Chicago White Sox

The Friday Mash (“Long Live the King” Edition)

On this day in 1603, James VI of Scotland becomes James I of England and Ireland upon the death of Queen Elizabeth I. The kingdoms of Scotland and England remained sovereign states, with their own parliaments, but both were ruled by James in personal union.

And now….The Mash!

We begin in Vancouver where last week, the Railtown Pub advertised its St. Patrick’s Day celebration with a Guinness glass filled to the brim and literally losing its head. That caught the attention of the Irish Independent newspaper, which called the pour “sacrilegious”.

Now that the Chicago White Sox’s partnership with MillerCoors has expired, the ballclub has formed a new partnership with Constellation Brands, which will open “Casa Modelo” at the ballpark.

While on spring break in The Bahamas, a frat boy used the teeth of a beached shark to puncture a beer can so he could “shotgun” it. His video of the stunt prompted a swift—and angry—backlash on social media.

Portland, Oregon, is about to get a beer bar devoted to session beers. Its name, naturally enough, is Sessionable. The bar will pour 30 beers, all with ABVs ranging from 2.5 to 5 percent.

Neil Patrick Harris, who the spokesperson for Heineken beer, says that he has a Heineken Light tap in his bar at home. He adds that unlimited beer at home “is as awesome as it sounds”.

According to a recent survey, one out of four beer drinkers said they would switch to marijuana if it became legal in their state. If they do switch, brewers will suffer $2 billion per year in lost sales.

Finally, MLive.com asked eight brewery owners in the Grand Rapids, Michigan, area whether the craft beer industry is in a bubble. They don’t think so, but some admit that the market is getting tougher for new entries.

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The Friday Mash (Drop the Puck! Edition)

On this day in 1875, the first-ever organized indoor game of ice hockey was played in Montreal. It featured two nine-member teams whose lineups included local college students. Instead of a ball, which was customary in outdoor games, the players used the ancestor of the modern hockey puck.

And now….The Mash!

We begin in Chicago, where White Sox fans are rooting for their team to draft Clemson first baseman Seth Beer. Their campaign includes hashtags with excruciatingly bad puns on Beer’s name.

Uinta Brewing Company is packaging its Golden Ale—a beer meant to be enjoyed outdoors—in cans bearing images of our national parks. Yosemite National Park will be the first to appear on a can.

Budapest’s Mad Scientist Brewery has a deal for you. Adopt a dog from a local animal sanctuary, and the brewery will send you home with a case of its beer—even if your new best friend doesn’t drink.

Asbury Park Brewery’s logo is inspired by the city’s famous Convention Hall. And fittingly for “Springsteen Country”, all of its owners have a connection to the music business.

A New York State lawmaker wants to allow municipalities to establish “recreation zones”, within which it would be legal to carry open containers of alcohol sold by bars and restaurants.

Cathay Pacific Airlines has added something new to its beer menu: Betsy, a beer brewed to be enjoyed at 35,000 feet, where passengers’ senses of taste and smell are diminished.

Finally, according to Amy Sherman of MLive.com, the funniest beer names from last weekend’s Michigan Brewers Guild’s Winter Beer Festival were “Gnome Wrecker”, “Complete Nutter Madness”, and “Only Fools Russian”.

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