Merry Christmas From Ludwig

Hello, everyone! I’ve picked out a tree to trim, and will be spending some quality time with my family. That should help me recuperate from the pain of the Detroit Lions’ collapse.

Now, let’s all sing along:

Have a jolly holly Christmas. It’s the best time of the year. I don’t know if there’ll be snow…but we’ll drink lots of beer!

See you in 2014,


The Friday Mash (Winter’s Tale Edition)

Winter is here! The southern solstice occurred at 11:12 am Greenwich Mean Time. Both ancient and modern cultures have marked the first day of winter, and the lengthening days that follow it, with rituals and celebrations–and the liberal consumption of beer.

And now….The Mash!

We begin in Nashville, where country singer Thomas Rhett has stirred up a hornets’ nest with his new single, “Beer With Jesus.” It stands at number 21 on the country charts.

The British Columbia Human Rights Tribunal will hear a complaint against Earls Restaurants, which serve Albino Rhino beer. Earls says the name is derived from an animal, not people suffering from albinism.

Why did St. Sixtus monastery allow Westvleteren 12 to be sold in the United States? The monastery needed a new roof, and the monks knew American beer geeks would pay big bucks for their ale.

One of the beer world’s trends of 2012 is nanobreweries. These pint-sized breweries (pun intended) require less than $100,000 to start, and their product serves as “a liquid business card.”

From the Odd Couple Department: in La Crosse, Wisconsin, City Brewery is turning biogas into electric power, then sending some of it to Gundersen Lutheran Health System, which is aiming to achieve energy independence.

Ever have problems transporting multiple growlers? Now there’s a solution: Growler on Board, which not only holds three growlers, but also keeps them from bumping into one another.

Finally, the Brewers Association’s definition of “craft brewery” didn’t sit well with the August Schell Brewing Company. The 152-year-old brewery blasted the BA for excluding it because its grain bill includes a small amount of corn.

This just in: Ludwig wants you to know that he’s going on vacation for the Christmas holidays. The lion limo will arrive Sunday, and he doesn’t expect to get back until after New Year’s. In the meantime, keep quaffing those holiday ales.

A Very Ludwig Christmas

Dear readers, it’s time for Ludwig to take his annual Christmas vacation, where he’ll get to spend some quality time with his pride.

Before stepping into the lion limo, Ludwig left us a present: a video of the construction of a Christmas tree made with more than 1,000 beer bottles. Enjoy!

Bon voyage, Ludwig; we’ll see you after the holidays!

Beer…By the Numbers

  • Days until Christmas: 4.
  • Craft seasonal beer sales: $70.8 million.
  • Christmas/New Year’s rank for amount of beer sold: 5th.
  • Biggest day of the year for beer sales: July 4.
  • Cases of beer sold on July 4: 68.3 million.
  • Average price of beer in China: 33 cents (U.S.) per liter.
  • Average price of beer in Australia: $2.40 per liter.
  • Price of a beer from Lost Abbey’s upcoming “Box Set”: $40 per liter ($15 for a 375ml bottle).
  • U.S. breweries opening in October and November 2011: 58.
  • Breweries in planning as of November 30: 855.
  • Draft beer’s share of craft brewery sales: 30 percent.
  • Draft beer’s share of macrobrewery sales: 10 percent.
  • Craft beer brands sold in the United States: 13,000.
  • Craft beer brands sold in cans: About 400.
  • Craft breweries that can their beer: 144.
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