On this date in 1908, the Chicago Cubs last won the World Series. Managed by Frank Chance of “Tinker to Evers to Chance” fame, they beat the Detroit Tigers, 4 games to 1. Cubs fans are hoping their team can end their 108-year drought in this year’s playoffs.
And now…The Mash!
We begin in Detroit, where Ludwig’s beloved Lions will sell $3.50 beers during Sunday’s game against the L.A. Rams. The way the Lions are playing, fans need a few to get them through the game.
D.G. Yuengling & Son is waging a last-ditch fight against the pending merger of Anheuser-Busch InBev and SABMiller. Yuengling argues that A-B is trying to keep it out of new markets.
German scientists have found that beer causes less liver damage than hard liquor. The reason? Hops may inhibit the formation of reactive oxygen species, which can damage cells in the liver.
Ken Pagan, the Toronto-area man accused of throwing a beer can at a player during a baseball game, better have his lawyer warming up. A Canadian attorney discusses Pagan’s legal problems.
Two Copenhagen men have taken the idea of freeze-dried coffee and applied it to four of their craft beers. They’ve created instant versions of a coffee beer, a fruity IPA, a wild-yeast IPA, and a pilsner.
After a church in Canyon, Texas, ran an anti-alcohol ad in the local paper, an establishment called the Imperial Taproom offered a discount to customers who brought in a copy of the ad.
Finally, Fat Head’s Brewery had a very short reign as “Mid-Sized Brewing Company of the Year” at the Great American Beer Festival. Officials revoked the award after concluding that Fat Head’s, which has three locations, had been misclassified.
For the first time in 31 years, Stroh’s beer will be brewed in Detroit. Pabst Brewing Company, which acquired the Stroh’s trademark and recipes, has contracted with Brew Detroit to make Stroh’s Bohemian-Style Beer. It’s a pilsner, based on a Stroh’s recipe from the 1880s. The beer will be released beginning August 22. At least initially, it will be distributed only in Michigan, which accounts for 25 percent of Stroh’s sales nationwide.
And if you’re in Detroit to try Stroh’s, Draft magazine has a rundown on the city’s top places to enjoy beer. Brew Detroit and several other breweries are on the list, along with a number of beer bars—including one, still under construction, that is made from shipping containers.
On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.
And now…The Mash!
We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.
A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.
With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.
Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.
Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.
During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”
Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.
On this day in 1968, the musical Hair opened on Broadway. Notable songs from the “American Tribal Love-Rock Musical” include “Aquarius”, “Easy to Be Hard”, and “Good Morning Starshine”.
And now…The Mash!
We begin in Chelyabinsk, Russia, where a mechanic named Andrey Eremeev persuaded the beer store in his apartment building to let him run a pipeline from a keg in the store’s refrigerator to one of the taps of his kitchen sink.
Theater Cedar Rapids has added beer to its improv comedy classes. According to its education director, beer helps relieve inhibitions that can kill a performer’s creativity.
In Hastings, Nebraska, temperance advocates picketed the Do the Brew beer festival. The protesters, dressed in period garb, were actors promoting the upcoming Nebraska Chautauqua fest.
Israel’s Herzl Brewery made a beer that people might have enjoyed when Jesus was alive. It tasted a bit like honey and berries, but it was flat and cloudier than what we drink today.
Six years ago, Greg Avola and Tim Mather launched Untappd. The app now has more than 3.2 million users, and is so successful that both men quit their jobs to manage Untapped full time.
Frances Stroh has written a book about the Detroit-based brewery’s rise to national prominence in the late 1800s and its downfall amid consolidation and the city’s economic demise.
Finally, Utah liquor regulators may revoke a Salt Lake City movie theater’s liquor license for showing the R-rated film Deadpool. State law forbids a licensed establishment to show nudity. Deadpool star Ryan Reynolds donated $5,000 to the theater’s legal defense fund.
On this day in 1938, Orson Welles’s Mercury Theater company broadcast a radio play of H.G. Wells’s novel, The War of the Worlds. Contrary to popular belief, the performance didn’t cause widespread panic, because the audience was so small. It did, however, make Welles famous.
And now….The Mash!
We begin in Orlando, where a sports bar called The Basement is helping fans cope with the University of Central Florida’s 0-8 football team. It’s offering free beer during UCF games until the losing streak ends.
PicoBrew, a Seattle-based startup, will market a home brewing system similar in concept to Keurig’s K-Cups. The system, which makes beer in five-liter batches, will retail for around $1,000.
In Georgia, a brewmaster has launched a “government rant” series of beers to protest restrictive state laws. The menu’s fall offering: “Why does the state legislature not want to create jobs by allowing us to do growlers of this IPA?”
Could beer hold the key to stopping the alarming decline in the honeybee population? Scientists have found that placing hops beta acid near a honeycomb improves the bees’ chances of survival.
Louisville’s Against the Grain Brewery will launch a beer honoring pro wrestler Randy “Macho Man” Savage and two other members of the famous Poffo wrestling family. The beer will be called—of course—Poffo Pilsner.
