Dogfish Head Brewery

A Clever, Beer-Themed April Fool’s Prank

Today, CraftBeer.com reported that the heads of four craft-brewing pioneers–Kim Jordan (New Belgium), Ken Grossman (Sierra Nevada), Garrett Oliver (Brooklyn Brewery) and Sam Calagione (Dogfish Head)–will be chipped out of Half Dome, the 9,000-foot-tall granite formation in Yosemite National Park. It also reported that the landmark will be named “Craft Dome”.

It gets better:

[I]t all started with a call from Leslie Knope a few weeks ago. Grossman says the Pawnee, Indiana, native who rose to the top of the ranks of the National Park Service was looking for a way the government could give props to the rise of small and independent brewing in America.

“She said she wanted to put a project together to honor the founding of craft brewing…Since California is the birthplace they wanted to do it at Half Dome.”

There’s also a video from Sierra Nevada’s Facebook page in which the four honorees explain the Craft Dome plan.

Well done, ladies and gentlemen. Well done.

The Friday Mash (“Rhapsody in Blue” Edition)

On this day in 1924, George Gershwin’s “Rhapsody in Blue” premiered in New York at a concert titled “An Experiment in Modern Music.” Paul Whiteman and his band performed the work, with Gershwin playing the piano.

And now….The Mash!

We begin in Zalec, a town in Slovenia’s hop-growing region. The city plans to spend €170,000 ($190,000) to build Europe’s first-ever “beer fountain”. For €6, visitors will be able to buy samples in a commemorative mug for three 10.5-ounce samples.

Craft beer is hard to find in Las Vegas. The reason? State laws which, until recently, allowed brewpubs only to sell directly to customers and imposed hefty license fees on brewpubs.

David Forde, a UK-based executive of the Heineken Company, thinks we should be drinking less because excessive drinking will create a backlash. Heineken’s latest ad campaign is “Moderate Drinkers Wanted”.

Some scientists believe that beer was the reason why our ancestors switched from a hunter-gatherer to an agricultural existence. Beer was more nutritious than beer and, unlike water, was free of pathogens.

New Belgium Brewing Company has narrowed its list of sites for a second brewery to two: Asheville, North Carolina; and the Philadelphia area. The final decision should be made by June.

USA Today’s panel of beer experts have chosen 20 cities for its America’s “best beer scene” competition. Until February 29, you can vote for your favorite—but only once per day.

Finally, Forbes magazine’s Breanna Wilson went to the 16-room Dogfish Inn in Lewes, Delaware. The inn doesn’t sell Dogfish Head beer onsite because it wants guests to wander the town’s restaurants—one of which is Dogfish Head Brewings & Eats.

Beer…By the Numbers

  • U.S. brewery count as of November 2015: 4,144 (the highest total on record).
  • Previous high brewery count: 4,131 (set in 1873).
  • California’s brewery count: 600, as of December 3, 2015.
  • Percent increase over last year: 18.
  • Rate at which new breweries open in California: 2 per week.
  • U.S. sales of Guinness beer in 2014: 2.4 million barrels.
  • U.S. sales of Guinness beer in 2006: 3.3 million barrels.
  • UK households expected to buy beer online this month: 1 million.
  • Increase over December 2014: 200,000.
  • Flavored malt beverages’ share of the beer market: 3.25 percent.
  • Growth in flavored malt beverage sales over last year: 9.5 percent.
  • Years since Dogfish Head Brewery opened: 20. (At the time, it was America’s smallest brewery.)
  • Dogfish Head’s curret rank, by sales, among craft breweries: 13th.
  • Number-one selling Snow beer’s share of China’s beer market: 23 percent.
  • Number-two selling Tsingtao beer’s market share: 18 percent.
  • Sam Calagione Returns to TV

    This fall, First We Feast will air a six-episode series titled “That’s Odd, Let’s Drink It,” which the network describes as an improv version of brewing. The star of the series is Sam Calagione, the founder and CEO of Dogfish Head Brewery, who will brew never-seen-before beers with celebrity guests. The guest list includes rapper Mac Miller, NBA All-Star Chris Bosh, DJ Z-Trip, and actors Ken Marino and Joe Lo Truglio.

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