Craft Dome

A Clever, Beer-Themed April Fool’s Prank

Today, CraftBeer.com reported that the heads of four craft-brewing pioneers–Kim Jordan (New Belgium), Ken Grossman (Sierra Nevada), Garrett Oliver (Brooklyn Brewery) and Sam Calagione (Dogfish Head)–will be chipped out of Half Dome, the 9,000-foot-tall granite formation in Yosemite National Park. It also reported that the landmark will be named “Craft Dome”.

It gets better:

[I]t all started with a call from Leslie Knope a few weeks ago. Grossman says the Pawnee, Indiana, native who rose to the top of the ranks of the National Park Service was looking for a way the government could give props to the rise of small and independent brewing in America.

“She said she wanted to put a project together to honor the founding of craft brewing…Since California is the birthplace they wanted to do it at Half Dome.”

There’s also a video from Sierra Nevada’s Facebook page in which the four honorees explain the Craft Dome plan.

Well done, ladies and gentlemen. Well done.

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