Portland, Oregon-based Jeff Alworth started his blogging career on a site devoted to ending Republican Party dominance in his state. However, Alworth realized that people needed a respite from the ugly, polarized politics of our time, so he started blogging about beer. As he puts it, “politics divide, beer unites.”
With the election of Donald Trump as president, Alworth fears that political divisions will find their way into beer bars and breweries will feel compelled to take sides. He warns that beer and politics have become entwined in the past. For example, the Sons of Liberty planned the Boston Tea Party in a tavern, and Adolf Hitler led an unsuccessful revolt from a Munich beer hall.
As for present-day America, Alworth writes:
I don’t know where we’re headed. I really don’t want to sacrifice the world of beer and the physical spaces of pubs as refuges of camaraderie and community. But we have entered a moment when it seems like everything has political valence. It is certainly conceivable that we’ll have to take sides as beery folk. I’d love this to be my last post on politics on this site for the next four years—and still hope it will be. We’ll see.
On this day in 1888, the National Geographic Society was formed. The Society’s logo, a bright yellow box, appears on National Geographic magazine, which is published in 40 languages around the world.
And now…The Mash!
We begin in Pennsylvania, where the beer police caught up with Travis John Miller, who was selling the contents of his beer cellar on Craigslist. Miller faces a misdemeanor charge of selling alcohol without a license.
Swedish brewer Fredrik Tunedal, who often came home from work covered in malt dust, has released a Shower Beer. Its flavor profile includes a soapy taste, which Tunedal calls “on-point” for his product.
Keurig Green Mountain has partnered with Anheuser-Busch InBev to develop a line of instant beers—and other instant adult beverages—that Keurig owners can make at home.
The CEO of Constellation Brands, which imports Corona and Modelo beer, said that he doesn’t expect President-elect Donald Trump’s trade policy to raise the price of Mexican brands.
Despite a dismal 5-7 record, the University of Texas finished #1 in the country—in beer sales, that is. By season’s end, Longhorns fans spent $5.26 on alcohol for every fan in attendance.
Bart Watson, the Brewers Association’s chief economist, disputes studies showing that beer sales have fallen in states where recreational marijuana is legal. Watson argues that pot is just one of many variables affecting sales.
Finally, in Adelaide, Australia, the woman-owned Sparkke Change Beverage Company is putting feminist messages on cans of its beer. It’s an effort to start conversations in the country’s male-dominated beer culture.
Tonight’s presidential debate between Hillary Clinton and Donald Trump is expected to draw the biggest audience in American debate history. That means an awful lot of drinking games will take place, even though it’s only Monday. And, because both candidates enter the debate with historically high negatives, there’s all the more incentive to drink.
Beer writer Jeff Alworth, who blogs at Beervana, has suggested a drinking game that is out of the ordinary. Starting with the choice of beverage:
This is, however, no time to fool around with dainty potables that have only been lightly fermented. An event like this requires distilled beverages, strong and brutal.
Alworth also suggests not drinking until ten minutes into the debate, to make sure you take in what is actually happen, and then start drinking heavily. He also departs from the usual formula–take a drink if a certain word or phrase is spoken–and instead drink to the awfulness of the moderator’s questions, the candidates, and our two major parties.
Now on a roll, Alworth concludes with this boozy peroration:
Drink when you notice the anxiety that this election seems to be a metaphor for … something. Drink when your mind lapses back to earlier elections (2008 for Dems, 1980 for Republicans) and you remember thinking, “Is America the best damn country in the world, or what?” Drink when you grow irritated they’re not talking about the issues you care about. Drink when you realize they’re not talking about those issues because Americans don’t care about them. Drink to douse your gnawing apprehension, drink to encourage your hope. Drink for liquid courage. Drink for comfort. Drink for good old Teddy Roosevelt–man, we could really use the old Rough Rider right now. Drink to drink.
If you manage to survive tonight’s debate, the second in the series take place Sunday night, October 9. Cheers, everyone!
One hundred years ago today, the first Piggly Wiggly grocery store opened in Memphis. It was the first true self-service grocery store, and the originator of such supermarket features as checkout stands, individual item price marking, and shopping carts.
And now…The Mash!
We begin at sea, where part of the sixth annual Brews by the Bay will be held tomorrow. Festival venues are Cape May, New Jersey; Lewes, Delaware; and the ferry connecting those two towns. It’s the only multi-state beer festival we’re aware of.
Edinburgh’s Innis & Gunn latest release is “Smoke & Mirrors”, whose ingredients are said to make the drinker more likely to tell the truth. The brewery has sent a bottle to both Hillary Clinton and Donald Trump.
Liquor laws left over from the repeal of Prohibition are a case study in how government regulations can stifle entrepreneurship, then leave entire regions playing catch-up when they’re finally relaxed.
What makes breweries’ flagship beers disappear? The reasons include waning brand loyalty, competition from newcomers, and consumers’ changing tastes.
Researchers at Indiana University found that that if you really want a beer and want it right now, the source of your craving may be a pea-sized structure deep inside the right side of your brain.
English illustrator Tom Ward has created a series of beer mats depicting fictional bars from the movies. The collection includes the Hog’s Head Pub from Harry Potter and The Prancing Pony from Lord of the Rings.
Finally, Suzanne Schalow and Kate Baker have found success with Craft Beer Cellar: small, selective stores with hundreds of beers and knowledgeable staff. Schalow and Baker have learned that “craft” and “local” don’t equal quality.
On this day in 1844, the last two known great auks were killed. These large flightless penguin-like birds, which lived in the North Atlantic, were hunted to extinction because their down was in high demand in Europe.
And on that auk-ward note…The Mash!
We begin in China, where designer Li Rongjun has built an office out of 8,500 empty beer bottles. Rongjun has a degree in construction from the Inner Mongolia University of Science & Technology.
Lagunitas Brewing Company will build a third brewery in Asuza, California. The new plant, with a projected capacity of more than 400,000 barrels a year, is expected to open in early 2017.
Molson’s Beer Fridge will make an appearance at this month’s Pan-American Games in Toronto. The latest edition will dispense a free Molson to those who say “I Am Canadian” in any of 40 languages.
Anita Brown, an artist in Los Angeles, has designed beers for each of the books in the Harry Potter series. They include Pilsner of Azkaban, Amber of Secrets, and Deathly Hops (h/t Jay Brooks).
Queen is the latest rock group to release its own beer. It’s a pilsner that will be called—what else?—Bohemian Rhapsody. The bottle’s design features a crest designed by Freddie Mercury himself while he was in college.
5 Rabbit Cerveceria has pulled a custom-brewed batch of ale from Chicago’s Trump Tower in protest of Donald Trump’s comments about Mexico. 5 Rabbit’s founder, is a native of Costa Rica.
Finally, New Orleans is rarely associated with German culture, but Tchoupitoulas Beer Garden, a year-round, Oktoberfest-inspired beer hall, will open this summer in the city’s Warehouse District.