Super Sunday Quick Kicks
It looks like the marketing people at Anheuser-Busch have called a double reverse. Bowing to criticism, they’ve decided to keep the Budweiser Clydesdales in their Super Bowl ads. This will be their 16th Super Bowl appearance.
In his Never-Ending Super Bowl blog post, Draft magazine’s Christopher Staten indulges in “a simpler, more refined age” of beer ads, turning back the clocks to “when beer was celebrated with class.” Warning: contains retro beer commercials.
Dan Boone of The Bleacher Report offers an amusing Super Bowl drinking game. Here are just a couple: “Drink if you see Ditka. Buy Ditka a drink if he is sitting next to you. Buy Ditka two if he is choking you because he just dropped fifty grand on the over” and “Drink at the appearance of any talking animal, alien, or Kardashian”.
According to The Nielsen Company, this is not the biggest day of the year for beer drinking. The Fourth of July is. In fact, Super Sunday only ranks seventh.
The final word goes to Duane Thomas, who once asked: “If the Super Bowl is the ultimate game, then how come they’re going to play it again next year?”