic; the others are California (very briefly, and unrecognized) and Texas (1836-45).
And now…The Mash!
We begin in Chicago, where the Field Museum has teamed up with Off-Color Brewing to re-create a purple-corn beer brewed by Peruvian women a thousand years ago during the Wari Empire.
In Europe, drought conditions resulted in last year’s hop harvest being one of the worst in decades. The resulting scarcity drove up prices, which hit small breweries especially hard.
Franchised beer bars may be coming to your town. Growler USA has two locations in Oregon and North Carolina each with more than 80 taps, and plans to open ten more this year.
“Endless Slogans”, an ad for Toronto-brewed Boneshaker Unfiltered IPA, pokes fun at beer ads by mocking every ad cliche from sexual innuendos to bad puns.
A German environmental group has alleged that the country’s most popular beers violate the Reinheitsgebot because they contain trace amounts of glyphosate, an ingredient used in herbicides.
Celeste Beatty is one of the few African-American women to own a brewery. Her Harlem Brewing Company’s beers will soon go on sale at 39 Wal-Mart stores in New York State.
Finally, Anheuser-Busch InBev finds itself in “investor purgatory” after reporting disappointing earnings last week. A-B InBev’s sales are–pardon the pun–flat, and currency volatility has upped the cost of sales.
Thirty-four years ago, AT&T agreed to be broken up into seven regional phone companies. Over the years, the “Baby Bells” recombined; and Southwestern Bell, the last surviving Baby Bell, renamed itself—you guessed it—“AT&T.”
And now….The Mash!
We begin in Chicago, where Walgreen’s sells Big Flats 1901 for $2.99 a six-pack. The contract-brewed beer has an overall rating of “Poor”—along with some funny reviews—on BeerAdvocate.com.
Kefir beer might be a healthier option for those with stomach ulcers. Scientists in Brazil found that rats that were fed kefir beer were less prone to inflammation than those that were fed regular beer.
Glassblower Matthew Cummings thinks beer deserves better glassware than the shaker pint. His Pretentious Beer Glass Company turns out odd-looking vessels designed for particular styles.
Vilde Haye, an Israeli boutique brewery, has launched a series of beers inspired by an imaginary klezmer orchestra. Each beer in the series has a “mascot,” a shtetel musician with a back story.
Mexican beer is growing faster than craft beer, thanks to America’s growing Latino population. There’s room for more growth as Anglos become aware of brands like Modelo and Tecate.
Brewbound.com lists the top ten craft beer stories of 2015. They include mergers and acquisitions, veteran craft-brewing figures stepping down, lawsuits, and the popularity of hard root beer.
Finally, Frank Winslow, Yards Brewing Company’s Director of Quality Assurance, explains why most beer bottles are brown but some are green, and why Corona might contain hop extract rather than actual hops.