Dos Equis beer

The Friday Mash (Tool Time Edition)

On this day in 1960, Dr. Jane Goodall saw chimpanzees creating tools in a national park in Tanzania. It was the first time anyone had seen animals do that, and it exploded the long-standing belief that humans were the only species capable of tool-making.

And now…The Mash!

We begin in Norcia, Italy, where last week’s earthquake destroyed the historic Basilica of St. Benedict. Sixteen years ago, American monks acquired the basilica and set up a brewing operation to raise funds for its restoration.

Last year’s freakishly warm winter grabbed the attention of hops farmers in Washington State’s Yakima Valley. Fearing that global warming will bring on more such winters, they’re looking for ways to use less water growing the hops and less energy drying them.

An Israeli start-up called Glassify is selling beer glasses with an embedded microchip in the base. The chip can link to a smartphone app and send demographic information back to breweries, while offering consumers product promotions in return.

Texas authorities are looking for Achilles Salazar, a forklift operator who stole 719 twelve-packs of Dos Equis beer—$90,000 worth—from the distributor he worked for. A law-enforcement officer described the size of the heist as “most unusual”.

In Colorado, a driverless truck delivered a load of beer from Budweiser’s Fort Collins brewery to Colorado Springs. The truck was operated by Otto, a company owned by the ride-sharing company Uber.

Long Root Ale is the first beer to use kernza, the trade name for a type of wheat that originated in Asia. Because kernza is a perennial, it’s easier on the environment because farmers don’t have to plow up their land and re-plant the crop every year.

Finally, ten years after the Big Buck Brewery in Auburn Hills, Michigan, closed its doors, a local beer distributor bought the 50-foot-tall bottle that stood outside the establishment. It will be be transported to the distributor’s headquarters and repainted as a Bud Light bottle.

Beer…By the Numbers

  • Bangkok’s brewery count in 2014: 20.
  • Its brewery count in 2013: 4.
  • West Virginia’s craft brewery count: 7.
  • Craft brewing’s impact on West Virginia’s economy: $118 million (46th in the nation).
  • Arrests at Oktoberfest 2014: 720 (39 fewer than at Oktoberfest 2013).
  • Lost objects at Oktoberfest 2014: 3,346 (including 2 wedding rings, a mobile cat carrier, and a German Federal Cross of Merit 2nd-class medal).
  • Founders Brewing Company’s production in 2014: 190,000 barrels.
  • Founders’ projected capacity after expansion is completed: 900,000 barrels.
  • Alcoholic content of All Day IPA, Founders’ largest-selling beer: 4.7 percent by volume.
  • Lagunitas Brewing Company’s production in 2014: almost 600,000 barrels.
  • Increase in Lagunitas’ production over the year before: 60 percent (it opened a second brewery in Chicago).
  • Dos Equis’ sales in 2013: 1.57 million barrels.
  • Increase in Dos Equis’ sales between 2008 and 2013: 116.6 percent (number-one in the nation in sales growth).
  • Most expensive beer in the National Basketball Association: 60 cents an ounce (Quicken Loans Arena, Cleveland).
  • Cheapest beer in the NBA: 33 cents an ounce (Chesapeake Arena, Oklahoma City, and Phillips Arena, Atlanta).
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