college football

The Friday Mash (National Geographic Edition)

On this day in 1888, the National Geographic Society was formed. The Society’s logo, a bright yellow box, appears on National Geographic magazine, which is published in 40 languages around the world.

And now…The Mash!

We begin in Pennsylvania, where the beer police caught up with Travis John Miller, who was selling the contents of his beer cellar on Craigslist. Miller faces a misdemeanor charge of selling alcohol without a license.

Swedish brewer Fredrik Tunedal, who often came home from work covered in malt dust, has released a Shower Beer. Its flavor profile includes a soapy taste, which Tunedal calls “on-point” for his product.

Keurig Green Mountain has partnered with Anheuser-Busch InBev to develop a line of instant beers—and other instant adult beverages—that Keurig owners can make at home.

The CEO of Constellation Brands, which imports Corona and Modelo beer, said that he doesn’t expect President-elect Donald Trump’s trade policy to raise the price of Mexican brands.

Despite a dismal 5-7 record, the University of Texas finished #1 in the country—in beer sales, that is. By season’s end, Longhorns fans spent $5.26 on alcohol for every fan in attendance.

Bart Watson, the Brewers Association’s chief economist, disputes studies showing that beer sales have fallen in states where recreational marijuana is legal. Watson argues that pot is just one of many variables affecting sales.

Finally, in Adelaide, Australia, the woman-owned Sparkke Change Beverage Company is putting feminist messages on cans of its beer. It’s an effort to start conversations in the country’s male-dominated beer culture.

Beer…By the Numbers

  • Number of beers ordered by Bristol Motor Speedway for last Saturday’s Tennessee-Virginia Tech game: 545,000.
  • Attendance at that game: 156,990.
  • Ohio’s brewery count: 180.
  • Percent of Ohio breweries that intend to make 12-percent-plus beer now that the ABV cap has been lifted: 10.
  • Increase in 2016 craft beer sales over 2015 sales: 6 percent (compared to 19 percent the year before).
  • Percentage of top-ten craft breweries with lower sales this year than last: 50.
  • Decline in Samuel Adams Boston Lager sales from 2015 to this year: 13.8.
  • Tsingtao Brewery Company’s net income in the first half of 2016: 1.07 billion yuan ($160 million).
  • Change from the first half of 2015: Down 11 percent.
  • Number of tickets Toppling Goliath brewery issued for its Mornin’ Delight imperial stout: 500.
  • Number of people who logged onto Toppling Goliath’s website to buy Mornin’ Delight tickets: 80,000.
  • Average annual salary for assistant brewers at small breweries: $30,000-$40,000.
  • Average annual salary for head brewers at small breweries: $35,000-$47,000.
  • Style categories in this year’s Great American Beer Festival competition: 96.
  • Breweries expected to compete in this year’s GABF: 1,600.
  • Beer…By the Numbers

  • Breweries operating in the United States as of June 30: 3,040.
  • Breweries in planning in the U.S. as of June 30: 1,929.
  • Workers employed by American craft breweries: 110,273.
  • Cost of one (legal) marijuana joint in Washington State: $2.71.
  • Cost of one bottle of Bud Light in Washington State: $0.90.
  • Most overpriced beer in the National Football League: $8.50 (53 cents an ounce) at Ford Field, Detroit.
  • Average cost of a bottle of beer at a Detroit-area grocery store: 98 cents (8.2 cents an ounce).
  • Football Bowl Subdivision (Division I-A) colleges that sell beer in on-campus stadiums: 21.
  • Publicly-owned stadiums that sell beer at FBS games: 11.
  • U.S. craft-beer exports in 2009: 46,000 barrels.
  • U.S. craft-beer exports in 2013: 282,500 barrels (about $73 million worth).
  • Number of beer tents at this year’s Oktoberfest in Munich: 14.
  • Capacity of the Schottenhamel beer tent, Oktoberfest’s largest: 10,000.
  • Nepal’s annual beer sales: 84 million bottles.
  • Number of breweries in Nepal: 6.
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