Craft Brew Alliance

The Friday Mash (Gold Record Edition)

Seventy-five years ago, the first-ever gold record was presented to Glenn Miller for “Chattanooga Choo Choo”. The song was originally featured in the film Sun Valley Serenade (1941).

And now….The Mash!

We begin in Cincinnati, where Urban Artifact is brewing a beer made with yeasts from the historic Union Terminal, which is now a museum complex. The brewery added sour cherries to add tart fruitiness to the beer, a 7% ABV bock.

If you’re a Game of Thrones fan, Brewery Ommegang has you covered. It will release three beers whose labels bear the sigils of the Houses of Lannister, Stark, and Targaryen.

Alex P. Davis, who runs the Library Alehouse in Santa Monica, doesn’t think beer lovers should stand in line to taste rare beers such as Pliny the Elder IPA because so many world-class beers are available without the wait.

Despite being the capital of one of Mexico’s poorest states, Oaxaca City has become destination of hipster tourists—many of from other Mexican states. And it’s developed a lively craft beer culture.

TheMotleyFool.com explains how Anheuser-Busch InBev and MillerCoors are exploiting the three-tier system to keep craft products out of bars and stores. Rather than fight A-B, Craft Brew Alliance entered into in a production and distribution deal with the brewing giant.

Rochester, New York, is the nation’s unofficial Tater Tots capital. Local journalist Will Cleveland has a few pointers on pairing beer with the tots—and yes, any beer from the Genesee family is a good choice.

Finally, The Smithsonian’s National Museum of American History has appointed Theresa McCulla as historian to oversee its American Brewing History Initiative. McCulla, who will receive a Ph.D in American Studies from Harvard, also holds a culinary arts diploma.

Beer…By the Numbers

  • Great Britain’s brewery count: 1,424 (up from 745 in 2009).
  • France’s brewery count: 663 (up from 332 in 2009).
  • The Netherlands’ brewery count: 401 (up from 117 in 2009).
  • Breweries participating in this year’s Grand Rapids “Beer Passport”: 32.
  • Passport holders who earned “Brewsader” status by visiting eight breweries: 4,200.
  • Percent of craft brewery CEOs who are female: 17.
  • Percent of craft brewery executives who are female: 21.
  • Change in Craft Brew Alliance’s share price since January 1: Up 86 percent.
  • Change in Anheuser-Busch InBev’s share price since January 1: Down 15 percent.
  • Height of the Genesee Beer Keg Tree: 26 feet.
  • Number of kegs on the Genesee Beer Keg Christmas Tree: 430.
  • Number of beers sold at Ohio State home football games this season: 122,000 (about 17,000 per game).
  • Ohio State’s revenue from this season’s beer sales: $1.1 million.
  • Attendees at this year’s Holiday Ale Festival in Portland, Oregon: 14,000.
  • Number of ales and ciders served at this year’s Holiday Ale Festival: 53.
  • Craft Brewing’s Growing Pains

    In the last couple of months, MarketWatch.com’s Jason Notte has seen disquieting trends in the craft beer industry:

  • Craft Brew Alliance’s Redhook brand announced layoffs at its Woodinville, Washington, brewery. The Woodinville plant is contract-brewing for Pabst Brewing Company, but the Pabst business accounts for only 30 percent of its capacity.
  • Stone Brewing Company, headed by fiercely independent CEO Greg Koch, admitted that it had received $90 million in private equity financing and would lend the Stone name to a hotel. It, too, is cutting jobs.
  • And homebrew supply retailer Northern Brewer has agreed to be acquired by than Anheuser-Busch InBev.
  • Notte doesn’t think these developments mean the craft beer bubble has burst. He writes:

    “If anything, it all begrudgingly recognizes that the players in all tiers of the beer industry have found themselves in the same predicament: Running a business in an environment where constant growth isn’t a given and where big decisions are often followed by unintended fallout.”

    Exiles on Beer Street

    Last year, the Brewers Association liberalized its criteria for what qualifies as a “craft brewery,” and welcomed Boston Beer Company, D.G. Yuengling & Son, Straub Brewing, August Schell Brewing, and Minhas Craft Brewery into the fold.

    However, five well-known breweries—which aren’t called Anheuser-Busch, Miller, or Coors—still fail to qualify:

  • Craft Brew Alliance. Reason: It’s 32.2-percent owned by Anehuser-Busch InBev (the BA’s ceiling is 25 percent).
  • Pyramid Brewery/Magic Hat Brewing. “Imported adjunct beer sales exceed domestic production.”
  • 10 Barrel Brewing. Owned by A-B InBev
  • Mendocino Brewing. Owned by UB Group in Bangalore, India.
  • Goose Island Brewery. Owned by A-B InBev.
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