Dark Lord Day

New Pricing Structure for Dark Lord Day 2016

Tickets for this year’s Dark Lord Day at Three Floyds Brewing Compay, will set you back $200. The reason? Three Floyds has switched to all-inclusive pricing. It’s a concept inspired by Tampa’s Cigar City Brewing, which had been plagued by large crowds and disappointed attendees at recent release parties for its Hunaphu’s Imperial Stout.

Those who buy a ticket for Dark Lord Day will be given a four-pack of Dark Lord Imperial Stout, plus a bottle of a Dark Lord variant; admission to the afternoon festival, which features beer from dozens of breweries; a tote bag; and $40 worth of food and drink vouchers. Three Floyds hopes that the new system will shorten lines and make life easier for festival staff.

Tickets go on sale this Saturday.

Beer…By the Numbers

  • Worldwide Trappist brewery count: 10.
  • Trappist breweries’ annual production: 387,000 barrels.
  • Leading Trappist brand Chimay’s share of that total: 40 percent.
  • U.S. beer sales in 2013: 200 million barrels (down 1.4 percent from 2012).
  • U.S. craft beer sales in 2013: 14 million barrels (up 9.6 percent from 2012).
  • Average craft drinker’s annual spending on beer: $181 (11 trips to the store).
  • Average “economy beer” drinker’s annual spending on beer: $252 (18 trips to the store).
  • Cost of a six-pack of Heineken in Oklahoma City (cheapest among cities surveyed by NerdWallet.com): $7.33.
  • Cost of a six-pack of Heineken in Chicago (most expensive among cities surveyed): $12.99.
  • Brewery openings in Colorado in 2013: 57.
  • Colorado’s brewery count at the end of 2013: 217.
  • Anheuser-Busch InBev’s share price in March 2014: $103.75.
  • A-B InBev’s market capitalization in March 2014: $166.83 billion.
  • Cost of a ticket to Three Floyds’ annual Dark Lord Day: $30.
  • Number of tickets sold: 6,000.

The Friday Mash (Public Works Edition)

On this day in 1935, President Franklin D. Roosevelt signed Executive Order 7034, which created the Works Progress Administration, the largest New Deal agency. It employed millions of Americans, and almost every community in the country had a park, bridge, or school constructed by WPA employees.

And now…The Mash!

We begin in Munster, Indiana, where Chicagoland journalist Scott Bort got up at the crack of dawn to celebrate Dark Lord Day with 6,000 of his friends.

What was it like to visit an English pub circa 1900? There was sawdust on the floor, not much seating, and ginger beer on tap. Martyn Cornell, who blogs at The Zythophile, has more details about turn-of-the-century establishments.

Session #51 opens today. This month’s host is Jay Brooks of the Brookston Beer Bulletin, and his topic is The Great Beer and Cheese-Off. As always, you’re invited to jump into the discussion.

The Sacramento Ballet invited the public for an evening of beer and dancing. The beer–including “Stumble-ina,” a hefeweizen, and “Black Out Swan,” a dark Marzen–were brewed by the dancers themselves.

Samuel and Jesse Edwin Evans have returned to Chicago, where they are building a green brewery on the South Side. If all goes well, the New Chicago Brewing Company will be in operation by Chicago’s 175th anniversary, next March 4.

Flyover country? Hardly. Craft beer has won a following in Iowa, where there are now two dozen breweries and brewpubs.

Finally, the New York Public Library has teamed with the Coney Island Brewing Company to re-create George Washington’s recipe for “small beer”. Written in 1757, the recipe belongs to the library.

Beer…By the Numbers

  • Time for Three Floyds’ Dark Lord Day Golden Tickets to sell out: 23 minutes.
  • Cost of a Golden Ticket: $10.
  • Cost of a bottle of Dark Lord: $15.
  • Beers in New Jersey-based Flying Fish Brewing Company’s “Exit Series”: 7 so far.
  • Highest exit number on the New Jersey Turnpike: 18.
  • Number of breweries in Colorado: 111
  • Percent of Colorado’s breweries located in Denver: 9.
  • Cost of an unlimited beer ticket at the 2011 Preakness: $20.
  • Cost of an unlimited beer and wine package on Carnival Cruise Lines: $29 per day.
  • Budweiser’s share of the U.S. beer market: 10.2 percent.
  • Bud Light’s share of the U.S. beer market: 21.2 percent.
  • What Anheuser-Busch paid to acquire Goose Island Brewing Company: $38.8 million.
  • World-wide value of brewery acquisitions in the past five years: $141.9 billion.
  • Barrels of craft beer sold in the U.S. in 2010: 10 million.
  • Increase over 2009: 11 percent.
  • Increase over 1980: 37,787 percent.
  • Dark Lord Day Tickets Go on Sale Tomorrow

    Heads up! According to Three Floyds Brewing Company’s website, Dark Lord Day Golden Tickets go on sale tomorrow. Three Floyds will announce the details on Twitter, followed by posts on the Dark Lord Day website as well as the RateBeer.com and Beer Advocate.com. Remember: you’ll need a Golden Ticket to buy Dark Lord Russian Imperial Stout.

    Update (3/18): The Golden Tickets sold out in 55 minutes.

    Dark Lord Day: April 24

    The date for Three Floyds Brewing Company’s annual Dark Lord Day has been announced: it’s April 24. Details to follow on the event website.

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