On Thanksgiving weekend, Dark Horse Brewing Company will pour 130 of its beers at the HopCat beer bar in midtown Detroit. It will be the largest single-brewery tap takeover on record.
Finally, an editorial in Monday’s edition of USA Today called attention to the big breweries’ latest effort to thwart craft beer. They’ve been buying distributors in three of the top five craft-brewing states. The U.S. government is investigating these transactions.
On this day in 1770, sea captain James Cook formally claimed eastern Australia for Great Britain, calling it “New South Wales.” Cook’s fleet carried four tons of beer, which were gone within a month of heading out.
And now….The Mash!
We begin on U.S.-Canadian border, where Detroit’s Batch Brewing Company and Windsor, Ontario’s Motor Craft Ales are collaborating on Canucky Common, a Kentucky common ale.
The beer fad of 2015 is alcoholic root beer. Products such as Not Your Dad’s Root Beer look and taste much like the soft drink, but the leading brands carry close to a 6-percent alcoholic punch.
Blue Bell ice cream, beloved by southerners, is about to go back on the market. Carla Jean Whitley of AL.com recommends five pairings of Blue Bell and Alabama-brewed craft beer.
South Korea’s parliament has made it easier for craft breweries to enter the market, but those breweries still struggle to comply with a host of other regulations.
In addition to carnival rides a parade of presidential hopefuls, this year’s Iowa State Fair featured subfreezing draft beer. Air bubbles keep the liquid moving to keep the beer that cold.
New Jersey-based Cape May Brewing is making a beer to celebrate Pope Francis’s visit to the United States this fall. It’s an India pale ale called YOPO (“You Only Pope Once”).
Finally, the slogan “breakfast of champions” takes on a new meaning. General Mills, which trademarked it, is collaborating with Minneapolis’s Fulton Beer to create a beer called HefeWheaties.”
Early this morning, Ludwig pulled out his lion phone and texted us. He said he’s on a plane home, and expects us to meet him at the airport. While waiting for his plane, we got caught up on news from the beer world.
And now….The Mash!
We begin in Detroit, where Shawn and Aaron Gross will open Windmill Pointe Brewery next year. They’ll rely on bicyclists to provide the power in exchange for beer.
Paperwork is a pain, so the Minneapolis-based Colle + McVoy ad agency gives employees an incentive to turn in their time sheets—in the form of a pint of August Schell beer.
Your friends probably believe at least one of the ten persistent beer myths (myth #1 involves IPA’s origins). Jim Vorel of Paste magazine is here to debunk them.
The Force had better be with New York State’s Empire Brewery. Lucasfilm filed a “Notice of Opposition” to the brewery’s application to trademark “Strikes Bock by Empire.”
British public-health experts want alcoholic beverage labels to disclose the drink’s caloric content. They contend that heavy drinking is a major cause of obesity.
Mystery shopper Kyle Taylor says he earned $4,000 a month as a “beer auditor.” His job was to make sure retailers follow ID-checking procedures. And yes, he was over 21.
Finally, Esquire magazine’s Aaron Goldfarb reflects on the “dad beer” phenomenon. Brands such as Schaefer and Genesee Cream Ale are enjoying a revival thanks to drinkers toasting their fathers and grandfathers.
Today is the 25th anniversary of the Loma Prieta earthquake, which killed more than 60 people in the San Francisco Bay Area. Because it occurred minutes before Game 3 of the World Series, it became the first major earthquake to be broadcast on national television.
And now….The Mash!
We begin in Melbourne Beach, Florida, where a house inspired by beer bottles is on the market for $2.95 million. And it’s built to withstand hurricanes.
Louiville mayor Greg Fischer wants beer to join bourbon as a tourist attraction. He’d also like a bourbon-barrel beer festival and the revival of Kentucky common beer.
Are you a beer aficionado? James Grebey of Buzzfeed.com has compiled a list of 21 warning signs. Warning sign #6: You have a very, very deeply held opinion about pumpkin beer.
Now that legal marijuana is gaining momentum, economists are looking at legalization’s effect on the beer industry. Some think higher spending on pot will mean less spending on beer.
The Pretty Things Beer & Ale Project is blowing the whistle on Boston-area bars that take bribes from breweries. The practice is illegal, but violators are rarely punished.
Jason Momoa, who played Khal Drogo in Game of Thrones, wants to brew beer in Detroit. He bought a 100-year-old former General Motors building, part of which will house his own brewery.
Finally, scientists have discovered that fruit flies love brewer’s yeast. A gene in the yeast releases a fruity smell that attracts the flies which, in turn, spread the yeasts to new habitats.
The Detroit Tigers and San Francisco Giants not only represent different leagues in the World Series, but their fans come from very different cultures as well. One part of that difference involves food and drink at the ballpark. At AT&T Park, Giant fans munch on Cha-Cha Bowls and Gordon Biersch’s famous garlic fries. They have a choice of more than 50 beers, including Anchor Brewing’s offerings. Comerica Park, the home of theTigers, specializes in Michigan-made food, such as Winter’s sausages and Hudsonville ice cream. Although Tiger fans prefer domestic beer, craft beer from Detroit’s Atwater Block Brewery is available as well.